Apollo.io vs Proof
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Apollo.io for B2B prospecting and outreach; choose Proof for social proof that converts your existing website traffic.
Best for: Outbound sales teams that want contact data and sequenced outreach in one tool, SDR teams trying to cut manual prospecting time
Read the full Apollo.io reviewBest for: Online businesses that want more leads from traffic they already have, Marketers testing social proof as a conversion lever
Read the full Proof reviewCommission may apply at no extra cost
Apollo.io vs Proof: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Apollo.io if
- You need verified B2B contacts for outbound prospecting.
- You're consolidating data, sequences, dialer, and CRM into one tool.
Choose Proof if
- You want social proof widgets on high-traffic pages.
- You prefer fast setup and a 14-day trial.
- You're a marketer optimizing conversions, not building sales pipeline.
Apollo.io vs Proof: pros and cons
Apollo.io
Apollo.io bundles prospecting data, email sequencing, a dialer, and CRM sync in one platform, with 240M+ contacts and a 4.7/5 rating across nearly 10,000 reviews. The free plan is genuinely useful, but annual-only billing and yearly credit limits mean you should estimate usage first. Overall, it's a strong pick for teams consolidating their sales stack.
Pros
- Replaces multiple point tools with one platform — 240M+ verified contacts across 30M+ companies, email sequencing, a dialer, waterfall enrichment, and CRM sync (Salesforce, HubSpot) all live in one system, and customer stats cited on the site report 64% lower tech stack costs
- The Free plan is genuinely usable rather than a demo gate — no credit card required, 900 credits per seat per year, AI Assistant, two sequences, Chrome extension, call recording (150 minutes), and API access
- Inbound conversion tools most data providers lack — anonymous website visitor identification, real-time form enrichment, and instant lead routing with a built-in calendar and scheduler
Cons
- No free trial on paid tiers and no published refund terms, so the only way to evaluate paid features is the Free plan, which limits you to 2 sequences and 250 daily email sends
- All paid plans are billed annually with no monthly option listed, and the Organization tier requires a minimum of 3 seats plus a minimum contract value for the dedicated GTM engineer
- The credit system adds budgeting complexity — dialing and form enrichment draw from a fixed yearly per-seat allowance (900 to 72,000 credits depending on tier), so heavy users can exhaust credits before renewal
Proof turns live visitor activity into conversion nudges, and every Pulse plan includes A/B testing, analytics, and unlimited domains starting at $24 a month. The trade-offs: headline results come from vendor case studies, Pulse tiers only differ in traffic limits, and Experiences jumps to $599. Overall, it's a low-risk pick for sites with steady traffic.
Pros
- Every Pulse plan — including the $24/month Basic tier — includes unlimited domains, unlimited notifications, A/B testing, and conversion analytics, so lower tiers are not feature-gutted
- Three distinct notification types (Recent Activity, Live Visitor Count, and Hot Streaks) are included on all plans, letting you match the proof style to each page instead of a single widget
- Built-in A/B testing and conversion analytics on every Pulse plan let you measure lift from your own traffic during the 14-day free trial rather than trusting vendor case studies
Cons
- Experiences pricing is steep for small teams — Essentials starts at $599/month and the recommended Growth tier at $799/month, both scaling with traffic, with add-ons like strategy consulting from $2,000
- Headline results — a 15% lift in under 15 minutes, 3X conversions, +300% leads — are vendor and customer-reported stories, and no money-back guarantee is listed on the pricing page
- Pulse tiers differ only in visitor headroom; there are no feature upgrades between Basic and Platinum, and exceeding 300,000 monthly visitors forces you into custom-priced Enterprise with no published rates
Apollo.io and Proof in detail
Apollo.io
Apollo.io is an AI sales platform that combines prospecting data, outreach automation, inbound lead conversion, enrichment, and deal management. Its database spans 240M+ contacts and 30M+ companies. The site targets sales leaders, account executives, SDRs, RevOps, marketers, and founders. You can sign up free without a credit card, and a Chrome extension lets you prospect from other tools.
Standout features
- Turn hours of prospecting into minutes
- Qualify and act on inbound leads in seconds
- Always-fresh data that fuels smarter selling
- Capture every conversation, accelerate every deal
- Prospect anywhere, automate the rest
Use cases
- SDRs build pipeline without the busywork
- Marketers turn traffic into booked calls
- RevOps consolidates a scattered stack
- Leaders coach and AEs close faster
Proof
Proof is a social proof marketing platform built around its flagship product, Proof Pulse. The company says 25,000+ online businesses use it to convert visitors into leads and sales. It targets marketers and online businesses that want website personalization without a heavy technical project. Proof is a Y Combinator Winter '18 graduate based in Austin, Texas, and offers a 14-day free trial of Pulse.
Standout features
- Real-time social proof with Proof Pulse
- Three notification types, all included
- Testing and analytics built in
- Personalization with Proof Experiences
- Training and help when you need it
Use cases
- Turn landing page visitors into leads
- Build instant trust on busy pages
- Find the notification that converts best
- Personalize your blog for more downloads
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Apollo.io | Proof |
|---|---|---|
| From (cheapest paid plan) | $49/mo Basic · per user | $29/mo Basic |
| Free plan | Yes 25 record selection limit; 5,000 AI writing words/month; 1 mailbox per user; 250 daily email sends; CRM enrichment limited to 100 records/month; 1 meeting event; 1 intent topic | No |
| Free trial | Not stated | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | Up to 17% |
| Pricing model | Per user | Flat price |
| Cost for 1 user | FreeCheaper Free plan, billed annually | $24/mo Basic plan, billed annually |
| Cost for 5 users | $245/mo Basic plan, billed monthly | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $490/mo Basic plan, billed monthly | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $1,225/mo Basic plan, billed monthly | $29/mo Basic plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 9 |
| Prices checked | Vendor page checked Oct 13, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 30, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Apollo.io costs $0/mo vs Proof at $24/mo.
- Only Apollo.io has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Can I use Apollo.io and Proof together?
Yes. Apollo.io finds and reaches prospects; Proof converts website visitors with social proof. They handle different jobs and work well together.