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Mailchimp review

Email and SMS marketing that's easy to start and built to grow with your business.

Mailchimp costs from $20/mo · 4 plans · Free plan available

By Ciroapp Editorial Team · Updated Sep 16, 2026
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At a glance

Quick overview for Mailchimp: rating, pricing summary, key features, and highlights.
Vendor page checked Oct 13, 2026

Ciroapp score

4.0/ 5

Mailchimp pairs a genuinely usable free tier with polished email design, strong automations, and 300+ integrations, though costs climb with your contact count and top features sit behind pricier tiers. Overall, it's a dependable starting point for small businesses and ecommerce stores — just watch for automatic overage billing.

Pros

  • Pros:Genuinely usable free tier — 250 contacts, 500 sends per month, popup forms, and core campaign tools with no credit card required to start, plus a 14-day trial on all paid plans
  • Pros:Email and SMS managed in one platform, with Mailchimp reporting up to a 97% higher click rate for US users who send both channels versus email alone
  • Pros:Automation scales with your plan — flows up to 4 steps on Essentials and up to 200 steps with branching on Standard — with vendor-reported figures of up to 8x more orders for paid-plan automation users

Cons

  • Cons:Costs scale with your contact count and overage fees are billed automatically rather than pausing campaigns, so an unexpected list spike can inflate your bill
  • Cons:The Free plan is tight — 1 seat, 1 audience, 250 contacts, 500 sends per month capped at 250 per day, sending pauses at limits, and email support only for the first 30 days
  • Cons:SMS marketing is a paid-plan add-on in select countries that requires an application and approval (typically 2-5 business days), and unused monthly credits expire with no rollover
Best for
  • Small businesses that want email and SMS marketing in one tool
  • Ecommerce stores running on Shopify, WooCommerce, Wix, or Squarespace
  • Non-profits and community organizations that send regular updates
Free trial
Yes — 14 days
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Mailchimp?

Most marketing tools promise simplicity, then bury you in settings. You just want to send emails that sell. Mailchimp combines email, SMS, automations, and AI in one platform, so you're not juggling separate tools.

A drag-and-drop builder, 300+ templates, and a 14-day trial with no credit card make it easy to try.

Mailchimp is an email and SMS marketing platform owned by Intuit. It helps small businesses, ecommerce stores, non-profits, and professional services grow their audience and drive sales. You get a drag-and-drop email builder, marketing automations, AI content tools, reporting, and 300+ integrations with tools like Shopify, Canva, and Salesforce.

Plans run from a basic free option up to Premium, so it can scale as your contact list grows.

Should you choose Mailchimp?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • Beginners who want a drag-and-drop builder and 300+ ready-made templates
  • Ecommerce sellers who want their store data feeding always-on automations
  • Businesses with 10,000+ contacts who can lock in 15% off their first 12 months
  • Growing teams that value support, from the Help Center up to Premium's 24/7 priority email and chat
  • Companies already using popular apps like Stripe, QuickBooks, Calendly, or Zapier, thanks to 300+ integrations

Skip it if

  • SMS-first marketers: SMS is a paid-plan add-on in select countries, requires application and approval, and purchased credits don't roll over
  • Budget-sensitive buyers who should know billing starts after the 14-day trial unless you cancel, downgrade, or switch to Free, and overage fees apply if you exceed contact or send limits
  • Teams needing advanced AI in other languages: some AI features are English-only, and Intuit Intelligence is a beta limited to paid plans
  • Buyers who want every feature on a low tier: Mailchimp states feature availability varies by plan, so verify what your tier includes
  • Very small senders worried about cost creep: Standard starts at $17/month for 12 months, then $20/month for 500 contacts, with send limits tied to your contact count

Next steps before buying

  1. 1Check current pricing for your contact count. Standard shows $17/month for 12 months (then from $20/month) at 500 contacts, and limits scale with your list size.
  2. 2Confirm your store and apps connect. Browse Mailchimp's 300+ integrations directory for Shopify, WooCommerce, Wix, Stripe, Square, and others before you commit.
  3. 3Compare plans side by side. Features like automations, A/B and multivariate testing, and onboarding vary by tier, so match the plan to your goals.
  4. 4Read the free trial terms carefully. You get 14 days with no credit card, but billing starts unless you cancel, downgrade, or move to the Free plan.
  5. 5If you plan to text customers, apply for SMS early. Approval is required and credits are purchased monthly without rollover.

Ease of use

Mailchimp markets itself as email marketing minus the learning curve, and its site supports that claim with a drag-and-drop builder, 300+ templates, and a free trial that needs no credit card to start. Help is easy to find through the Help Center, personalized onboarding services, and a Hire an Expert directory. A few things add friction: SMS requires approval, Premium-only onboarding consultations are limited to English, Spanish, and Portuguese, and feature availability shifts by plan tier.

