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Improvely

Improvely

Track results and protect your advertising budget.

#4 dans A/B Testing
2 min read · Updated 10/6/2025
Improvely homepage screenshot

At a glance

Quick overview for Improvely: rating, pricing summary, key features, and highlights.

Ciroapp review

1.2
Strong features, catastrophic user risk.

Improvely focuses on comprehensive conversion tracking and robust click fraud protection for performance marketers. While the features promise great clarity in identifying traffic sources, we note a major discrepancy between marketing claims and documented external user experiences regarding billing and platform reliance. Overall, the significant risk associated with mandatory link masking and alleged pervasive billing issues forces us to strongly caution potential users.

Pros

  • Pro:Dedicated, real-time click fraud protection and alerts.
  • Pro:Comprehensive conversion tracking pinpoints exact traffic sources.
  • Pro:Scalable plans support an unlimited number of websites and campaigns.
  • Pro:Agency plans include necessary white-label reporting and sub-accounts.

Cons

  • Con:Cancellation immediately breaks all previously masked tracking links.
  • Con:Pricing automatically increases based on traffic volume (forced upgrades).
  • Con:Severe allegations of unauthorized long-term recurring billing reported.
  • Con:Customer support is reported as extremely poor and non-responsive.
Free trial
Yes — 14 days
Range: $29–$299+/monthFree trial, Monthly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Improvely review, pricing, features, pros & cons

Are you struggling to piece together marketing performance data while watching precious ad dollars disappear?

Improvely helps solve that core frustration. This dashboard is built to optimize your marketing performance ✨ by centralizing your tracking and including crucial click fraud monitoring to protect your valuable spend.

What is Improvely?

Improvely is an easy-to-use dashboard designed for marketers looking to centralize their results monitoring. It's a comprehensive tool built specifically to optimize your marketing performance. If you need to know exactly where every signup and sale originates—from a specific campaign or any other channel—Improvely delivers that information.

It serves individual marketers, remote teams, and agencies working with clients, offering robust team logins and custom-branded client reports. It works everywhere you advertise online. 💡

Improvely Key Features

✨ Complete Clarity on Conversion Sources

It's vital to know where your hard-earned results originate. Improvely acts as your centralized results dashboard. It is custom-built to help you optimize overall marketing performance.

This tool identifies the exact source of every single signup and sale. Whether the conversion came from a specific campaign or any other channel, Improvely delivers the complete picture. This deep insight ensures you know precisely which marketing efforts are truly effective.

✨ Instant Protection Against Click Fraud

Protecting your advertising budget is essential for profitability. Improvely includes crucial, built-in click fraud monitoring systems. These powerful systems inspect every click for potential signs of suspicious activity.

If fraud is detected, you receive instant alerts in the dashboard. This immediate notification allows you to quickly take action. You can then stop the unnecessary spend, protecting your valuable ad dollars from being wasted.

✨ Discover Your Most Valuable Customers

Improvely helps you move beyond basic analytics and meet the real people using your site. The platform automatically creates a detailed activity profile for each visitor on your website. This clear visibility shows you the journey of individual users.

By getting to know your existing site visitors, you can easily identify your most valuable customers. Once you know who they are, you can leverage that information to find and target more people just like them, boosting acquisition efficiency.

✨ Flexible Tools for Teams and Agencies

Improvely supports a wide range of marketing professionals and organizational types. You can use it effectively whether you are working alone, alongside a remote team, or managing client work as an agency. Team functionality is streamlined through dedicated team logins and necessary export tools.

For agencies, Improvely offers advanced features to manage multiple client accounts effectively. These features include:

💡 Seamless, Comprehensive Tracking Scope

You don't need to struggle with integrating different systems to cover your advertising activity. Improvely works everywhere you advertise online, ensuring consistent results monitoring. This capability means you can centralize your tracking entirely.

The platform supports an unlimited number of websites and marketing campaigns. Additionally, if you are running conversion experiments, Improvely includes specific split testing tracking tools to measure their effectiveness accurately.

Use Cases

🛡️ Protecting Your Advertising Spend from Fraud

Running paid campaigns means worrying about wasted money from suspicious clicks. Improvely runs continuous monitoring systems that inspect every click instantly. If the system finds signs of potential click fraud, you receive a rapid alert.

This immediate notification lets you take fast action to block fraudulent sources. By quickly addressing these suspicious activities, you ensure your precious advertising budget is spent only on legitimate customer prospects.

Tip: Use instant alerts to pause suspicious sources in your ad platform immediately. This saves your budget before major loss occurs.

🔎 Achieving Complete Conversion Clarity

You advertise across multiple channels—PPC, social media, and email. The challenge is knowing exactly which specific campaign, ad group, or keyword led to a completed sale.

Improvely solves this by identifying the precise source of every single signup and sale. This comprehensive tracking works consistently across all the channels where you advertise online.

