Campaigner vs Omnisend
Campaigner and Omnisend are both powerful marketing automation platforms for audience growth. Campaigner excels with advanced list health tools and dedicated expert support. Omnisend is purpose-built for e-commerce, offering superior SMS integration and value. Choosing one depends entirely on your business model and support needs.
Advanced marketing backed by exceptional support.
We found Campaigner to be a robust platform offering advanced tools, such as multi-path automation and AI insights, all supported by excellent, long-standing customer service. Overall, Campaigner is a highly functional marketing solution, but potential users should be aware of reported minor technical glitches and significant friction surrounding the subscription cancellation policy.
Pros
- Exceptional customer service and technical support available via phone and chat.
- Powerful features including advanced segmentation, real-time analytics, and automated workflows.
- Platform accepts raw HTML code easily for custom template designs.
- Intuitive tools for campaign design, resulting in good traffic and sales increases.
Cons
- The cancellation process is restrictive, requiring phone or live chat contact.
- Strict 30-day notice requirement often leads to unexpected additional charges.
- Occasional technical glitches reported, like random sign-outs or slow loading times.
- Some users noted recent issues with bounce backs and increasing fees.
Exceptional support meets powerful, intuitive automation.
We found Omnisend to be a high-value marketing platform, excelling due to its comprehensive permanent free tier and customer support praised across all user plans. The intuitive interface makes complex automation workflows accessible for growing e-commerce teams, driving significant sales. Overall, we recommend Omnisend strongly, particularly for businesses seeking robust email and SMS features combined with unmatched reliability.
Pros
- Exceptional 24/7 customer support is provided across all pricing tiers.
- The platform is highly intuitive, featuring easy drag-and-drop email design and workflow setup.
- The permanent free plan includes full feature access, including automation tools, essential for startups.
- Automation features are powerful, flexible, and include functionality like dynamic discount codes.
Cons
- Advanced integrations (like Shopify vs. WooCommerce) may offer different levels of feature depth.
- Some users seek expanded multilingual support options within the platform.
AboutCampaigner
Campaigner is an advanced email marketing platform designed to help businesses thrive without a large expense. It provides the essential basic and complex features required for modern communication.
With over 20 years of expertise, thousands of customers trust Campaigner to achieve impressive email marketing results. It’s a reliable solution that truly prioritizes you, offering expert phone, chat, and email support included with every plan. 💡
AboutOmnisend
Omnisend is an integrated platform for email and SMS marketing designed to engage your shoppers wherever they are. It’s an excellent option for small or medium-sized businesses looking to consolidate their marketing efforts.
The platform provides intuitive tools, making advanced marketing less intimidating. Every template is 100% customizable, ensuring your customer experience is always on-brand and personalized. You can connect Omnisend to your ecommerce platform with a single click. Switching is easy, and you can even be up and running in 30 minutes. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Customer Support
Omnisend offers 24/7 support across every tier; Campaigner provides expert phone and chat assistance.
Campaigner emphasizes expert support via phone, chat, and email, included with all plans. Their service is highly praised, often spanning long-term customer relationships. Omnisend provides award-winning 24/7 support via live chat and email to every single customer. This means help is always available, even on their permanent Free plan. Omnisend excels in availability and accessibility for all users, regardless of spending level. Campaigner's support is known for deep expertise, perfect for complex deliverability questions.
Platform Value & Access
Omnisend wins on initial value with a comprehensive, permanent Free plan for startups.
Campaigner requires you to start with a minimum $14/month Essentials plan after their 30-day trial ends. Omnisend offers a permanent Free plan that includes full access to all automation and marketing features. The Omnisend Free plan limits usage to 250 contacts and 500 emails per month, ideal for testing. Omnisend allows new businesses to scale slowly without immediate financial pressure. Campaigner requires a paid commitment sooner, even for basic usage.
Omnichannel Capabilities
Omnisend seamlessly integrates Email and SMS; Campaigner treats SMS as a separate add-on.
If you want SMS automation, Campaigner requires subscribing to the separate Campaigner SMS product. This functionality is then integrated into their Visual Builder workflows. Omnisend natively integrates email and SMS into unified campaigns, showing a 47.7% higher conversion rate. Pro users on Omnisend even receive monthly SMS credits equal to the plan's price. Omnisend provides a superior, more unified experience for omnichannel marketers.
