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Shopify

Shopify review

One platform for your store, checkout, and every channel you sell on.

Shopify costs from $39/mo · 4 plans

By Ciroapp Editorial Team · Updated Sep 16, 2026
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Shopify homepage screenshot

At a glance

Quick overview for Shopify: rating, pricing summary, key features, and highlights.
Vendor page checked Oct 12, 2026

Ciroapp score

4.4/ 5

Shopify pulls your store, checkout, payments, POS, and multi-channel selling into one admin, backed by Shop Pay's proven conversion lift and a 21,000+ app ecosystem. Expect costs and app subscriptions to climb as you grow. Overall, it's the safest default for anyone serious about selling online, from first sale to full scale.

Pros

  • Pros:One centralized admin handles website, checkout, payments, POS, shipping, and marketing, so online and in-store sales stay in sync without juggling separate tools
  • Pros:Shop Pay checkout converts up to 50% higher than guest checkout per an external April 2023 study, and products appear automatically to 250M+ pre-verified Shop app shoppers
  • Pros:Sidekick AI lives directly in the admin to spot growth opportunities and automate tedious tasks, with no extra tool to manage

Cons

  • Cons:Third-party transaction fees apply if you don't use Shopify Payments — 2% on Basic down to 0.2% on Plus — which cuts into margins on every sale
  • Cons:POS Pro costs an extra $89/month per retail location on every non-Plus plan, a significant add-on for multi-location retailers
  • Cons:The Basic plan has no additional staff accounts and limited checkout customization, forcing an upgrade as soon as you hire help
Best for
  • First-time founders who want a store live fast
  • Brands selling both online and in person with POS
  • Sellers who want one admin for social, marketplaces, and AI chat channels
Free trial
Yes — 3 days
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Shopify?

Running a store across a website, social channels, and in-person sales gets messy fast. Shopify pulls it all into one platform: a fast store builder, a checkout proven to convert, and built-in AI help. You can start for free, then add products, customize your store, and set up payments in three steps.

Shopify is an all-in-one commerce platform for building, running, and growing a business. It covers your website, checkout, payments, POS, shipping, and marketing from one admin. You can sell online, in person, on social, and through AI chat channels.

It serves everyone from solo entrepreneurs to enterprise brands — Mattel and Glossier run on it.

Should you choose Shopify?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • You care about conversion — Shop Pay converts up to 50% higher than guest checkout
  • You want built-in reach to 250M+ pre-verified Shop app shoppers
  • You want an AI assistant (Sidekick) inside your admin, not another tool to manage
  • You want to grow from side hustle to enterprise without switching platforms
  • You need specialized features and want a big app ecosystem behind you

Skip it if

  • Specialized needs often depend on apps; with 21,000+ available, extra subscriptions and setup effort can add up
  • Fully custom or headless builds (like Hydrogen) require developer resources, not just DIY tools

Next steps before buying

  1. 1Review Shopify's pricing page and compare plans before you sign up
  2. 2Note that signup starts a paid trial experience — confirm the trial length and billing terms
  3. 3Browse the App Store (21,000+ apps) to confirm the integrations your business needs exist
  4. 4Use Shopify's compare page to sanity-check it against alternatives
  5. 5If it fits, follow the three-step start: add your first product, customize your store, set up payments

Ease of use

Shopify leans hard on easy starts. The site promotes prebuilt themes, AI-assisted design, and a three-step setup: add your first product, customize your store, set up payments. It even claims you could be selling by tomorrow. Sidekick adds plain-language AI help inside the admin. That signals beginners can launch quickly, while deeper customization relies on apps or developer tools.

Shopify Key Features

🛍️ Sell everywhere your shoppers are

Manage your website, in-person sales, social channels, and AI chat selling from one admin. You won't juggle separate tools or re-enter product info. Shopify POS keeps online and in-store sales in sync, and shoppers can even check out right inside a chat.

It's a simple way to show up wherever people shop.

✨ A checkout built to close sales

Shop Pay checkout converts up to 50% higher than guest checkout, based on an external study from April 2023. Your products also appear automatically on the Shop app, so your brand reaches 250M+ pre-verified shoppers. When buying gets easier, more of your visitors become customers.

🤖 Sidekick works inside your admin

Sidekick is Shopify's AI assistant, and it lives right in your admin — no extra tool to manage. It spots growth opportunities and automates tedious tasks for you. Because it's built for commerce, you get plain-language help without leaving your dashboard.

That's less busywork and more time for your customers.

✨ Go live in three steps

Shopify is built for a fast start. Design with AI, pick a prebuilt theme, or go totally custom when you're ready. Setup comes down to three steps:

  • Add your first product
  • Customize your store
  • Set up payments That's the whole path to being ready to sell.

✨ Room to extend and grow

When you outgrow the basics, the App Store offers 21,000+ apps for specialized features. Developers can go further with Hydrogen, Shopify's headless toolkit. And if you need funding to stock up, Shopify Capital has loaned $5B US to merchants — up to $5M US per loan, with no equity taken.

