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Mailpoet

Mailpoet

Better Email for WordPress-Powered Websites.

#14 dans Email marketing
2 min read Ā· Updated 10/6/2025
Mailpoet homepage screenshot

At a glance

Quick overview for Mailpoet: rating, pricing summary, key features, and highlights.

Ciroapp review

2.8
Reliability Issues Undercut Strong WordPress Integration

We assessed Mailpoetā€™s native WordPress integration, which genuinely simplifies content use and email creation right in your existing dashboard. However, the external feedback pointed to critical failures in account reliability and customer support responsiveness, particularly regarding arbitrary account suspensions and long resolution times. Overall, the reported operational inconsistency and poor support experience make it difficult for us to recommend Mailpoet for mission-critical campaigns.

Pros

  • Pro:Native integration simplifies WordPress workflow and content access.
  • Pro:Offers a powerful free plan for up to 500 subscribers.
  • Pro:Intuitive design builder supports drag-and-drop customization.
  • Pro:Automated campaigns (welcome emails, post notifications) are included.

Cons

  • Con:Frequent, arbitrary suspension of paid accounts and sending abilities.
  • Con:Customer support is often unresponsive and unavailable on weekends.
  • Con:Abandoned cart feature is limited, only working for existing subscribers.
  • Con:Onboarding process requires tedious verification and validation steps, leading to significant delays.
Range: $0ā€“$30/monthFree plan, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Mailpoet review, pricing, features, pros & cons

Are you tired of email marketing tools that complicate your WordPress workflow? It often means uploading content again to third-party services. Mailpoet solves this by keeping everything integrated with your favorite CMS āœØ.

You can quickly send beautiful emails that consistently reach the inbox, making subscriber growth surprisingly easy.

What is Mailpoet?

Mailpoet is the essential email marketing plugin built specifically for WordPress šŸ’”. It currently helps over 500,000 websites connect with their audience. Since it works right alongside your existing CMS, you use your existing media library and content instantly.

This seamless integration means you can get started sending important messages in minutes, not hours. Itā€™s designed for busy site owners who need efficiency and reliable performance.

Mailpoet Key Features

āœØ Seamless WordPress Native Workflow

Keep your email marketing workflow simple and fast by keeping everything integrated. Mailpoet works directly inside the WordPress dashboard, right alongside your favorite CMS. This means you never need to upload files again to third-party services. Instead, you can use your existing media library to quickly add content and images.

This system is specifically designed for busy site owners who need efficiency. Because you already know WordPress, you can leverage that knowledge immediately. You can quickly get started sending important messages in minutes, not hours, right from your familiar admin area.

āœØ Automation for Audience Growth

Mailpoet helps you reach the right people at the right time, turning a first hello into a loyal customer. You can set up essential automated campaigns designed to save you time while boosting engagement. Automated onboarding emails immediately greet new subscribers, encouraging fast engagement.

These welcome emails often boast exceptional open rates of 40% and higher. If you run a busy blog, you can also automatically share your latest content. You get flexibility when scheduling these updates, choosing to send them daily, weekly, or monthly to bring subscribers back to your website.

āœØ Stunning Design Made Simple

You donā€™t have to be a designer or a coder to create professional email updates. Mailpoet provides beautifully designed templates that you can customize thoroughly. This allows you to match the email look to your unique brand and personality.

Our intuitive user interface uses drag-and-drop features, allowing you to spend time on your ideas, not styling. You never need to code or hack anything to bring your emails to life. Plus, quick previews ensure you always know exactly how your messages will look across different inboxes.

šŸ“§ Unmatched Deliverability Performance

Send every email with complete confidence knowing your messages will reach their destination. Mailpoet uses a rock-solid infrastructure specifically designed for reliable performance. We deliver over 30 million emails each month straight to inboxes.

This high standard ensures your emails arrive promptly and avoid spam folders. Our unmatched deliverability rate promotes high open rates across your entire audience. Mailpoet makes email happen reliably for over 500,000 users worldwide.

