Crazyegg vs Proof
Crazyegg shows you how visitors behave on your site with heatmaps and recordings. Proof helps you personalize that site to turn more visitors into customers. One tool diagnoses, the other persuades.
Best for: E-commerce teams diagnosing checkout funnel drop-offs, Marketing teams needing heatmaps and session recordings
Best for: Startup marketers looking to increase website conversions., Growth teams wanting to personalize user experiences.
Powerful Insights, Complex Commitment.
Crazyegg offers essential user behavior visualization tools including heatmaps and recordings, backed by competitive A/B testing features starting at the Plus tier. We noted multiple, severe user complaints regarding automatic annual billing and recent failures in customer support quality. Overall, this is a strong feature set hampered significantly by poor business practices and reliability issues.
Pros
- Powerful features like Heatmaps, Scrollmaps, and Session Recordings.
- Easy implementation and integration via Google Tag Manager (GTM).
- Unlimited domains and team members included in all plans.
- Competitive functionality compared to similar tools like HotJar.
Cons
- Frequent user claims of deceptive default annual billing.
- Highly inconsistent and often dismissive customer support.
- App is reported as glitchy, with intermittent tracking failures.
- Cannot get a refund on the mandatory annual subscription.
Solid personalization tool, but reviews missing.
We reviewed Proof as a website personalization platform aimed at boosting conversions. It offers clear features and structured pricing for growth-focused teams. Overall, we find it a promising tool for targeted marketing, but the lack of accessible user reviews makes it hard to fully validate its real-world performance and support.
Pros
- Offers a 14-day free trial to test core features.
- Usage-based pricing scales with your monthly visitors.
- Features like A/B testing and analytics are included in higher tiers.
- Provides educational resources and case studies for learning.
Cons
- External user reviews are unavailable or inaccessible.
- No public money-back guarantee is stated.
- Pricing can become costly for high-traffic sites.
- May require a strategic setup, not a plug-and-play solution.
AboutCrazyegg
Crazy Egg is a powerful platform trusted by over 436,000 websites globally to truly understand their visitors. It moves beyond raw metrics by showing you how people interact with your site. Instead of complex, confusing navigation, you get simple clarity on visitor actions. This platform offers multiple easy-to-use tools to visualize behavior, experiment, and get fast feedback directly from your audience. 💡
AboutProof
Proof is a platform focused on website personalization. 🎯
It's designed for marketers and growth teams at startups and fast-growing companies. The idea is to move beyond a one-size-fits-all website. Instead, you can tailor content, offers, and messaging to different visitor segments. This can help you increase conversions and engage your audience more effectively.
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Core Purpose
Crazyegg visualizes visitor behavior. Proof personalizes the site experience.
Crazyegg provides heatmaps, scrollmaps, and session recordings to show you exactly where users click and drop off. It's a diagnostic tool for understanding *what* is happening on your site. Proof is a personalization engine. It lets you tailor content, offers, and messages for different visitor segments to influence *what happens next*. It focuses on increasing conversions through relevance. The key difference is analysis vs. action. Crazyegg helps you find problems; Proof helps you implement solutions.
A/B Testing
Both offer A/B testing, but Crazyegg's entry point is more expensive.
Crazyegg includes unlimited A/B testing starting with its Plus plan at $99/month. You can test changes to your site and measure conversion impact directly within the platform. Proof includes A/B testing on its Pro plan, which costs $79/month. This lets you test different personalized experiences to see what converts best for your audience. Crazyegg's testing is more integrated with its behavioral data. Proof's testing is tightly focused on optimizing personalization strategies.
Visitor Limits
Crazyegg tracks more pageviews. Proof charges based on unique visitors.
Crazyegg's Starter plan covers 5,000 tracked pageviews per month. Its Enterprise plan scales up to 1,000,000 pageviews, making it suitable for very high-traffic sites. Proof's Basic plan covers 1,000 unique visitors per month. Its Business plan supports 50,000 visitors. Pricing scales directly with your traffic volume. Crazyegg's model may be more predictable for content-heavy sites. Proof's model is a direct pay-for-what-you-use for conversion-focused traffic.
