Cheapest Email marketing software (October 2026)
Real list prices for 1, 5, 10 and 25 users, billed monthly or annually, computed from each vendor's published plans.
16 of the 29 Email marketing tools we track publish comparable prices in USD. Prices last checked on Oct 13, 2026.
Cheapest option by team size
Email marketing prices by number of users
| # | Tool | 1 user | 5 users | 10 users | 25 users | Free plan | Prices checked |
|---|---|---|---|---|---|---|---|
| 1 | Benchmark Email | $0/moFree | $19/moProprice per account (user limit not stated) | $19/moProprice per account (user limit not stated) | $19/moProprice per account (user limit not stated) | Free plan | — |
| 2 | DirectIQ | $0/moPay-as-you-go | $19/moEssentialprice per account (user limit not stated) | $19/moEssentialprice per account (user limit not stated) | $19/moEssentialprice per account (user limit not stated) | Free plan | — |
| 3 | GoZen Growth | $0/moFree | $59/moStarterprice per account (user limit not stated) | $59/moStarterprice per account (user limit not stated) | $59/moStarterprice per account (user limit not stated) | Free plan | Oct 13, 2026 |
| 4 | Mailchimp | $0/moFree | $20/moStandardprice per account (user limit not stated) | $20/moStandardprice per account (user limit not stated) | $20/moStandardprice per account (user limit not stated) | Free plan | — |
| 5 | MailerLite | $0/moFree | $25/moPower | $25/moPower | $25/moPower | Free plan | Oct 13, 2026 |
| 6 | Omnisend | $0/moFree | $11.20/moStandardprice per account (user limit not stated) | $11.20/moStandardprice per account (user limit not stated) | $11.20/moStandardprice per account (user limit not stated) | Free plan | Oct 13, 2026 |
| 7 | Pabbly Email Marketing | $0/moFree Plan | $19/moStandard Planprice per account (user limit not stated) | $19/moStandard Planprice per account (user limit not stated) | $19/moStandard Planprice per account (user limit not stated) | Free plan | — |
| 8 | iContact | $9/moStandard$7.67/mo · billed annually | $9/moStandardprice per account (user limit not stated)$7.67/mo · billed annually | $9/moStandardprice per account (user limit not stated)$7.67/mo · billed annually | $9/moStandardprice per account (user limit not stated)$7.67/mo · billed annually | — | Oct 13, 2026 |
| 9 | Moosend | $9/moPro$7/mo · billed annually | $9/moProprice per account (user limit not stated)$7/mo · billed annually | $9/moProprice per account (user limit not stated)$7/mo · billed annually | $9/moProprice per account (user limit not stated)$7/mo · billed annually | — | — |
| 10 | WiseStamp | $9/moSimple. Transparent. At any scale | $9/moSimple. Transparent. At any scaleprice per account (user limit not stated) | $9/moSimple. Transparent. At any scaleprice per account (user limit not stated) | $9/moSimple. Transparent. At any scaleprice per account (user limit not stated) | — | Oct 13, 2026 |
| 11 | Campaigner | $14/moEssentials | $14/moEssentialsprice per account (user limit not stated) | $14/moEssentialsprice per account (user limit not stated) | $14/moEssentialsprice per account (user limit not stated) | — | Oct 12, 2026 |
| 12 | Aweber | $15/moLite$12.50/mo · billed annually | $15/moLiteprice per account (user limit not stated)$12.50/mo · billed annually | $15/moLiteprice per account (user limit not stated)$12.50/mo · billed annually | $15/moLiteprice per account (user limit not stated)$12.50/mo · billed annually | — | — |
| 13 | GetResponse | $19/moStarter$15.58/mo · billed annually | $59/moMarketer$48.38/mo · billed annually | — | — | — | — |
| 14 | Kartra, WebinarJam & EverWebinar | $29.99/moRecurring price points$99/mo · billed annually | $29.99/moRecurring price pointsprice per account (user limit not stated)$99/mo · billed annually | $29.99/moRecurring price pointsprice per account (user limit not stated)$99/mo · billed annually | $29.99/moRecurring price pointsprice per account (user limit not stated)$99/mo · billed annually | — | Oct 12, 2026 |
| 15 | StampEzee | $29.99/moStamp Lite | $29.99/moStamp Liteprice per account (user limit not stated) | $29.99/moStamp Liteprice per account (user limit not stated) | $29.99/moStamp Liteprice per account (user limit not stated) | — | Oct 13, 2026 |
| 16 | Drip | $39/moUsage-Based Pricing | $39/moUsage-Based Pricingprice per account (user limit not stated) | $39/moUsage-Based Pricingprice per account (user limit not stated) | $39/moUsage-Based Pricingprice per account (user limit not stated) | — | — |
Priced in another currency (not ranked)
These tools publish prices in a different currency. We list them without ranking them against USD prices, because exchange rates would distort the comparison.
- WaalaxyFrom €19/mo
No comparable public price
These tools don't publish a numeric price with a currency (often "contact sales"), so they can't be ranked.
ActiveCampaignAfterShip EmailBrevoCakemailConstantContactHello Bar & SubscribersKit (formerly ConvertKit)MailpoetReply.ioSenderSquare MarketingWeave Communications Inc.
Compare Email marketing prices head to head
How we compute this
- For each tool and team size we take the cheapest published plan that fits: per-user plans cost the unit price × users (respecting any stated minimum or seat pack), plans that include some users cost their base price plus the extra-user price for each additional user, flat plans cost their flat price when the vendor states a user limit (or unlimited users) and are otherwise counted as one licence per user, and plans whose stated user cap is below the team size are skipped. Intro and promotional prices are replaced by the list price, and usage-based prices (per transfer, per hour…) are left out.
- Prices are vendor list prices before taxes, add-ons and discounts. Annual billing is shown as the effective price per month.
- Only tools priced in the most common currency (USD) are ranked; we never convert prices to rank them. ≈ amounts are indicative conversions at the ECB reference rate.
- Cheapest by list price is not the same as best value: features and limits differ between plans. Free plans are flagged but not counted as a price, because their user limits vary.