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Omnisend

Omnisend

Email and SMS marketing that powers growth.

#1 dans Email marketing
2 min read · Updated 10/3/2025
Omnisend homepage screenshot

At a glance

Quick overview for Omnisend: rating, pricing summary, key features, and highlights.

Ciroapp review

4.7
Exceptional support meets powerful, intuitive automation.

We found Omnisend to be a high-value marketing platform, excelling due to its comprehensive permanent free tier and customer support praised across all user plans. The intuitive interface makes complex automation workflows accessible for growing e-commerce teams, driving significant sales. Overall, we recommend Omnisend strongly, particularly for businesses seeking robust email and SMS features combined with unmatched reliability.

Pros

  • Pro:Exceptional 24/7 customer support is provided across all pricing tiers.
  • Pro:The platform is highly intuitive, featuring easy drag-and-drop email design and workflow setup.
  • Pro:The permanent free plan includes full feature access, including automation tools, essential for startups.
  • Pro:Automation features are powerful, flexible, and include functionality like dynamic discount codes.

Cons

  • Con:Advanced integrations (like Shopify vs. WooCommerce) may offer different levels of feature depth.
  • Con:Some users seek expanded multilingual support options within the platform.
Free trial
Yes
Range: $0–$41.30/month (starter price, scaling up)Free plan, Monthly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Omnisend review, pricing, features, pros & cons

It's frustrating when you have to juggle separate email and text message tools. This scattered approach wastes time and makes growth complicated.

Omnisend solves this challenge by offering powerful, integrated campaigns. You get reliable automations and truly personalized experiences that boost sales effortlessly. ✨

What is Omnisend?

Omnisend is an integrated platform for email and SMS marketing designed to engage your shoppers wherever they are. It’s an excellent option for small or medium-sized businesses looking to consolidate their marketing efforts.

The platform provides intuitive tools, making advanced marketing less intimidating. Every template is 100% customizable, ensuring your customer experience is always on-brand and personalized. You can connect Omnisend to your ecommerce platform with a single click. Switching is easy, and you can even be up and running in 30 minutes. 💡

Omnisend Key Features

✨ Integrated Email and SMS Marketing

It's frustrating to juggle separate tools for email and text messages. Omnisend solves this challenge by natively integrating powerful email and SMS campaigns. You can engage your shoppers consistently wherever they may be.

Combining these channels makes your marketing unbeatable. Omnisend data shows this integrated approach leads to a 47.7% higher conversion rate. This ensures you deliver a unified, personalized experience your customers will love.

✨ Reliable Marketing Automation

Automation means your money doesn’t sleep, and you can focus on other priorities. You save significant time by using pre-built automations that handle the heavy lifting for you. These consistent, reliable workflows ensure you generate sales around the clock. ✨

The platform handles essential tasks automatically, including capturing new leads, recovering lost revenue, and encouraging repeat purchases. You can rely on these practical workflows to keep selling effortlessly.

✨ Intuitive Segmentation & Personalization

It's easy to target the right people with the right message at the perfect moment. Omnisend makes personalization intuitive rather than frustrating for marketers. You can create unlimited segments that update automatically in real time.

Groups are based on shopping behavior, like cart abandonment, and campaign activity. Targeting segmented audience groups results in a 62.2% higher order rate. This capability helps ensure every message you send feels deeply relevant to the recipient.

✨ Seamless Ecommerce Integration

Omnisend connects smoothly to your existing tools without feeling clunky. You can integrate the platform with hundreds of ecommerce tools using just a single click. This smooth integration is often cited by customers as a major practical benefit.

If you want to switch from another platform, the process is very fast. You can be completely up and running in about 30 minutes. This makes adopting Omnisend simple, letting you focus quickly on growing your business.

✨ Fast Design and Template Customization

All communication is kept reliably on-brand thanks to the flexible design tools. Every single template in the service is 100% customizable to your company’s needs. This ensures your customer experience always looks professional.