E-commerce Integration
Omnisend is purpose-built for e-commerce; Campaigner is a generalist marketing tool.
Omnisend offers 160+ single-click integrations with major platforms like Shopify and WooCommerce. They focus specifically on e-commerce use cases and fast setup times (under 30 minutes). Campaigner supports necessary integrations but is designed for a broader range of businesses and needs. If you run a high-volume online store, Omnisend’s specialized tools will offer better depth and performance. Campaigner is better if you need a reliable platform without being tied exclusively to e-commerce features.
Advanced List Protection
Campaigner offers essential tools like Reputation Defender to protect sender status.
Campaigner includes Reputation Defender, a critical tool that scans lists to prevent hard bounces and preserve sender reputation. This focuses heavily on core deliverability health. Omnisend focuses more on converting customers via automated campaigns based on purchase behavior. Marketers concerned with list cleaning and deliverability ratings will find Campaigner's specific tools invaluable. This feature is a key differentiator that Campaigner offers its users.
Cancellation Process
Campaigner has a highly restrictive cancellation policy that frustrates users.
Campaigner requires users to contact support via phone or chat to cancel, adding significant friction. They also have a strict 30-day notice policy, often leading to unexpected extra charges. Omnisend's cancellation process is straightforward, following standard industry practices. Nobody wants to call a help line just to stop paying a monthly bill. Omnisend provides a much less frustrating customer experience regarding subscription management.
Our Verdict
If your business sells online, Omnisend is likely your best choice for rapid growth and value. Omnisend is specifically engineered for e-commerce, linking natively to stores like Shopify and offering seamless Email/SMS integration. Campaigner, however, remains a powerful competitor for highly specialized marketing needs. Campaigner’s superpower lies in securing list health and maximizing conversions from cold traffic. Campaigner offers unique tools like Reputation Defender and the ability to identify anonymous visitors. If deliverability is your absolute top priority, Campaigner gives you specific controls. Omnisend shines with superior value, offering a permanent Free plan with access to all automation tools. Furthermore, Omnisend’s award-winning 24/7 support is available immediately to every single customer. Campaigner’s support is excellent but not 24/7. The deciding factor should be your core marketing channel focus and list security needs. Omnisend is perfect if you need integrated SMS and simple, high-value scaling for an online store. Conversely, Campaigner is the right answer if you manage complex, high-volume lists and require proactive list health tools. We recommend Omnisend for 90% of scaling e-commerce businesses due to its functionality and customer-centric policies. Choose Campaigner if expert phone support and advanced list auditing are non-negotiable for success.
Frequently Asked Questions
Which platform is easier to use: Campaigner or Omnisend?
Omnisend generally has a lower learning curve and a more intuitive drag-and-drop interface. Users report they can be up and running with Omnisend in under 30 minutes. Campaigner is robust but Omnisend is optimized for speed and simplicity.
Which tool is better for integrated Email and SMS marketing?
Omnisend is superior for omnichannel marketing by natively integrating Emails and SMS. Pro plan users on Omnisend also receive monthly SMS credits equal to their subscription price. Campaigner's SMS functionality works well but requires a separate add-on subscription.
Does Omnisend have a Free plan like Campaigner?
Omnisend has a permanent Free plan that includes access to all features, capped at 250 contacts. Campaigner does not have a permanent free tier, offering only a 30-day full-feature trial instead.
Which platform offers better protection for sender reputation and list health?
Campaigner offers a unique feature called Reputation Defender, which periodically scans your lists. This tool helps prevent hard bounces and actively protects your sender reputation. Omnisend focuses less on this niche feature.
Who provides better customer support, Campaigner or Omnisend?
While both offer superb support, Omnisend provides award-winning 24/7 priority support across all plan levels. Campaigner offers expert phone and chat support, which is highly rated but not available 24/7.
Is cancelling a subscription easier with Campaigner or Omnisend?
Cancelling Omnisend is generally straightforward, reflecting standard business policy. Campaigner has a highly restrictive cancellation policy requiring users to call or chat customer support. This is a common pain point reported by Campaigner users.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.