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ActiveCampaign

ActiveCampaign

Autonomous Marketing: Cut the busywork and align strategy to growth.

#8 dans Email marketing
2 min read · Updated 11/17/2025
ActiveCampaign homepage screenshot

At a glance

Quick overview for ActiveCampaign: rating, pricing summary, key features, and highlights.

Ciroapp review

3.8
Powerful Automation, but Expect Price Hikes.

We recognize ActiveCampaign as a top-tier autonomous marketing platform offering complex, unlimited automation actions and deep integration capabilities across its 1,000+ partners. However, we must address the widespread user concerns regarding unpredictable price hikes, slow web interface performance, and challenging support accessibility. Overall, if reliable performance and consistent pricing are prioritized, users should proceed with caution despite the powerful feature set.

Pros

  • Pro:Powerful, user-friendly email automation and campaign scheduling tools.
  • Pro:Active Intelligence uses AI agents to guide campaign strategy and execution.
  • Pro:Extensive ecosystem with 1,000+ available app integrations.
  • Pro:Full paid plans include dedicated onboarding coaching and free list migration.

Cons

  • Con:Recurring reports of slow, buggy web interface performance and unreliability.
  • Con:Significant and frequent price increases concern long-term customers.
  • Con:Customer support is difficult to reach, often lacking professional human assistance or phone options.
  • Con:Users report unauthorized or 'quiet' billing issues and difficulty cancelling.
Free trial
Yes
Range: $145/month+Free trial, Monthly subscription, Yearly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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ActiveCampaign review, pricing, features, pros & cons

Are you spending too much time on tedious marketing busywork? 😩 Getting stuck on daily tasks or lost in piles of data is frustrating. ActiveCampaign offers an autonomous marketing platform that cuts through the noise.

It helps you quickly build optimized cross-channel journeys and clearly shows what drives revenue. You can launch effective campaigns in minutes, not weeks, using AI-guided strategy and execution.

What is ActiveCampaign?

ActiveCampaign is the #1 Autonomous Marketing Platform designed for growth. It moves beyond simple automation; it figures out your next best move and then executes it for you.

This platform uses Active Intelligence to put AI agents to work. These agents amplify your team's output on content creation, execution, and performance analysis ✨. It’s for everyone, from solo entrepreneurs to growing agencies and mid-market companies, helping businesses in over 170 countries scale smarter and faster.

ActiveCampaign Key Features

✨ Autonomous Marketing with Active Intelligence

ActiveCampaign moves beyond simple automation to truly run itself. Active Intelligence eliminates fieldwork and guess work by guiding your next steps. The system aligns execution directly to your business goals automatically.

AI agents work behind the scenes to amplify your team’s execution, content creation, and analysis. This process turns complex data into simple, confident decisions. You can move from ideation to campaign launch in minutes, allowing for instant optimization at any scale. ✨

✨ Powerful Automation Engine for Ultimate Control

While Active Intelligence handles the strategy, a powerful automation engine handles the execution complexity. This engine supports the most advanced customer journeys possible. It’s ideal when you need precise targeting and ultimate control over every step.

Behind the simple interface, you're able to combine AI-guided strategy with sophisticated triggers and complex workflows. You can easily build split branches and precise targeting rules when building multi-step automations.

✨ Seamless Cross-Channel Messaging

You can meet your audience where they are in real-time. ActiveCampaign helps you stay top of mind with true cross-channel automation. This means you can personalize interactions across all popular messaging platforms.

The platform supports personalized campaigns across SMS, WhatsApp, and other social messaging channels. You can use these features to launch cross-channel customer journeys when they are scrolling, chatting, or engaging with apps.

✨ Complete Solution for Personalized Email

ActiveCampaign is your complete solution for every type of email marketing need. You can use the powerful editor to create marketing interactions your way. Whether you are sending a daily newsletter or setting up complex automations, the platform adapts to your goals.

You can also ask the platform's AI for instant optimization to move faster and get better results. For advanced users, features like Conditional Content and A/B testing for both emails and automations are available on higher-tier plans.

