What is Square Marketing?
Square Marketing is an email and text messaging tool that lives inside the Square ecosystem rather than standing alone. Because it draws directly on the Square Customer Directory and your point-of-sale data, campaigns can be targeted at real customers based on what they have actually bought, how often they visit, and how much they spend. For merchants already running their business on Square, this removes most of the setup work that standalone email platforms require.
Square Marketing is Square's built-in marketing solution for creating and sending personalized email campaigns and text message campaigns to your customer base. Campaigns can be one-time sends — for example, announcing a new product, promoting an event, or pushing a last-minute deal — or recurring automations that run on their own, such as welcome sequences or repeat-purchase nudges. The tool is paired with the free Square Customer Directory, a CRM integrated with Square Point of Sale that consolidates customer profiles, purchase history, and buying habits.
Sales attribution tracking lets you see which campaigns actually generated revenue across your online and physical sales channels.
