Improvely vs Proof
Improvely and Proof tackle different marketing problems. Improvely is a tracking dashboard focused on protecting ad spend. Proof is a conversion tool that personalizes websites. Your choice depends on whether you need to *find* your best sources or *convince* more visitors to act.
Best for: Performance marketers running paid ads, Agencies managing client campaigns
Best for: Startup marketers looking to increase website conversions., Growth teams wanting to personalize user experiences.
Strong features, catastrophic user risk.
Improvely focuses on comprehensive conversion tracking and robust click fraud protection for performance marketers. While the features promise great clarity in identifying traffic sources, we note a major discrepancy between marketing claims and documented external user experiences regarding billing and platform reliance. Overall, the significant risk associated with mandatory link masking and alleged pervasive billing issues forces us to strongly caution potential users.
Pros
- Dedicated, real-time click fraud protection and alerts.
- Comprehensive conversion tracking pinpoints exact traffic sources.
- Scalable plans support an unlimited number of websites and campaigns.
- Agency plans include necessary white-label reporting and sub-accounts.
Cons
- Cancellation immediately breaks all previously masked tracking links.
- Pricing automatically increases based on traffic volume (forced upgrades).
- Severe allegations of unauthorized long-term recurring billing reported.
- Customer support is reported as extremely poor and non-responsive.
Solid personalization tool, but reviews missing.
We reviewed Proof as a website personalization platform aimed at boosting conversions. It offers clear features and structured pricing for growth-focused teams. Overall, we find it a promising tool for targeted marketing, but the lack of accessible user reviews makes it hard to fully validate its real-world performance and support.
Pros
- Offers a 14-day free trial to test core features.
- Usage-based pricing scales with your monthly visitors.
- Features like A/B testing and analytics are included in higher tiers.
- Provides educational resources and case studies for learning.
Cons
- External user reviews are unavailable or inaccessible.
- No public money-back guarantee is stated.
- Pricing can become costly for high-traffic sites.
- May require a strategic setup, not a plug-and-play solution.
AboutImprovely
Improvely is an easy-to-use dashboard designed for marketers looking to centralize their results monitoring. It's a comprehensive tool built specifically to optimize your marketing performance. If you need to know exactly where every signup and sale originates—from a specific campaign or any other channel—Improvely delivers that information. It serves individual marketers, remote teams, and agencies working with clients, offering robust team logins and custom-branded client reports. It works everywhere you advertise online. 💡
AboutProof
Proof is a platform focused on website personalization. 🎯
It's designed for marketers and growth teams at startups and fast-growing companies. The idea is to move beyond a one-size-fits-all website. Instead, you can tailor content, offers, and messaging to different visitor segments. This can help you increase conversions and engage your audience more effectively.
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Core Purpose
Improvely tracks results and stops fraud. Proof personalizes sites to boost conversions.
Improvely is a centralized dashboard for marketers. It tracks where every signup and sale comes from. It also monitors every click for fraud. Proof lets you tailor your website for different visitors. You can change content and offers based on who's viewing. The goal is to make the site feel more personal. The key difference is Improvely looks backward to find sources. Proof looks forward to influence visitor behavior. They solve different parts of the marketing funnel. For example, Improvely helps you see which ad brought a customer. Proof helps convince that visitor to become a customer in the first place.
Fraud Protection
Improvely has dedicated, real-time click fraud monitoring. Proof does not offer fraud detection.
Improvely includes built-in systems that inspect every click. It looks for suspicious activity in real-time. You get instant alerts in the dashboard if fraud is detected. This protection is a core feature on all Improvely plans. It helps you quickly pause bad traffic sources. The goal is to save your advertising budget from bots. Proof has no comparable fraud protection features. Its focus is on personalizing the user experience, not monitoring traffic quality. If you run paid ads and worry about wasted spend, Improvely's fraud monitoring is essential. Proof won't help you here at all.
Conversion Tracking
Improvely pinpoints the exact source of every conversion. Proof provides basic analytics to measure personalization impact.
Improvely identifies the exact campaign, ad, or keyword behind every sale. It works across all your marketing channels. You get a clear, centralized view of what's driving revenue. Proof's analytics focus on measuring your personalization experiments. It shows how different website versions perform. You can see which changes lifted conversion rates. Improvely's tracking is about attribution—finding the source. Proof's analytics are about optimization—testing what works on-site. If you need to prove ROI to a boss or client, Improvely's source tracking is more direct. Proof's data is more for on-site A/B testing.
Social Proof & Personalization
Proof excels at showing social proof notifications and personalizing content. Improvely offers no personalization tools.
Proof lets you show real-time activity like recent sign-ups. You can create urgency with 'Hot Streaks' notifications. It also lets you tailor entire page sections for different visitor segments. These tools are designed to build trust and relevance. They aim to convince visitors to take action now. Proof even offers a case study showing a 162% lift in downloads. Improvely does not have features for personalizing website content. Its focus is entirely on backend tracking and fraud alerts. If your main goal is to increase on-site conversions, Proof's toolkit is directly relevant. Improvely won't help you change what visitors see.
Reporting & Team Features
Improvely has robust team logins and client reporting. Proof focuses on individual growth teams.
Improvely offers team logins with different permission levels. Agency plans include sub-accounts and white-label reports. This helps manage multiple clients professionally. Proof's plans are simpler. They are based on visitor volume and support unlimited domains. The focus is on the marketer using the tool, not complex team structures. Improvely is built for agencies and collaborative teams. Proof is built for growth hackers and solo marketers. If you report to clients or manage a team, Improvely's features are more mature. Proof is more about individual experimentation.
Pricing Model
Both use visitor-based pricing. Improvely's costs can force upgrades; Proof's are more predictable.