✨ Expert Onboarding and Free Migration

Every paid plan includes personalized, human support to ensure your success. You receive a personal onboarding coach who provides 1:1 coaching sessions. They help you fast-track your initial setup and build an effective autonomous marketing strategy.

If you are switching from another tool, moving your data is simple. ActiveCampaign offers free migration services to transfer your lists, templates, automations, forms, and landing pages. This service ensures you can start running autonomous campaigns immediately.

✨ Extensive Ecosystem of 1,000+ Integrations

You can centralize your entire marketing toolkit through the ActiveCampaign ecosystem. The platform lets you connect over 1,000 of your favorite applications and tools. This powers smarter campaigns instantly.

Integrating your applications ensures seamless automation. For instance, Enterprise plans include premium CRM integrations like Salesforce and Microsoft Dynamics, connecting complex systems easily.

Use Cases

⏱️ Launching Cross-Channel Campaigns in Minutes ⏱️

You don't need to spend weeks bogged down in setup or tedious daily tasks. ActiveCampaign provides an autonomous marketing platform that handles the busywork. It uses Active Intelligence to guide your strategic decisions, ensuring every step is the right one.

This means you can go from campaign ideation to launch in just minutes, not weeks. The platform quickly builds optimized cross-channel journeys and uses instant optimization to help you achieve growth at any scale.

⚙️ Building Sophisticated Customer Journeys ⚙️

While AI handles the suggestion, you maintain ultimate control over complex workflows. ActiveCampaign runs on an incredibly powerful marketing automation engine built for advanced customer journeys. This power is available even if you need sophisticated triggers and precise targeting.

For users on Plus plans or higher, you unlock unlimited actions within multi-step automations. This lets you confidently manage split branches and complex logic to personalize every customer touchpoint exactly how you intend.

📱 Engaging Audiences Beyond the Inbox 📱

Your customers engage across many apps, not just email. ActiveCampaign helps you meet them right where they are with true cross-channel execution. You can automate personalized messages using SMS and WhatsApp.

This automation extends to social messaging channels, keeping your brand top of mind. It connects these new channels seamlessly into your existing workflows, ensuring comprehensive, true cross-channel personalization.

🤝 A Smooth Transition to Autonomous Marketing 🤝

Switching platforms doesn't have to be a headache. If you are moving from an older automation tool, ActiveCampaign offers free migration services. We will transfer your lists, templates, automations, and landing pages so your business is ready immediately.

Furthermore, every paid plan includes a personal onboarding coach at no extra charge. This dedicated, human support will fast-track your setup, answer questions, and help build your new autonomous marketing strategy.

💸 Maximizing Campaign ROI with Automation 💸

ActiveCampaign gives you clear insights into what drives actual revenue for your business. By integrating forms, tagging, and robust automation, you can execute highly effective campaigns. These precise tools eliminate guesswork and show you the exact next step forward.

Tip: Connect your favorite ecommerce apps like Shopify or WooCommerce to power smarter campaigns through our ecosystem of 1,000+ app integrations.

✨ Using AI Agents to Amplify Team Output ✨

Active Intelligence puts specialized AI agents to work within the platform. These agents enhance your strategic thinking and cut down on manual efforts. They are designed to amplify your team’s output while handling tedious tasks.

This means the AI helps with content creation, marketing execution, and crucial performance analysis. You'll move faster and make confident decisions based on clear insights derived from your data.

Pricing Overview for ActiveCampaign

Pricing range
$145/month+
Pricing types
Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

ActiveCampaign offers four principal plans for email marketing: Starter, Plus, Pro, and Enterprise. Pricing scales based on the number of email contacts you manage and the advanced features required for marketing automation and orchestration.

