Apollo.io vs LiProspect

This comparison pits Apollo.io, the unified sales behemoth, against LiProspect, the LinkedIn automation specialist. Apollo.io offers a massive B2B database, great for list building and multi-channel outreach. LiProspect focuses entirely on secure, compliant B2B growth and precise LinkedIn targeting.

Apollo.io
Apollo.io

Powerful Features, Troubled Execution.

Ciroapp review
2.8
#6 in Lead Generation

We recognize Apollo.io for its ambitious vision as an end-to-end AI sales platform with a deep, proprietary contact database. However, external user feedback reveals significant deficiencies in core areas like support and data reliability. Overall, the powerful feature set is currently undermined by difficult usability, frequent bugs, and serious concerns regarding privacy and customer care.

Pros

  • Robust free-forever plan ($0) with included annual credits.
  • Access to a massive, unified B2B contact and company database.
  • Consolidates prospecting, outreach, and data enrichment functions.
  • Advanced AI tools enable personalization and optimization at scale.

Cons

  • Customer support is widely reported as consistently unresponsive and ineffective.
  • Severe user complaints regarding contact data accuracy and email verification failures.
  • Platform reliability issues include slow loading and frequent, disruptive UI changes.
  • Multiple serious allegations of scraping user data without consent.
Pricing
$0/mo
Free trialYes
Money-back
Best for
Startups utilizing the robust free plan, Sales Development Reps (SDRs) needing massive contact lists, Revenue Operations teams focusing on CRM data enrichment
LiProspect
LiProspect

Secure, strategic B2B LinkedIn growth.

Ciroapp review
4.3
#2 in Lead Generation

We find LiProspect offers a robust, cloud-based solution focused clearly on compliant outreach and strategic B2B scaling. The platform provides strong features like advanced targeting and team network visualization, making it suitable for experienced users or larger agencies. Overall, this is a strong investment for businesses prioritizing safety and detailed analytics in their automation strategy.

Pros

  • Entirely cloud-based, so no software installation or browser extension is needed.
  • Uses a secure, compliant algorithm to minimize LinkedIn account risk.
  • Supports management of multiple LinkedIn accounts seamlessly.
  • Includes detailed real-time analytics for strategy optimization.

Cons

  • Pricing for the 'Business' plan is not public or transparent.
  • Specific feature limits related to contact volume for the Professional plan are unclear.
  • No publicly stated refund or money-back guarantee is available.
Pricing
$79/mo
Free trial15 days
Money-back
Best for
Agencies managing multiple client LinkedIn accounts, Teams prioritizing compliant, secure LinkedIn automation, Users avoiding browser extensions and preferring pure cloud platforms
Quick verdict
Choose Apollo.io if you need a massive, internal B2B contact database and want to consolidate email, calling, and outreach tools.
Choose LiProspect if your primary focus is secure, compliant LinkedIn lead generation and you need to manage multiple accounts safely.

AboutApollo.io

Apollo is built as an end-to-end AI sales platform. It serves as a unified Go-To-Market Platform designed for running your complete sales cycle on unified customer data. This platform provides all the necessary features, integrations, and training you need to grow your business effectively. Apollo is ideal for Sales Leaders, Account Executives, Founders, and Marketers looking for a centralized command center. 💡

AboutLiProspect

LiProspect is a powerful, comprehensive LinkedIn Automation Suite designed to accelerate B2B sales and marketing tactics. This platform operates entirely on a cloud-based basis. You don't need to download a browser extension or install any software to use it. LiProspect is relevant for multiple groups, including entrepreneurs looking to connect with their target audience efficiently. It also helps sales teams boost their efforts and recruitment endeavors reach ideal candidates quickly. 💡

