Mailchimp vs Omnisend

Mailchimp users report extremely frustrating support experiences lately. Phone support and priority help are restricted to the expensive Premium plan. Even personalized onboarding is limited to Standard and Premium tiers. Omnisend boasts award-winning 24/7 live chat and email support for every single customer. Their support is highly praised during migrations from competitors like Klaviyo. Customer reviews rate Omnisend's support as superb and personalized; Mailchimp's erratic service is a major complaint point. Omnisend is the clear winner if you need reliable help at 2 AM on any plan tier. If you value rapid, knowledgeable assistance, Omnisend is the safer choice compared to Mailchimp.

Mailchimp syncs data using 300+ integrations like Shopify and Google Analytics. It drives growth but is not exclusively tailored for online stores. Omnisend emphasizes a 47.7% higher conversion rate via integrated email and SMS marketing. It features robust abandoned cart workflows and dynamic sales discount codes. Omnisend's features like abandoned cart recovery are native and central to the platform’s design. Mailchimp treats e-commerce as one of many use cases across its vast offering. E-commerce shops focused on revenue recovery should find Omnisend’s specialized automations more effective and easier to manage.

Mailchimp applies unexpected, automatic charges if you exceed your contact or sends limit. Even slight overages can lead to higher bills and stressful situations for users. Omnisend scales primarily on contact size but offers unlimited emails on the Pro plan tier. This capacity avoids the stress of sudden overage charges when scaling. Mailchimp's billing practices worry users; Omnisend provides much better clarity and capacity planning for growth. They even offer a 30% starter discount. Growing businesses that risk exceeding limits should prefer Omnisend to avoid Mailchimp's difficult and reported predatory billing practices.

Mailchimp requires separate application and purchase of monthly SMS credits in select countries only. Unused SMS credits expire monthly and do not roll over. Omnisend Pro users receive monthly SMS credits equal to their entire subscription cost. They seamlessly combine email and SMS workflows for better conversion. Omnisend incentivizes omnichannel strategy with Pro plan credits and deep integration. Mailchimp makes SMS a separate, complicated expense that needs careful management. If multi-channel outreach is key, Omnisend delivers serious value packed into the Pro subscription pricing.

Mailchimp Standard and Premium plans include generative AI tools to help write subject lines and content. This feature aims to speed up and streamline content output significantly. Omnisend focuses automation on sales workflows, segmentation, and dynamic coupon codes. It emphasizes design customization instead of AI writing assistance. Mailchimp is clearly ahead in incorporating smart content creation tools for faster output. Omnisend chooses to focus its efforts on functional e-commerce growth tools. Teams needing to draft large volumes of fresh email content quickly should choose Mailchimp for its superior AI assistance capability.

Mailchimp integrates with over 300 platforms like Shopify, Canva, and QuickBooks Online. This robust system supports massive data synchronization for diverse business needs. Omnisend offers single-click integration with 160+ tools, focusing heavily on e-commerce platforms like Shopify and BigCommerce. Integration is quick and reliable. Mailchimp provides broader connectivity covering many vertical markets beyond retail. Omnisend ensures quick, deep data connection within the e-commerce sphere. If you use specialized non-e-commerce adjacent tools, Mailchimp's massive library provides significantly better coverage than Omnisend.