āœØ Friendly Support When You Need It

Getting the help you need is fast and easy with our friendly support team. We proudly hold a 90% Happiness Score based on thousands of customer ratings. Our commitment is to provide delightful customer experiences whenever you encounter a question.

If you ever need assistance, supporters are ready to help. You can easily get support by email or directly from your WordPress administration dashboard. This streamlined approach saves busy site owners unnecessary hassle and time.

Use Cases

šŸ‘‹ Automating New Subscriber Onboarding

When a new reader signs up, you want them to feel immediately welcomed. Mailpoet lets you create an automated series that sends introductory content instantly. This high-performing strategy uses specific onboarding emails built right into your WordPress site.

These automated welcome emails boost engagement significantly. In fact, users report open rates of 40% and higher. You quickly turn subscribers into invested, loyal customers from their very first interaction with your brand.

šŸ–¼ļø Maintaining a Seamless WordPress Workflow

Are you tired of uploading the same images or files twice? Mailpoet eliminates this wasted effort entirely. Since it works natively within WordPress, you can instantly pull pictures and content from your existing media library.

There's no need to move data to external third-party services. This integrated process means your important messages are ready to send in minutes, allowing busy site owners to prioritize efficiency.

šŸ“° Effortlessly Sharing Your Latest Blog Content

If you manage a busy blog, promoting posts can take up too much time. You can use Mailpoet to automatically notify subscribers whenever you publish fresh content. This ensures they never miss an update.

Approach:

  1. Write and publish your latest article inside WordPress.
  2. Set Mailpoet to monitor new posts (daily, weekly, or monthly).
  3. The system automatically drafts and sends the newsletter notification.

Expected outcome: This returns traffic to your website without requiring you to manually design every single email update.

šŸŽØ Designing Professional, Branded Newsletters

You don't need coding skills or graphic design experience to create stunning emails. Mailpoet provides a wide range of beautifully designed templates ready for immediate use. An intuitive user interface with drag-and-drop features simplifies layout creation quickly.

You can easily customize these templates to match your brand's specific personality and colors. This ensures consistent, professional quality. You can always check how your messages look using quick previews before sending them out.

Tip: Focus on your content and ideas, not styling or finding quick layout fixes.

šŸš€ Guaranteeing Deliverability and Inbox Reach

You need confidence that your expertly crafted email will actually reach the inbox, not the spam folder. Mailpoet operates on a rock-solid infrastructure designed for reliable performance. This ensures you consistently achieve high open rates.

This infrastructure currently delivers over 30 million emails every month. This proven system means your messages get delivered on time, every time, supporting real audience growth.

šŸ’¼ Managing Multiple Client Sites (Agencies)

For agencies or freelancers who manage email marketing across many projects, efficiency is critical. The Multi-Site Agency Plan is designed for complex needs, supporting full functionality on up to 50 separate websites.

Subscriber counts are tracked per WordPress instance, simplifying management and scaling. This allows you to apply full, advanced features across your entire client roster easily.

Pricing Overview for Mailpoet

Pricing range
$0ā€“$30/month
Pricing types
Free plan, Monthly subscription, Yearly subscription

Mailpoet provides flexible email marketing plans tailored to subscriber count, starting with a powerful free version for up to 500 users. Paid plans begin at $10 per month and scale up based on your audience size and feature needs, offering significant savings if you choose yearly billing.

Plans & Pricing

Free Plan

Monthly$0
Up to 500 subscribers, 5,000 emails/month
  • Send up to 5,000 emails per month
  • Subscription forms
  • Email and ecommerce marketing
Start for Free

Advanced Marketing Plan

Monthly$10
Billed monthly for 500 subscribers
  • Send unlimited emails per month
  • Remove MailPoet branding
  • Priority support
Buy Now

Multi-Site Agency Plan

Monthly$30
Billed monthly for 500 subscribers/site
  • Use MailPoet on 50 websites
  • Subscriber count is adjusted per MailPoet instance
Buy Now

Mailpoet costs between Free and $30 per month for 500 subscribers, with three accessible plans: the Free Plan at $0, the Advanced Marketing Plan at $10/month, and the Multi-Site Agency Plan at $30/month.