Expected outcome: You move beyond guesswork and confidently allocate resources to your highest-performing campaigns based on concrete data.

🎯 Identifying and Targeting Your Best Customers

How do you find more customers who generate the most revenue? Improvely automatically creates an activity profile for every site visitor. These profiles show you the true people using your site and how they behave.

This detailed visibility clarifies who your most valuable customers are and what channels brought them in. You can then use this knowledge to refine your marketing efforts and find new people who share the same characteristics.

🤝 Streamlining Agency Reporting and Teamwork

If you are an agency or work with clients, professional reporting is essential. Improvely supports unlimited team members and provides necessary export tools for easy data sharing.

For agencies, specialized plans offer robust features like sub-accounts and white-label reporting. This lets you provide accurate, custom-branded dashboards to clients easily, enhancing trust and professionalism. It helps large teams work together efficiently using centralized, verified data.

🧪 Optimizing Campaigns with Split Testing

When launching a new campaign, you often need to test different landing pages or ad creatives. The built-in split testing tools allow for accurate performance tracking of these variations.

Quick Flow:

  1. Use the split testing tools to launch variations.
  2. Improvely tracks conversions from each variation precisely.
  3. Identify the winning page quickly based on conversion rate, not just traffic.
  4. Optimize your campaign for maximum ROI.

💡 Monitoring All Ad Channels in One Dashboard

Marketers often struggle to piece together critical performance data from diverse platforms. Improvely offers an easy-to-use central dashboard for all your marketing efforts.

Instead of checking separate analytics for PPC, social, and referral traffic, you view everything in one place. This centralization helps you quickly optimize performance and monitor key results without fragmentation.

Pricing Overview for Improvely

Pricing range
$29–$299+/month
Pricing types
Free trial, Monthly subscription

Improvely offers scalable monthly subscription plans based primarily on the number of unique visits tracked. Subscriptions start at $29/month for individual users, scaling up to specialized agency plans, with a 14-day free trial on every tier.

Plans & Pricing

Freelancer

Monthly$29
10,000 visits tracked per month, 1 team member
  • Visit & conversion tracking
  • Click fraud monitoring
  • Split testing tracking tools
Start free trial

Startup

Monthly$79
50,000 visits tracked per month, 3 team members
  • Visit & conversion tracking
  • Click fraud monitoring
  • Split testing tracking tools
Start free trial

Small Agency

Monthly$149
100,000 visits tracked per month, unlimited team members
  • Unlimited team members
  • Visit & conversion tracking
  • Click fraud monitoring
  • Split testing tracking tools
  • Sub-accounts
Start free trial

Large Agency

Monthly$299+
250,000+ visits tracked per month, unlimited team members
  • Unlimited team members
  • Visit & conversion tracking
  • Click fraud monitoring
  • Split testing tracking tools
  • Sub-accounts
  • White-label reporting
View more plans

Improvely costs between $29 and $299+ per month with four plans: Freelancer at $29/month, Startup at $79/month, Small Agency at $149/month, and Large Agency at $299+/month.

Explore the details of each subscription level below to find the best fit for your comprehensive tracking needs.

Freelancer

Price: $29/month Websites Supported: Unlimited Best For: Individual users or very small businesses handling initial traffic volumes. Refund Policy: Not explicitly stated Other Features: 10,000 visits tracked per month, 1 team member, Click fraud monitoring

This plan is perfect if you track under 10,000 visits each month. It provides essential tracking, conversion reports, and critical click fraud protection for the solo marketer or new business.

Startup

Price: $79/month Websites Supported: Unlimited Best For: Growing teams and businesses experiencing increased traffic. Refund Policy: Not explicitly stated Other Features: 50,000 visits tracked per month, 3 team members, Split testing tools

The Startup plan significantly increases your monthly traffic capacity to 50,000 visits. You also gain team access for up to three members. Choose this plan when you need more bandwidth for your expanding marketing campaigns.

Small Agency

Price: $149/month Websites Supported: Unlimited Best For: Agencies managing a portfolio of mid-sized clients. Refund Policy: Not explicitly stated Other Features: 100,000 visits tracked per month, Unlimited team members, Sub-accounts

This option accommodates much higher traffic levels and is designed for team collaboration. You benefit from unlimited team logins and client sub-accounts. Use this plan to effectively handle multiple clients while still tracking 100,000 visits.

Large Agency

Price: $299+/month Websites Supported: Unlimited Best For: Large agencies needing high-volume tracking and branded client reporting. Refund Policy: Not explicitly stated Other Features: 250,000+ visits tracked per month, White-label reporting, Sub-accounts

If you manage high volumes of client traffic, this plan provides the necessary scale and features. The included white-label reporting is ideal for providing professional, branded logins to your clients. 🚀

All Improvely subscriptions start with a helpful 14-day free trial, letting you test every feature risk-free. You can start your trial immediately without worrying about commitment, and you can cancel anytime before the 14 days are complete.