Collaboration & Limits
Crazyegg offers unlimited seats and domains on all plans.
Every Crazyegg plan includes unlimited team members and unlimited website domains. This makes sharing data across a large team or multiple projects straightforward and cost-effective. Proof includes unlimited domains starting with the Pro plan ($79/mo). The number of team members or seats isn't explicitly listed as unlimited in its pricing details. For teams needing broad, collaborative access across many sites, Crazyegg's structure is simpler and more generous upfront.
Social Proof
Proof has social proof notifications; Crazyegg does not.
Proof's core feature is social proof. It displays real-time notifications like recent sign-ups or hot streaks to build trust and urgency, encouraging visitors to take action. Crazyegg does not offer social proof notifications. Its tools are focused on passive observation (heatmaps, recordings) and direct experimentation (A/B tests). If displaying live activity to influence visitors is key to your strategy, Proof is the clear choice.
Learning & Resources
Proof provides a structured course on personalization strategy.
Proof offers educational resources like a free 6-lesson course on website personalization. This helps marketers learn proven strategies for increasing conversions. Crazyegg provides documentation and support but doesn't emphasize structured learning paths for conversion optimization strategy in the same way. Proof adds value by teaching you *how* to use its approach effectively, not just providing the tools.
Pricing Structure
Crazyegg uses fixed tiers; Proof scales with traffic.
Crazyegg has four fixed annual plans: Starter ($29/mo), Plus ($99/mo), Pro ($249/mo), and Enterprise ($599/mo). Your cost is tied to usage limits within these tiers. Proof's pricing is based on your monthly unique visitors, with plans from $29/mo (Basic) to $129/mo (Business). You save about 20% with annual billing. Crazyegg's model is predictable if you know your tier. Proof's model scales directly with your traffic growth.
Customer Support
Crazyegg's support reviews are poor; Proof's availability is tiered.
Crazyegg's recent user reviews heavily criticize its customer support as unhelpful, dismissive, and technically weak. Priority support starts at the Plus plan. Proof includes live chat support starting with the Pro plan ($79/mo). There is no public user feedback to assess quality from independent reviews. Crazyegg has a documented support problem. Proof's support quality is unverified.
Crazyegg costs between $29 and $599 per month, billed annually, with four plans: Starter at $29/mo, Plus at $99/mo, Pro at $249/mo, and Enterprise at $599/mo.
All plans include unlimited website domains, unlimited team members, and powerful web analytics. Here's a closer look at what each subscription level offers, noting that all prices shown are based on annual billing.
Starter
Price: $29/month (Billed annually) Websites Supported: Unlimited Best For: Small projects or new users needing essential site behavior insights. Other Features:
- 5,000 tracked pageviews per month
- 5 Heatmap reports
- 50 Recordings per month
- 6 months Recordings storage
- 5,000 tracked pageviews /mo
- 5 Heatmap reports
- 6 months Recordings storage
- Unlimited website domains
- Unlimited team members
- 150,000 tracked pageviews /mo
- 75 Heatmap reports
- 2 years Recordings storage
- Unlimited A/B Testing, CTAs & Conversion Tracking
- Unlimited Errors Tracking
- 500,000 tracked pageviews /mo
- 100 Heatmap reports
- 2 years Recordings storage
- Unlimited A/B Testing, CTAs & Conversion Tracking
- Priority support
- 1,000,000 tracked pageviews /mo
- 200 Heatmap reports
- 2 years Recordings storage
- SAML Single Sign On
- Onboarding & Training
Proof costs between $24 and $108 per month billed annually with at least 5 plans: Basic at $24/mo, Pro at $66/mo, Business at $108/mo, Premium, and Platinum.
