Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Proof if you want social proof to convert the traffic you already have, and pick UpLead if you're building verified B2B prospect lists for outbound sales.
Best for: Online businesses that want more leads from traffic they already have, Marketers testing social proof as a conversion lever
Read the full Proof reviewBest for: B2B sales teams building outbound prospect lists, SDR teams that need verified emails plus mobile and direct dials
Read the full Uplead reviewCommission may apply at no extra cost
Compare key features side by side
Feature Comparison Summary
Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.
UpLead focuses on data quality: every email is verified in real time at export, backed by a 95%+ accuracy guarantee with credits refunded for bounces. One credit unlocks a full contact, including mobile direct dials, and 50-plus filters plus 16,000+ technographics sharpen targeting. The catch is that team seats, intent data, and API access all sit on the annual-only Professional tier. Overall, it's a strong, low-risk pick for accurate outbound prospecting.
Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.
UpLead is a B2B contact database and lead intelligence platform. Sales and marketing teams use it to build targeted prospect lists, verify emails in real time, and sync clean data into their CRM and outreach tools. It covers company and contact data, technographics, intent signals, and an API for enrichment. It's built for B2B companies that need accurate emails and phone numbers for outbound prospecting.
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Proof | Uplead |
|---|---|---|
| From (cheapest paid plan) | $29/mo Basic | $99/mo Essentials |
| Free plan | No | Yes 5 credits for 7 days; 1 user |
| Free trial | 14 days | 7 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 17% | Up to 25% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $24/mo Basic plan, billed annually | FreeCheaper Free Trial plan, billed annually |
| Cost for 5 users | $24/mo Basic plan, billed annually · price per account (user limit not stated) | — |
| Cost for 10 users | $24/mo Basic plan, billed annually · price per account (user limit not stated) | — |
| Cost for 25 users | $24/mo Basic plan, billed annually · price per account (user limit not stated) | — |
| Plans | 9 | 4 |
| Prices checked | Vendor page checked Oct 12, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
For 1 user (billed annually), Uplead costs $0/mo vs Proof at $24/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
No. Proof shows live visitor activity to lift on-site conversions. UpLead is a B2B contact database for building outbound lists. They solve different problems, so many teams could use both.
Proof offers a 14-day Pulse trial across its full feature set. UpLead gives 7 days with 5 credits to test verified emails. Proof's is longer; UpLead's tests paid data directly.