iContact Review, Pricing, Features with Pros and Cons

In this iContact review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #12 in category Email marketing
9.2Expert Score
The email marketing solution to engage, WOW and grow your audience

iContact is a comprehensive email marketing platform designed to help you effectively engage with your audiences. It offers customizable templates, automation tools, and detailed analytics to streamline campaigns and boost engagement.

Customer support
8.9
Value for money
9.3
Ease of use
9.3
Features
9.4
Pros
  • Drag-and-drop email builder
  • Robust segmentation options
  • Varied and customizable email templates
  • Real-time reporting and analytics
  • Integration with third-party applications
Cons
  • High Pricing Plans
  • Limited advanced automation features

For all the businesses in today’s world, marketing their products and services is of very much importance. Because that’s the only way you can sell your services to your customers. And for this purpose, email marketing plays a very important role.

You can send marketing emails to all your contacts and in this way, your product or services will be advertised.

But if you don’t make it look professional or if you send excessive emails, then your emails will be considered spam or even neglected by your customer. That’s why it is important to have a professional email marketing strategy.

iContact is a platform that provides you with all the professional skills and tools that you need for carrying out email marketing. Its features are discussed in detail later on.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Overview

What is iContact?

iContact is a powerful and intuitive email marketing platform that empowers you to effectively connect with your customers.

It has a user-friendly interface and offers a wide array of impressive features which makes it a comprehensive solution for creating, sending, and tracking email campaigns.

It also has a drag-and-drop email builder which enables you to craft visually appealing and engaging emails without any coding knowledge. It also offers a wide range of customizable templates which ensure that every campaign aligns with the brand’s unique identity.

Moreover, it has a targeted messaging feature that ensures that the right message reaches the right audience. Real-time metrics, including open rates, click-through rates, and subscriber engagement, provide valuable insights to refine future strategies.

It also integrates with various third-party applications which enhances its functionality and allows streamlined workflows.

So, it doesn’t matter if you are a small business seeking to expand your customer base or a professional marketer aiming to optimize campaigns, iContact’s user-friendly approach along with its robust features make it a compelling choice in competitive email marketing.

iContact specifications

FeaturesAutomation and Scheduling Tools / Bulk Email Campaigns / Customizable Templates / Dedicated Support / Detailed Reporting and Analytics / Email Automation / Email Autoresponders / Intuitive List Management Tools / Optimize Your Campaigns / Re-engagement Emails / Scheduled Emails / Social Creation & Posting
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressMorrisville, NC
Year founded2003

Pricing

iContact pricing: How much does iContact cost?

iContact offers a range of pricing plans designed to cater to different business needs. The “Launch” plan serves as an entry point and is ideal for small businesses with a limited budget. It offers essential email marketing features at an affordable rate.

Then there is the “Grow” plan which provides more advanced options such as automation and customizable workflows which makes it suitable for businesses aiming to expand their reach.

And for those seeking more comprehensive tools, the “Expand” plan offers enhanced features like landing page creation and increased subscriber limits.

And highest tier is the “Advanced” plan which is tailored for larger businesses requiring extensive scalability and a dedicated account manager for personalized support.

All the pricing plans of iContact provide different features. So, it is important that you should first analyze your requirements and then choose a plan which best suits your requirements.

Pricing rangeFrom $14 to $95 per month
Pricing typesMonthly subscription
Free planYes
Free trialYes
Money back guaranteeNo
Pricing page linkSee plans

iContact pricing plans

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Test Plan ($0)

It includes:

250 contacts

  • Take iContact for a Test Drive
  • Build emails in minutes with our drag and drop tool or customize your message with our HTML editor
  • Choose from over 10,000 stock images to help build your emails and landing pages
  • Engage your audience with welcome, birthday or other special occasion emails using our existing templates

Launch Plan ($14/ Month)

It includes all the features from Test Plan, plus:

  • The number of contacts increased to 750
  • Customizable Templates
  • Intuitive List Management Tools
  • Automation and Scheduling Tools

Grow Plan ($36 per month)

It includes all the features from the Launch plan, plus:

  • The number of contacts is increased to 2500
  • optimize your campaigns
  • detailed reporting and analytics
  • dedicated support
  • Social Creation & Posting

Expand Plan ($65 per month)

It includes all the features from Grow plan, plus:

  • The number of contacts is increased to 5000
  • Schedule emails to send to the right audience at the right time
  • Categorize your audience to help ensure your message is heard by the right people
  • Use the testing feature to try different ways of reaching your target audience

Advanced Plan ($95 per month)

It includes all the features from the Expand plan, plus:

  • The number of contacts is increased to 10,000
  • Keep tabs on how often your audience engages with your brand, and how well your campaigns are performing, and make smart decisions from one central dashboard.
  • Learn from real data what your audience responds best to. From subject lines to design, test and find what works best for your business.