User Reviews

External feedback is critically low, currently reflecting only a single detailed user experience on Trustpilot. This review raises severe allegations regarding the company's business practices and operational structure.

The most concerning recurring theme highlighted is the infrastructure dependence; users claim that stopping the subscription causes all previously tracked links (masked by Improvely) to break immediately, leading to massive traffic loss. Furthermore, the sole reviewer alleges long-term, unauthorized recurring billing post-cancellation, totaling over $3,500 in one year, despite repeated attempts to resolve the issue.

Users reported that the support responsiveness is non-existent, suggesting it may be a "one-man operation" that fails to process cancellations or refunds efficiently. While the platform's features, like click fraud monitoring, are attractive, the reported risks associated with deep link dependency and critical billing failures make the actual value proposition highly questionable.

🚨

What users say elsewhere

Adam C.
· Trustpilot
1.0 / 5

Be warned about link masking. When we stopped paying the subscription, all our historical links across social media immediately stopped working. We lost years of traffic buildup simply by trying to cancel the service.

Chris W.
· Trustpilot
1.0 / 5

We were billed $299.99 monthly for years after we thought we had deactivated the service on our account. Despite repeated contact attempts, the company refused to refund $3,599 in mistaken, unauthorized charges.

No reviews yet.

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Why use Improvely?

Why should you join the over 7,000 marketers already using this platform? Improvely does much more than standard analytics; it’s designed to give you clarity and financial protection where you need it most.

Here’s how Improvely transforms your marketing operations: ✅ Protect Your Budget with Instant Alerts. The built-in monitoring systems inspect every single click for suspicious activity. You get alerted instantly, letting you quickly take necessary action to save your ad dollars.

✅ Achieve Complete Conversion Clarity. You’ll identify the exact source of every single signup and sale. This comprehensive tracking works consistently across all your marketing channels.

✅ Identify Your Best Customers. Improvely automatically creates an activity profile for each visitor. This lets you meet the real people using your site, understand who your most valuable customers are, and find more people just like them.

✅ Streamline Teamwork and Client Reporting. If you work with others, Improvely supports team logins and includes necessary export tools. Plus, you can easily provide custom-branded reports to your clients.

If you’re ready for better tracking and stronger protection, your first 14 days are always free. Try Improvely for free today!

🚀

Ready to transform your workflow with Improvely?

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Frequently Asked Questions

How does the 14-day free trial work, and when do I get charged?

You can use the service free for 14 days without commitment. If you do not cancel before the trial is over, your card will be automatically charged for the monthly plan you chose. The system will remind you before the trial period concludes.

How is the monthly price determined? Is it based on team size or traffic usage?

Pricing is based primarily on the total number of unique visits tracked monthly. Team member limits vary by plan, but the pricing tiers depend on your traffic volume, starting at 10,000 visits for the Freelancer plan.

What happens if my website traffic exceeds my plan's monthly visit limit?

If you exceed your plan’s visit limit after your trial ends, Improvely will automatically upgrade you. You will be switched to the smallest necessary plan that accommodates your higher usage volume.

How do I cancel my subscription if I decide the service isn't right for me?

You can cancel your subscription at any time directly from within your account settings. You must cancel before the end of the 14-day trial to avoid the first recurring monthly charge.

Does Improvely offer any sort of money-back guarantee or refund policy?

Not explicitly stated on the official site. You should contact the company directly during the trial period to understand their terms regarding refunds for paid subscriptions.

Can I track multiple separate websites using just one Improvely account?

Yes, all subscription plans support tracking on an unlimited number of websites. You will receive separate reports for each website and campaign within your single account.

How long does Improvely retain my tracking and visitor activity data?

Improvely retains your tracking data and visitor activity history for up to two years. Data older than two years will be periodically deleted from the system.

How many marketing campaigns can I track under my subscription?

You can track all of your marketing campaigns across your websites. There are no limits imposed on the total number of different campaigns or unique tracking links you create.

What exactly qualifies as a 'visit' that counts toward my monthly limit?

A visit is counted as a unique visit or ad click tracked by Improvely. This includes traffic originating from sources like ad clicks, social media, searches, bookmarks, and direct navigation.

How do team member logins work, and can I limit their access?

You can create separate user accounts for your team members, each with their own login details. You can assign either full administrative access or restricted read-only permissions to each user.

What are sub-accounts, and why are they useful for agencies?

Sub-accounts are designed for client management. They create access-controlled logins allowing clients to view reports only for the specific projects you are managing for them.

What unique feature does the Large Agency plan include for client reporting?

The Large Agency plan includes white-label reporting. This lets you offer client logins on a custom domain while displaying your own logo or branding on all report pages.

Are there any specific integrations with popular advertising or analytics platforms?

Not explicitly stated on the official site. The platform is broadly described as working 'everywhere you advertise online,' but specific named integrations are not listed.

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