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Apollo.io

Apollo.io

Meet your AI outbound engine

#6 dans Lead Generation
2 min read · Updated 10/6/2025
Apollo.io homepage screenshot

At a glance

Quick overview for Apollo.io: rating, pricing summary, key features, and highlights.

Ciroapp review

2.8
Powerful Features, Troubled Execution.

We recognize Apollo.io for its ambitious vision as an end-to-end AI sales platform with a deep, proprietary contact database. However, external user feedback reveals significant deficiencies in core areas like support and data reliability. Overall, the powerful feature set is currently undermined by difficult usability, frequent bugs, and serious concerns regarding privacy and customer care.

Pros

  • Pro:Robust free-forever plan ($0) with included annual credits.
  • Pro:Access to a massive, unified B2B contact and company database.
  • Pro:Consolidates prospecting, outreach, and data enrichment functions.
  • Pro:Advanced AI tools enable personalization and optimization at scale.

Cons

  • Con:Customer support is widely reported as consistently unresponsive and ineffective.
  • Con:Severe user complaints regarding contact data accuracy and email verification failures.
  • Con:Platform reliability issues include slow loading and frequent, disruptive UI changes.
  • Con:Multiple serious allegations of scraping user data without consent.
Free trial
Yes
Range: $0+Free plan, Monthly subscription, Yearly subscription, Per seat pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Apollo.io review, pricing, features, pros & cons

Are you tired of wasting countless hours finding quality leads and ensuring your contact data is correct? Sales teams often struggle to move fast and streamline their outreach. Apollo offers an AI outbound engine that helps you break through this frustration.

You can find leads, personalize messages, and launch campaigns in minutes, not hours. It truly accelerates your pipeline building. ✨

What is Apollo.io?

Apollo is built as an end-to-end AI sales platform. It serves as a unified Go-To-Market Platform designed for running your complete sales cycle on unified customer data. This platform provides all the necessary features, integrations, and training you need to grow your business effectively.

Apollo is ideal for Sales Leaders, Account Executives, Founders, and Marketers looking for a centralized command center. 💡

Apollo.io Key Features

✨ Building Pipeline with World-Class Data

Quickly find the right people and book quality meetings using our expansive B2B database. You gain instant access to one of the world's best data networks. This network features over 210 million contacts and 35 million companies.

We provide rich prospect profiles for smarter targeting. These profiles include over 30 data points for deep segmentation. Use this foundational data to accelerate your pipeline building efforts.

Apollo acts as your AI assistant for smarter outbound strategies. This integration means you can automate prospecting and focus on truly qualified leads. You'll build your pipeline faster with better data and easier automation.

✨ Closing Deals with AI Assistance

The Call Assistant helps you turn productive conversations into closed deals. It includes powerful AI insights integrated directly into your sales workflow. You can manage meeting logistics, get recording insights, and handle follow-up all in one place.

This system provides a full communication toolkit:

  • Pre-meeting AI insights to prepare you.
  • Instant AI transcription and automatic next steps.
  • Automated meeting follow-up emails and CRM updates.

✨ Automated Data Freshness and Enrichment

It's crucial to keep your CRM and marketing automation data accurate. Apollo provides robust Data Enrichment tools to keep your data up-to-date, all the time. This ensures your sales teams are always working with fresh, actionable information.

Your CRM remains always fresh using our efficient enrichment processes. You get richer prospect profiles that support stronger personalization and targeting. We make easy and efficient CSV clean-up possible, too. Finally, Apollo's API provides enrichment for virtually any system you use.

✨ The Unified Sales Command Center

Use the Go-To-Market Platform to manage your entire sales cycle on unified customer data. This system acts as your ultimate command center for end-to-end sales execution. You don't need to juggle multiple expensive services anymore.

All customer data syncs seamlessly to a single database within the Apollo platform. This setup includes centralized deal management. You gain seamless integration capabilities, making Apollo a powerful tool that can replace multiple costly services.