Advanced+ Plan ($199 per month)

It includes all the features from the Advanced Plan, plus:

  • The number of contacts is increased to 25,000

Pro Plan (Price Negotiated)

It includes all the features from Advanced+ Plan, plus:

  • Create landing pages for special events and campaigns
  • Add your existing content from Facebook, Twitter, Instagram, and TikTok easily into your emails
  • Connect your account with thousands of other tools and applications that you already use daily

Features

iContact features: What can you do with it?

Customizable Templates

iContact offers a diverse array of customizable email templates which enable you to craft visually appealing and brand-aligned emails without the need for coding skills.

This feature provides flexibility to tailor the templates to match the unique identity of your brand.

Intuitive List Management Tools

iContact simplifies the management of subscriber lists through its intuitive tools. You can segment and categorize your contacts based on various criteria which allows targeted communication.

This functionality streamlines campaigns and ensures that the right messages reach the right audience.

Automation and Scheduling Tools

iContact’s automation and scheduling tools empower you to streamline your email marketing efforts.

You can automate various tasks like sending welcome emails, birthday wishes, and abandoned cart reminders. This feature allows precise timing of campaigns for optimal impact.

Social Creation & Posting

iContact goes beyond email marketing by offering social media integration. You can create, schedule, and post content on social media platforms which expands your reach and engagement.

Optimize Your Campaigns

iContact aids in campaign optimization by providing insights into subscriber behavior and engagement.

Through A/B testing, you can experiment with different elements such as subject lines or content, identifying what resonates best with your audience.

Detailed Reporting and Analytics

iContact offers comprehensive reporting and analytics tools that deliver real-time data on email campaign performance.

You can access metrics like open rates, click-through rates, and conversion rates. This information provides valuable insights into audience preferences and campaign effectiveness.

Dedicated Support

iContact prioritizes customer support by offering a dedicated support system. You can access assistance through various channels, such as live chat, email, or phone.

This personalized approach ensures that you receive prompt and relevant solutions to your queries or issues.

Bulk Email Campaigns

iContact facilitates the execution of bulk email campaigns which allows you to send a single message to a large group of recipients simultaneously.

This feature is ideal for announcements, promotions, newsletters, or any message intended for a wide audience.

Scheduled Emails

iContact enables you to schedule emails in advance which ensures timely delivery to subscribers.

This feature is valuable for time-sensitive promotions or announcements, as well as for reaching global audiences across different time zones

Email Automation

iContact’s email automation feature empowers you to set up predefined workflows that trigger emails based on specific actions or events.

This includes welcome emails, follow-ups, and even personalized content based on user interactions.

Re-engagement Emails

iContact’s re-engagement email functionality helps rekindle connections with inactive subscribers.

You can rekindle interest and encourage recipients to re-engage by sending targeted content or offers.

Email Autoresponders

iContact’s autoresponder feature automates immediate responses to user actions.

These could be triggered by sign-ups, inquiries, or purchases, providing instant acknowledgment and valuable information to you.

Conclusion

iContact review: Why you should use it?

iContact is a versatile and user-friendly email marketing platform that empowers you to forge meaningful connections with your audiences.

With its array of features including customizable templates, intuitive list management, powerful automation, and detailed analytics, iContact equips you with the tools needed to create impactful campaigns.

Its commitment to customer success through dedicated support further enhances its value. iContact’s holistic approach and diverse features make it a formidable choice for small and larger businesses alike.

So, if you are looking for a reliable Email marketing platform, then iContact is the right choice for you. Subscribe to any of its plans which suit your needs and start enjoying its features.

FAQ

Frequently Asked Questions

iContact Review, Pricing, Features with Pros and Cons
iContact Review, Pricing, Features with Pros and Cons

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