Ready to try Proof? Check out the official site or pricing.

Proof review

Social proof marketing that helps convert website visitors into leads and sales.

Proof costs from $29/mo · 9 plans

By Ciroapp Editorial Team · Updated Sep 16, 2026

Visit Website See Pricing

Commission may apply at no extra cost

Vendor page checked Oct 12, 2026

Ciroapp score

4.1/ 5

Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.

Pros

Pros:Every Pulse plan — including the $24/month Basic tier — includes unlimited domains, unlimited notifications, A/B testing, and conversion analytics, so lower tiers are not feature-gutted
Pros:Three distinct notification types (Recent Activity, Live Visitor Count, and Hot Streaks) are included on all plans, letting you match the proof style to each page instead of a single widget
Pros:Built-in A/B testing and conversion analytics on every Pulse plan let you measure lift from your own traffic during the 14-day free trial rather than trusting vendor case studies

Cons

Cons:Experiences pricing is steep for small teams — Essentials starts at $599/month and the recommended Growth tier at $799/month, both scaling with traffic, with add-ons like strategy consulting from $2,000
Cons:Headline results — a 15% lift in under 15 minutes, 3X conversions, +300% leads — are vendor and customer-reported stories, and no money-back guarantee is listed on the pricing page
Cons:Pulse tiers differ only in visitor headroom; there are no feature upgrades between Basic and Platinum, and exceeding 300,000 monthly visitors forces you into custom-priced Enterprise with no published rates

Best for

Online businesses that want more leads from traffic they already have
Marketers testing social proof as a conversion lever
SaaS and ecommerce teams running growth experiments

Free trial: Yes — 14 days

What is Proof?

Most websites lose visitors who never trust you enough to act. Proof tackles that with social proof marketing: it shows live visitor activity on your site, aims to lift conversions by 15% in under 15 minutes, and offers a 14-day free trial so you can measure results on your own pages before paying.

Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project.

Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.

Should you choose Proof?

Quick buyer guidance before you compare plans or click through.

Choose it if

High-traffic pages where showing live visitor activity builds instant trust
Marketers who want setup measured in minutes, matching Proof's 15-minute claim
Teams willing to validate vendor results with their own 14-day trial data
Growth-focused businesses that use case studies, podcasts, and courses to sharpen strategy
Buyers who prefer a Y Combinator-backed vendor with 25,000+ claimed customers

Skip it if

Anyone expecting guaranteed numbers; headline gains like 3X conversions and +300% leads are customer stories, not promises
Very low-traffic sites, where live visitor counts may look thin and carry little persuasive weight
Teams wanting an all-in-one suite; based on the site, Proof centers on social proof and personalization, not email or analytics
Refund terms beyond the 14-day trial aren't visible, so cautious buyers should read the terms page first

Next steps before buying

1Read the trial terms so you know what happens when the 14-day Pulse trial ends
2Confirm Proof works with your website platform before investing time in setup
3Skim the Pulse reviews and case studies to set realistic expectations for your niche
4Start the free trial on one high-traffic page and measure the lift against your baseline

Ease of use

Proof leans hard on simplicity. The homepage promises a conversion lift 'in under 15 minutes' and pushes a self-serve 14-day trial, which points to quick onboarding. Support includes a help center, FAQ, and email ([email protected]), and a free one-hour course covers the strategy. Detailed setup documentation wasn't visible in the sources for this review, so confirm integration steps for your platform during the trial.

Proof Key Features

👋 Real-time social proof with Proof Pulse

Proof Pulse shows live visitor activity right on your pages. When someone lands on your site, they see that others are there too — who's browsing, what they just did, and when things heat up. That quiet nudge builds trust at the exact moment people decide whether to act.

✨ Three notification types, all included

Every Pulse plan comes with all three notifications, and you can run as many as you want across unlimited domains.

Recent Activity shows what other visitors just did
Live Visitor Count displays how many people are on your site now
Hot Streaks spotlights bursts of engagement

Pick the style that fits each page.

✨ Testing and analytics built in

You don't have to guess what works. Every Pulse plan includes A/B testing, so you can pit notifications against each other and keep the winner. Conversion analytics then shows how each one affects your numbers.

