Ready to try Improvely? Check out the official site or pricing.

Improvely review

Campaign tracking, conversion attribution, and click fraud monitoring in one dashboard

Improvely costs from $29/mo · 4 plans · prices checked Oct 13, 2026

By Ciroapp Editorial Team · Updated Sep 16, 2026

Visit Website See Pricing

Commission may apply at no extra cost

Pricing verified Oct 13, 2026

Ciroapp score

3.8/ 5

Improvely pins each signup or sale to the exact campaign, ad, or keyword, and its built-in fraud monitoring helps protect budgets from bot clicks. Agencies get separate logins and branded reports, but attribution stops at the last click and third-party review data is scarce. Overall, it's a solid pick for direct-response marketers and agencies.

Pros

Pros:Attributes each signup and sale to the exact campaign, ad, keyword, or referral that produced it, so budget decisions rest on per-source revenue rather than platform-reported clicks.
Pros:Click fraud monitoring is built into the same dashboard, a capability many analytics tools either omit or sell as a separate product.
Pros:Separate team logins and custom-branded client reports make it practical for agencies to share results with clients without additional reporting software.

Cons

Cons:Attribution centers on the last tracked click, so teams that need multi-touch or data-driven attribution models will find the model simplistic.
Cons:Tracking depends on correctly tagged links on every ad and landing page; misconfigured links can silently drop attribution data until missing conversions are noticed.
Cons:As tracked traffic volume grows, plans step up toward the $299/month ceiling, so costs rise with usage.

Best for

Performance marketers running paid search or paid social who need per-keyword and per-ad revenue attribution to decide where to raise or cut spend.
Marketing agencies managing multiple client accounts that want white-labeled, client-ready reports instead of hand-built spreadsheets.
Affiliate and media buyers purchasing traffic from several networks who must verify which sources deliver real conversions.

What is Improvely?

Improvely is a web-based dashboard that shows marketers exactly which campaigns, ads, and referral sources produce their signups and sales. Beyond attribution, it monitors incoming clicks for fraud and gives agencies team logins plus custom-branded client reports. Plans run from a free tier up to $299 per month, which makes it approachable for solo marketers and agencies alike.

Improvely is a marketing attribution and click fraud monitoring platform. After installing a small tracking script on your site, you tag each advertising link with a campaign identifier; Improvely then records which visitors convert and ties each signup or sale back to the exact ad, keyword, or source behind it. Results from every channel you advertise on — paid search, social, email, affiliates, organic referrals — land in one dashboard, and a built-in fraud engine watches for bot or competitor click patterns that would otherwise drain your budget.

Should you choose Improvely?

Quick buyer guidance before you compare plans or click through.

Choose it if

Performance marketers running paid search or paid social who need per-keyword and per-ad revenue attribution to decide where to raise or cut spend.
Marketing agencies managing multiple client accounts that want white-labeled, client-ready reports instead of hand-built spreadsheets.
Affiliate and media buyers purchasing traffic from several networks who must verify which sources deliver real conversions.
Solo marketers and small remote teams that want one consolidated attribution dashboard with shared team logins.

Skip it if

Enterprise teams that require multi-touch attribution modeling, data-warehouse pipelines, or deep native integrations with a BI stack.
Teams whose priority is behavioral web analytics — heatmaps, session recordings, funnel exploration — rather than campaign-level conversion tracking.
Organizations unwilling to tag their ad and email links, since untagged traffic cannot be attributed to specific campaigns.

Next steps before buying

1Sign up for the free plan at improvely.com to create your workspace; a free trial is available if you want to evaluate paid features first.
2Install the Improvely tracking code on every page of your website so visits and conversions are recorded.
3Use the built-in link builder to tag the destination URLs of your ads, emails, and other campaign links.
4Define your conversion events — signups, sales, and revenue values — and submit a test conversion to confirm tracking works end to end.
5Add teammate logins or set up a branded client report, then review the click fraud alerts after your first few days of real traffic.

Improvely Key Features

✨ Conversion attribution down to the keyword

Every signup and sale is traced back to the specific campaign, ad, keyword, or referral link that produced it. That granularity lets you cut losing campaigns and scale winners based on per-source revenue rather than platform-reported clicks.

✨ Click fraud monitoring

Improvely analyzes incoming clicks for patterns typical of bots and click fraud — abnormal volume, repeated hits from the same source — and flags suspicious activity so you can pause or adjust a campaign before the budget is drained.

✨ One dashboard for every channel

Instead of hopping between separate ad platform reports, you get a single view of results across all of your online advertising and referral sources, with tagged links doing the tracking automatically.

✨ Team logins and branded client reports

Agencies can issue separate logins for staff and clients and export custom-branded reports, so each client sees their own results under the agency's identity without exposure to other accounts.

✨ A/B testing

Landing page variations can be tested against each other with conversions attributed per variation, tying experiments directly to revenue rather than raw conversion counts alone.

✨ Built-in campaign link builder

A tagging tool generates correctly formatted tracking links for each campaign and source, reducing the manual URL errors that commonly break attribution data.

