Mailchimp vs Moosend
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Small businesses that want email and SMS marketing in one tool, Ecommerce stores running on Shopify, WooCommerce, Wix, or Squarespace
Read the full Mailchimp reviewBest for: Small businesses that want automation and AI included at a low monthly price, E-commerce stores on WooCommerce or Magento that need product recommendations and transactional emails
Read the full Moosend reviewCommission may apply at no extra cost
Mailchimp vs Moosend: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Mailchimp if
- You want email and SMS managed together in one platform
- You rely on Shopify, Canva, or 300+ app integrations
Choose Moosend if
- You send frequent campaigns and want unlimited sends without overage fees
- You need transactional email API and SMTP on every plan
Mailchimp vs Moosend: pros and cons
Mailchimp
Mailchimp pairs a genuinely usable free tier with polished email design, strong automations, and 300+ integrations, though costs climb with your contact count and top features sit behind pricier tiers. Overall, it's a dependable starting point for small businesses and ecommerce stores — just watch for automatic overage billing.
Pros
- Genuinely usable free tier — 250 contacts, 500 sends per month, popup forms, and core campaign tools with no credit card required to start, plus a 14-day trial on all paid plans
- Email and SMS managed in one platform, with Mailchimp reporting up to a 97% higher click rate for US users who send both channels versus email alone
- Automation scales with your plan — flows up to 4 steps on Essentials and up to 200 steps with branching on Standard — with vendor-reported figures of up to 8x more orders for paid-plan automation users
Cons
- Costs scale with your contact count and overage fees are billed automatically rather than pausing campaigns, so an unexpected list spike can inflate your bill
- The Free plan is tight — 1 seat, 1 audience, 250 contacts, 500 sends per month capped at 250 per day, sending pauses at limits, and email support only for the first 30 days
- SMS marketing is a paid-plan add-on in select countries that requires an application and approval (typically 2-5 business days), and unused monthly credits expire with no rollover
Moosend
Moosend packs automation, landing pages, forms, and AI features into plans starting at $7-9 a month with unlimited sends, and the 30-day trial needs no credit card. Trade-offs include no permanent free plan, email-only campaigns, and 24/5 support that pauses on weekends. Overall, it's a strong value pick for budget-focused email marketers who don't need multichannel.
Pros
- Unlimited email campaigns and sends on the Pro plan — pricing scales by unique contact count, not send volume, so frequent mailers avoid overage fees.
- Low entry price of $9/month (or $7/month billed annually, saving 20%), with automation, landing pages, forms, A/B testing, and an SMTP server all included rather than gated behind higher tiers.
- AI features ship as standard — an AI Writer for drafting copy, AI product recommendations for e-commerce, and audience discovery for targeting.
Cons
- There is no permanent free plan — the free trial lasts 30 days, after which the lowest paid option runs $7-9 per month depending on billing cycle and list size.
- Live chat and email support run 24 hours a day, five days a week — not 24/7 — so weekend issues wait until Monday unless you're on Enterprise with priority support.
- It's email-only at its core — SMS (US/AU), social media, and event marketing are sold through parent company Constant Contact as a separate platform, so true multichannel campaigns require a second subscription.
Mailchimp and Moosend in detail
Mailchimp
Mailchimp is an email and SMS marketing platform owned by Intuit. It helps small businesses, ecommerce stores, non-profits, and professional services grow their audience and drive sales. You get a drag-and-drop email builder, marketing automations, AI content tools, reporting, and 300+ integrations with tools like Shopify, Canva, and Salesforce. Plans run from a basic free option up to Premium, so it can scale as your contact list grows.
Standout features
- Design emails without a designer
- Automations that keep working after you hit send
- Reach customers on email and SMS
- Connect the apps you already use
- Test, target, and improve every send
Use cases
- Send your first campaign with confidence
- Turn store data into automatic sales
- Reach customers on email and SMS
- Keep your community engaged
Moosend
Moosend is an email marketing and marketing automation platform, now part of Constant Contact. It combines campaign creation, triggered workflows, landing pages, subscription forms, transactional emails, and AI features in one tool. The site positions it for small and large businesses alike — customers range from solo marketers to brands like Domino's, Dell, and BMW. Developers get an API and SMTP service, while non-technical users get 130+ templates and no-code integrations.
Standout features
- Email campaigns that get opened and clicked
- Automation that works while you don't
- Growth tools that turn visitors into subscribers
- AI help where it counts
- Developer tools and integrations built in
Use cases
- Sell more with e-commerce automation
- Capture leads without the heavy lifting
- Ship campaigns faster with AI help
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Mailchimp | Moosend |
|---|---|---|
| From (cheapest paid plan) | $20/mo Standard | $9/mo Pro |
| Free plan | Yes Max 250 contacts; sending pauses if contact or email send limits are exceeded | No |
| Free trial | 14 days | 30 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 22% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | FreeCheaper Free plan, billed annually | $7/mo Pro plan, billed annually |
| Cost for 5 users | $20/mo Standard plan, billed monthly · price per account (user limit not stated) | $9/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $20/mo Standard plan, billed monthly · price per account (user limit not stated) | $9/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $20/mo Standard plan, billed monthly · price per account (user limit not stated) | $9/mo Pro plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 5 |
| Prices checked | Vendor page checked Oct 13, 2026 | Vendor page checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 10, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Mailchimp costs $0/mo vs Moosend at $7/mo.
- Only Mailchimp has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Can both tools send SMS campaigns?
Yes, but it's easier with Mailchimp. SMS is a built-in paid add-on requiring approval. Moosend sells SMS through its parent company, Constant Contact, as a separate platform.