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Pabbly Email Marketing

Pabbly Email Marketing

Email marketing built for deliverability and reliability.

#16 dans Email marketing
2 min read · Updated 11/17/2025
Pabbly Email Marketing homepage screenshot

At a glance

Quick overview for Pabbly Email Marketing: rating, pricing summary, key features, and highlights.

Ciroapp review

1.8
Advanced architecture, critically flawed delivery.

We acknowledge Pabbly Email Marketing's ambitious, enterprise-level architecture, uniquely offering multi-SMTP connectivity complemented by strong ISO/SOC2 security compliance. However, pervasive and critical user complaints regarding chronic bugs and catastrophic support failures severely compromise these technical benefits. Overall, we cannot recommend a platform where users consistently report broken systems, poor deliverability, and a complete lack of responsive customer support.

Pros

  • Pro:Unique capability to connect and manage multiple external SMTPs for deliverability control.
  • Pro:Achieves high-level compliance (ISO 27001:2022 and SOC2 Type 2).
  • Pro:Volume-based pricing includes unlimited email sending capacity.
  • Pro:Features specific tools like adjustable throttling and auto-follow-up for non-openers.

Cons

  • Con:Customer support is repeatedly described as extremely slow, unhelpful, and difficult to communicate with.
  • Con:Widespread user reports of significant software bugs and broken automation workflows.
  • Con:Specific feedback points to poor deliverability rates for the email marketing product.
  • Con:Users report rigid account management policies and failure to honor the 30-day money-back guarantee.
Free trial
Yes — 7 days
Money-back guarantee
Yes — 30 days
Range: $83/month – $1599/monthFree trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Pabbly Email Marketing review, pricing, features, pros & cons

Worried about low deliverability or getting your email account suspended? It's a common challenge. Pabbly Email Marketing solves this by letting you connect multiple SMTPs.

This ensures your emails still go out, keeping your campaigns running smoothly. You also gain powerful tools for targeting and security. ✨

What is Pabbly Email Marketing?

Pabbly Email Marketing is a robust platform designed for businesses needing highly reliable and secure bulk email distribution. It seamlessly manages campaigns using either its own default SMTP service or multiple external SMTP connections. This flexibility makes it ideal for users who prioritize continuous sending, even under difficult circumstances.

Furthermore, Pabbly holds ISO 27001:2022 and SOC2 Type 2 compliance, demonstrating a strong commitment to information security for all users. ✅

Pabbly Email Marketing Key Features

🛠️ Unbreakable Deliverability with Multiple SMTPs

Never worry about email downtime or account suspension again. Pabbly lets you connect multiple external SMTPs. If one sending account experiences an issue, your email campaigns simply continue sending through another connection. This flexibility ensures your communications remain consistent and reliable.

You can also use our built-in SMTP, called “Pabbly send with us.” We do not charge anything extra to use this service. Sending limits on the inbuilt SMTP scale with your subscriber plan; for instance, a 50,000 subscriber plan grants up to 50,000 emails per day. Using external SMTPs gives you unlimited sending capacity.

✨ Precision Targeting Through Segmentation

It’s easy to send the perfect message to the right people at the right time. Our segmentation option acts as an advanced search filter. It helps you define specific criteria and conditions for your recipients.

By using this tool, you can create smaller, highly targeted groups. This allows you to personalize your campaigns further. Targeted campaigns almost always lead to better engagement and improved ROI.

✨ Building Smart Automation Workflows

Automate complex communication sequences without hassle. Pabbly Email Marketing supports creating detailed automation workflows. You can design a complete flowchart based on your subscribers’ responses and actions.

Your workflows can include action events, delays, and other subsequent steps based on recipient behavior. Automation handles the follow-up, ensuring every subscriber receives the appropriate sequence of emails.

✨ Maximizing Open Rates with Auto-Follow-Ups

Boost your campaign results with minimal effort using the auto-follow-up feature. This powerful option allows you to automatically resend an email, but only to those subscribers who did not open the original message.

You schedule the follow-up for a particular date and time. By reaching non-openers, this simple step helps you achieve the highest possible open rate for every campaign you run.

✨ Protecting Your Domain Reputation

We provide specific tools designed to maintain a healthy sender reputation. Our Throttling feature lets you limit the total number of emails sent per day. This prevents major providers like Gmail from blocking your account due to sudden volume spikes. The system automatically calculates the optimum delay between each email to maintain a fixed sending rate.

