Crazyegg vs Improvely
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: E-commerce stores that need to diagnose checkout friction and product-page drop-off, Marketing and CRO teams running landing page experiments and redesigns
Read the full Crazyegg reviewBest for: Performance marketers running paid search or paid social who need per-keyword and per-ad revenue attribution to decide where to raise or cut spend., Marketing agencies managing multiple client accounts that want white-labeled, client-ready reports instead of hand-built spreadsheets.
Read the full Improvely reviewCommission may apply at no extra cost
Crazyegg vs Improvely: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Crazyegg if
- You want usage-based billing that grows with your traffic
Choose Improvely if
- You prefer simple subscriptions without usage charges
Crazyegg vs Improvely: pros and cons
Crazyegg
Crazy Egg bundles heatmaps, session recordings, A/B testing, surveys, and popup CTAs in one low-code platform that shows why pages underperform. It's easy for marketers to run, though costs scale with traffic and testing stays basic. Overall, it's a strong pick for teams that want visual behavior insight without enterprise complexity.
Pros
- Six tool categories, including heatmaps, recordings, A/B testing, analytics, surveys, and popups, are covered in one subscription, reducing stack sprawl
- Free plan and free trial let you validate the platform on real traffic before committing budget
- Visual, low-code workflow that marketers can operate without ongoing developer support
Cons
- Usage-based pricing scales with traffic, and costs can climb steeply for high-volume sites, with the published range topping out at $81,078/month
- A/B testing is geared to simple page-level experiments, so teams needing advanced statistical or server-side testing may outgrow it
- Heatmap reports are built from sampled snapshots, so they reflect a subset of visits rather than every visitor
Improvely
Improvely pins each signup or sale to the exact campaign, ad, or keyword, and its built-in fraud monitoring helps protect budgets from bot clicks. Agencies get separate logins and branded reports, but attribution stops at the last click and third-party review data is scarce. Overall, it's a solid pick for direct-response marketers and agencies.
Pros
- Attributes each signup and sale to the exact campaign, ad, keyword, or referral that produced it, so budget decisions rest on per-source revenue rather than platform-reported clicks.
- Click fraud monitoring is built into the same dashboard, a capability many analytics tools either omit or sell as a separate product.
- Separate team logins and custom-branded client reports make it practical for agencies to share results with clients without additional reporting software.
Cons
- Attribution centers on the last tracked click, so teams that need multi-touch or data-driven attribution models will find the model simplistic.
- Tracking depends on correctly tagged links on every ad and landing page; misconfigured links can silently drop attribution data until missing conversions are noticed.
- As tracked traffic volume grows, plans step up toward the $299/month ceiling, so costs rise with usage.
Crazyegg and Improvely in detail
Crazyegg
Crazy Egg is a web-based analytics and optimization platform that combines six core capabilities: heatmaps, session recordings, A/B testing, web analytics, surveys, and popup CTAs. Heatmaps show where visitors click, move, and stop scrolling, while recordings capture full sessions so you can watch friction happen in real time. The platform runs alongside your existing site and is aimed primarily at marketers and site owners rather than engineers.
Standout features
- Heatmaps and Scrollmaps
- Session Recordings
- A/B Testing
- Web Analytics
- Surveys and Popup CTAs
Use cases
- Diagnosing Landing Page Underperformance
- Reducing Checkout and Form Drop-Off
- Validating Redesigns Before Full Launch
- Prioritizing Conversion Optimization Work
Improvely
Improvely is a marketing attribution and click fraud monitoring platform. After installing a small tracking script on your site, you tag each advertising link with a campaign identifier; Improvely then records which visitors convert and ties each signup or sale back to the exact ad, keyword, or source behind it. Results from every channel you advertise on — paid search, social, email, affiliates, organic referrals — land in one dashboard, and a built-in fraud engine watches for bot or competitor click patterns that would otherwise drain your budget.
Standout features
- Conversion attribution down to the keyword
- Click fraud monitoring
- One dashboard for every channel
- Team logins and branded client reports
- A/B testing
Use cases
- Measuring paid search and social campaigns
- Agency client reporting
- Detecting click fraud on paid traffic
- Affiliate and multi-network traffic quality checks
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Crazyegg | Improvely |
|---|---|---|
| From (cheapest paid plan) | $29/mo Starter | $29/mo Freelancer |
| Free plan | No | No |
| Free trial | Not stated | Not stated |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $29/mo Starter plan, billed monthly | $29/mo Freelancer plan, billed monthly |
| Cost for 5 users | $29/mo Starter plan, billed monthly · price per account (user limit not stated) | $149/mo Small Agency plan, billed monthly |
| Cost for 10 users | $29/mo Starter plan, billed monthly · price per account (user limit not stated) | $149/mo Small Agency plan, billed monthly |
| Cost for 25 users | $29/mo Starter plan, billed monthly · price per account (user limit not stated) | $149/mo Small Agency plan, billed monthly |
| Plans | 4 | 4 |
| Prices checked | Checked Oct 12, 2026 | Checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Crazyegg and Improvely both cost $29/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.