Highlights

Quick winners by category at a glance.
Ease of Use
LiProspect is purely cloud-based, simplifying access and deployment significantly. Apollo.io’s platform suffers from frequent, disruptive UI changes and a steep learning curve.
Tie
Feature Set
Apollo.io is an end-to-end Go-To-Market platform with AI calling and powerful sequences. LiProspect is very strong but remains focused primarily on LinkedIn automation functionality.
Value for Money
Apollo.io provides a comprehensive sales platform and a powerful free plan forever. LiProspect starts at $79 monthly, offering less access without a paid commitment.
Customer Support
Apollo.io reviews consistently show customer support is unresponsive and ineffective for users. LiProspect lacks explicit negative support reviews and holds a much higher overall rating.
Integration Options
Apollo.io offers seamless native CRM sync and API access for data enrichment. LiProspect restricts full CRM integration to its specific top-tier 'Business' plan.
Data Quality/Volume
Apollo.io provides instant access to over 210 million contacts in its huge database. LiProspect relies on specialized integrated scraping from LinkedIn for its quality data.

Feature Comparison

Compare key features side by side
Primary Focus
Apollo.io:End-to-end Sales GTM (Multi-channel)
LiProspect:LinkedIn Automation (Secure B2B Growth)
Tie
Contact Database Access
Apollo.io:210M+ Contacts, 35M Companies
LiProspect:Integration required (Focuses on LinkedIn scraping)
Tie
Platform Architecture
Apollo.io:Platform/Browser Extensions
LiProspect:Cloud-based (No extension needed)
Apollo.io
Email/Call Automation
Apollo.io:Yes (AI Call Assistant, Sequences)
LiProspect:Focuses on InMail/LinkedIn Messages
Tie
LinkedIn Automation
Apollo.io:
LiProspect:
Tie
Management of Multiple Accounts
Apollo.io:Not primary focus
LiProspect:Yes (Key feature for agencies/teams)
LiProspect
B2B Data Enrichment
Apollo.io:Yes (API, CSV, CRM)
LiProspect:Integration required (Business plan only)
Tie
AI Personalization
Apollo.io:Yes (AI optimizes outreach)
LiProspect:Yes (GIF/Image hyper-personalization)
Tie
Compliant Outreach Algorithm
Apollo.io:Implied/Not explicitly detailed
LiProspect:Yes (Secure algorithm to minimize penalties)
LiProspect
CRM Integration
Apollo.io:Seamless (Salesforce, HubSpot)
LiProspect:Yes (Business Plan only)
Tie
Free Plan Available
Apollo.io:Yes ($0, 1200 credits/yr)
LiProspect:No (15-day Free Trial only)
Apollo.io
Annual Credit Limit
Apollo.io:Up to 1 Million (Paid/Unlimited)
LiProspect:Not stated/Usage quotas unclear
Apollo.io
API Access
Apollo.io:Yes (Custom Plans)
LiProspect:Only for CRM/External system integration (Business plan)
Tie
Team Network Visualization
Apollo.io:
LiProspect:Yes (Expanded Network Visualization - Business plan)
LiProspect
Blacklist Management
Apollo.io:Implied/Not Explicit
LiProspect:
LiProspect
Feature Comparison Summary
3
Apollo.io
8
Ties
4
LiProspect

Features Overview

We highlight the main differences and pick a winner for each feature.

Data Quality & Volume

Apollo.io has a massive proprietary database; LiProspect focuses on LinkedIn scraping.

Apollo.io

Apollo.io provides instant access to 210 million contacts and 35 million companies. Rich prospect profiles offer 30+ critical data points for deep segmentation. This scale is core to Apollo.io’s platform value. LiProspect is built around refining data via integrated scraping and smart filters from LinkedIn. It uses Multiple Segmentation for extremely targeted lists. LiProspect does not provide a massive external database itself. The trade-off is breadth versus focus; Apollo.io gives huge lists, while LiProspect delivers highly curated social segments. If raw volume is required, Apollo.io is the undisputed choice. Apollo.io users still complain about data accuracy and verified email failures, despite the size.

Safety & Compliance

LiProspect focuses on safe, compliant outreach; Apollo.io users cite serious privacy concerns.

LiProspect

Apollo.io has faced serious allegations of scraping user data without explicit consent. User testimonials highlight data privacy as a significant risk factor with Apollo.io. LiProspect uses a secure, compliant algorithm to minimize account penalties from LinkedIn guidelines. It promotes peace of mind through strict adherence for automated outreach. LiProspect's entire operation is cloud-based, avoiding vulnerabilities often found in browser extensions. Account safety is paramount when choosing LiProspect for LinkedIn automation. If staying compliant with LinkedIn’s rules is your top priority, LiProspect offers robust, explicit safety features.