  • Example: Setting a 200 email daily limit calculates one email sent every 7.2 minutes.

Additionally, any subscriber who unsubscribes from your campaign is automatically stored in a separate Suppression list. This permanently blocks them from receiving future emails, which protects your sender reputation.

🔒 Advanced Security and Data Compliance

We are serious about data integrity and security for our users. Pabbly Email Marketing proudly meets recognized global security standards. We are ISO 27001:2022 certified. This shows our dedication to upholding the highest standards in our Information Security Management System (ISMS).

Furthermore, Pabbly is compliant with SOC2 Type 2 standards. This means our system controls strictly adhere to the AICPA trust principles, covering security, availability, and confidentiality. These certifications assure you that your data is handled with rigorous controls.

✨ Insightful Campaign Reporting

Understand exactly how your emails perform with comprehensive reporting tools. After every campaign, you get a detailed report. You can easily view the sent, opened, clicked, and unsubscribed rates at a glance.

Reports go beyond basic metrics. You can track the exact number of times specific links were clicked. Get deep insight into your receivers’ engagement and technology, including their geographic country, the browser they use, device type, and operating system stats.

Use Cases

🛠️ Maintaining Continuous Email Delivery

Many businesses worry about their sending accounts getting suspended, which shuts down communication. Pabbly solves this critical challenge by letting you connect multiple SMTPs. If one connection fails or hits a suspension, the platform will automatically route your emails through another active server.

This robust setup guarantees your critical campaigns, like sales announcements or verification codes, are sent without interruption. You remain in control of your delivery system, ensuring business continuity despite external provider limitations or issues.

📈 Maximizing Open Rates with Smart Follow-Ups

Improving campaign engagement is simple when you stop emailing people who have already opened your message. The built-in auto-follow-up feature manages this automatically. You can schedule the same email to be resent later, targeting only the non-openers from the initial send.

This strategy helps you achieve maximum reach without cluttering the inboxes of your already engaged subscribers. It saves time and prevents you from manually identifying and segmenting the low-engagement users for a second blast.

🛡️ Protecting Your Domain Reputation

When migrating a large list or sending high volumes, major internet providers may block your account if they see sudden, large spikes. Pabbly’s Throttling feature helps prevent this damage. It limits the number of emails sent per day and calculates the necessary delay between each message.

For example, if you set a limit of 200 emails daily, Pabbly delays each one by 7.2 minutes to simulate organic sending flow. Additionally, all unsubscribing users are automatically added to a permanent Suppression list, further protecting your valued domain reputation.

🎯 Creating Highly Targeted Communication Flows

You need to send a targeted promotion only to your most interested subscribers. Pabbly allows you to define highly specific criteria using the segmentation option’s advanced search filter.

Once segmented, you can initiate a custom campaign or enroll these users in an automation workflow. This ensures your message is only seen by the people most likely to convert, maximizing the effectiveness of your efforts.

💡 Automation for Customer Journey Mapping

You can design complex paths for new subscribers or prospective clients reacting to specific actions. Automation workflows use action events to manage these journeys automatically. You can define what happens next based on your recipients’ responses to your emails, like a click or an open.

Sequence Example:

  1. User clicks on a specific link (Action Event).
  2. Add a delay of 48 hours.
  3. Send a follow-up email related to the link (New Action).

Expected outcome: The complete flowchart you designed is processed seamlessly without manual intervention.

Tip: Use this to nurture leads based on pages visited or product interest.

✅ Ensuring Enterprise-Level Data Security

For businesses that handle sensitive data, security compliance is non-negotiable. Pabbly is ISO 27001:2022 certified, demonstrating dedication to information security. It is also compliant with SOC2 Type 2 standards.

This security commitment offers peace of mind that rigorous controls are implemented to protect your data. This is particularly important for technology organizations that require reliable security and availability assurances for their cloud-based operations.

Pricing Overview for Pabbly Email Marketing

Pricing range
$83/month – $1599/month
Pricing types
Free trial, Monthly subscription, Yearly subscription
Money-back guarantee
Yes — 30 days

Pabbly Email Marketing uses a flexible subscription model based on the number of subscribers you have. Pricing starts at $83 per month (when billed yearly) for 50,000 subscribers and scales up to $1599 per month for 1,000,000 subscribers.