Hereā€™s a closer look at what you get with each option, based on the starting tier of 500 subscribers.

Free Plan

Price: Free Websites Supported: Not explicitly stated Best For: Bloggers, small businesses, or those just starting out. Refund Policy: Not explicitly stated Other Features:

  • Send up to 5,000 emails per month
  • Includes subscription forms
  • Provides email and ecommerce marketing tools

This plan is ideal for individuals or small businesses dipping their toes into email marketing. It provides essential tools to gather subscribers and send basic campaigns without any financial commitment.

Advanced Marketing Plan

Price: $10 per month, billed monthly Websites Supported: Not explicitly stated Best For: Advanced email marketing functionality designed to help businesses of all sizes grow. Refund Policy: Not explicitly stated Other Features:

  • Send unlimited emails per month
  • Remove MailPoet branding from emails
  • Includes priority support

Choose this plan when you're ready to scale your marketing and need professional features. You'll enjoy unlimited sending capacity and the assurance of priority support if you get stuck. Access to this tier removes MailPoetā€™s branding, giving your emails a truly professional look.

Multi-Site Agency Plan

Price: $30 per month, billed monthly Websites Supported: 50 websites Best For: WordPress agencies or freelancers looking for full functionality across multiple sites. Refund Policy: Not explicitly stated Other Features:

  • Use MailPoet on up to 50 websites
  • Subscriber count is tracked per MailPoet instance
  • Includes all Business features

If you manage many WordPress sites for clients, this plan is perfect. It gives you full functionality across 50 separate websites. This makes managing multiple client sites efficient and straightforward.

Mailpoet starts with a powerful Free Plan so you can test features before committing. As your list grows and needs change, you can easily upgrade your subscriber limit. Remember you can save up to 15% on any paid plan simply by switching from monthly payments to an annual subscription.

User Reviews

The external reviews for Mailpoet reveal a stark and polarized user experience, heavily weighted toward frustration. While a few long-term users praise the affordability and ease of use for basic email creation and claim reliable deliverability, the overwhelming majority report severe technical and customer support issues. Reviewers frequently mention paid accounts being arbitrarily suspended or blocked, sometimes related to high bounce rates or fraud handling, leading to lost campaigns and high friction regardless of the subscription tier.

Crucially, complaints about support are recurrent. Users report waits of several days, receiving vague, ā€˜AI generatedā€™ answers, or finding that dedicated support is unavailable on weekends āš ļø. Others note painful onboarding (delayed subscription validation) and limitations in core features, such as abandoned cart emails only targeting existing subscribers, rendering the tool useless for lead capture. Reliability and customer service responsiveness are the chief concerns consistently raised across these platforms. Ultimately, many users feel the systemic blockages entirely negate the convenience of WordPress integration.

What users say elsewhere

Alex S.
Ā· Trustpilot
5.0 / 5

I love using MailPoet for myself and my local business clients. It makes creating and managing emails across several client websites very easy. It is affordable and the emails always land where they are supposed to.

Jamie V.
Ā· Trustpilot
1.0 / 5

Horrendous company to deal with. Even when you pay a high monthly subscription, they often suspend your ability to use the service until their team looks into some arbitrary issue. Avoid them if you need reliable sending every week.

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Why use Mailpoet?

Choosing Mailpoet means prioritizing efficiency and proven results in your email strategy. This system is designed to save busy site owners time while ensuring professional quality. You already know WordPress, so you can leverage that knowledge immediately to create loyal customers.

