Drip uses simple, usage-based pricing that starts at $39/month for lists of 1–2,500 people. Your cost scales with your active subscriber count and monthly email volume, and every paying customer gets the full feature set — with a 14-day free trial to test it first.
Drip starts at $39 per month for email lists of 1–2,500 people, with one flexible plan that scales with your list size and send volume.
There are no tiered packages to compare — your price simply grows as your business does. Here's what's included at every level.
Usage-Based Pricing
Price: Starting at $39/month for 1–2,500 people
Best For: Ecommerce brands that want every feature unlocked, whatever their list size
Other Features:
- Unlimited email sends
- Dynamic segments and onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts and open API access
- Free migration and personalized onboarding
Drip skips the usual good-better-best ladder. Every paying customer gets the whole platform: email marketing, behavior-based segmentation, onsite pop ups, pre-built automations like welcome and abandoned cart series, and smart A/B testing. What changes is your bill. It's based on the number of active people in your account plus the emails you send each month, so the $39 entry rate climbs as your list grows. Support scales too — every paying customer gets email support Monday through Friday, while customers on $99/month and higher plans also get live chat support.
The calculator on Drip's pricing page only shows the starting rate, so enter your actual list size to see your exact monthly cost before you sign up.
Try before you buy. Drip offers a 14-day free trial with no credit card required, so you won't be charged unless you choose to upgrade. Nearly every feature is open during the trial — the main limit is that unlimited email sends only kick in after you upgrade. When the trial ends, you'll be prompted to add payment details. Skip that, and your account goes inactive with campaigns paused until you do.
You can cancel anytime in your Billing Settings, so there's no long-term lock-in. 💡