You can choose monthly billing or save 20% with a yearly subscription.

Plans & Pricing

50,000 Subscribers (Monthly)

Monthly$99
YearlyNot explicitly stated
Max 50,000 subscribers. Inbuilt SMTP has a 50k email/day sending limit (post review).
  • Unlimited Email Sending
  • Email & Chat Support
  • Throttle Emails
  • Webform Feature
  • Automation Workflows
  • API Access
Buy Now

50,000 Subscribers (Yearly - 20% Off)

Monthly$83
Yearly$996
Max 50,000 subscribers. Inbuilt SMTP has a 50k email/day sending limit (post review).
  • Unlimited Email Sending
  • Email & Chat Support
  • Save 20% on list price
  • Connect multiple SMTPs
  • 30-day Money Back Guarantee
  • ISO 27001:2022 Certified
Buy Now

1,000,000 Subscribers (Monthly)

Monthly$1599
YearlyNot explicitly stated
Max 1,000,000 subscribers. Inbuilt SMTP has a 1M email/day sending limit (post review).
  • Unlimited Email Sending
  • Email & Chat Support
  • Advanced Segmentation
  • SOC2 Type 2 Compliant
  • Extensive API for developers
  • Auto-Follow-up Option
Buy Now

Pabbly Email Marketing costs between $83 and $1599 per month, scaling based on the subscriber count from 50,000 to 1,000,000.

We offer straightforward pricing that grows with your audience. You can choose to be billed monthly or save a significant 20% by selecting a yearly plan instead.

50,000 Subscribers Plan (Monthly)

Price: $99/month Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: 30-day money-back guarantee Other Features:

  • Unlimited email sending via built-in or external SMTP
  • Full campaign reports (open, click, unsubscribe rates)
  • Email automation workflows
  • Email segmentation and advanced search filters

This is a great starting point for established businesses or marketers with substantial lists. You get access to all features right away, ensuring your email operations are robust and scalable from day one.

50,000 Subscribers Plan (Yearly Discount)

Price: $83/month (Billed annually) Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: 30-day money-back guarantee Other Features:

  • Save 20% on the monthly rate for the full year
  • Connect multiple SMTP servers
  • Throttling feature to limit daily email sends
  • Ability to delete and replace up to 50% of subscribers monthly

Choosing the yearly option makes financial sense if you’re committed to Pabbly for the long term. This price point offers professional grade capabilities at a discounted rate.

1,000,000 Subscribers Plan (Monthly)

Price: $1599/month Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: 30-day money-back guarantee Other Features:

  • Access to extensive API for developers
  • ISO 27001:2022 and SOC2 Type 2 compliance
  • Dedicated customer support via email and chat
  • Auto-follow-up feature for non-openers

This tier is designed for large enterprises and agencies managing massive email lists and requiring top-tier compliance and performance. It allows you to maximize reach across your entire audience.

Ready to get started? Pabbly offers an incredible 7-day free trial where you can send unlimited emails to up to 100 subscribers. This lets you test all the features, including segmentation and automation. Furthermore, all plans are backed by an unconditional 30-day money-back guarantee, so there’s absolutely no risk when you sign up today! 🚀

User Reviews

Pabbly’s website promotes strong features like multi-SMTP connectivity for reliable deliverability and industry-leading security compliance (ISO 27001:2022, SOC2 Type 2). However, external reviews paint a starkly different picture.

The overall sentiment on Trustpilot (1.5 stars) is overwhelmingly negative. Users frequently cite diabolical customer support, noting incredibly slow response times, unhelpful replies, and a consistent failure to read support tickets correctly.

Recurring reliability issues include significant technical difficulties, with users explicitly reporting that the platform is "full of bugs" and that automations constantly break. Furthermore, many complaints focus on billing and refund practices, alleging that the 30-day money-back guarantee is "fake" and that the company makes unauthorized charges.

While Pabbly Connect received some isolated praise for its automation speed, one specific review dedicated to Pabbly Email Marketing stated it was "the worst email provider" due to poor features, bad deliverability, and an outdated builder. Users considering Pabbly should be prepared for significant challenges with support and overall reliability.

❗

What users say elsewhere

Alex K.
· Trustpilot
1.0 / 5

If I could give zero stars I would. This company is a joke and they never return any emails or messages, even when you’re trying to give them money. They are a complete waste of time and energy.

