Pipedrive

Pipedrive review

A visual sales CRM built to keep your deals moving.

Pipedrive costs from $14/mo · 4 plans

By Ciroapp Editorial Team · Updated Sep 17, 2026

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Pipedrive homepage screenshot

At a glance

Quick overview for Pipedrive: rating, pricing summary, key features, and highlights.

Ciroapp score

4.2/ 5

Pipedrive pairs a visual kanban pipeline with solid automation, AI deal predictions and 500+ integrations, making it easy for small teams to see and manage their sales. Costs can climb, though, since add-ons are billed separately and monthly billing runs up to 42% more than annual. Overall, it's a strong pick for sales-focused teams that want simplicity without enterprise complexity.

Pros

  • Pros:Kanban-style pipeline with follow-up notifications makes deal status visible at a glance and flags when it's time to act, reducing deals slipping through the cracks
  • Pros:Automation tooling is deep — workflow automations with ready-made templates, automatic lead routing between reps, and auto-sequences triggered by email interactions — customer Key Search built 100+ automations and sped up its workflow by 40%
  • Pros:AI Sales Assistant predicts which deals you're likely to win or lose, suggests leads to pursue, and sends daily performance snapshots to managers

Cons

  • Cons:Add-ons like LeadBooster (from $32.50), Projects (from $16), Campaigns (from $13.33), Web Visitors and Smart Docs are billed separately, so total per-seat cost can climb well above the headline plan price
  • Cons:No free plan — only the 14-day trial — and no refund policy is visible in the reviewed materials, so the trial is effectively your only risk-free evaluation window
  • Cons:Marketing and customer support tooling aren't built in; teams needing those functions must lean on Marketplace integrations such as Zapier
Best for
  • Small businesses that want a sales-focused CRM rather than a sprawling all-in-one platform
  • Sales teams that think visually and want to drag deals through a kanban-style pipeline
  • Reps drowning in manual follow-ups who need reminders and automated sequences
Free trial
Yes — 14 days
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Pipedrive?

Deals slip away when follow-ups live in your inbox and your pipeline lives in your head. Pipedrive tackles that with a visual pipeline you can see at a glance, automated follow-ups, and AI prompts that point you to the right leads. Less admin time, more time actually selling.

Pipedrive is a web-based sales CRM built for small businesses and sales teams. Its core is a kanban-style pipeline where you drag deals through stages, with lead management, email sync, automation, reporting and AI features layered on top. Over 100,000 companies in 179 countries use it, and it offers a 14-day free trial with full access and no credit card needed.

Should you choose Pipedrive?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • Teams that want to customize pipelines, stages and custom fields to match their sales process
  • Reps who live in email — two-way sync supports up to five email accounts
  • Businesses that want AI deal predictions and daily performance snapshots
  • Teams selling on the go with Android and iOS mobile apps
  • Organizations that need GDPR compliance, AES-256 encryption and SOC 2 compliance

Skip it if

  • No refund policy is visible in the content we reviewed — treat the 14-day trial as your safety net
  • Extras like LeadBooster and email marketing appear as separate products, so confirm what's actually included in each plan
  • If you need deep marketing or customer support tooling built in, expect to lean on Marketplace integrations such as Zapier
  • Pipedrive is a web-based CRM, so confirm it meets any offline or desktop requirements before committing

Next steps before buying

  1. 1Search the Marketplace for your must-have apps — email, calendar, accounting — to confirm they connect
  2. 2Use Pipedrive's comparison pages to weigh it against HubSpot, Salesforce and monday.com
  3. 3Start the 14-day free trial (no credit card required) and import a small slice of real data to test your workflows
  4. 4Note when the trial ends and read the terms of service so billing doesn't surprise you

Ease of use

Setup looks simple on paper: import your data, define your pipeline, sync email and calendar, then invite your team with granular permissions. Pipedrive backs this with a knowledge base, Academy courses, an onboarding page and a 24/7 AI advisor called Nora. Larger teams can get a dedicated account manager. This is based on the company's own materials — we haven't tested it hands-on — but the onboarding signals point to a gentle learning curve.

Pipedrive Key Features

📊 See every deal in one visual pipeline

Organize leads and deals in one tool. The kanban-style dashboard lets you visualize your funnel and drag deals through stages that match your process. Pipedrive notifies you when it's time to follow up.