✨ Scale Outreach with AI Automation

Our platform is designed to automate, optimize, and personalize your sales process at scale. The Apollo AI helps you achieve personalization across every channel used for outreach. You can launch multichannel campaigns in minutes, not hours.

Leverage built-in tools to manage your outreach efficiently. Use them to email, call, and record meetings directly within the platform. Plus, sales intelligence provides actionable tips for your next best move. This ensures your outreach is always timely and relevant.

Use Cases

🔎 Instant Pipeline Building and Prospecting

SDRs often waste countless hours manually searching for quality leads across many different platforms. They easily switch to Apollo's powerful Pipeline Builder instead. SDRs access the world's best B2B database, featuring over 200 million contacts right away. They apply detailed filters to precisely target their ideal prospect profiles very quickly.

This powerful tool accelerates pipeline building significantly. It helps the team book quality meetings much faster by ensuring they only engage decision-makers. Apollo makes finding the right people simple.

🚀 Scaling Personalized Outreach Effortlessly

Account Executives need to contact huge lists of prospects without losing the human touch. Apollo acts as an AI assistant for smarter, more effective outreach strategy. The platform helps you automate, optimize, and personalize your entire sales process at scale.

You can launch multichannel campaigns in minutes, not hours, using built-in sequence tools. This focus on personalization across every channel drives higher engagement. It truly helps your outbound strategy break through the clutter.

✅ Ensuring Data Accuracy for Revenue Operations

Revenue Operations teams must maintain clean, unified customer data for accurate reporting and forecasting. They rely on Apollo’s robust Data Enrichment tools to keep their records fresh, always. They can use enrichment features via API, CSV, or seamless CRM integrations.

This process ensures your CRM data is constantly up-to-date and highly actionable. Richer prospect profiles include over 30 important data points. This function eliminates data decay and provides reliable foundation for your entire Go-To-Market execution.

📞 Turning Conversations into Closed Deals

The Call Assistant works magic, helping sales teams close every potential winnable deal through powerful AI insights. This tool centralizes your entire meeting workflow into one system.

Here’s how the process works:

  • Review Pre-Meeting Insights for better preparation.
  • Record the call and receive an instant AI transcription.
  • Automatically schedule future meetings.
  • Send automatic follow-up emails and update your CRM instantly.

This approach helps Account Executives focus on selling instead of administrative tasks.

💡 Centralizing the Sales Technology Stack

Founders and Sales Leaders often spend too much money juggling many expensive, separate sales tools. Apollo’s Go-To-Market Platform is an end-to-end solution that unifies the sales cycle. It runs everything on a single, centralized database.

By uniting essential sales functions, organizations can replace multiple high-cost services. This consolidation helps cut costs while improving overall results. It truly serves as your ultimate command center for managing the entire end-to-end sales execution.

🧽 Quick Data Cleanup for Marketing Campaigns

Marketers frequently deal with messy data gathered from events or external sources. Using the CSV Enrichment feature, they can quickly clean up and enrich large CSV files. This efficient process guarantees accurate and current data before launch.

Tip: Use this feature to clean lists before uploading them into your marketing automation system. You guarantee campaign success by using robust prospect profiles with complete data points.

Pricing Overview for Apollo.io

Pricing range
$0+
Pricing types
Free plan, Monthly subscription, Yearly subscription, Per seat pricing

Apollo.io offers a flexible pricing structure starting with a robust $0 free-forever plan. Paid plans scale up to provide unlimited email addresses, advanced integrations, and substantial annual credit allowances for growing sales teams.

Plans & Pricing

Free

Monthly$0
Yearly$0
Campaigns only use Gmail email accounts.
  • 1,200 credits per user per year
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters
Get started

Paid Plans

MonthlyNot explicitly stated
YearlyNot explicitly stated
Fair Use policy applies to Unlimited credit plans.
  • Connect Microsoft Office or other email providers
  • Higher credit limits (up to 1M credits/year for Unlimited Paid plans)
  • Access to purchase additional credits
  • Full feature set of selected plan
Not explicitly stated

Custom Plans

MonthlyContact Sales
YearlyContact Sales
  • API Access for advanced integrations
  • Tailored security and governance
  • Suitable for large enterprises (Fortune 500 confirmed)
Talk to sales

Apollo.io costs $0 per year and higher for three tiers: Free at $0, a Paid plan (price not explicitly stated), and Custom plans (contact sales).

