This Kartra Help Center page explains how to configure product pricing structures (one-time, recurring, installment, and recurring installment) but does not list public plan pricing for Kartra, WebinarJam, or EverWebinar. The only dollar amounts shown are configuration examples, such as $29.99 per month and $99 installment payments.
Kartra pricing is built around four product price-point structures — one-time payments, recurring subscriptions, installments, and recurring installments — with billing periods from weekly up to every two years, plus a low-risk trial for the platform itself.
Here's a quick walkthrough of each structure, using the examples straight from Kartra's documentation.
One-Time Price
Best For: Products a customer buys once, like a single course or download
Other Features:
- Charged in full in a single transaction
- Bills immediately after checkout by default
- Can be paired with an initial payment period, which delays the charge
- Treated as a subscription (with a subscription ID) when an initial payment is set
Pick this when one payment covers everything. If you set an initial payment period, the charge lands at the end of that window instead of at checkout. The subscription then closes automatically once the one-time amount is collected.
Recurring Subscription
Price: You set the amount and period — for example, $29.99 per month until canceled
Best For: Memberships, coaching programs, and anything with ongoing access
Other Features:
- Billing periods run from weekly to every 2 years
- Repeats until the subscription is canceled
- The initial payment setting can create a trial, like $0 today then $29.99 in 14 days
This is the workhorse for recurring revenue. Delayed cancellation is worth a look here: it keeps a customer's membership active through the cycle they already paid for, which helps you avoid billing disputes and partial refunds.
Installment Plan
Price: You set the payment count — for example, 4 payments of $99
Best For: Higher-priced offers broken into payment plans
Other Features:
- Bills on a schedule until every installment is paid
- Same period options as subscriptions, from weekly to every 2 years
- Ends automatically after the final payment
Use this when a customer pays in chunks but shouldn't be billed forever. In Kartra's example, someone pays $99 every two weeks until four payments are done, then billing stops on its own.
Recurring Installment Plan
Price: You set the cycle — for example, 3 monthly payments of $99, every year
Best For: Annual programs that feel lighter when paid in installments
Other Features:
- Each installment set repeats every 1 or 2 years until canceled
- A Jan 1 signup pays $99 on Jan 1, Feb 1, and Mar 1, then again the next year
- PayPal doesn't support this structure, so choose a different gateway for these products
This one suits annual memberships and yearly programs. Just check your payment gateway before you publish the checkout, or those recurring installments won't process as planned.
Kartra's own site mentions a low-risk trial where most users build their first funnel, lead magnet, or mini course before paying anything. Trial length isn't listed on these pages, so confirm the current trial and refund terms during signup before you commit. 💡