Mailchimp Key Features

🎨 Design emails without a designer

Look like a pro without hiring one. The drag-and-drop builder pairs with 300+ templates for different seasons and industries. AI-powered content tools can craft on-brand headlines and designs in seconds.

It's a solid fit when you want polished emails without touching code.

✨ Automations that keep working after you hit send

Set it once, and your automations keep selling. Flows trigger messages based on what customers do. Essentials supports flows up to 4 steps; Standard unlocks up to 200 steps with branching for complex journeys.

Mailchimp reports up to 8x more orders on average for paid-plan users using automation flows.

📱 Reach customers on email and SMS

Texts get noticed, and Mailchimp puts them next to your email tools. You manage both in one place, with AI-powered tips to keep messages on-brand. US users who sent both email and SMS saw up to a 97% higher click rate than email-only senders.

SMS is a paid-plan add-on requiring application and approval in select countries.

✨ Connect the apps you already use

Your tools should talk to each other. Mailchimp connects with 300+ apps, so customer data flows in automatically instead of sitting in silos. Mailchimp says ecommerce customers who connected their stores saw up to 30x ROI.

Popular connections include:

✨ Test, target, and improve every send

Learn what actually works before you message your whole list. A/B testing compares subject lines, design, content, and send times. Premium adds multivariate testing across up to eight variations.

Predictive segmentation estimates future buying behavior, and reporting ties it together with insights into audience growth and conversion funnels.

Use Cases

✉️ Send your first campaign with confidence

You've just opened a bakery. Pick a template, drag in your photos, and send a promo email—no designer required. Expected outcome: an on-brand email shipped in hours, not weeks.

Tip: Start with the 14-day free trial; no credit card needed.

🛒 Turn store data into automatic sales

You run a Shopify store. Connect it once, and abandoned carts trigger follow-up emails automatically, day and night. Expected outcome: paid-plan users saw up to 8x more orders with automation flows.

Tip: Automation features vary by plan, so check your tier first.

📱 Reach customers on email and SMS

Your restaurant emails a weekly menu and texts tonight's special—both from one platform. Expected outcome: up to a 97% higher click rate for US users sending both. > Tip: Apply for SMS early; approval takes time, and credits don't roll over.

🤝 Keep your community engaged

You coordinate a non-profit. Send monthly updates and donation appeals, letting AI tools draft first versions so volunteers save time. Expected outcome: consistent updates that go out on schedule—and nonprofits get a 15% discount on paid plans.

Mailchimp pricing

From$20/mo

  • 4 plans
  • Free plan available

Vendor page checked on Oct 13, 2026; confirm current prices on Mailchimp's pricing page

Mailchimp pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Free
Free
—
Max 250 contacts; sending pauses if contact or email send limits are exceeded
  • 1 seat and 1 audience
  • Up to 250 contacts
  • 500 email sends per month (250 per day max)
  • Core email campaign tools and popup forms
  • Email support for first 30 days
Essentials
$13/month (starting, first 12 months)
—
500 contacts included; monthly send limit is 10x your contact count; overage fees apply
  • 3 seats and 3 audiences
  • 24/7 email and chat support
  • Marketing automation flows up to 4 steps
  • Remove Mailchimp branding from emails
  • Email testing and scheduling features
Standard
$20/mo
—
500 contacts included; monthly send limit is 12x your contact count; overage fees apply
  • 5 seats and 5 audiences
  • Automation flows up to 200 steps with branching
  • Intuit Assist generative AI at no extra cost
  • Custom-coded email templates
  • 1 personalized onboarding session
Premium
$350/mo
—
10,000 contacts included; monthly send limit is 15x your contact count; overage fees apply
  • Unlimited contacts, users, and audiences
  • Phone and priority email/chat support 24/7
  • Dedicated onboarding specialist with up to 4 sessions
  • Multivariate and A/B testing
  • Premium migration services

Price history

Tracking prices since Oct 1, 2026. No price change detected yet.

Pricing types: Free plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Pricing notes

Mailchimp offers a free plan for up to 250 contacts, with paid plans starting at $13/month for Essentials, $20/month for Standard, and $350/month for Premium. Prices scale with your contact count, and every paid plan includes a 14-day free trial.

Mailchimp costs between $0 and $350 per month with 4 plans: Free at $0/month, Essentials at $13/month, Standard at $20/month, and Premium at $350/month.

Here's what each plan includes so you can find your fit.

Free

Price: $0/month Best For: New businesses with fewer than 250 contacts Other Features:

  • 1 seat and 1 audience with up to 250 contacts
  • Up to 500 email sends per month (250 per day)
  • Core email tools, popup forms, and limited templates
  • Email support for your first 30 days

The Free plan is perfect if you're just getting started 🎉. You can build campaigns and learn about your audience without spending a dime. Keep in mind that sending pauses if you hit your contact or email limits.

