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Hubspot

Hubspot review

Marketing, sales, and service software on one connected platform.

Hubspot costs from $20/mo · 5 plans · Free plan available

By Ciroapp Editorial Team · Updated Sep 16, 2026
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Hubspot homepage screenshot

At a glance

Quick overview for Hubspot: rating, pricing summary, key features, and highlights.

Ciroapp score

4.2/ 5

HubSpot puts marketing, sales, and service on one platform with a shared CRM, a genuinely free plan, and AI agents that handle routine work. It's not cheap past the entry tier — onboarding fees and usage-based credits stack up. Overall, it's a strong pick for teams that want everything connected and can plan for the real cost.

Pros

  • Pros:The genuinely free plan covers up to 2 users with 2,000 branded email sends per month, live chat, forms, and 10 dashboards — no credit card required to start.
  • Pros:The Smart CRM gives marketing, sales, and service teams one shared customer record, and HubSpot reports customers see 129% more leads and close 36% more deals after one year.
  • Pros:AI agents do concrete work, not just chat — the Customer Agent resolves up to 65% of inquiries automatically, while the Prospecting Agent sources contacts and the Data Agent answers custom customer questions.

Cons

  • Cons:Onboarding fees hit hard on higher tiers — a mandatory one-time $3,000 fee on Professional and $7,000 on Enterprise, neither included in the base price.
  • Cons:Costs stack in three directions at once — per-seat fees, usage-based HubSpot Credits ($9 per 1,000 when billed annually), and add-ons — so your real monthly bill can differ a lot from the advertised plan price.
  • Cons:The free tier keeps HubSpot branding on all your emails and live chat, and Starter caps you at 1,000 marketing contacts with email sends limited to 5x your contact tier per month.
Best for
  • Small businesses that want one platform instead of five disconnected tools
  • Startups organizing contacts and pipelines on the free CRM from day one
  • Marketing, sales, and service teams that need shared customer data
Free trial
Yes — 28 days
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Hubspot?

Juggling separate tools for email, sales, and support wastes time and splits your customer data. HubSpot puts marketing, sales, and service on one platform, so every team works from the same information. You can start free, connect 2,000+ apps you already use, and let AI agents handle routine work around the clock.

HubSpot is a customer platform that connects marketing, sales, and customer service around shared data. It includes a free CRM plus separate hubs for marketing, sales, service, content, data, and revenue. Teams of all sizes use it, from startups on the Starter bundle to enterprises like Unipart.

HubSpot says more than 299,000 customers worldwide run on the platform.

Should you choose Hubspot?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • Teams tired of disconnected tools and siloed customer data
  • Buyers who want to start free and upgrade as they grow
  • Companies already using Gmail, Shopify, Slack, or Zapier
  • Organizations that value training resources like HubSpot Academy and user groups
  • Businesses wanting AI help for support, prospecting, and data questions

Skip it if

  • Buyers who want exact prices upfront. The homepage links to pricing but shows no numbers, so plan to check each hub's pricing page
  • Teams needing only one narrow tool. The hubs are built to work together, so single-purpose buyers may pay for more than they need
  • Anyone expecting AI to work perfectly on day one. One customer compared training their customer agent to training a new hire
  • Buyers uncomfortable with add-on services. Larger setups may involve migration, onboarding, or paid solutions partners

Next steps before buying

  1. 1Start with the free CRM to see if the interface fits your team
  2. 2Check the app marketplace to confirm your key tools, like email and e-commerce, integrate smoothly
  3. 3Compare alternatives using HubSpot's comparisons library or independent reviews
  4. 4Review trial, onboarding, and refund terms before committing to a premium plan

Ease of use

Signals point to a user-friendly platform. HubSpot leans on ease of use as a selling point, G2 badges include Most Implementable, Easiest Admin, and Best Usability, and free tools let you try before buying. Onboarding, migration, and premium support services exist if you want help. A platform this broad still takes time to learn.

Hubspot Key Features

✨ One connected platform for every team

HubSpot connects marketing, sales, and service around shared customer data in the Smart CRM. Every team works from the same record, so nothing gets lost between departments. That means outreach lands better and issues get resolved faster.

HubSpot reports customers see 129% more leads and close 36% more deals after one year.

🤖 AI agents that work around the clock

Agent Hub is your central home for building and managing AI agents across the platform. The Customer Agent resolves up to 65% of inquiries automatically. The Prospecting Agent spots buying signals, sources contacts, and launches personalized outreach.

The Data Agent answers custom customer questions instantly. You can also build new agents powered by your own data.

✨ A hub for every job

Each hub handles a specific job, and they share the same data underneath.

  • Marketing Hub runs campaigns, personalizes content, and tracks results.
  • Sales Hub automates prospecting and manages your pipeline.
  • Service Hub scales support with health scores and usage data.

Content, Data, and Revenue Hubs round it out — pages, clean data, and payments.