Use Cases

💡 Measuring paid search and social campaigns

A marketer running Google or Facebook ads tags every ad's destination link and reads revenue per keyword directly from the dashboard, cutting spend on keywords that generate clicks but no sales.

💡 Agency client reporting

An agency managing several client accounts gives each client a branded report and login, replacing hours of manual screenshot-and-spreadsheet reporting every month.

💡 Detecting click fraud on paid traffic

An advertiser seeing clicks without conversions checks Improvely's fraud alerts, identifies repeated suspicious clicks from a single source, and pauses the affected placements before more budget is spent.

💡 Affiliate and multi-network traffic quality checks

A performance marketer buying traffic from multiple networks uses per-source conversion data to identify which networks deliver real buyers rather than bot or low-quality clicks.

💡 SaaS trial-to-paid funnel tracking

A software team tags its acquisition channels and follows which sources produce signups that later convert to paying customers, informing where to invest next in ads and content.

Improvely pricing

From$29/mo

From the vendor's pricing page, checked Oct 13, 2026
4 plans

Prices checked on Oct 13, 2026 from Improvely's pricing page

View pricing page screenshot

Plan	Billed monthly	Billed annually	Includes
Freelancer	$29/mo	—	10,000 visits tracked per month; 1 team member; visit & conversion tracking, click fraud monitoring, split testing tracking tools
Startup	$79/mo	—	50,000 visits tracked per month; 3 team members; visit & conversion tracking, click fraud monitoring, split testing tracking tools
Small Agency	$149/mo	—	100,000 visits tracked per month; Unlimited team members; sub-accounts included
Large Agency	$299/mo	—	250,000+ visits tracked per month; Unlimited team members; sub-accounts and white-label reporting

Price history

Tracking prices since Oct 9, 2026. No price change detected yet.

Pricing types: Free plan, Free trial, Monthly subscription

Cost calculator

Estimate what Improvely costs for your team.

PlanSeats (users)

Billing

MonthlyAnnual

Freelancer allows up to 1 users: pick a larger plan for 5 users.

Estimate based on published list prices, before taxes, add-ons and discounts.

Email me when Improvely changes price

One email when we detect a price change on the vendor's pricing page. No newsletter, no deals. Unsubscribe in one click.

User Reviews

No reviews yet.

Write a Review

Write a Review for Improvely

Why use Improvely?

Most marketers piece together performance from a different report per ad platform, which makes cross-channel budget decisions slow and error-prone. Improvely consolidates that reporting into one place and answers the question that matters: which specific campaign earned this sale?

The built-in click fraud monitoring adds a second layer of value, protecting ad budgets from automated and malicious clicks that standard analytics simply count as traffic. For agencies, separate client logins and branded reports turn internal data into deliverables clients can actually read.

Try it now View pricing

Improvely alternatives

Other tools in the A/B Testing category

View all A/B Testing tools

Crazyegg

A/B Testing4.1/5

Crazy Egg is a website optimization suite used by over 436,000 websites to understand visitors. It brings together Heatmaps, Session Recordings, A/B Testing, Web Analytics, Surveys, and Popup CTAs to show what works and what causes friction.

Read full review Improvely vs Crazyegg

Zoho PageSense

A/B Testing4/5

Zoho PageSense is the Conversion Optimization and Personalization Platform that tracks and analyzes your website performance and visitor behavior. It's designed for marketers and website owners who want to drive conversions by testing, personalizing, and engaging visitors—without writing code. Take a step forward with tools built to analyze your site's metrics, drive leads that convert, and deploy web pages that perform and do much more, all without you writing a single line of code.

Read full review

VWO

A/B Testing3.9/5

VWO is a comprehensive experimentation platform designed to help teams analyze, test, and personalize across websites, mobile apps, and product features. It enables end-to-end optimization of digital journeys, empowering product managers, marketers, UX professionals, and engineers to build a complete optimization program that aligns with business goals. The platform blends user data, qualitative insights, and rigorous testing to validate ideas and deliver tailored experiences.

Read full review

Proof

Real-time Website Personalization4.1/5

Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.

Read full review Improvely vs Proof

Improvely FAQ

How much does Improvely cost?

Improvely's cheapest paid plan, Freelancer, costs $29 per month. Paid plans range from $29 to $299 per month. Prices checked on Oct 13, 2026 from the vendor's pricing page.

Has Improvely's price changed recently?

No. We have not detected a price change since we started tracking on Oct 9, 2026.

Can Improvely tell me which keyword or ad produced a sale?

Yes. Once your site carries the tracking code and your ad links are tagged, Improvely attributes each signup or sale to the specific campaign, ad, keyword, or referral source that generated the visit.

Does Improvely work for agencies managing multiple clients?

Yes. Improvely provides separate team logins and lets you build custom-branded client reports, so each client can access their own results under your branding while internal accounts and data stay separated.

How does the click fraud monitoring work?

Improvely watches incoming clicks for patterns associated with bots and fraudulent traffic, such as abnormal click volume or repeated activity from one source, and flags suspicious traffic so you can adjust or pause campaigns before wasting budget.