Lusha vs Proof
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Lusha if you need verified B2B contact data for outbound sales; pick Proof if you want social proof notifications that convert the website traffic you already have.
Best for: SDR and BDR teams doing phone-first outbound prospecting, RevOps and marketing ops teams automating lead enrichment in Salesforce or HubSpot
Read the full Lusha reviewBest for: Online businesses that want more leads from traffic they already have, Marketers testing social proof as a conversion lever
Read the full Proof reviewCommission may apply at no extra cost
Lusha vs Proof: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Lusha if
- You're doing phone-first outbound and need verified direct dials
- You want CRM records enriched automatically in Salesforce or HubSpot
- You must document GDPR, CCPA, SOC 2, and ISO compliance
Choose Proof if
- You want more leads from traffic your site already gets
- You need A/B-tested social proof across unlimited domains
- You prefer testing free for 14 days before paying
Lusha vs Proof: pros and cons
Lusha pairs a large verified contact database with named, dated buying signals and deep integrations across Salesforce, HubSpot, Sheets, and AI assistants via MCP. Accuracy looks strong on paper but varies by segment, and phone reveals burn credits five times faster than emails. Overall, it's a solid pick for teams that already run a connected sales stack and check data quality on the free tier first.
Pros
- Verified contact data at scale — 290M+ contacts across 29M+ companies with 77 verified fields, and company-reported accuracy of 98% for emails and 86% for phone numbers
- Customers report contact rates jumping from 5% to 20% after switching, with SDRs gaining an estimated 87 extra prospecting hours per month
- Buying signals (funding events, hiring surges, leadership changes) are tied to named accounts with dates, not anonymous intent scores, so reps know exactly who to call and when
Cons
- Real-world accuracy varies by segment — customer-cited figures run around 80%, well below the company-reported 98% email and 86% phone rates, so results depend on your target market
- Phone reveals cost 5 credits each versus 1 for an email, which burns through credit allotments quickly for dial-heavy outbound teams
- Seat limits are tight on lower tiers — Free includes 1 seat, Pro adds 2, Premium includes 5 — and teams larger than 5 users must contact Sales
Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.
Pros
- Every Pulse plan — including the $24/month Basic tier — includes unlimited domains, unlimited notifications, A/B testing, and conversion analytics, so lower tiers are not feature-gutted
- Three distinct notification types (Recent Activity, Live Visitor Count, and Hot Streaks) are included on all plans, letting you match the proof style to each page instead of a single widget
- Built-in A/B testing and conversion analytics on every Pulse plan let you measure lift from your own traffic during the 14-day free trial rather than trusting vendor case studies
Cons
- Experiences pricing is steep for small teams — Essentials starts at $599/month and the recommended Growth tier at $799/month, both scaling with traffic, with add-ons like strategy consulting from $2,000
- Headline results — a 15% lift in under 15 minutes, 3X conversions, +300% leads — are vendor and customer-reported stories, and no money-back guarantee is listed on the pricing page
- Pulse tiers differ only in visitor headroom; there are no feature upgrades between Basic and Platinum, and exceeding 300,000 monthly visitors forces you into custom-priced Enterprise with no published rates
Lusha and Proof in detail
Lusha
Lusha is a B2B data and intelligence platform for go-to-market teams. It provides verified contact and company records — 290M+ contacts across 29M+ companies, with 77 verified fields — plus buying signals such as funding events, hiring surges, and leadership changes. Sales, ops, and recruiting teams use it to find decision makers, enrich leads automatically, and feed the same data into CRMs, workflow tools, or AI assistants like Claude and ChatGPT.
Standout features
- Verified contacts you can actually reach
- Buying signals with names and dates
- Enrichment that runs itself
- AI assistants plugged into the same data
- Compliance that's already handled
Use cases
- Phone-first outbound prospecting
- Hands-off CRM enrichment
- Time outreach to real buying signals
- Prospecting with an AI assistant
Proof
Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.
Standout features
- Real-time social proof with Proof Pulse
- Three notification types, all included
- Testing and analytics built in
- Personalization with Proof Experiences
- Training and help when you need it
Use cases
- Turn landing page visitors into leads
- Build instant trust on busy pages
- Find the notification that converts best
- Personalize your blog for more downloads
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Lusha | Proof |
|---|---|---|
| From (cheapest paid plan) | $37.45/mo Starter | $29/mo Basic |
| Free plan | Yes 40 credits per month; 1 seat included; no credit card required | No |
| Free trial | Not stated | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 17% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | FreeCheaper Free plan, billed annually | $24/mo Basic plan, billed annually |
| Cost for 5 users | $52.45/mo Pro plan, billed annually · price per account (user limit not stated) | $24/mo Basic plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $52.45/mo Pro plan, billed annually · price per account (user limit not stated) | $24/mo Basic plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $52.45/mo Pro plan, billed annually · price per account (user limit not stated) | $24/mo Basic plan, billed annually · price per account (user limit not stated) |
| Plans | 5 | 9 |
| Prices checked | Checked Oct 13, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 30, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Lusha costs $0/mo vs Proof at $24/mo.
- Only Lusha has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Do Lusha and Proof compete directly?
No. Lusha supplies verified B2B contact data, buying signals, and CRM enrichment for sales teams. Proof shows live social proof on your website to convert visitors into leads.