Aweber vs Kartra
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Small businesses building an email list from genuine opt-ins, Creators and sellers taking payments through landing pages via Stripe
Read the full Aweber reviewBest for: Coaches who want to move out of one-to-one work and package their expertise into group programs or courses, Consultants and business strategists productizing a framework into a repeatable online offer
Read the full Kartra reviewCommission may apply at no extra cost
Aweber vs Kartra: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Aweber if
- You're switching email providers and want done-for-you migration
- You need simple permission-based email with 24/7 support
Choose Kartra if
- You sell courses, memberships, or webinars from one login
- You're non-technical and want AI copy plus onboarding help
- You'd rather replace 8-12 tools with one connected system
Aweber vs Kartra: pros and cons
Aweber
AWeber stands out for transparency: published trial limits, strict permission rules, and a migration team that moves your list for you. Selling through Stripe on landing pages is handy, but costs climb steeply with list size and Lite is tightly capped. Overall, it's a solid pick for small businesses that value clear rules over deep ecommerce control.
Pros
- Done-for-you migration — AWeber's team transfers your list and emails from your previous provider, uses your shared login only for the move, and never retains it afterward.
- Trial and sending limits are published up front — 12x your subscriber count per month on Plus and 10x on Lite — so you know exactly what the 14-day trial covers before billing starts.
- Ecommerce is built in — you can take payments directly on landing pages via Stripe, with a low 0.6% transaction fee on Plus (1.0% on Lite) and sales tracking included.
Cons
- Ecommerce control is limited — Stripe handles payments, refunds, and chargebacks directly, and AWeber adds its own per-transaction fee (1.0% on Lite, 0.6% on Plus) on top of Stripe's charges.
- The Lite plan is tightly capped — 1 email list, 3 landing pages, 3 automations, 3 users, and 1 saved segment — and AWeber branding cannot be removed on it.
- The permission policy cuts both ways — importing purchased, co-registration, or 'safe list' contacts is strictly prohibited, and violations can mean immediate account termination without a refund.
Kartra
One dashboard for selling your expertise
Kartra gathers pages, email, courses, checkout, and affiliate tools into a single dashboard built for coaches and creators. Templates, built-in AI, and guided onboarding help you launch a first offer quickly, while the entry tier's 5% fee and contact caps add cost. Overall, a solid pick for experts consolidating a scattered stack.
Pros
- Pages, email, courses, memberships, checkout, and affiliates live in one connected system instead of 8-12 separate subscriptions
- Templates plus a personalized onboarding call and live training shorten the path to your first launched funnel or mini-course
- Built-in Kartra AI drafts pages, emails, and sales copy in your voice
Cons
- The Essentials tier charges a 5% transaction fee on every sale and caps you at 500 contacts, 5 pages, and 1 product
- Real scale starts at $99/mo annually — 2,500 contacts, unlimited pages, and 0% fees only arrive with Starter
- Annual billing is required for the lowest price on every tier, so the cheapest headline rates lock you into a year
Aweber and Kartra in detail
Aweber
AWeber is an email marketing platform aimed at small businesses. It covers email campaigns, sign-up forms, and landing pages, and it supports ecommerce payments through Stripe. The service runs on strict permission-based rules: you email only people who asked to hear from you. AWeber's team handles migrations from another email provider, and a free trial lets you test sending before you commit to a paid plan.
Standout features
- Permission-Based Sending, Enforced by Design
- Sell Straight From Your Pages
- A Migration Team That Does the Moving
- A Trial With Its Rules in Writing
- Your List Stays Yours
Use cases
- Switch providers without the headache
- Sell straight from your landing pages
- Build your first list the right way
- Skip the setup entirely
Kartra
Kartra is an all-in-one online business platform for coaches, consultants, wellness pros, authors, and speakers who want to sell their knowledge online. It bundles website and funnel building, email marketing, course and membership hosting, webinars, checkout, and affiliate management into a single dashboard. That setup replaces the 8-12 separate tools many creators stitch together, and it is pitched at non-technical experts who want one place to build, launch, and grow.
Standout features
- One Dashboard Instead of Eight Tools
- Build Pages and Funnels Without Code
- Email That Runs While You Sleep
- Sell Courses, Memberships, and Coaching
- AI Writing Plus Guided Onboarding
Use cases
- Launch your first offer
- Run webinars that keep selling
- Turn your framework into recurring revenue
- Centralize client work under one roof
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Aweber | Kartra |
|---|---|---|
| From (cheapest paid plan) | $15/mo Lite | $59/mo Essentials |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 33% | Up to 22% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $12.50/moCheaper Lite plan, billed annually | $52/mo Essentials plan, billed annually |
| Cost for 5 users | $12.50/mo Lite plan, billed annually · price per account (user limit not stated) | $99/mo Starter plan, billed annually |
| Cost for 10 users | $12.50/mo Lite plan, billed annually · price per account (user limit not stated) | $189/mo Growth plan, billed annually |
| Cost for 25 users | $12.50/mo Lite plan, billed annually · price per account (user limit not stated) | $52/mo Essentials plan, billed annually · price per account (user limit not stated) |
| Plans | 3 | 4 |
| Prices checked | Vendor page checked Oct 14, 2026 | Checked Oct 14, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 13, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Aweber costs $12.50/mo vs Kartra at $52/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Do both offer free trials?
Yes. AWeber offers a 14-day free trial with published sending limits. Kartra promotes a low-risk trial, though its exact length and refund terms aren't spelled out, so verify at signup.
Can I host webinars with either tool?
AWeber doesn't include webinar hosting in the reviewed data. Kartra pairs with WebinarJam for live events and EverWebinar for automated ones, with attendee limits to verify separately.