Thinkific offers three self-serve plans — Basic at $40/month, Start at $82/month, and Grow at $164/month when billed annually (monthly billing runs $54–$219) — plus a custom-priced Plus tier for larger organizations. There's no free plan, but every account includes a 30-day free trial.
Thinkific costs between $40 and $164 per month with three self-serve plans — Basic at $40, Start at $82, and Grow at $164, all billed annually — plus a custom-priced Plus tier for larger organizations.
Here's a closer look at what each plan includes, so you can match one to your stage of growth.
Basic
Price: $54/month, or $40/month billed annually (save $173)
Best For: Experts publishing their first course and building an audience from scratch
Other Features:
- Unlimited courses with video lessons, quizzes, and student discussions
- 1 community with a private feed, DMs, and weekly digests
- Up to 5 digital downloads like e-books, workbooks, or templates
- Built-in checkout with order bumps, gifting, and coupon codes
- Abandoned-cart emails, sales dashboards, and a custom domain
Basic is the sensible starting point. You get everything needed to launch and sell a first course without paying for tools you won't use yet. Unlimited courses and up to 10,000 students mean the plan grows with your early momentum.
Start
Price: $109/month, or $82/month billed annually (save $330)
Best For: Creators who want full commerce tools from day one
Other Features:
- Everything in Basic, plus live cohorts and coaching
- Unlimited Zoom sessions and bookable calendars
- Completion certificates, assignments, and quizzes
- Bundles, upsells, and payment plans to raise order value
- Memberships, subscriptions, and an HTML/CSS editor
Start is flagged as the most popular plan, and it's easy to see why. Memberships and subscriptions unlock recurring revenue, while live coaching opens new product formats. If you're selling consistently and want to lift average order value, this tier earns its keep.
Grow
Price: $219/month, or $164/month billed annually (save $660)
Best For: Grow-stage businesses needing more selling power and analytics
Other Features:
- Everything in Start, with Thinkific branding removed
- 3 communities to separate your audiences
- Group orders, B2B sales, and invoicing
- API access and webhooks
- Phone and priority chat support, plus student engagement reports
Grow fits established sellers working with companies or multiple audiences. The B2B invoicing and bulk-seat selling are the standout additions. If you're still a solo creator with one course, you can safely stay on Start for now.
Plus
Best For: High-growth businesses that need a custom-built solution and dedicated support
Other Features:
- Everything in Grow, plus a dedicated Customer Success Team
- AI teaching assistant and single sign-on (SSO)
- Learning paths and SCORM support
- CRM integrations with HubSpot and Salesforce
- 10,000+ user seats and custom analytics dashboards
Plus is quote-based, so you'll need to talk to sales. It adds enterprise touches like a formal SLA, a sandbox site, and a branded mobile app on select contracts. Large academies and companies training customers or members are the natural fit.
Branded Mobile App (Add-On)
Price: $199/month
Other Features:
- Your own white-labeled iOS and Android app
- Courses and community delivered under your brand
- No custom development required
- Included on select Plus plans
There's no free plan, but every account starts with a 30-day free trial, so you can build courses, host communities, and test the AI tools before paying. You can upgrade, downgrade, or cancel Basic, Start, or Grow at any time. Payment processing runs 2.9% through Thinkific Payments; choosing Stripe or PayPal instead adds a third-party gateway fee that varies by plan. Before committing, check the video bandwidth caps (100–400 GB/month) against your content plans, since those are the main limits that scale by tier.