Choose the plan that fits your monthly traffic to start growing your conversion rates.
Basic
Price: $29/mo or $24/mo billed annually Best For: Small sites starting with social proof Other Features: Recent Activity notifications, Lead increase tools
- Show social proof notifications
- Recent Activity notifications
- Unlimited domains
- A/B testing
- Conversion analytics
- Live chat support
- Everything in Pro
- Unlimited notifications
- Hot Streaks notification
Pricing Notes
- Crazyegg requires annual billing for all plans after the 30-day trial. This has caused significant user frustration.
- Proof offers a 14-day free trial. Annual billing saves about 20% compared to monthly rates.
- Crazyegg's pricing is based on monthly pageviews and recording allowances. Proof's pricing is based on monthly unique visitors.
- Crazyegg includes unlimited team members and domains on all plans. Proof includes unlimited domains only on Pro plans and up.
Pricing Head-to-Head
User Reviews
Crazyegg’s user reception is sharply polarized, centered primarily around confusing billing practices and inconsistent customer support responsiveness. Many users praise the core product, noting that it provides solid functionality for visualizing user behavior and finding improvements in e-commerce performance.
Integration, especially via Google Tag Manager, is frequently highlighted as easy and efficient. However, recent sentiment focuses heavily on mandatory annual billing. Multiple users felt deceived, claiming the service defaults to expensive yearly contracts immediately after the free trial ends, often resulting in unexpected, large charges (often over $1,100).
I tested this tool but barely used it at all. Now I was charged over $1100 for an annual subscription I never wanted or opted in for. This fraudulent behavior is ridiculous if they don't issue a refund.
We found external reviews for Proof to be limited and mixed, with a notable absence of substantive feedback from major review platforms. ⚠️ On Trustpilot, the profile is largely empty, offering no clear user sentiment.
Capterra returned a security error, preventing access to any reviews. Consequently, we lack concrete user feedback on key themes like accuracy, ease of use, or support.
Our Verdict
This isn't a head-to-head fight. Crazyegg and Proof solve two different, but related, problems for your website. Crazyegg's superpower is showing you *why* things happen. It turns visitor behavior into clear visual maps and recordings. You can watch someone get stuck on a form or see exactly where your homepage loses attention. Proof's superpower is making things happen. It lets you personalize content and show social proof notifications to actively influence visitor decisions. It's about using insights to directly boost conversions. The deciding factor is your goal. If you need to diagnose a problem, start with Crazyegg. If you have a hypothesis to test for better conversions, start with Proof. For most teams, the winning move is clear. Use Crazyegg to identify your biggest conversion bottleneck. Then, use Proof to personalize and fix that specific point. They can be a powerful pair.
Frequently Asked Questions
Which is better for small teams: Crazyegg or Proof?
Crazyegg includes unlimited team members on all plans, making it very team-friendly. Proof's team limits aren't specified, but it's built for small growth teams. Start with Crazyegg for collaborative analysis.
Does Crazyegg have social proof notifications like Proof?
No. Crazyegg focuses on analyzing behavior with heatmaps and recordings. It does not offer social proof pop-ups. That is Proof's core feature.
Is Proof worth the extra cost over Crazyegg?
It's not an extra cost; they serve different purposes. Proof is for personalizing your site. Crazyegg is for analyzing it. The worth depends on whether you need diagnosis or conversion tools.
Can I use both Crazyegg and Proof together?
Yes, they can be complementary. Use Crazyegg to find where users drop off. Then use Proof to personalize that specific page to improve its performance.
Which tool has a better free trial?
Crazyegg offers a 30-day free trial, while Proof's is 14 days. Crazyegg gives you more time to test its full feature set.
Which is better for a high-traffic e-commerce site?
Crazyegg scales to 1M pageviews and excels at diagnosing checkout funnels. Proof can handle traffic up to 50k visitors for personalization. For pure analysis at high volume, Crazyegg is more established.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.