Improvely vs Proof
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Performance marketers running paid search or paid social who need per-keyword and per-ad revenue attribution to decide where to raise or cut spend., Marketing agencies managing multiple client accounts that want white-labeled, client-ready reports instead of hand-built spreadsheets.
Read the full Improvely reviewBest for: Online businesses that want more leads from traffic they already have, Marketers testing social proof as a conversion lever
Read the full Proof reviewCommission may apply at no extra cost
Improvely vs Proof: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Improvely if
- You prefer monthly subscription billing with a free trial to test
Choose Proof if
- You want social proof notifications with A/B testing and analytics
- You need known integrations like HubSpot, Segment, or Salesforce
- You want a 14-day free trial plus 24/7 live chat on higher tiers
Improvely vs Proof: pros and cons
Improvely
Improvely pins each signup or sale to the exact campaign, ad, or keyword, and its built-in fraud monitoring helps protect budgets from bot clicks. Agencies get separate logins and branded reports, but attribution stops at the last click and third-party review data is scarce. Overall, it's a solid pick for direct-response marketers and agencies.
Pros
- Attributes each signup and sale to the exact campaign, ad, keyword, or referral that produced it, so budget decisions rest on per-source revenue rather than platform-reported clicks.
- Click fraud monitoring is built into the same dashboard, a capability many analytics tools either omit or sell as a separate product.
- Separate team logins and custom-branded client reports make it practical for agencies to share results with clients without additional reporting software.
Cons
- Attribution centers on the last tracked click, so teams that need multi-touch or data-driven attribution models will find the model simplistic.
- Tracking depends on correctly tagged links on every ad and landing page; misconfigured links can silently drop attribution data until missing conversions are noticed.
- As tracked traffic volume grows, plans step up toward the $299/month ceiling, so costs rise with usage.
Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.
Pros
- Every Pulse plan — including the $24/month Basic tier — includes unlimited domains, unlimited notifications, A/B testing, and conversion analytics, so lower tiers are not feature-gutted
- Three distinct notification types (Recent Activity, Live Visitor Count, and Hot Streaks) are included on all plans, letting you match the proof style to each page instead of a single widget
- Built-in A/B testing and conversion analytics on every Pulse plan let you measure lift from your own traffic during the 14-day free trial rather than trusting vendor case studies
Cons
- Experiences pricing is steep for small teams — Essentials starts at $599/month and the recommended Growth tier at $799/month, both scaling with traffic, with add-ons like strategy consulting from $2,000
- Headline results — a 15% lift in under 15 minutes, 3X conversions, +300% leads — are vendor and customer-reported stories, and no money-back guarantee is listed on the pricing page
- Pulse tiers differ only in visitor headroom; there are no feature upgrades between Basic and Platinum, and exceeding 300,000 monthly visitors forces you into custom-priced Enterprise with no published rates
Improvely and Proof in detail
Improvely
Improvely is a marketing attribution and click fraud monitoring platform. After installing a small tracking script on your site, you tag each advertising link with a campaign identifier; Improvely then records which visitors convert and ties each signup or sale back to the exact ad, keyword, or source behind it. Results from every channel you advertise on — paid search, social, email, affiliates, organic referrals — land in one dashboard, and a built-in fraud engine watches for bot or competitor click patterns that would otherwise drain your budget.
Standout features
- Conversion attribution down to the keyword
- Click fraud monitoring
- One dashboard for every channel
- Team logins and branded client reports
- A/B testing
Use cases
- Measuring paid search and social campaigns
- Agency client reporting
- Detecting click fraud on paid traffic
- Affiliate and multi-network traffic quality checks
Proof
Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.
Standout features
- Real-time social proof with Proof Pulse
- Three notification types, all included
- Testing and analytics built in
- Personalization with Proof Experiences
- Training and help when you need it
Use cases
- Turn landing page visitors into leads
- Build instant trust on busy pages
- Find the notification that converts best
- Personalize your blog for more downloads
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Improvely | Proof |
|---|---|---|
| From (cheapest paid plan) | $29/mo Freelancer | $29/mo Basic |
| Free plan | No | No |
| Free trial | Not stated | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 17% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $29/mo Freelancer plan, billed monthly | $29/mo Basic plan, billed monthly |
| Cost for 5 users | $149/mo Small Agency plan, billed monthly | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $149/mo Small Agency plan, billed monthly | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $149/mo Small Agency plan, billed monthly | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 9 |
| Prices checked | Checked Oct 13, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 9, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Improvely and Proof both cost $29/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.