Does Square Marketing integrate with third-party software outside of the Square ecosystem?

Square Marketing integrates seamlessly with all Square tools, including POS and the Customer Directory. The site mentions a Facebook integration for posting promotions, but other external software integrations are not explicitly specified.

What exactly counts as a subscribed customer contact for Email Marketing pricing?

A subscribed customer has a public email address in your Customer Directory that has not bounced or been manually unsubscribed. Customers with a private email who have made payments in the last 12 months with you are also included in this count.

How is the usage volume calculated if I send multimedia messages (MMS) using Text Marketing?

While a standard SMS message counts as one text toward your monthly total, an MMS message counts as three texts. This difference reflects the higher amount of data transmitted with multimedia content.

Is there a long-term contract requirement or a fee if I cancel my subscription?

No, there are no long-term commitments or cancellation fees for either service. You may pause or cancel your subscription at any time without penalty.

How long is the free trial, and does it cover both Email and Text Marketing plans?

A generous 30-day free trial is offered for both the Square Email Marketing and the Square Text Message Marketing subscriptions.

How does Square ensure my customer list is up-to-date and minimize duplicate entries?

You can manage your contact list directly in the Customer Directory. Use the tool to resolve duplicates and review the directory to delete any old, empty, or unnecessary customer records.

How does Square acquire my customer contact list when I start a subscription?

Your customer list builds automatically as customers purchase from you. The Square Point of Sale or Square Online website gathers email addresses automatically at checkout.

If I cancel my subscription mid-month, is there a formal refund policy for unused time?

Not explicitly stated on the official site. While you can cancel anytime with no fee, check the detailed terms of service for specifics regarding prorated billing or refunds after cancellation.

Which other Square subscriptions must I have to use the Marketing tools?

You must have a current subscription to either Square Plus or Square Premium to activate and use the email or text message marketing subscriptions.

In which countries and languages is Square Marketing primarily offered?

Square Marketing is available in several regions. These include the United States, Canada, the United Kingdom, Ireland, France, Australia, Japan, and Spain, supporting local languages.

Does the Text Message Marketing plan have a base charge even if I send no texts in a month?

Yes, a flat $10 monthly base fee is charged for Text Message Marketing setup. You must pay this fee even if you send zero text messages that month.

If I have an Email Marketing subscription, is there a limit on how many emails I can send?

No, all tiers of the Email Marketing subscription include the ability to send unlimited emails. Your monthly charge is determined only by the number of subscribed contacts, not the send volume.

Square Marketing review, pricing, features, pros & cons

Name: Square Marketing
Price: 10

Are you tired of struggling to keep customers engaged or bring them back? Square Marketing helps solve this problem. It expands your business using personalized email and text campaigns.

Stop guessing and start driving real repeat traffic today! ✨

What is Square Marketing?

Square Marketing is an integrated solution designed to help you connect directly with your customers. You can easily expand your business using personalized email and text campaigns. These campaigns can be sent once or set up as recurring automations. Square Marketing helps you promote new products, announce events, or share last-minute deals. It drives traffic directly to your online or physical stores. ✅

This system also works well with the free Square Customer Directory. This built-in CRM tool is integrated with your Square Point of Sale. It gives you a complete view of your customers, including their purchasing habits. This integration allows you to sync sales data and track sales attribution across all your channels and store locations.

Square Marketing Key Features

✨ Set It and Forget It: Recurring Automations

Save valuable time by using smart automation tools. You can set up recurring campaigns with a simple, one-time setup. This allows you to focus on running your business while your marketing runs itself.

Automations engage customers at key moments in their journey. You can automatically send welcome emails to new subscribers or surprise customers with birthday discounts. It also helps you re-engage lapsed customers or send reminders for abandoned carts.

✨ Maximizing Your Reach with Email and Text

Maximize your exposure by reaching customers across both email and text message channels. Using both methods together improves engagement and results. If you need a direct approach, text messages are extremely effective.

Texts boast a 98% open rate, making them an instant and personal way to reach your audience. For example, you can follow up on a campaign email with a sharp text reminder before a promotion expires. This combined strategy drives traffic to both your online and physical storefronts.

✨ A Complete View with Integrated CRM

Square Marketing works seamlessly with the free Square Customer Directory. This tool is a built-in Customer Relationship Management (CRM) system that integrates directly with your Point of Sale (POS).