Hereā€™s why Mailpoet stands out:

  • Unmatched Deliverability: We deliver over 30 million emails every month šŸ“©. Our rock-solid infrastructure ensures your messages reach inboxes, not spam folders, promoting high open rates.
  • WordPress Native Workflow: Quickly add images and content directly from your media library. There is no need to upload files again to external services when itā€™s all right there, ready to use in your dashboard.
  • Automated Growth Campaigns: Welcome new subscribers automatically with onboarding emails that boast open rates of 40% and higher. You can also automatically share your latest blog posts daily, weekly, or monthly.
  • Stunning Design Made Easy: Use beautifully designed templates and customize them thoroughly. Mailpoet includes an intuitive user interface with drag-and-drop features, so you never need to code or hack anything.
  • Reliable Support: We proudly hold a 90% Happiness Score based on thousands of customer ratings. Get prompt help from our friendly support team right within your WordPress admin dashboard āœ….

Ready to transform your workflow with Mailpoet?

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Frequently Asked Questions

Does Mailpoet offer a free trial or a money-back guarantee?

A traditional free trial or money-back guarantee is not explicitly offered or stated. You can effectively test the key features using the robust Free Plan, which supports up to 500 subscribers indefinitely.

What standard third-party integrations support Mailpoet?

Mailpoet provides deep native integration with WordPress and WooCommerce. You can also integrate with Google Analytics for tracking and enjoy a feature to import subscribers directly from Mailchimp.

How is the pricing determined? Is it per user or per subscriber count?

The pricing is based primarily on your overall subscriber count, which is usage-based. However, all paid plans offer unlimited seats so you can have as many team members access the dashboard as needed.

What are the email sending limits on paid plans?

Paid plans (Advanced Marketing and Agency) include unlimited email sending capacity per month. The Free Plan is capped at 5,000 total emails per month.

Can I save money if I commit to a longer subscription term?

Yes, subscribers can access savings up to 15% across any paid tier. You must opt for annual subscription billing instead of the standard monthly cycle to lock in this discount.

What support channels are open to me if I have a technical issue?

Paid plans receive priority email support directly from their friendly support team. All users can access support through the WordPress forums and the Mailpoet Knowledge Base.

Are specific support response times (SLAs) published for priority support?

Not explicitly stated on the official site. While 'Priority email support' is advertised for paid plans, a guaranteed response time is not publicly published.

How does the Agency plan handle subscriber counts across multiple websites?

The Agency plan allows you to manage Mailpoet on up to 50 separate websites. The subscriber count is tracked and billed individually for each specific Mailpoet instance.

Does Mailpoet help users migrate their existing email lists?

The platform includes a dedicated feature for importing existing subscribers, including those specifically coming from Mailchimp. Dedicated one-on-one migration services are not explicitly specified.

How does Mailpoet address data privacy and security?

Mailpoet states that your privacy is critically important and notes that personal data is processed to optimize security and the user experience. You can find more details in their linked Privacy and Cookie Policies.

Can I use external sending services like my own SMTP setup?

Yes, the feature comparison reveals flexibility in sending methods. You can choose to send emails using the MailPoet Sending Service, a 3rd party SMTP, or your own hosting provider.

What is the maximum number of subscribers Mailpoet supports?

The pricing calculator scales up to 500,000 subscribers. If your list exceeds this size, the premium plans support 500,001+ subscribers, but you will likely need a custom quote.

Can I customize transactional emails sent through WooCommerce?

Yes, Mailpoet allows full customization of WooCommerce transactional emails. You can also set up automated emails based on specific customer actions, such as their first purchase.

Who is Mailpoetā€™s ideal customer?

It is best for WordPress users who need a seamless native email workflow, eliminating the need to leave the dashboard. The Agency plan suits freelancers managing up to 50 client sites.

Does Mailpoet include tools for subscriber segmentation?

Yes, segmentation tools are provided in the higher-tier plans. You can segment lists based on subscriber engagement scores and purchasing behavior for highly targeted campaigns.

What is the policy for canceling a paid subscription?

Not explicitly stated on the official site. Users should review the terms of service before subscribing to understand the precise mechanics or timing required to cancel a paid plan.

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