You'll judge results from your own traffic, not someone else's story.

✨ Personalization with Proof Experiences

Experiences takes things further by tailoring your website to different visitors. You can build audiences by behavior, traits, or events, set conversion goals, and run tests. Bigger plans add merge tag personalization, integrations like Marketo, HubSpot, and Pardot, plus custom HTML and CSS with an audit log.

✨ Training and help when you need it

You're not on your own. The free Personalization Academy teaches website personalization in six lessons — about an hour in total. If questions come up, there's a help center, FAQ, and email support.

Pro plans and above add 24/7 live chat, except Sundays.

Use Cases

🚀 Turn landing page visitors into leads

You're sending traffic to a landing page, but too many visitors leave without acting. Add Recent Activity and Live Visitor Count notifications so newcomers see others engaging right now. Expected outcome: more leads from the traffic you already have.

🔥 Build instant trust on busy pages

When a page gets steady traffic, let visitors know. Hot Streaks highlight activity spikes, so newcomers feel confident joining in. Expected outcome: hesitant visitors take action.

Tip: Start with one high-traffic page so results are easy to measure.

🧪 Find the notification that converts best

You don't have to guess. Run A/B tests on your notifications and check conversion analytics to see what's working. Expected outcome: you'll know your lift before the 14-day free trial ends.

📈 Personalize your blog for more downloads

Running a content hub? Experiences tailors pages to each visitor's behavior — the way ProfitWell reported a 162% lift in content downloads. Expected outcome: more readers turn into leads from content you already publish.

Proof pricing

From$29/mo

9 plans
Save up to 17% with annual billing

Vendor page checked on Oct 12, 2026; confirm current prices on Proof's pricing page

View pricing page screenshot

Plan	Billed monthly	Billed annually	Includes
Basic	$29/mo	$24/mo $288 per year Save up to 17% with annual billing	1,000 unique visitors per month Unlimited domains Unlimited notifications A/B testing Conversion analytics Email support +1
Pro	$79/mo	$66/mo $792 per year Save up to 16% with annual billing	10,000 unique visitors per month Unlimited domains Unlimited notifications A/B testing Conversion analytics 24/7 live chat support (except Sundays) +1
Business	$129/mo	$108/mo $1,296 per year Save up to 16% with annual billing	50,000 unique visitors per month Unlimited domains Unlimited notifications A/B testing Conversion analytics 24/7 live chat support (except Sundays) +1
Premium	$199/mo	$166/mo $1,992 per year Save up to 17% with annual billing	100,000 unique visitors per month Unlimited domains Unlimited notifications A/B testing Conversion analytics 24/7 live chat support (except Sundays) +1
Platinum	$299/mo	$249/mo $2,988 per year Save up to 17% with annual billing	300,000 unique visitors per month Unlimited domains Unlimited notifications A/B testing Conversion analytics 24/7 live chat support (except Sundays) +1
Enterprise	See vendor page	See vendor page	Custom visitor limit for sites over 300,000 monthly visitors Custom pricing Custom visitor limit Unlimited domains Unlimited notifications A/B testing +2
Experiences: Essentials	$599/mo	—	Pricing tier based on monthly unique visitors 2 users Email support Standard editor Audiences by behavior 5 conversion goals +1
Experiences: Growth (Recommended)	$799/mo	—	Pricing tier based on monthly unique visitors 10 users Dedicated account manager + private Slack channel Advanced editor Audiences by traits + events 15 conversion goals +4
Experiences: Scale	See vendor page	See vendor page	Custom quote required Unlimited users Custom support SLA Inject custom HTML + CSS Audit log Unlimited conversion goals +1

Price history

Tracking prices since Sep 9, 2026. No price change detected yet.

Pricing types: Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Pricing notes

Proof Pulse starts at $24/month (billed annually) and scales up to $299/month based on your monthly unique visitors, with annual billing saving $58–$598 per year. The Experiences personalization product is priced separately starting at $599/month, and every Pulse plan includes a free 14-day trial.