Improvely's pricing is based on visits tracked. If you exceed your limit, you are automatically upgraded to a higher plan. This can lead to unexpected cost increases. Proof's pricing is also based on unique visitors. Their tiers are clearly listed. You choose the plan that fits your traffic volume. Both offer a 14-day free trial. Proof offers a discount for annual billing, which Improvely does not. The main difference is predictability. Improvely's forced upgrade policy is a risk for budgeting. Proof's model seems more transparent upfront.
Learning Curve & Support
Proof offers educational courses. Improvely's support is reported as poor.
Proof provides a free 6-lesson course on personalization. This helps users learn strategies, not just use a tool. Higher plans include live chat support. Improvely's support is described as 'extremely poor and non-responsive' in reviews. The platform itself is meant to be an easy-to-use dashboard. Proof invests in user education. Improvely seems to have a significant support gap. If you value learning and responsive help, Proof has a clear advantage here. Improvely's reported support issues are a major red flag.
Improvely costs between $29 and $299+ per month with four plans: Freelancer at $29/month, Startup at $79/month, Small Agency at $149/month, and Large Agency at $299+/month.
Explore the details of each subscription level below to find the best fit for your comprehensive tracking needs.
Freelancer
Price: $29/month Websites Supported: Unlimited Best For: Individual users or very small businesses handling initial traffic volumes. Other Features: 10,000 visits tracked per month, 1 team member, Click fraud monitoring
- Visit & conversion tracking
- Click fraud monitoring
- Split testing tracking tools
- Visit & conversion tracking
- Click fraud monitoring
- Split testing tracking tools
- Unlimited team members
- Visit & conversion tracking
- Click fraud monitoring
- Split testing tracking tools
- Sub-accounts
- Unlimited team members
- Visit & conversion tracking
- Click fraud monitoring
- Split testing tracking tools
- Sub-accounts
Proof costs between $24 and $108 per month billed annually with at least 5 plans: Basic at $24/mo, Pro at $66/mo, Business at $108/mo, Premium, and Platinum.
Choose the plan that fits your monthly traffic to start growing your conversion rates.
Basic
Price: $29/mo or $24/mo billed annually Best For: Small sites starting with social proof Other Features: Recent Activity notifications, Lead increase tools
- Show social proof notifications
- Recent Activity notifications
- Unlimited domains
- A/B testing
- Conversion analytics
- Live chat support
- Everything in Pro
- Unlimited notifications
- Hot Streaks notification
Pricing Notes
- Improvely's pricing is based on visits tracked, while Proof's is based on unique website visitors.
- Improvely automatically upgrades your plan if you exceed visit limits, which can cause unexpected costs.
- Proof offers up to a 20% discount for annual billing. Improvely does not list an annual option.
- Improvely's Large Agency plan ($299+) includes white-label reporting, a premium feature.
- Both offer a 14-day free trial to test core features.
Pricing Head-to-Head
User Reviews
External feedback is critically low, currently reflecting only a single detailed user experience on Trustpilot. This review raises severe allegations regarding the company's business practices and operational structure.
The most concerning recurring theme highlighted is the infrastructure dependence; users claim that stopping the subscription causes all previously tracked links (masked by Improvely) to break immediately, leading to massive traffic loss. Furthermore, the sole reviewer alleges long-term, unauthorized recurring billing post-cancellation, totaling over $3,500 in one year, despite repeated attempts to resolve the issue.
Be warned about link masking. When we stopped paying the subscription, all our historical links across social media immediately stopped working. We lost years of traffic buildup simply by trying to cancel the service.
We found external reviews for Proof to be limited and mixed, with a notable absence of substantive feedback from major review platforms. ⚠️ On Trustpilot, the profile is largely empty, offering no clear user sentiment.
Capterra returned a security error, preventing access to any reviews. Consequently, we lack concrete user feedback on key themes like accuracy, ease of use, or support.
Our Verdict
Improvely and Proof solve completely different problems. Improvely is a tracking and fraud shield for your ad budget. Proof is a conversion tool that personalizes your website. Improvely's superpower is conversion source tracking and click fraud alerts. It tells you exactly which ad brought each sale. It also warns you instantly about suspicious clicks to save money. Proof's superpower is making your website feel personal. It shows social proof and tailors content for different visitors. The goal is to convince more people to take action. The deciding factor is your primary need. Do you need to *find* your best marketing sources? Choose Improvely. Do you need to *convince* more visitors to convert? Choose Proof. Pick Improvely if you run paid ads and worry about wasted spend. Pick Proof if you want to boost your website's conversion rate through personalization.
Frequently Asked Questions
Which is better for small teams: Improvely or Proof?
Proof is likely better for most small teams. Improvely's support is reported as poor, and its billing can be unpredictable. Proof offers educational resources and clearer pricing for growth-focused teams.
Does Improvely have website personalization like Proof?
No. Improvely does not offer website personalization features. It focuses exclusively on tracking conversions, analyzing traffic sources, and monitoring for click fraud.
Is Proof worth the extra cost over Improvely?
They aren't direct competitors, so direct cost comparison is tricky. Proof's costs can be lower for high-traffic sites. Its value comes from lifting conversions, not tracking ad spend like Improvely.
Can I migrate from Improvely to Proof easily?
They are different types of tools. You wouldn't migrate data, as they serve separate purposes. You could use both simultaneously for tracking and personalization, but they aren't interchangeable.
Which tool is better for preventing ad fraud?
Improvely is clearly better for ad fraud prevention. It includes real-time click fraud monitoring and alerts on all plans. Proof does not offer any fraud detection features.
Does Proof offer A/B testing like Improvely?
Yes, Proof includes A/B testing on its Pro plan and above. Improvely also has split testing tools. Both allow you to test different approaches, but Proof's tests focus on on-site personalization.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.