What is Powtoon?
Powtoon approaches video creation the way slide tools approach presentations: pick a template, drag in your content, and let the platform handle the motion. This design has made it a default choice for business users who need animated explainers, training clips, and marketing videos without hiring an animator or learning professional editing software. With more than 50 million users — including 96% of Fortune 500 companies — it has proven that template-driven animation can hold up at enterprise scale.
The trade-off is creative flexibility, which matters depending on what you are making.
Powtoon is a browser-based video and animation platform for producing explainer videos, presentations, ads, and social clips. Instead of a traditional timeline editor, it offers scene-based templates stocked with animated characters, props, icons, and royalty-free media that you customize through drag-and-drop. Finished projects export as video files or play as animated presentations, and existing documents can be converted into video format.
Because it runs entirely in the browser, nothing needs to be installed and projects are accessible from any device.
