Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Home service businesses like HVAC, plumbing, landscaping, and cleaning that depend on local search visibility, Health and wellness businesses such as spas, gyms, massage clinics, and yoga studios
Read the full NiceJob reviewBest for: Online businesses that want more leads from traffic they already have, Marketers testing social proof as a conversion lever
Read the full Proof reviewCommission may apply at no extra cost
Compare key features side by side
Feature Comparison Summary
NiceJob automates review requests, referral invites, and social proof widgets for local businesses, and its G2 record — 4.9 stars across 4,261 reviews — backs up the pitch. Support hours are limited, and the Sites website add-on adds setup and monthly fees fast. Overall, it's a solid pick for owners who want steady reviews without chasing them.
Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.
NiceJob is reputation marketing software for local businesses. It automates review collection, referral invites, and social proof widgets, and it adds tools like AI review replies, NPS surveys, and done-for-you websites. It's built for busy, budget-conscious owners in home services, professional services, health and wellness, hospitality, and franchises. The company reports serving 50,000+ businesses and enabling over 1.7 million reviews.
Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | NiceJob | Proof |
|---|---|---|
| From (cheapest paid plan) | $75/mo Starter | $29/mo Basic |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 17% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $75/mo Starter plan, billed monthly | $29/moCheaper Basic plan, billed monthly |
| Cost for 5 users | $75/mo Starter plan, billed monthly · price per account (user limit not stated) | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $75/mo Starter plan, billed monthly · price per account (user limit not stated) | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $75/mo Starter plan, billed monthly · price per account (user limit not stated) | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Plans | 5 | 9 |
| Prices checked | Checked Oct 13, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 8, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
For 1 user (billed monthly), Proof costs $29/mo vs NiceJob at $75/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
Yes, both offer 14-day free trials. NiceJob's requires no credit card and includes an onboarding call. Proof's Pulse trial lets you measure conversion lift on your own traffic before paying.
Proof lists Segment, Clearbit, Marketo, HubSpot, Pardot, and Salesforce on higher tiers. NiceJob offers an App Marketplace plus developer resources; verify your specific tools before buying.