Plans & Pricing

Starter

YearlyNot explicitly stated
1 user; 10x email send limit; 5 actions per automation; 15 active business goals
  • 1 user
  • Email campaigns & newsletters
  • Web forms (Standard & inline only)
  • 5 actions per automation
  • Emails only A/B testing
Buy Now

Plus

YearlyNot explicitly stated
1 user; 10x email send limit; unlimited actions; 25 active business goals
  • 1 user
  • Landing pages
  • Unlimited automation actions
  • Standard segmentation
  • Standard ecommerce integrations
Buy Now

Pro

YearlyNot explicitly stated
3 users; 12x email send limit; unlimited actions; 200 active business goals
  • 3 users
  • Emails & automations A/B testing
  • Advanced segmentation
  • AI-powered automation builder
  • 200 active business goals
Buy Now

Enterprise

Monthly$145
Yearly$145/mo (Based on 1,000 email contacts)
5 users; 15x email send limit; unlimited actions; 200 active business goals
  • 5 users
  • Premium segmentation and custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • Premium CRM integrations
Buy Now

ActiveCampaign offers four email marketing plans: Starter, Plus, Pro, and Enterprise. The Enterprise plan starts at $145 per month when billed annually for 1,000 email contacts.

These tiers are designed to fit your needs, growing with the size of your audience and the complexity of your marketing strategy.

Starter

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Get started with personalized email marketing campaigns. Refund Policy: Not explicitly stated Other Features:

  • 1 user included.
  • Standard and inline web forms.
  • Limited segmentation and reporting.
  • Marketing automation limited to 5 actions per automation.

This is the base plan if you are just beginning with personalized email marketing. It provides essential tools, but your automations are limited to five actions. The Starter plan includes 15 active business goals.

Plus

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Go further with automation and powerful customer insights. Refund Policy: Not explicitly stated Other Features:

  • 1 user included.
  • Unlimited actions in multi-step marketing automation.
  • Includes landing pages and standard segmentation.
  • Standard ecommerce integrations (Shopify, Square, & WooCommerce).

The Plus plan is ideal for users who need much stronger automation capabilities than the Starter tier. You get full access to landing pages and powerful customer insights. You're also able to track 25 active business goals.

Pro

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Unlock enhanced email orchestration. Refund Policy: Not explicitly stated Other Features:

  • 3 users included.
  • A/B testing for both emails and automations.
  • Advanced reporting, analytics, and segmentation.
  • Active Intelligence (AI) workspace with unlimited access.

If you need to optimize complex automation workflows and manage a growing team, choose the Pro plan. It supports up to three users and offers advanced features like Conditional Content and Predictive Sending. You also unlock 200 active business goals and AI tools for optimization.

Enterprise

Price: $145/mo (Billed annually for 1,000 email contacts) Websites Supported: Not explicitly stated Best For: Run email marketing at scale with enterprise-level support. Refund Policy: Not explicitly stated Other Features:

  • 5 users included.
  • Premium segmentation and custom objects.
  • Dedicated account team and SSO (Single Sign-On).
  • Premium CRM integrations (Salesforce, Microsoft Dynamics, & more).

The Enterprise plan is designed for large-scale operations requiring maximum support and customization. This plan gives you the highest feature limits and includes critical security features like SSO and HIPAA support.

We are pleased to offer a free trial so you can test the platform before committing to a plan. We promise no setup fees or hidden gimmicks when using our month-to-month or annual plans, giving you financial flexibility. ✨

User Reviews

ActiveCampaign users frequently commend the platform for its powerful and flexible marketing automation suite, noting high user-friendliness when building email campaigns and advanced workflows. Many appreciate its strong integration capabilities (including key ecommerce platforms and Zapier) and the ability to launch complex campaigns quickly.

Some reviewers cited excellent initial support, including quick, accurate responses and valuable onboarding coaching included with paid plans. However, significant external feedback reveals notable pain points, especially concerning cost.

Many long-term customers report continuous price hikes that decrease perceived value over time 💸, making the platform costly, particularly for small businesses. Recurring reliability issues are also a concern, with reports of bugs, slowness, and frustrating operational glitches in the UI.

Furthermore, support is criticized by several users for its lack of phone contact and ineffective responses when dealing with complex billing or technical problems.

What users say elsewhere

Sarah M.
· Trustpilot
2.0 / 5

I’ve been a customer for about six years, and ActiveCampaign was initially wonderful for my social impact business. However, as a small business owner, their fees have increased significantly, forcing me to reconsider my plan due to cost.

Paul L.
· Trustpilot
2.0 / 5

This is a powerful and flexible tool, but the bugs are frustrating, and the web interface is very slow. I struggle to be productive when creating automation or doing simple tasks, and sometimes the support chat seems broken.