✨ Plays nicely with your existing tools

HubSpot connects with over 2,000 apps, including Gmail, Shopify, Mailchimp, Zapier, Google Ads, and Slack. Your current stack keeps running while customer data flows into the CRM. It's worth checking the app marketplace early to confirm your key tools integrate smoothly before you commit.

✨ Start free, add help when you need it

You can start free with the CRM and tools like forms, live chat, email marketing, and a landing page builder. The Small Business Bundle packages the Starter edition of each product at one low price. If you want a hand, onboarding, migration, and premium support services are available.

Use Cases

🚀 Startups Getting Organized From Day One

You're a founder juggling spreadsheets and inboxes. Start on the free CRM to manage contacts and track deals. When you're ready, the Small Business Bundle adds Starter tools at one low price.

Expected outcome: Your team and customer data unified on one platform.

📣 Marketing Teams Generating and Automating Leads

You need more qualified leads, not more busywork. Convert visitors into contacts with forms and landing pages, then let automation handle follow-ups. Campaigns, personalization, and tracking all live in one place.

Tip: The free plan includes basic email sends, forms, and live chat — no credit card required.

💼 Sales Teams Building Pipeline Faster

Prospecting eats your reps' days. The Prospecting Agent spots buying signals, sources contacts, and launches personalized outreach instantly. Reps manage every deal in the same CRM your marketing team uses.

Expected outcome: Faster outreach and a cleaner handoff between sales and marketing.

🎧 Support Teams Scaling With AI

Tickets keep arriving after hours. The Customer Agent resolves up to 65% of inquiries automatically, around the clock. When a human touch is needed, your team steps in with full context.

Expected outcome: Routine tickets handled, with your team free for the complex ones.

Hubspot pricing

From$20/mo

  • 5 plans
  • Free plan available
  • Save up to 65% with annual billing

Prices not verified yet — see the vendor page.

Hubspot's pricing page

Hubspot pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Free
Free
—
Up to 2 users; HubSpot branding on emails and chat; 2,000 email sends per calendar month
  • Free marketing, sales, service, content, data, and revenue tools
  • 2,000 email sends per month with HubSpot branding
  • Basic live chat with HubSpot branding
  • 10 dashboards with 50 reports per dashboard
  • 1 automated action
Starter
per user
$20/mo
$7/mo
$84 per year
Save up to 65% with annual billing
1,000 marketing contacts; 500 HubSpot Credits; email send limit 5x contact tier per month; 30 dashboards
  • Removes HubSpot branding from email marketing and live chat
  • Simple marketing automation with up to 10 automated actions
  • CRM segments (up to 50 active)
  • Ad management with 2 list audiences
  • Data agent (Beta)
Professional
$890/mo
$800/mo
$9,600 per year
Save up to 10% with annual billing
2,000 marketing contacts; 3,000 HubSpot Credits; 3 Core Seats included, extra seats from $45/mo; required one-time $3,000 onboarding fee
  • Omni-channel marketing automation (up to 300 workflows)
  • Social media tools, video creation & editing
  • Agent Hub and AEO (Beta)
  • A/B testing and custom reporting
  • Marketing Hub Starter features included
Enterprise
$3,600/mo
—
10,000 marketing contacts; 5,000 HubSpot Credits; 5 Core Seats included, extra seats from $75/mo; required one-time $7,000 onboarding fee
  • Multi-touch revenue attribution
  • Customer journey analytics
  • Behavioral event triggers and reporting
  • Email approvals and content/data access limits
  • Marketing Hub Professional features included
HubSpot AEO (Add-On)
$50/mo
$45/mo
$540 per year
Save up to 10% with annual billing
Tracks 25 prompts across 3 answer engines daily; no additional subscription required; included with Professional and Enterprise
  • Brand visibility scores across answer engines
  • Prompt tracking and suggestions
  • Competitor comparison
  • Source and citation analysis
  • Prioritized recommendations

Pricing types: Free plan, Free trial, Monthly subscription, Yearly subscription, Per seat pricing, Usage-based pricing

Pricing notes

HubSpot Marketing Hub offers a free plan for up to 2 users, with paid tiers starting at $7 per seat/month on annual billing. Professional ($800/month) and Enterprise ($3,600/month) add automation, reporting, and scale, plus an optional AEO add-on at $45–$50/month.

HubSpot Marketing Hub costs between $0 and $3,600 per month with four plans: Free at $0/month, Starter at $7 per seat/month, Professional at $800/month, and Enterprise at $3,600/month. Here's a closer look at what each tier includes, plus a few fees you'll want to budget for.