Apollo.io offers plans based on your scaling needs, from individuals to large enterprises. Let's explore the available options so you can find the best fit for your sales engine.

Free

Price: $0 per year Websites Supported: Not explicitly stated Best For: Exploring the Apollo platform to find leads, engage prospects, and close deals. Refund Policy: Not explicitly stated Other Features:

  • 1,200 credits per user per year
  • 2 Sequences available
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters
  • Can only use Gmail email accounts for campaigns

This plan is great for individuals or small teams just starting out with outbound sales. You get access to Apollo’s powerful core data and basic outreach tools completely free forever, as the FAQ confirms this is the "Starter plan which is free forever." It's an excellent way to test the waters.

Paid Plans

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Users who need advanced functionality or to scale their outreach effort significantly. Refund Policy: Not explicitly stated Other Features:

  • Ability to link non-Gmail/Microsoft email accounts for campaigns.
  • Unlimited Plans offer up to 1 Million credits per account per year (under Fair Use).
  • Can purchase additional credits beyond the plan limit.

If you're ready to grow your sales engine, moving to a paid plan is your next step. Paid plans enable important integrations and lift some non-paying restrictions, like allowing you to connect Microsoft Office email accounts. You will also enjoy higher credit allowances for expanding your prospecting reach.

Custom Plans

Price: Contact Sales Websites Supported: Not explicitly stated Best For: Large enterprises and Fortune 500 companies with complex security and integration needs. Refund Policy: Not explicitly stated Other Features:

  • API Access for more advanced integrations
  • Tailored security and governance features
  • Designed for complex needs and large enterprises

Custom plans are specifically designed for large organizations like Ernst & Young and Oracle. If your company requires advanced security, specialized integrations, or API access, speaking with the sales team is suggested. They ensure you receive all the governance and tools necessary for enterprise-level growth.

Apollo makes it easy to get started with the Free plan, which the platform confirms is the Starter plan and free forever. There are also trials available that include 50 credits and 5 mobile credits to test features before committing to a paid tier. While a strict refund policy isn't detailed, you can cancel, upgrade, or downgrade your plan anytime via your account settings. Upgrades take effect right away, while cancellations and downgrades happen at the end of your current plan cycle.

User Reviews

While Apollo.io promises a powerful AI sales engine, external reviews highlight significant execution problems. The overall sentiment is dissatisfied, driven primarily by poor or absent customer support responsiveness.

Many users report submitting multiple tickets for foundational issues, such as API problems and sequence failures, without receiving timely or helpful resolution. A major concern revolves around the core data reliability: users frequently cite issues with contact information accuracy.

Even 'verified' emails often bounce or are marked as risky 📉. Furthermore, reliability suffers from painfully slow page loading and frequent, highly disruptive UI changes, making the platform feel unstable and difficult for beginners.

Crucially, privacy is a flashpoint, with multiple reports alleging Apollo scrapes and utilizes personal data (including phone numbers and LinkedIn profiles) without consent. Although some users appreciate the platform's ability to consolidate functions, the steep learning curve and lack of support make the promised value hard to realize.

What users say elsewhere

Alex D.
· Trustpilot
1.0 / 5

I paid for service but could never get the system to actually work. I submitted multiple help tickets with no resolution. The lack of support was incredibly disappointing, and the one video meeting I got never addressed the issue.

Maya T.
· Trustpilot
1.0 / 5

This company has stolen my LinkedIn profile data and added it to their database without my consent. I received non-stop spam calls and emails as a result. The process to remove my private data is purposefully awful and broken.

No reviews yet.

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Why use Apollo.io?