Import data from spreadsheets in a few clicks, add custom fields to capture must-have info, and link products to deals to track negotiations.

✨ Keep email, calendar and calls in one place

If email drives your day, this keeps it all in the CRM. Two-way sync connects up to five accounts, and customizable templates speed up replies. Calendar sync brings your schedule into Pipedrive with reminders for deadlines.

Share availability so leads can book calls, with instant meeting links for Google Meet, Zoom or Microsoft Teams.

⚡ Let automation handle the busywork

Automations cut repetitive admin so reps can focus on closing. You can:

  • Set up workflow automations for your team or choose ready-made templates
  • Route leads automatically with custom rules that hand them off between reps
  • Trigger auto-sequences from email interactions to keep prospects engaged

Customer Key Search built 100+ automations and sped up its workflow by 40%.

✨ Make decisions with real-time insights and AI

Set goals and measure progress with visual reports and dashboards that update in real time. Revenue forecasting predicts earnings from past performance, whether recurring or one-off deals. The AI Sales Assistant predicts which deals you're likely to win or lose, suggests leads to pursue and sends daily snapshots of team performance.

✨ Connect your stack and sell from anywhere

Connect your whole stack without leaving the CRM. Pipedrive integrates with 500+ Marketplace apps for lead generation, video calls, project management and marketing. Data stays protected with AES-256 encryption, SOC 2 compliance and hosting on Rackspace and AWS.

Android and iOS apps keep your pipeline handy, so you can follow up from anywhere.

Use Cases

👀 See every deal at a glance

You're a small sales team juggling deals in your head and your inbox. Drag each deal through your custom pipeline stages and get notified when it's time to follow up.

Expected outcome: Nothing slips through the cracks.

⚡ Stop chasing follow-ups by hand

If manual follow-ups eat your week, set up auto-sequences triggered by email interactions. Key Search built 100+ automations and sped up its workflow by 40%.

Tip: Start with the ready-made automation templates.

🎯 Route new leads while they're hot

Leads shouldn't sit idle. Custom rules assign each new lead to the right rep, then hand deals off as they move forward. Premium's LeadBooster adds lead capture and routing.

Expected outcome: Faster responses to fresh opportunities.

📊 Forecast revenue with confidence

Managers need real answers, not guesswork. Track goals with visual dashboards, predict earnings from past performance, and let the AI Sales Assistant flag deals you're likely to win or lose.

Tip: Check your daily performance snapshot each morning.

Pipedrive pricing

From$14/mo

  • 4 plans

Prices not verified yet — see the vendor page.

Pipedrive's pricing page

Pipedrive pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Lite
per user
—
$14/mo
$168 per year
  • Lead, calendar and pipeline management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations including Zapier, Zoom and Lemlist
Growth
per user
—
$39/mo
$468 per year
  • Everything in Lite
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Subscriptions and forecast reports
  • Meeting scheduler and contacts timeline
Premium
per user
—
$59/mo
$708 per year
  • Everything in Growth
  • LeadBooster lead generation and routing
  • Custom scoring and company data enrichment
  • AI-powered multi-email tools
  • Contracts, e-signatures and enhanced customization
Ultimate
per user
—
$79/mo
$948 per year
  • Everything in Premium
  • Fortified account security with rules and alerts
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support and partnership discounts

Pricing types: Free trial, Monthly subscription, Yearly subscription, Per seat pricing

Pricing notes

Pipedrive offers four per-seat plans: Lite at US$14, Growth at US$39, Premium at US$59 and Ultimate at US$79 per seat per month when billed annually. Every plan starts with a free 14-day trial, and no credit card is required.

Pipedrive costs between US$14 and US$79 per seat per month with four plans: Lite at US$14, Growth at US$39, Premium at US$59, and Ultimate at US$79, all shown with annual billing.

Here's what each plan includes, so you can match one to how your team sells. Every plan starts with a free 14-day trial — full access, no credit card required.

Lite

Price: US$14 per seat per month, billed annually (one payment of US$168 per seat per year) Best For: Keeping your sales organized in one simple workspace Other Features:

  • Lead, calendar and pipeline management
  • AI-powered report creation from text input or pre-written prompts
  • Real-time sales feed to spot follow-ups and overdue tasks
  • 500+ integrations, including Zapier, Zoom and Lemlist

Lite is the starting point. It puts leads, deals, contacts and your calendar in one place, so nothing slips through the cracks. If you want simple tracking without paying for extras, start here.