Free

Price: $0/month Best For: Trying HubSpot before you spend anything Other Features:

  • Free marketing, sales, service, content, data, and revenue tools
  • Up to 2 users, with no credit card required
  • 2,000 email sends per calendar month with HubSpot branding
  • Basic live chat and up to 10 reporting dashboards

This tier is a great way to learn the platform. You can build contact lists, send emails, and track results without paying a cent. The trade-off: HubSpot branding stays on your emails and chats. 🎉

Starter

Price: $7/mo/seat billed annually ($20/mo/seat if you pay monthly) Best For: Small businesses that need core marketing tools on a budget Other Features:

  • 1,000 marketing contacts included
  • 500 HubSpot Credits for AI features
  • Removes HubSpot branding from email marketing and live chat
  • Simple automation with up to 10 actions, plus CRM segments

Starter is the sweet spot for most small teams. You get branded emails, automation, and contact management at a price that won't hurt. Choose monthly billing if you want flexibility, or commit annually to lock in the $7 rate.

Professional

Price: $800/month with an annual commitment ($890/month billed monthly) Best For: Marketing teams running omni-channel campaigns and reporting Other Features:

  • 2,000 marketing contacts and 3,000 HubSpot Credits
  • Includes 3 Core Seats; additional seats start at $45/mo
  • Omni-channel automation, social media tools, and video editing
  • Requires a one-time Professional Onboarding fee of $3,000

Pick Professional when simple workflows aren't cutting it anymore. You'll unlock omni-channel automation, social management, and deeper analytics. Just remember the base price isn't the full cost — onboarding and extra seats add up.

Enterprise

Price: $3,600/month Best For: Larger marketing organizations that need scale and governance Other Features:

  • 10,000 marketing contacts and 5,000 HubSpot Credits
  • Includes 5 Core Seats; additional seats start at $75/mo
  • Multi-touch revenue attribution and customer journey analytics
  • Requires a one-time Enterprise Onboarding fee of $7,000

Enterprise is built for teams that need advanced attribution, permissions, and journey reporting. If you're a smaller company, this tier is probably overkill — Professional covers most growth-stage needs.

HubSpot AEO (Add-On)

Price: $50/month, or $45/month if you pay annually Best For: Brands tracking their visibility in AI search results Other Features:

  • Tracks 25 prompts across 3 answer engines daily
  • 28-day free trial available
  • Already included with Professional and Enterprise plans

This add-on shows how you appear in ChatGPT, Gemini, and Perplexity. If you're already on Professional or Enterprise, you get it at no extra cost.

HubSpot offers a genuinely free plan with no credit card required, and the AEO add-on comes with a 28-day trial. Refund terms aren't shown on this page, so confirm seat counts, onboarding fees, and cancellation details with HubSpot before committing to a higher tier.

Cost calculator

Estimate what Hubspot costs for your team.

Billing
Per month
$100
Per year
$1,200

Starter is priced per user: price × 5 seats. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Hubspot

  • Pay annually: saves up to 65% compared with monthly billing.
  • Start on the free plan and upgrade only when you hit its limits.
  • Use the 28-day free trial before you pay.
  • Some plans are priced per user: only pay for seats people actually use.
  • Cheaper tools in this category start at $6.58/mo.
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Why use Hubspot?

If your teams keep working from different playbooks, HubSpot is built to fix that. It connects your people, AI, and customer data so nothing gets lost between departments.

  • One shared source of truth. Marketing, sales, and service all work from the same customer data in the Smart CRM, so outreach lands better and issues get resolved faster.
  • Free entry point. The free CRM and free tools let you test the platform before spending a dime.
  • AI that does real work. The Customer Agent resolves up to 65% of inquiries automatically, while Prospecting and Data agents speed up outreach and research.
  • Plays well with your stack. Over 2,000 integrations, including Gmail, Shopify, Slack, Zapier, and Google Ads.
  • Recognized by users. Voted #1 in 526 G2 reports, with badges for implementability, usability, and admin ease.
  • Room to grow. HubSpot reports customers see 129% more leads and 36% more deals closed after one year, with case studies spanning small businesses to enterprises.
Try it nowView pricing

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Hubspot FAQ

How much does Hubspot cost?

Hubspot's cheapest paid plan, Starter, costs $20 per month. Paid plans range from $20 to $3,600 per month.

Does Hubspot have a free plan?

Yes. Hubspot has a free plan (Free); paid plans start at $20 per month.

Does Hubspot offer a free trial or a money-back guarantee?

Hubspot offers a 28-day free trial.

How much do you save with annual billing on Hubspot?

Paying annually saves up to 65% compared with monthly billing, based on Hubspot's list prices.

Does HubSpot connect with the tools my team already uses?

Yes — there are 2,000+ integrations, including Mailchimp, Jira, Microsoft Teams, Amplitude, Aircall, and LinkedIn. Check the app marketplace before you buy to confirm your must-have tools connect smoothly.

Are there setup fees on the higher-tier plans?

Yes. Neither is included in the base price, so factor both into your budget before upgrading.

What kind of support can I expect as a customer?

HubSpot provides a knowledge base, community forums, user groups, and a support portal. Premium Support and paid onboarding services are also available. Since response-time commitments aren't published here, confirm them with HubSpot before you commit.

Ready to try Hubspot? Check out the official site or pricing.
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