You won't outgrow the platform.

Use Cases

💡 Launching a first store as a solo founder

Shopify's three-step setup — add a product, customize your store, set up payments — plus prebuilt themes and AI-assisted design gets a first store live fast. The Basic plan ($29/mo billed yearly) includes unlimited products, a full-featured online store, 24/7 live chat, and Level 1 PCI DSS compliance with free SSL out of the box. Because Basic has no additional staff accounts, it fits one-person shops best, and the 3-day free trial followed by $1/month for the first 3 months keeps the entry cost near zero.

💡 Running online and in-person sales from one system

Shopify POS keeps online and in-store inventory, orders, and customer data in sync in the same admin. Retailers add POS Pro at $89/month per location on non-Plus plans for staff roles, in-store inventory tools, and flexible pickup; Plus includes 20 locations and supports up to 200 with Shopify Payments. This makes it a practical fit for brands selling at pop-ups, markets, and brick-and-mortar alongside their website.

💡 Scaling a small team into a full operation

The Grow and Advanced plans add the capacity growing teams need: up to 5 staff accounts on Grow and 15 on Advanced, card rates dropping from 2.9% to 2.5% + 30¢, up to 87% off shipping, and 200+ real-time reports with custom analytics. Advanced adds live carrier-calculated shipping rates and tools to tailor the store by region. Once more than one person runs the store, these tiers usually pay for themselves in lower fees and shipping savings.

💡 Expanding into international markets

Shopify Markets simplifies cross-border selling with storefront translation, local currency pricing, and region-specific selling tools that deepen on the Advanced plan. One caveat: Shopify Payments is only available in certain countries, so available payment options vary by market. For businesses selling nearly anywhere in the world, the platform handles localization without bolting on a separate tool.

💡 Enterprise and B2B commerce on Shopify Plus

Plus, starting at $2,300/month, is built for high-volume and complex businesses: unlimited staff accounts and B2B catalogs, a fully customizable checkout, up to 9 free expansion stores, and priority 24/7 phone support. Brands like Mattel and Glossier run on it, and the $399 trial lets larger teams evaluate before committing. Card rates also drop to their lowest tier at 2.25% + 30¢.

Shopify pricing

From$39/mo

  • 4 plans
  • Save up to 26% with annual billing

Vendor page checked on Oct 12, 2026; confirm current prices on Shopify's pricing page

Shopify pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Basic
$39/mo
$29/mo
$348 per year
Save up to 26% with annual billing
No additional staff accounts; 10 inventory locations; up to 3 B2B catalogs; limited checkout customization; 2% third-party transaction fee
  • Sell online, in person, and in AI chats
  • Online card rates from 2.9% + 30¢ USD
  • Built-in AI assistant (Sidekick) with millions of tokens
  • Unlimited products and full-featured online store
  • 24/7 live chat support
  • +1
Grow
$105/mo
$79/mo
$948 per year
Save up to 25% with annual billing
Up to 5 staff accounts; 1% third-party transaction fee; 3rd-party calculated shipping rates available as an add-on
  • Everything in Basic
  • Card rates from 2.7% + 30¢ USD
  • Up to 5 staff accounts
  • Up to 87% off shipping
  • 200+ real-time reports plus custom analytics
  • +1
Advanced
$399/mo
$299/mo
$3,588 per year
Save up to 25% with annual billing
Up to 15 staff accounts; 0.6% third-party transaction fee
  • Everything in Grow
  • Card rates from 2.5% + 30¢ USD
  • Up to 15 staff accounts
  • Live 3rd-party calculated shipping rates
  • Tailor your store by region
  • +2
Plus
$2,300/mo
—
Monthly billing only, starting at $2,300/mo; 1- or 3-year subscriptions can be canceled when the term expires
  • Everything in Advanced
  • Card rates from 2.25% + 30¢ USD
  • Unlimited staff accounts and B2B catalogs
  • Fully customizable checkout
  • Up to 200 POS Pro locations
  • +2

Price history

Tracking prices since Oct 1, 2026. No price change detected yet.

Pricing types: Free trial, Monthly subscription, Yearly subscription

Pricing notes

Shopify has 4 core plans: Basic at $29/month, Grow at $79/month, and Advanced at $299/month billed yearly ($39, $105, and $399 billed monthly), plus Plus from $2,300/month for complex businesses. Every plan starts with a 3-day free trial, then $1/month for the first 3 months.

Shopify costs between $29 and $2,300 per month with 4 plans: Basic at $29/month, Grow at $79/month, Advanced at $299/month, and Plus from $2,300/month (yearly billing; Plus is monthly only).

Prices below show yearly rates. Monthly billing costs a bit more. Here's what each plan includes.