Growth

Price: US$39 per seat per month, billed annually (one payment of US$468 per seat per year) Best For: Automating emails and follow-ups Other Features:

  • Everything in Lite
  • Full email sync with Gmail, Outlook or company email, plus open and click tracking
  • Automations and personalized nurturing sequences
  • Subscriptions, installments and forecast reports
  • Meeting scheduler and contacts timeline

Growth takes over the busywork. You can sync email fully, send bulk campaigns and set up workflows that nurture deals over time. It's a solid fit if manual follow-ups are eating your week.

Premium

Price: US$59 per seat per month, billed annually (one payment of US$708 per seat per year) Best For: Full-cycle sales teams that need lead generation and closing tools Other Features:

  • Everything in Growth
  • LeadBooster for capturing and routing leads to the right reps
  • Custom scoring and company data enrichment
  • AI-powered multi-email tools and shared team inboxes
  • Contracts, e-signatures and flexible permissions

Premium is the most popular plan, and it's easy to see why. It covers the whole journey, from capturing a lead to signing the contract. Teams that sell full-cycle usually get the most value here.

Ultimate

Price: US$79 per seat per month, billed annually (one payment of US$948 per seat per year) Best For: Larger teams that need tighter security and support Other Features:

  • Everything in Premium
  • Security alerts, password rules and IP- and time-based access restrictions
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support, Monday to Friday, 7:00 am–11:00 pm (CET/CEST)

Ultimate is built for scale. The sandbox account lets you test workflows safely, and stronger controls help protect sensitive data. Smaller teams without strict compliance needs can usually stick with Premium.

There's no free plan, but every plan begins with a 14-day free trial, and you can invite as many coworkers as you like to test it with you. There's no commitment, so you can make changes anytime. A few billing notes: annual billing saves up to 42% versus monthly, prices are VAT exclusive for EU customers, and you can pay with major credit and debit cards or PayPal. Add-ons like LeadBooster (from $32.50), Projects (from $16) and Campaigns (from $13.33) cost extra on any plan, and implementation is free on plans over $400 a year.

Cost calculator

Estimate what Pipedrive costs for your team.

Billing

Lite has no published price for this billing cycle.

Lite is priced per user: price × 5 seats. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Pipedrive

  • Use the 14-day free trial before you pay.
  • Some plans are priced per user: only pay for seats people actually use.
  • Cheaper tools in this category start at $6.58/mo.
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Why use Pipedrive?

Most CRMs either feel like a bare spreadsheet or an enterprise project. Pipedrive aims for the middle: simple enough to onboard teammates without a steep learning curve, but structured enough to run a real sales process.

  • See your pipeline, not your inbox. The kanban-style dashboard shows every deal by stage, and Pipedrive notifies you when it's time to follow up.
  • Automate the busywork. Workflow automations, lead routing and auto-sequences handle repetitive tasks. One customer, Key Search, built 100+ automations and sped up its workflow by 40%.
  • Get AI backup on every deal. The AI Sales Assistant predicts which deals you're likely to win or lose and suggests which leads to pursue.
  • Connect your whole stack. Choose from 500+ Marketplace integrations, including Facebook, Zapier, Xero, Trello and Zoom.
  • Decide with live data. Real-time reports, revenue forecasting and goal tracking help you spot bottlenecks before they cost you deals.
  • Trust the groundwork. AES-256 encryption, SOC 2 compliance and GDPR compliance come standard.

You can test the full product free for 14 days — no credit card required.

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Pipedrive FAQ

How much does Pipedrive cost?

Pipedrive's cheapest paid plan, Lite, costs $14 per month. Paid plans range from $14 to $79 per month.

Does Pipedrive offer a free trial or a money-back guarantee?

Pipedrive offers a 14-day free trial.

How secure is my data in Pipedrive?

Your data gets AES-256 encryption, SOC 2 compliance and GDPR compliance, with hosting on Rackspace and AWS. The Ultimate plan adds security alerts, password rules and IP- and time-based access restrictions.

What customer support can I expect?

Help comes from a knowledge base, Academy courses, an onboarding page and Nora, a 24/7 AI advisor. Ultimate includes extended phone support Monday to Friday, 7:00 am–11:00 pm (CET/CEST). Larger teams can get a dedicated account manager.

Ready to try Pipedrive? Check out the official site or pricing.

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