David M.
· Trustpilot
1.0 / 5

I’ve used Pabbly Email for over a year, and it's probably the worst provider I have ever used. Deliverability is POOR and the segmentation tool is nearly impossible to use. I only use them because they are cheap.

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Why use Pabbly Email Marketing?

Why choose Pabbly Email Marketing? It focuses intensely on deliverability, audience targeting, and operational security. This combination helps guarantee your messages land correctly while protecting your data integrity.

  • Ensure Continuous Sending: Connect multiple SMTPs so your campaigns never stop, even if one sending account faces suspension. You're always in control of your delivery system.
  • Maximize Engagement: Use the integrated auto-follow-up feature to automatically resend emails only to non-openers. This simple step can dramatically improve how many people read your message.
  • Protect Your Reputation: Utilize specialized features like Throttling, which limits daily sends to prevent major email providers from blocking your account. Unsubscribing users are also stored in a Suppression list to protect your domain reputation.
  • Segment for Precision: Create highly targeted lists using the segmentation option. This advanced search filter helps you define specific criteria for smaller, more effective recipient groups.
  • Gain Deep Insights: Check comprehensive campaign reports showing sent, opened, and clicked rates. You can even track link clicks, plus receiver stats like country, browser, and device usage. 💡
  • Trustworthy and Secure: Pabbly adheres to stringent global standards, including ISO 27001:2022 and SOC2 Type 2 compliance. Your information is managed with the highest levels of security.

Ready to transform your workflow with Pabbly Email Marketing?

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Frequently Asked Questions

What limits does the free trial have?

The trial lasts for 7 days, allowing you to send unlimited emails to up to 100 subscribers. You'll get access to all features, including email segmentation and connecting multiple SMTP servers.

Is Pabbly Email Marketing priced based on team seats or subscriber count?

Pricing depends entirely upon your total number of subscribers, not on how many people are using the platform. All paid plans include unlimited email sending capacity for your subscriber tier.

If I use the built-in Pabbly SMTP, are there limits on email sending?

Yes, if you use the inbuilt SMTP, your daily sending limit initially matches your subscriber tier, such as 50,000 emails per day for a 50k plan. However, sending starts conservatively at 500 emails daily and increases gradually after Pabbly reviews your bounce and complaint rates.

Does Pabbly limit the number of emails I can send if I use an external SMTP server?

No, if you choose to send emails through an external SMTP server, Pabbly places no limit on the number of emails you can send. There is no extra charge for connecting these external servers.

Which industry security compliance standards does Pabbly meet?

Pabbly holds two key compliance certifications. We meet the ISO 27001:2022 standard for information security management and are compliant with SOC2 Type 2 standards for rigorous controls over data protection.

How does Pabbly manage users who unsubscribe from a campaign?

Unsubscribed recipients are automatically stored in a dedicated Suppression list. This blocks them from receiving future emails, which helps protect the reputation of your sender domain.

Can I change out subscribers on my list without increasing my plan size?

Yes, you are permitted to delete and replace up to 50% of your subscribed contacts every month. This allows you to keep your list updated with fresh subscribers within your existing plan size.

Does Pabbly provide an API for developers to connect with the email marketing service?

Yes, Pabbly provides a very extensive API. Developers can use it to programmatically import subscribers, create templates, and send emails.

How can I access customer support?

You can reach the support team through multiple channels, including live chat, email, call, meet, or various social media platforms. Pre-recorded tutorials are also available inside the application.

What is the Throttling feature and how does it help deliverability?

The Throttling feature lets you limit the number of emails sent per day. Pabbly calculates the needed delay between each email send, which helps prevent major email providers like Gmail from blocking your account.

What metrics do the campaign reports include?

Campaign reports provide detailed stats on your sent, opened, clicked, and unsubscribed rates. They also track link clicks and provide geographical and device usage data for receivers.

Does Pabbly support payment in Indian Rupees (INR)?

Yes, Pabbly supports payments in INR and provides GST-compliant invoices for Indian customers.

Who is Pabbly Email Marketing best suited for?

It is best for established businesses managing large lists who prioritize stable, continuous sending, advanced data security, and the flexibility offered by robust API integration tools.

If I purchase a yearly plan, how much discount do I receive?

Choosing the yearly billing option gives you an automatic discount of 20% compared to the standard monthly rate.

Ready to try Pabbly Email Marketing? Check out the official site or pricing.
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