Basic

Price: $29/mo billed yearly ($39/mo billed monthly) Best For: Solo entrepreneurs Other Features:

  • Card rates from 2.9% + 30¢ USD online
  • Built-in AI assistant (Sidekick) with millions of tokens
  • Sell online, in person, and in AI chats
  • B2B selling with up to 3 catalogs and 10 inventory locations
  • Earn up to $5,000 in credits

Basic is the simplest way to start. You get a full-featured online store, unlimited products, secure hosting, and 24/7 live chat support. There are no extra staff accounts, so it fits solo sellers best.

Grow

Price: $79/mo billed yearly ($105/mo billed monthly) Best For: Small teams Other Features:

  • Everything in Basic
  • Card rates from 2.7% + 30¢ USD
  • Up to 5 staff accounts
  • Up to 87% off shipping
  • Earn up to $7,500 in credits

Grow makes sense once a few people run the store together. The five staff accounts, lower card fees, and shipping discounts help small teams keep more of each sale.

Advanced

Price: $299/mo billed yearly ($399/mo billed monthly) Best For: Businesses that want global reach Other Features:

  • Everything in Grow
  • Card rates from 2.5% + 30¢ USD
  • Up to 15 staff accounts
  • Live 3rd-party calculated shipping rates
  • Tools to tailor your store by region
  • Earn up to $10,000 in credits

Advanced is built for scaling brands. You get region-specific selling tools, carrier shipping rates, and up to 2x API limits on select APIs. Skip this tier if you're still a one-person shop — Basic covers those needs for far less.

Plus

Price: from $2,300/mo (monthly billing) Best For: Complex businesses Other Features:

  • Everything in Advanced
  • Card rates from 2.25% + 30¢ USD
  • Unlimited staff accounts and B2B catalogs
  • Fully customizable checkout
  • Up to 200 POS Pro locations and 9 free expansion stores
  • Priority 24/7 phone support

Plus is for high-volume and enterprise sellers, and you can try it for $399 to start. Pricing is custom from $2,300/month, so confirm your quote and term length before committing.

Two add-ons round out the lineup. POS Pro costs $89/mo per location and adds advanced retail tools like staff roles, in-store inventory, and flexible pickup. Agentic is $0/mo for selling in AI channels, where you only pay when you make a sale.

Every plan starts with a 3-day free trial — no credit card required. After that, most plans drop to $1/month for your first 3 months. You can cancel your subscription anytime, and there are no setup fees. If you pick a 1- or 3-year Plus subscription, you can cancel when that term ends.

Cost calculator

Estimate what Shopify costs for your team.

Billing
Per month
$39
Per year
$468

Basic states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Shopify

  • Pay annually: saves up to 26% compared with monthly billing.
  • Use the 3-day free trial before you pay.
  • Cheaper tools in this category start at $10/mo.
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Why use Shopify?

Most tools help you build a store. Shopify is built to help you sell — in more places, with fewer moving parts.

  • A checkout built to close sales. Shopify Checkout with Shop Pay converts up to 50% higher than guest checkout, per an external study from April 2023. It also puts your brand in front of 250M+ Shop app shoppers.
  • One admin, many channels. Sell online, in person with POS, on social and marketplaces, via B2B, and even inside AI chats with Agentic Storefronts.
  • AI that does real work. Sidekick lives in your admin, spots growth opportunities, and automates tedious tasks for you.
  • Proof it scales. Guests on Earth launched from home and hit $4M+. Our Place grew from one product into a cookware empire. Mattel sells direct worldwide on Shopify too.
  • Room to extend. Pick from 21,000+ apps for specialized features, or go fully custom with developer tools like Hydrogen for headless storefronts.
  • Funding without giving up equity. Shopify Capital has loaned $5B US to merchants, with loans up to $5M US and no equity stakes taken.
Try it nowView pricing

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Shopify FAQ

How much does Shopify cost?

Shopify's cheapest paid plan, Basic, costs $39 per month. Paid plans range from $39 to $2,300 per month.

Does Shopify have a free plan?

No. Shopify lists no free plan; the cheapest paid plan starts at $39 per month.

Does Shopify offer a free trial or a money-back guarantee?

Shopify offers a 3-day free trial.

How much do you save with annual billing on Shopify?

Paying annually saves up to 26% compared with monthly billing, based on Shopify's list prices.

Has Shopify's price changed recently?

No. We have not detected a price change since we started tracking on Oct 1, 2026.

Is Shopify secure for taking payments?

Yes. Shopify is certified Level 1 PCI DSS compliant, and stores built on it are PCI compliant by default. Every plan also includes a free SSL certificate and unlimited hosting, so payment data stays protected.

Does the POS Pro add-on charge per seat or per location?

Per location. POS Pro costs $89 per month for each retail location on every non-Plus plan. Plus includes 20 locations, and you can run up to 200 with Shopify Payments.

What kind of support can I expect?

All plans include 24/7 live chat. Advanced gives you enhanced live chat, while Plus adds priority support with 24/7 phone access. Response-time targets aren't published, so check the Help Center for current details.

Can I use Shopify in my country and language?

Almost certainly. Shopify works in nearly every country, and you can translate your storefront and show prices in local currencies. Just note that Shopify Payments is only available in certain countries, so options vary.

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