This gives you a complete, 360-degree view of your customer base. You can view how they interact with your business, store their details, and create custom groups. These groups are built based on actual purchasing habits, allowing for smarter targeting.

✨ Track Real Results and Coupon Redemption

Stop guessing whether your campaigns are working. Square syncs your sales data across all channels and store locations in real time. This integration allows you to accurately track attributed sales from your marketing efforts.

It is simple to create and send coupons via email and text directly through the platform. You can efficiently track coupon redemptions straight from your Square Dashboard. This clear data shows you precisely which campaigns are driving sales.

✨ Effortless Online Reputation Management

Boost your brand's online presence and help convert potential buyers into loyal customers. You can rank higher online by collecting fresh Google Reviews automatically.

Set up campaigns to send automatic requests for Google Reviews after a sale is complete. This important feature helps you build trust and is included at no extra cost.

✨ Flexible Campaign Creation and Management

Square provides flexible tools to help you manage and execute personalized marketing campaigns. Choose from various campaign types and prebuilt templates that match your current business goals. You can draft and schedule campaigns ahead of time so they send automatically.

You also have the option to set up recurring blast campaigns. These are ideal for sending automatic weekly or monthly offers, coupons, or reminders to your customer base.

Use Cases

🎂 Automating Customer Delight and Loyalty

A small coffee shop wants to show appreciation and encourage frequency without manual work. With a simple, one-time setup, Square Marketing handles the ongoing outreach. The system automatically sends a welcome text to new sign-ups. It also sends birthday coupons to existing customers on their special day.

This method keeps your brand top-of-mind and builds strong relationships. Because the campaigns are automated, you save valuable time while ensuring consistent, personalized customer engagement.

📢 Driving Quick Traffic with Omnichannel Offers

Need to sell tickets for an upcoming event or clear out short-dated stock quickly? You can use both email and text campaigns together for maximum effect. First, launch a detailed email campaign featuring images and links.

Then, follow up hours later with a direct text message reminder. Since texts have an extremely high open rate, this combination ensures your customers see the promotion right before it ends. This strategy helps drive interested customers to both your online and physical stores immediately.

🛒 Recovering Lost Sales with Smart Reminders

Many online shoppers unintentionally leave items in their cart before checking out. Square Marketing addresses this common issue automatically. You can set up a recurring automation to manage abandoned cart recovery.

This campaign gently reminds customers they still have items waiting, prompting them to complete the purchase. This simple step helps you capture revenue that might otherwise be lost, ensuring fewer potential sales slip away.

⭐ Building Online Authority Through Google Reviews

Your online presence, including Google Reviews, is essential for converting prospective buyers. You don't need to manually ask every customer for feedback after a purchase. Square Marketing automatically sends campaigns to prompt customers for a Google Review after they complete a sale.

This feature works through both email and text at no extra cost. Collecting genuine feedback automatically improves your online reputation and helps your brand reach a broader audience naturally.

🎯 Targeting Waning Customers Based on Purchase Data

You need to bring previous customers back into your business who haven’t visited recently. Using the built-in Square Customer Directory, you can define a specific group of 'lapsed' customers based on their last purchase date. You then create a highly targeted campaign just for them.

This campaign includes a special offer or coupon to encourage a return visit. The sales attribution syncs perfectly with your Point of Sale, so you easily track which specific campaign led to the redeemed coupon and the resulting sale.

User Reviews

Users widely praise the reliability and straightforward design of the Square platform. They frequently highlight its effectiveness for small businesses, citing the ease of setup and operational simplicity.

The deep integration with Square POS and the ability to track sales attributes stand out as major operational benefits. Many users also compliment the customer support team, describing interactions as quick and kind, especially for simple inquiries.

However, the sentiment isn't entirely positive. A significant concern revolves around pricing and processing fees, which some users feel are excessively high compared to competitors.

There are also mixed reviews on the overall support experience, with some customers reporting difficulties navigating complex issues or getting stuck in protracted support loops. Despite these concerns, the overall feeling is that Square offers a dependable, highly convenient, and feature-rich ecosystem that consistently simplifies crucial functions like invoicing and payment processing.

👍

What users say elsewhere

Alex D.

· Trustpilot

5.0 / 5

I love the user friendly software for many reasons. Scheduling, payment, and customer communication are handled smoothly. It feels like Square designed this platform specifically with small business owners in mind.

Sarah M.

The support team was very kind in their messages and responded quickly. Their professionalism and fast replies made me feel very satisfied with how my issue was handled.

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