Proof Pulse costs between $24 and $299 per month with five plans — Basic at $24, Pro at $66, Business at $108, Premium at $166, and Platinum at $249 per month billed annually (monthly billing runs $29–$299) — plus custom-priced Enterprise, while Experiences personalization plans start at $599 per month.

Here's a closer look at what each option includes.

Basic

Price: $24/mo billed annually ($29/mo monthly) Websites Supported: Unlimited domains Best For: Low-traffic sites testing social proof Other Features:

1,000 unique visitors per month
Unlimited notifications, A/B testing, and conversion analytics
Email support
Recent Activity, Live Visitor Count, and Hot Streaks notifications

Basic is the simplest way to see if social proof lifts your numbers. You still get every notification type, so the only trade-off is visitor headroom.

Pro

Price: $66/mo billed annually ($79/mo monthly) Websites Supported: Unlimited domains Best For: Growing sites with steady traffic Other Features:

10,000 unique visitors per month
24/7 live chat support (except Sundays)
Unlimited notifications, A/B testing, and conversion analytics

Pro makes sense once you pass Basic's visitor cap. The jump to round-the-clock live chat is the real draw here.

Business

Price: $108/mo billed annually ($129/mo monthly) Websites Supported: Unlimited domains Best For: Established sites running active funnels Other Features:

50,000 unique visitors per month
24/7 live chat support (except Sundays)
Unlimited notifications, A/B testing, and conversion analytics

Business suits marketers pushing serious traffic through landing pages and offers. You keep the same tools and simply buy more room to grow.

Premium

Price: $166/mo billed annually ($199/mo monthly) Websites Supported: Unlimited domains Best For: High-traffic marketing teams Other Features:

100,000 unique visitors per month
24/7 live chat support (except Sundays)
Unlimited notifications, A/B testing, and conversion analytics

Premium fits teams that run frequent campaigns across many pages. It keeps pace without jumping to a custom contract.

Platinum

Price: $249/mo billed annually ($299/mo monthly) Websites Supported: Unlimited domains Best For: Busy ecommerce and SaaS sites Other Features:

300,000 unique visitors per month
24/7 live chat support (except Sundays)
Unlimited notifications, A/B testing, and conversion analytics

Platinum is the top self-serve tier. Pick it only if Premium's 100,000-visitor limit feels tight.

Enterprise

Price: Custom pricing Websites Supported: Unlimited domains Best For: Sites with more than 300,000 monthly visitors Other Features:

Custom visitor limit
Full Pulse feature set, including A/B testing, conversion analytics, and live chat support

Anything above 300,000 visitors moves you to a custom quote. Book a demo to get your number.

Experiences: Essentials

Price: Starts at $599/mo (scales with your traffic tier) Best For: Marketers personalizing an existing website Other Features:

2 users, email support
Standard editor, behavior-based audiences
5 conversion goals, A/B testing

Experiences: Growth (Recommended)

Price: Starts at $799/mo (scales with your traffic tier) Best For: Teams that need advanced integrations Other Features:

10 users, dedicated account manager, private Slack channel
Advanced editor, audiences by traits and events, 15 conversion goals
Merge tag personalization, Segment, Clearbit, and Marketo/HubSpot/Pardot integrations

Experiences: Scale

Price: Contact us for a quote Best For: Companies that want engineers and personalization experts involved Other Features:

Unlimited users, custom support SLA
Inject custom HTML + CSS, audit log
Unlimited conversion goals, Salesforce integration

Every Pulse plan comes with a free 14-day trial, so you can measure results before paying anything. Experiences pricing shifts with your monthly visitor count, so confirm your traffic tier before committing.

Cost calculator

Estimate what Proof costs for your team.

PlanSeats (users)

Billing

MonthlyAnnual

Per month: $29
Per year: $348

Basic states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Proof

Pay annually: saves up to 17% compared with monthly billing.
Use the 14-day free trial before you pay.

Start free trial

Email me when Proof changes price

One email when we detect a price change on the vendor's pricing page. No newsletter, no deals. Unsubscribe in one click.

User Reviews

No reviews yet.

Write a Review

Write a Review for Proof

Why use Proof?

