DirectIQ offers plans ranging from a free pay-as-you-go option to $129/month, with mid-tier plans at $19, $36, and $49. Pricing scales with your contact list and sending volume, and a custom enterprise option covers high-volume senders.
DirectIQ costs between $0 and $129 per month with five published plans: Pay-as-you-go at $0/month, Essential at $19/month, Unlimited at $36/month, Growth at $49/month, and Scale at $129/month, plus custom enterprise pricing for very high volumes.
Here's what each tier actually includes.
Pay-as-you-go
Price: $0/month, then $0.002 per email sent
Best For: Occasional senders who don't want a monthly commitment
Other Features: Unlimited contacts stored, all templates, birthday & win-back automations, basic analytics, email support
This is the easiest way to try DirectIQ. You pay only when you send, and no credit card is required to start. If your list is small or your campaigns are seasonal, your costs can stay near zero.
Essential
Price: $19/month
Best For: Growing businesses that need more features
Other Features: Regular & automated email campaigns, A/B split campaigns, inbox previews & Spam Doctor, landing pages, verified sending domains
Essential is the first paid step for lists up to 3,000 contacts. Sends are capped at six times your contact count each month, which is plenty for most smaller businesses. It's a smart fit if you want automation basics without paying for extras you won't use.
Unlimited
Price: $36/month
Best For: Large-scale email marketing
Other Features: Everything in Essential, unlimited inbox previews & Spam Doctor, custom footer & landing domains, dedicated onboarding, migration support
For $17 more per month, you remove the send cap and gain full branding control. You also get dedicated onboarding and migration help, which matters if you're moving from another tool. Pick this if you email often and want everything to look on-brand.
Growth
Price: $49/month
Best For: Venues that need POS integrations and revenue tracking
Other Features: Everything in Pay-as-you-go, POS integrations, revenue attribution, advanced segmentation, priority support
Growth includes up to 25,000 emails per month, then charges $0.0015 per extra email. It's built for activity venues and busy marketers who want to tie campaigns to real revenue. If you'll regularly push past 25,000 sends, compare the math against Scale first.
Scale
Price: $129/month
Best For: High-volume senders who want hands-on account management
Other Features: Everything in Growth, dedicated IP warming, white-label options, account manager, custom integrations
Scale includes 100,000 emails per month and drops the overage rate to $0.001 per email. Skip this tier if you send well under that volume — Growth or Unlimited will usually cost you less.
Enterprise
Price: Custom pricing
Best For: Companies that need custom solutions or higher-volume sending
Other Features: Advanced features, dedicated support, flexible pricing
If none of the published tiers fit, the sales team will build a quote around your volume. Email [email protected] to start that conversation.
You can start on the free Pay-as-you-go plan with no credit card, and every account gets a free onboarding call. Billing is month-to-month, so you can upgrade, downgrade, or cancel anytime. There's also a 14-day money-back guarantee if you're not satisfied. Since pricing scales with your list size and send volume, it's worth confirming current limits for your contacts before you commit.
