soona offers a $149 pay-per-booking Studio pass or memberships starting at $13/month billed annually. Photos cost $39 each, and the Standard plan at $49/month adds free premium edits and 24-hour delivery.
soona costs between $13 and $49 per month (billed annually) with 4 plans: Studio pass at $149 per booking, Basic membership at $13/month, Standard membership at $49/month, and Enterprise at custom pricing.
Here's a closer look at each option.
Studio pass
Price: $149 per booking
Best For: Brands planning just one shoot this year
Other Features:
- $39 per photo, with one free touch-up each
- Premium edits from $9+ each
- 72-hour edit delivery
- Limited AI tools (10 generations)
The Studio pass is a one-time fee, so there's no subscription to manage. It covers shoot planning, live shoot access, and soona's backdrops, props, and spaces. You'll pay full price for models, styling, and upgrades. If you shoot more than once a year, a membership will save you money.
Basic membership
Price: $13/month, billed annually
Best For: Brands running more than one shoot per year
Other Features:
- Free studio pass on every booking
- $39 per photo
- 48-hour edit delivery
- Basic AI access with 20 generations per month
- 200 GB storage
Basic is the entry point for regular shooters. It drops the $149 booking fee, which adds up fast. Photo pricing stays the same, but your edits come back quicker. It's a solid fit if you mostly need standard photos without heavy editing.
Standard membership
Price: $49/month, billed annually
Best For: Brands with 3+ shoots per year, or anyone who leans on edits and upgrades
Other Features:
- Free studio pass
- Free premium photo edits
- 10% off models, styling, and upgrades
- 24-hour edit delivery 🔥
- Full AI access (84 generations per month) and 500 GB storage
- UGC social posting and 50-competitor analysis
Standard is soona's best value plan, and the math backs it up. Premium edits cost $9+ each on their own, so frequent editors make the fee back quickly. The faster turnaround helps if you're feeding Amazon or Shopify listings. Skip this tier only if you rarely need editing or pro services.
Enterprise
Price: Custom pricing
Best For: Larger companies creating content quarterly or monthly
Other Features:
- Everything in Standard
- Discounts on all services
- Dedicated account management and creative team
- Flexible payment options
Enterprise is built for teams with ongoing content needs. You get soona's best rates plus hands-on support from a dedicated creative crew. If that sounds like your roadmap, it's worth a conversation with sales.
Keep in mind that no plan includes production costs. You'll still pay $39 per photo, $93 per video clip, and full price (or 10% off) for models and styling. There's no free plan or free trial listed, and soona doesn't advertise a money-back guarantee on its pricing page. The upside: you own your assets' license in perpetuity. Before you commit, double-check the yearly vs. monthly toggle so you know exactly what your billing will look like.