Trust is the cheapest conversion tool you're probably not using. Proof turns other visitors' activity into a signal that helps new ones act. Here's what stands out from the company's own materials:

Speed, per the vendor. Proof advertises a conversion lift of 15% in under 15 minutes, so you can test it on a live page the same day you sign up.
Adoption at scale. More than 25,000 online businesses use Proof, and the site reports 1,000+ free trials started in the last 30 days.
Customer-reported wins. Featured results include a 3X conversion jump in one day, +300% leads in 30 days for Rachel Pedersen, and a 162% lift in content downloads for ProfitWell.
A low-risk test window. You get a 14-day free trial of Pulse to measure the lift on your own traffic before you pay anything.
Free training included. The six-lesson Personalization Academy takes about an hour, plus there's a podcast, blog, and case-study library if you want depth.
A credible operator. Proof is a Y Combinator Winter '18 graduate with a support center and email support behind the product.

Try it now View pricing

Proof alternatives

Other tools in the Real-time Website Personalization category

View all Real-time Website Personalization tools

Uplead

Lead Generation4.2/5

UpLead is a lead intelligence platform built for sales and marketing teams who want clean, ready-to-use prospect data. It delivers real-time verified B2B emails, mobile numbers, and intent data, plus powerful tools to search, verify, and push data straight into your CRM or outreach tools.

Read full review Proof vs Uplead

Volza

WordPress Plugins4/5

Volza is a global trade-intelligence platform providing verified international trade information and actionable market insights. With over 30 years of expertise in trade analytics, we support thousands of businesses and leading consultancies around the world.

Read full review Proof vs Volza

Crazyegg

A/B Testing4.1/5

Crazy Egg is a website optimization suite used by over 436,000 websites to understand visitors. It brings together Heatmaps, Session Recordings, A/B Testing, Web Analytics, Surveys, and Popup CTAs to show what works and what causes friction.

Read full review Proof vs Crazyegg

Conversion Wax

eCommerce Personalization3.9/5

ConversionWax turns any website into a smart, high-converting experience with no code required. Promote powerful personalization that boosts sales and engagement—ideal for e-commerce pros, marketers, and digital growth experts.

Read full review Proof vs Conversion Wax

Aircall Inc.

AI Contact Center4/5

Aircall is the intelligent platform for customer conversations. By unifying conversations, context, and real-time intelligence, Aircall automates routine workflows, lets AI handle repetitive interactions, and provides in-the-moment coaching. Trusted by more than 21,000 companies worldwide—including Pipedrive, Burton, and 1Password—Aircall helps growing businesses exceed customer expectations, increase revenue, strengthen loyalty, and scale operations, all without adding headcount.

Read full review Proof vs Aircall Inc.

NiceJob

Review Management4.2/5

NiceJob is reputation marketing automation for busy and budget-conscious home service business owners, helping increase online reviews by 4X and sales by up to 60%. We automate review generation & referrals so owners can focus on running their business.

Read full review Proof vs NiceJob

Proof FAQ

How much does Proof cost?

Proof's cheapest paid plan, Basic, costs $29 per month. Paid plans range from $29 to $799 per month.

Does Proof offer a free trial or a money-back guarantee?

Proof offers a 14-day free trial.

How much do you save with annual billing on Proof?

Paying annually saves up to 17% compared with monthly billing, based on Proof's list prices.

Has Proof's price changed recently?

No. We have not detected a price change since we started tracking on Sep 9, 2026.

Does Proof integrate with tools like Segment, HubSpot, or Salesforce?

Experiences Growth includes Segment, Clearbit, and Marketo, HubSpot, and Pardot connections; Scale adds Salesforce. Pulse plans don't list integrations, so confirm what you need during your trial.

How fast is Proof's customer support?

Basic Pulse promises email replies within two hours. Pro and up add 24/7 live chat, except Sundays. Experiences Essentials replies within 24 hours; Growth adds an account manager and Slack channel; Scale includes a custom SLA.

What happens if my traffic exceeds my plan's visitor limit?

Each Pulse tier caps monthly unique visitors, from 1,000 on Basic to 300,000 on Platinum. Sites above 300,000 move to custom-priced Enterprise, where you book a demo to get a quote.