The software features a low learning curve, making advanced marketing less intimidating. Users find the software easy to use while still delivering real results and boosting sales materially.

✨ Measurement and Optimization Tools

Use advanced reporting to understand the actual results your campaigns deliver. The platform includes several tools to help you track and optimize performance.

Available tools include:

  • Detailed reporting
  • Heat map analysis
  • Easy A/B testing deployment

These optimization features ensure you are continuously refining your messaging. High-volume senders also receive enhanced reporting and specific personalized content add-ons.

Use Cases

✨ Drive Higher Sales with Integrated Campaigns

It's frustrating when you must switch between separate email and text message software. Omnisend solves this by offering integrated campaigns that engage shoppers wherever they are.

You can effortlessly combine SMS and email messages within the same workflow. This dual approach is highly effective; brands see a 47.7% higher conversion rate when they use both channels together.

Tip: Use email for detailed messaging and SMS for urgent announcements or critical cart recovery nudges.

💰 Recoup Revenue with Automated Abandoned Cart Flows

Losing sales at the checkout stage is a constant ecommerce challenge. Omnisend provides reliable, pre-built automations that do the heavy lifting for you. You can set up workflows designed specifically for cart abandonment recovery.

These practical workflows help you maximize sales even while you sleep. Users report amazing results, with one customer seeing their automated cart abandonment emails achieve an impressive 87% conversion rate.

🎯 Target Prospects Precisely Using Real-Time Segmentation

Generic campaigns rarely connect with customers effectively. Omnisend allows you to target the right people at the right time using unique segmentation.

You can create unlimited groups that update in real time, based on shopping behavior or campaign engagement. This personalized approach works: segmented campaigns result in a 62.2% higher order rate. Use this feature to make your marketing intuitive, not intimidating.

⚙️ Automate the Full Customer Lifecycle

You don't need to manually manage every customer touchpoint. Omnisend offers pre-built automations for the entire sales workflow, freeing up your valuable time. This includes crucial steps like the Welcome series for new subscribers and post-purchase confirmation campaigns.

Once set up, your money is always working, sending consistent and reliable automated communication. This ensures ongoing customer engagement without constant manual effort.

Pricing Overview for Omnisend

Pricing range
$0–$41.30/month (starter price, scaling up)
Pricing types
Free plan, Monthly subscription, Usage-based pricing

Omnisend offers flexible pricing based on the size of your contact list, starting with a permanent free plan and scaling up to tailored Custom pricing. Standard and Pro tiers feature a 30% starter discount when paying for the first three months upfront.

Plans & Pricing

Free

Monthly$0
Upto 250 contacts
  • 500 emails/month
  • 500 web push notifications/month
  • $1 in free SMS to try
  • Includes all Omnisend features
Start your free plan

Standard

Monthly$11.20
Reach up to 500 contacts (at this price)
  • 6,000 emails / month
  • Unlimited web push notifications
  • 24/7 Priority support
  • Advanced reporting
Sign up or Book a demo

Pro

Monthly$41.30
Reach up to 2,500 contacts (at this price)
  • Unlimited emails
  • Unlimited web push notifications
  • Monthly bonus SMS credits equal to plan price
  • Advanced reporting
  • Personalized content ADD-ON
Sign up or Book a demo

Custom Pricing

MonthlyNot explicitly stated
YearlyNot explicitly stated
Best for businesses with large contacts or email volume (150,001+ contacts)
  • Custom contact amount
  • Unlimited emails and web push notifications
  • Free migration and dedicated onboarding specialist
  • Account Expert support (for spending >$400/month)
Request more info

Omnisend costs between $0 and Custom Pricing per month, with three featured monthly plans: Free at $0, Standard starting at $11.20 (discounted rate), and Pro starting at $41.30 (discounted rate).

Omnisend plans are primarily determined by your contact list size, ensuring the plan scales naturally as your business grows. Let’s review the four available options, including the permanent Free tier and the paid growth plans.

