Sender offers a Free Forever plan (2,500 subscribers, 15,000 emails/month) and paid plans starting at $6.30/month (Standard) and $10.50/month (Professional) for 500 subscribers, with 30% off annual billing for first-time users. Enterprise is custom-priced, and a Pay-as-you-go option starts at $29 with emails at $5.80 per 1,000.
Sender's pricing starts at free — the Free Forever plan costs $0 for 2,500 subscribers and up to 15,000 emails per month — with paid Standard and Professional plans that scale as your list grows.
Here's a closer look at what each plan offers.
Free Forever
Price: Free, forever
Best For: New senders, side projects, and small businesses building their first list
Other Features:
- 2,500 subscribers and 15,000 emails per month, with no daily sending limits
- Drag-and-drop builder, 100+ templates, transactional emails, and landing pages
- Unlimited automation and segmentation, plus premade workflows
- Free popups, forms, and template library
- 24/7 live support included
This plan is unusually generous. It has all the features the paid plans have, it never expires, and there's no trial clock ticking. If you're starting out, begin here and upgrade only when your list outgrows the limits. 🎉
Standard
Best For: Growing businesses that need a clean, brand-free look
Other Features:
- Removes Sender branding from newsletters, forms, and popups
- Shared IP address for sending
- SMTP included in the service
- Full premium feature access
Standard is the natural next step once you want campaigns to look completely your own. You keep the same core tools without Sender's badge on your emails. It fits small teams and online stores that don't yet need deliverability fine-tuning.
Professional
Best For: High-volume senders who care about deliverability control
Other Features:
- Dedicated IP address set up on request at no additional cost
- Sender branding removed and SMTP included
- Built to scale from startup to enterprise
Professional targets serious senders. A dedicated IP gives you full control of your email reputation, and Sender recommends one once you pass 500,000 emails per month. Below that volume, Standard or even the free plan should serve you well.
The bottom line: you don't need a trial here — the free plan is yours to keep forever, so you can test everything at zero cost. Two details worth knowing before you buy: quoted prices exclude VAT, which varies by country (19% in Germany, 20% in France, for example), and Sender also offers a credits-based payment option that removes branding. Paid-plan rates change with list size, so confirm current tiers and limits on the live pricing page before upgrading.
