Conversion Wax vs Proof
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Ecommerce teams running paid ads who want landing pages to match each campaign, Agencies managing personalization across multiple client sites from one account
Read the full Conversion Wax reviewBest for: Online businesses that want more leads from traffic they already have, Marketers testing social proof as a conversion lever
Read the full Proof reviewCommission may apply at no extra cost
Conversion Wax vs Proof: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Conversion Wax if
- You run multiple client sites and need unlimited members and websites.
- You need timezone-aware scheduled campaigns for seasonal promos like Black Friday.
Choose Proof if
- You want live visitor counts and activity notifications that build trust fast.
- You need 24/7 live chat support on Pro plans and above.
- You rely on Segment, HubSpot, Marketo, or Salesforce integrations.
Conversion Wax vs Proof: pros and cons
Conversion Wax
ConversionWax swaps banners, headlines, and CTAs by city, campaign, device, or schedule through a single script tag, with built-in A/B testing and privacy-first first-party targeting, though support is email-only and traffic above 500K pageviews needs a custom quote. Overall, it's a solid pick for lean marketing and ecommerce teams that want personalization without developer help.
Pros
- No-code deployment — one script tag gets personalization live in under 10 minutes on Shopify, WordPress, Webflow, or any script-friendly site, with official plugins for WordPress and Adobe Commerce
- Stackable targeting rules let you combine city, country, UTM parameters, device, and time of day in a single rule, so campaigns like 'Manchester + mobile + Black Friday' can be configured without developer help
- Built-in A/B testing with automatic traffic splitting and one-click promotion of the winning variant, plus analytics down to 5-minute granularity filterable by location, device, or campaign
Cons
- Support is email-only across all plans, with response SLAs ranging from 48 hours on Starter to 4 hours only on the top-tier Professional plan — there is no phone or live chat option
- Pageview-based pricing can get expensive for high-traffic sites; tiers above Professional's 500K pageviews (up to 20M and custom volumes) aren't publicly priced and require a custom quote
- AI image generation credits are capped per plan (10 on Starter, 50 on Growth, 100 on Professional), which limits heavy creative production
Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.
Pros
- Every Pulse plan — including the $24/month Basic tier — includes unlimited domains, unlimited notifications, A/B testing, and conversion analytics, so lower tiers are not feature-gutted
- Three distinct notification types (Recent Activity, Live Visitor Count, and Hot Streaks) are included on all plans, letting you match the proof style to each page instead of a single widget
- Built-in A/B testing and conversion analytics on every Pulse plan let you measure lift from your own traffic during the 14-day free trial rather than trusting vendor case studies
Cons
- Experiences pricing is steep for small teams — Essentials starts at $599/month and the recommended Growth tier at $799/month, both scaling with traffic, with add-ons like strategy consulting from $2,000
- Headline results — a 15% lift in under 15 minutes, 3X conversions, +300% leads — are vendor and customer-reported stories, and no money-back guarantee is listed on the pricing page
- Pulse tiers differ only in visitor headroom; there are no feature upgrades between Basic and Platinum, and exceeding 300,000 monthly visitors forces you into custom-priced Enterprise with no published rates
Conversion Wax and Proof in detail
Conversion Wax
ConversionWax is a website personalization tool for marketing teams, ecommerce stores, agencies, and SaaS companies. It reads a visitor's location, ad source, device, and timing, then swaps content like banners, headlines, and CTAs to match. You build the creative, set targeting rules, and track results from one dashboard — using a single script embed on your site.
Standout features
- Go live without a dev ticket
- Targeting rules that stack
- Test, measure, and pick a winner
- Scheduling on autopilot
- Fast, private, and creative-ready
Use cases
- Match Landing Pages to Your Ads
- Run Every Client From One Dashboard
- Pre-Load Seasonal Campaigns, Then Walk Away
- Go Live This Afternoon, No Developer
Proof
Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.
Standout features
- Real-time social proof with Proof Pulse
- Three notification types, all included
- Testing and analytics built in
- Personalization with Proof Experiences
- Training and help when you need it
Use cases
- Turn landing page visitors into leads
- Build instant trust on busy pages
- Find the notification that converts best
- Personalize your blog for more downloads
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Conversion Wax | Proof |
|---|---|---|
| From (cheapest paid plan) | $19/mo Starter | $29/mo Basic |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 17% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $19/moCheaper Starter plan, billed monthly | $29/mo Basic plan, billed monthly |
| Cost for 5 users | $99/mo Growth plan, billed monthly · price per account (user limit not stated) | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $99/mo Growth plan, billed monthly · price per account (user limit not stated) | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $99/mo Growth plan, billed monthly · price per account (user limit not stated) | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 9 |
| Prices checked | Vendor page checked Sep 30, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Conversion Wax costs $19/mo vs Proof at $29/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.