Free

Price: $0 per month Websites Supported: Not explicitly stated Best For: Small stores just starting out or merchants wanting to explore Omnisend features. Refund Policy: Not explicitly stated Other Features:

  • Reach up to 250 contacts
  • Send 500 emails per month
  • Includes $1 in free SMS credits to try the channel
  • Access to all Omnisend features (including automation, segmentation, and forms)

This tier is an excellent choice if you are focused on building your initial subscriber list and introducing your brand via email. Since it includes all features, you can test powerful tools like automation workflows before committing to a paid subscription.

Standard

Price: $11.20 per month (Starter Discount) Websites Supported: Not explicitly stated Best For: Growing and medium-sized businesses primarily focused on robust email marketing. Refund Policy: Not explicitly stated Other Features:

  • Reach up to 500 contacts (at this price]
  • Send up to 6,000 emails per month
  • Unlimited web push notifications
  • Includes a one-time $1 in free SMS credits

The Standard plan offers significant capacity for businesses already actively engaging their audience through email. The ability to send 6,000 emails to your 500 contacts provides ample room for both manual campaigns and automated workflow messages. We recommend this plan if you need reliable features and 24/7 support while remaining email-focused.

Pro

Price: $41.30 per month (Starter Discount) Websites Supported: Not explicitly stated Best For: Medium and larger businesses aiming to scale rapidly by combining email marketing with SMS messaging. Refund Policy: Not explicitly stated Other Features:

  • Reach up to 2,500 contacts (at this price)
  • Unlimited emails and web push notifications
  • Monthly SMS credits equal to your plan price (e.g., $41.30 in credits)
  • Advanced reporting and personalized content add-ons

The Pro plan is the best choice for high-volume senders who see the value in omnichannel messaging. Getting bonus SMS credits equal to your monthly fee is a great deal, especially paired with unlimited email sending volume. You also receive enhanced reporting to track aggregate performance data.

Custom Pricing

Price: Let’s talk Websites Supported: Not explicitly stated Best For: Businesses with unique needs, extremely large contact lists (over 150,000 profiles), or exceptionally high email volume. Refund Policy: Not explicitly stated Other Features:

  • Custom contact amount and global SMS messaging
  • Free migration and dedicated onboarding specialist
  • Personalization Content add-on included free
  • Account Expert support (for clients spending over $400/month)

If your business operates at maximum scale, the Custom plan ensures you get a tailored service package and pricing structure. This high-tier option includes essential support, like free migration services and an onboarding specialist, making your move seamless.

Omnisend proudly offers a permanent Free plan that includes full access to all marketing features, allowing you to start growing immediately without financial commitment. Plus, award-winning 24/7 live chat and email support is available for every customer, regardless of the plan you choose.

User Reviews

Omnisend receives overwhelmingly positive feedback, primarily centered around its powerful features, exceptional ease of use, and award-winning support. Users frequently highlight the intuitive interface, praising the drag-and-drop functionality and the simplicity of setting up complex automation workflows.

Many reviewers praise Omnisend for offering better options and pricing compared to competitors like Klaviyo and Mailchimp. The customer service team is consistently commended, described often as “superb” and “exceptional,” providing personalized, responsive, and highly knowledgeable assistance, especially during complicated tasks like DNS setup and complex migrations.

While some users noted past limitations, such as restricted custom font availability or a desire for better multilingual support, the company is also praised for actively rolling out requested features. Overall, customers view Omnisend as a high-value, reliable, and user-friendly platform that saves time and delivers real conversion results.

✨

What users say elsewhere

Sarah M.
· Trustpilot
5.0 / 5

By far the best email/marketing automation software I've used, having tried many alternatives. The platform is super easy and the free tier is essential for small businesses just starting out. I cannot stress enough how much I prefer Omnisend.

David W.
· Trustpilot
5.0 / 5

We recently migrated from Klaviyo to Omnisend, and the support team made what could have been a stressful transition absolutely seamless. They took care of migrating contacts, templates, and automations quickly. No regrets so far.

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Why use Omnisend?