Why juggle multiple expensive tools when you can centralize your efforts and cut costs while still improving results? Apollo delivers remarkable value by unifying essential sales functions. It helps you sell, scale, and succeed across your entire organization.

We love how Apollo provides clear competitive advantages:

  • Access World-Class Data: You gain instant access to one of the world's best databases, featuring over 200 million contacts and 35 million companies. This includes rich prospect profiles with 30+ data points. ✅
  • Automate and Personalize Outreach: The Apollo AI automatically optimizes and personalizes your sales process at scale. It acts as an AI assistant for smarter, more effective outbound strategies.
  • Keep Data Fresh, Always: Utilize robust Data Enrichment tools to keep your CRM and marketing automation data up-to-date routinely. You get enrichment via API, CSV, and seamless CRM integrations.
  • Enhance Deal Closing: The Call Assistant works magic, helping you turn conversations into deals with AI insights. This includes meeting scheduling, instant transcription, and automatic follow-up emails.
  • Unify Your Tech Stack: Run your entire sales cycle on unified customer data. You may even be able to replace multiple costly services like ZoomInfo, Outreach, and Gong with this single, powerful platform.

Apollo is an essential tool for any business aiming to transform B2B sales execution without spending a fortune. Build pipeline faster with better data and easier automation today. Get started for free and see how others are driving growth! 🚀

Ready to transform your workflow with Apollo.io?

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Frequently Asked Questions

What customer relationship management (CRM) tools does Apollo integrate with?

Apollo integrates seamlessly with major platforms like Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and LinkedIn. It also supports connection with all major email providers. Advanced API access for deeper integrations is reserved for users on Custom plans.

What specific limitations exist during the free trial period?

The standard trial includes 50 credits and 5 mobile credits for testing features. You cannot link non-Gmail or non-Microsoft email accounts for sending email campaigns during this trial, unless a sales representative sets up a direct trial for you.

How do I change or cancel my plan subscription?

You can change or cancel your plan anytime through the billing settings within the application. Upgrades take effect immediately, but cancellations and downgrades finalize at the end of your current plan cycle.

Does Apollo offer a money-back guarantee or refund policy?

Not explicitly stated on the official site. The documentation focuses on ending your subscription at the end of the current billing period when you choose to cancel or downgrade your plan.

What security or governance features are available for large enterprises?

Apollo supports Fortune 500 companies by offering specialized Custom plans. These plans provide tailored security, sophisticated governance features, and necessary enterprise-level integrations like API access.

What is the difference between standard credits and export credits?

You generally consume standard credits for prospecting activities on the platform. Export credits are specifically used when you move contact data outside of Apollo, such as through CSV enrichment, CRM synchronization, or using the Person API.

What are the annual credit limits for Unlimited paid plans?

Paid Unlimited plans allow up to 1 Million credits per account per year, governed by Apollo's Fair Use Policy. If your team rapidly scales and needs more prospecting reach, additional credits can be purchased at any time.

Can I use my Microsoft Outlook or corporate email for campaigns?

Yes, but you must be on a paid plan to do this. Non-paying plans restrict email campaigns to only using Gmail accounts. Paid tiers allow you to connect Microsoft Office and other external email providers.

Is Apollo’s pricing model per user seat or based on usage?

Apollo uses a hybrid structure. The Free plan grants credits (1,200) per user annually. Paid plans are subscription-based per user or account, granting large shared credit allowances based on the tier selected.

What resources are provided for new users learning the platform?

Apollo provides extensive learning materials to help you succeed. Resources include the Apollo Academy, a detailed Knowledge Base, templates, webinars, and various guides on sales mastery.

What is the guaranteed response time or service level agreement (SLA) for support issues?

Not explicitly stated on the official site. Companies requiring specific support guarantees or SLAs should contact the sales team directly, especially before signing up for a Custom plan.

What is meant by the 'record selection limit' mentioned in the pricing notes?

This is a throttle on the number of new records you can choose from the database at one time within the app. Without this limitation, you can select and export large batches of leads (e.g., 10,000) with just one click instead of repeated actions.

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