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Why use ActiveCampaign?

You should choose ActiveCampaign because it turns complex automation into a simple, unstoppable force. By eliminating guesswork, Active Intelligence cuts through the noise and shows you the exact next step that moves your business forward. This means less setup and more strategy for you.

Here is why marketers rely on this platform for confident decisions:

  • 💡 Active Intelligence puts AI agents into action, turning complex data into simple, confident decisions.
  • ✅ Go from ideation to campaign launch in minutes, not days, achieving instant optimization at any scale.
  • ✨ Get dedicated, human support with a personal onboarding coach and free list migration on any paid plan.
  • 🚀 Meet your audience right where they are with personalization across SMS, WhatsApp, and other social messaging channels.
  • 🔗 Connect all your favorite applications through the ecosystem of 1,000+ app integrations to power smarter campaigns.
  • 📈 Rely on a platform that is constantly ahead of the curve, adding 28 major new feature updates in 2025—and counting.

Ready to transform your workflow with ActiveCampaign?

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Frequently Asked Questions

How exactly are email contact limits calculated for newer customers?

For customers new to ActiveCampaign since November 3, 2025, your limit counts all contacts in your account. This includes active, unconfirmed, unsubscribed, and bounced contacts. Earlier customers only have active contacts counted toward their limit.

Is the pricing structure based on user seats or usage (contacts)?

Pricing primarily scales based on the number of marketing contacts you manage, which is a usage metric. However, the number of included users is fixed per plan; Starter and Plus include 1 user, Pro includes 3, and Enterprise includes 5 users.

What kind of onboarding and migration help is included with a paid plan?

Every paid plan includes personalized onboarding with a dedicated coach to help with setup and strategy. ActiveCampaign will also transfer your existing lists, templates, forms, automations, and landing pages for free.

What is the policy for refunds or money-back guarantees?

Not explicitly stated on the official site. You should review the detailed terms of service, as the pricing page does not mention a specific refund window or money-back guarantee.

What types of integrations are readily available on the platform?

ActiveCampaign connects to over 1,000 popular applications to power your campaigns. Key available integrations include Shopify, Square, WooCommerce, Salesforce, Zapier, Gmail, and Microsoft Dynamics.

Are there any limitations on marketing automation actions across the plans?

The Starter plan limits your marketing automations to five actions per workflow. All higher tiers—Plus, Pro, and Enterprise—offer unlimited actions in multi-step automation workflows.

What are the security features included in ActiveCampaign plans?

The Enterprise plan includes advanced security features like HIPAA support and Single Sign-On (SSO). The specific security protections for lower-tier plans are not explicitly listed.

How do the email send quotas work based on my contact size?

Your send quota is a multiplier of your contact limit. Starter and Plus plans allow you to send 10x your contact limit in emails, while Enterprise offers the highest limit at 15x your contact count.

Can I test the full platform features using the free trial?

While a free trial is available to let you try out the platform, the trial accounts are more limited in features than the full paid accounts. You can still test most core capabilities.

What level of customer support is included with each pricing tier?

Starter and Plus plans come with Basic email and chat support. If you choose Pro or Enterprise, you receive Priority support. Enterprise also adds a Dedicated Account Team and an Uptime SLA.

Does ActiveCampaign support users outside of the United States?

Yes, ActiveCampaign reports helping businesses scale in over 170 countries globally. You can price plans and pay using multiple currencies like USD, EUR, GBP, AUD, CAD, and BRL.

Are annual contracts required, and are there setup fees?

No, there are no initial setup fees or hidden gimmicks required to start using the platform. You can cancel anytime if you select a month-to-month plan, but the lowest prices are for annual billing.

Who benefits the most from using ActiveCampaign’s autonomous marketing platform?

The platform is designed to support growth for diverse businesses. This includes solo entrepreneurs focused on personalizing emails, growing agencies, and mid-market companies needing scale.

Which plans include advanced AI features like Predictive Sending and Conditional Content?

Predictive Sending and Conditional Content are unlocked starting with the Pro plan. The Enterprise plan includes even more advanced segmentation via custom objects and premium features.

Ready to try ActiveCampaign? Check out the official site or pricing.
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