Ready to see measurable results? Omnisend helps turn ecommerce madness into products that practically sell themselves. The platform delivers strong performance through reliable segmentation and automation.

Here’s why brands loved by millions rely on Omnisend:

  • Achieve higher conversions by combining SMS and email campaigns. This integrated approach leads to a 47.7% higher conversion rate, based on Omnisend data.
  • Segment your audience effectively using unlimited real-time groups. Targeting the right people at the right time results in a 62.2% higher order rate with segmented campaigns.
  • Automate your sales workflows. Pre-built automations handle the heavy lifting, from welcome series to abandoned cart recovery. This means your money is always working, even while you sleep.
  • Get top-notch support whenever you need it. Omnisend offers award-winning, 24/7 customer support. They have won a Stevie Award for fantastic support and collected thousands of five-star customer reviews.
  • Enjoy true ease of use. Customers frequently mention the smooth integration, the low learning curve, and the reliable automated marketing. The software is designed to be intuitive and deliver real results. ✅

Ready to transform your workflow with Omnisend?

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Frequently Asked Questions

Does Omnisend charge based on the number of users or by our contact list size?

Omnisend pricing is determined primarily by the size of your total contact list. The platform does not charge subscriptions based on the number of users or seats required for your team.

How does SMS pricing work, and are monthly credits included in the paid plans?

SMS uses a credit system, which is purchased separately from your base plan. Pro plan users receive bonus SMS credits each month equal to the price of their monthly subscription fee. Standard and Free users receive a small, one-time credit to try the SMS channel.

What happens if I send more emails than my monthly limits allow?

If you exceed the email sending limit on the Free or Standard plan, the platform will offer you an option to upgrade your subscription. Pro plan accounts feature unlimited email sending volume, subject only to a fair use policy.

Does Omnisend offer support to help users migrate from other platforms?

Yes, their 24/7 support team is always available to help with general migration tasks. Businesses moving to the Custom plan receive free, dedicated migration services and a dedicated onboarding specialist.

Which popular ecommerce platforms integrate seamlessly with Omnisend?

Omnisend integrates via a single click with over 160 tools. Key ecommerce platforms supported include Shopify, WooCommerce, BigCommerce, WIX, Shoplazza, and WordPress.

What payment methods are accepted for monthly billing?

Omnisend accepts card payments from VISA, MasterCard, and American Express. This includes credit, debit, and prepaid cards. They do not currently support Discover, Diners Club, JCB, or UnionPay cards.

Is a money-back guarantee or refund policy specified for subscriptions?

Not explicitly stated on the official site. The core pricing details show that Omnisend does not offer a money-back guarantee for subscriptions.

What are the primary usage limitations of the permanent Free plan?

The Free plan provides access to all automation and marketing features. Usage is capped at 250 contacts and 500 emails per month, along with 500 web push notifications.

What specific customer data collection or privacy features are included?

Omnisend offers built-in features for detailed TCPA and GDPR consent collection. This ensures compliance when gathering opt-ins for email and SMS via sign-up forms.

Is there a discount offered if I pay for service upfront?

Yes. Standard and Pro plans are offered with a 30% starter discount. This savings applies automatically when you choose to pay for the first three months of service upfront.

Do SMS and MMS marketing features work for recipients in all countries?

SMS (text-only messages) is available for deployment globally. However, MMS, which allows for images and GIFs in your messages, is limited only to recipients in the United States and Canada.

How can I qualify for assistance from a dedicated Account Expert?

Dedicated Account Experts are provided to Standard and Pro plan users. To qualify for this personalized service, your account must spend at least $400 or more per month.

Who is the Custom Pricing plan best suited for?

The Custom plan is best for enterprises with highly complex or unique requirements. It is recommended for businesses managing large contact lists, typically over 150,000 active profiles.

Does Omnisend guarantee a specific customer support response time?

Not explicitly stated on the official site. They do confirm award-winning 24/7 priority support is provided via live chat and email for all customers on every subscription level.

Ready to try Omnisend? Check out the official site or pricing.
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