Essentials

Price: Starts at $13/month for 12 months (500 contacts) Best For: Small businesses that want testing and scheduling tools Other Features:

  • 3 seats and 3 audiences
  • 24/7 email and chat support
  • Automation flows with up to 4 steps
  • Remove Mailchimp branding from emails
  • SMS add-on available

Essentials is a smart step up once you outgrow Free. You can send up to 10 times your contact count each month. Plus, a 14-day free trial lets you test everything first.

Standard

Price: Starts at $20/month ($17/month for 12 months with 15% savings on 10,000+ contacts) Best For: Growing businesses focused on automation and personalization Other Features:

  • 5 seats and 5 audiences
  • Automation flows up to 200 steps with branching
  • Intuit Assist generative AI at no extra cost
  • Custom-coded email templates
  • One personalized onboarding session

Standard is Mailchimp's most popular choice for scaling brands. Ecommerce users on this plan report up to 27x ROI from their email campaigns. You get up to 12 times your contact count in monthly sends, and the trial needs no credit card.

Premium

Price: $350/month for 12 months (10,000 contacts) Best For: Larger teams that need unlimited contacts and priority support Other Features:

  • Unlimited contacts, users, and audiences
  • Phone and priority email/chat support
  • Dedicated onboarding specialist with up to 4 sessions
  • Multivariate and A/B testing
  • Funded migration services from certified partners

Premium is built for teams that want expert guidance and room to grow. You can send up to 15 times your contact count each month. Smaller lists with simple needs probably don't need this tier yet.

Bottom line: Every paid plan starts with a 14-day free trial, and you can cancel or downgrade anytime. If you cancel during a trial, you won't be charged anything. Businesses with 10,000+ contacts save 15% for their first 12 months, and nonprofits and charities get a 15% discount too. Prefer not to commit? A Pay As You Go plan lets you buy email credits instead — ideal if you send infrequently. For more than 200,000 contacts, Mailchimp offers a high-volume plan through its sales team.

Cost calculator

Estimate what Mailchimp costs for your team.

Billing
Per month
$20
Per year
$240

Standard states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Mailchimp

  • Start on the free plan and upgrade only when you hit its limits.
  • Use the 14-day free trial before you pay.
  • Cheaper tools in this category start at $9/mo.
Start free trial

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Why use Mailchimp?

Juggling separate tools for email, texts, and analytics wastes time you'd rather spend on customers. Mailchimp pulls it all into one platform, and its published numbers make a strong case for trying it.

  • Email plus SMS works together: Mailchimp reports up to a 97% higher click rate for US users who sent both email and SMS, compared to email only.
  • Automations drive orders: customers saw up to 8x more orders on average with automation flows, based on Mailchimp's 2023–2025 data for paid plans.
  • Ecommerce results: Standard plan ecommerce users saw up to 27x ROI from email campaigns, according to vendor-reported figures.
  • Design stays simple: a drag-and-drop builder, 300+ templates, and AI content tools help you ship on-brand emails quickly.
  • It fits your existing stack: 300+ integrations, including Shopify, WooCommerce, Stripe, Square, Salesforce, QuickBooks, and Canva.
  • Low risk to start: a 14-day free trial needs no credit card, and businesses with 10,000+ contacts save 15% for their first 12 months.

If those outcomes match your goals, the free trial is a low-effort way to see if Mailchimp fits your workflow.

Try it nowView pricing

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Mailchimp FAQ

How much does Mailchimp cost?

Mailchimp's cheapest paid plan, Standard, costs $20 per month. Paid plans range from $20 to $350 per month.

Does Mailchimp have a free plan?

Yes. Mailchimp has a free plan (Free); paid plans start at $20 per month.

Does Mailchimp offer a free trial or a money-back guarantee?

Mailchimp offers a 14-day free trial.

Has Mailchimp's price changed recently?

No. We have not detected a price change since we started tracking on Oct 1, 2026.

Can I pay as I go instead of a monthly plan?

Yes. The Pay As You Go plan lets you buy email credits as needed, so there's no recurring monthly or annual charge. Mailchimp recommends it for infrequent senders.

What happens if I go over my contact or email send limit?

After your trial, Mailchimp automatically bills you for overages instead of pausing campaigns, as long as you pay on time. Monthly send limits scale by plan: 10x (Essentials), 12x (Standard), or 15x (Premium) your contact count.

How do I add SMS marketing to my Mailchimp plan?

SMS is a paid-plan add-on in select countries. Submit an application and get approved — this usually takes 2-5 business days. Credits are purchased monthly, and unused ones expire without rolling over.

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