Cost Structure

Apollo.io offers a powerful free plan; LiProspect starts at $79/month after a trial.

Apollo.io

Apollo.io has a robust free plan forever that includes 1,200 annual credits per user. Paid plans offer up to 1 million credits annually, proving extreme scalability for large teams. LiProspect offers a 15-day free trial, but the Professional plan starts immediately thereafter at $79 per month. It supports flexible monthly or annual commitments. Apollo.io is superior for individuals or small teams leveraging the free tier for initial prospecting efforts. Neither Apollo.io’s paid tier nor LiProspect’s Business tier has transparent public pricing.

Team Collaboration

LiProspect organizes team networks; Apollo.io centralizes the entire GTM sales process.

LiProspect

Apollo.io is a unified command center, managing the entire sales cycle on unified data. It is ideal for internal Sales Ops centralizing disparate tools. LiProspect excels in managing multiple LinkedIn accounts seamlessly, which is great for agencies. The Business plan adds Expanded Network Visualization for strategic team centralization. Apollo.io handles multi-channel scaling (email, call, CRM sync) globally. If you need to view and utilize the connections across your entire team quickly, LiProspect provides that specific visualization.

Deployment Method

LiProspect is strictly cloud-based for stability; Apollo.io relies on extensions and integrated apps.

LiProspect

Apollo.io uses browser extensions and integrated applications for prospecting and CRM functions. Users frequently report stability issues like slow loading or disruptive UI changes. LiProspect markets itself as entirely cloud-based, requiring no software installation or browser extension downloads. This architecture supports stability and accessibility from any location. The cloud deployment of LiProspect is touted as a safety measure, minimizing vulnerability risk. LiProspect offers a lower technical hurdle for deployment due to its pure cloud structure.

CRM Integration

Apollo.io offers wide native integration; LiProspect limits CRM sync to the highest tier.

Apollo.io

Apollo.io integrates seamlessly with major CRMs like Salesforce and HubSpot, crucial for data enrichment. API access is available in Custom Plans for deeper enterprise syncs. LiProspect only includes CRM integration capability explicitly in its top-tier Business plan. The Professional plan lacks direct integration with current CRM systems. Apollo.io supports ongoing data freshness via enrichment tools across all integrated CRMs. Teams prioritizing continuous, deep CRM data sync should seriously consider Apollo.io first.

User Sentiment & Support

Apollo.io has poor support reviews; LiProspect lacks public recent testimonial data.

LiProspect

Apollo.io users widely report customer support as consistently unresponsive and ineffective. Many foundational issues like API problems go unresolved for long periods. LiProspect's data contains no specific user testimonials, meaning external sentiment regarding support is unknown. Apollo.io faces serious user complaints about functional reliability and steep learning curves for beginners. However, based on explicit, repeated negative reports, LiProspect is the safer bet for reliable customer service.

Our Verdict

Objective guidance based on features, pricing, and user fit.

This comparison pits the generalist powerhouse against the LinkedIn niche specialist. Apollo.io offers incredible data access but struggles with execution. LiProspect provides targeted, secure LinkedIn automation but with a higher starting cost. Apollo.io is the stronger platform for overall sales orchestration and scale. It gives you access to 210 million contacts to start building lists right away. Apollo.io also offers a powerful free-forever plan, great for budget-conscious prospectors. However, be prepared for potential frustration due to unreliable support and frequent UI changes within Apollo.io. LiProspect shines specifically when you need compliant, secure LinkedIn automation. It’s entirely cloud-based, which minimizes connection risk and maximizes stability. If your strategy focuses entirely on B2B growth via LinkedIn, LiProspect handles that traffic efficiently. LiProspect’s unique team network visualization is great for agencies. The deciding factor is your primary outreach channel and appetite for risk. If you are comfortable spending $79 monthly for secure, safe compliance, choose LiProspect. If you need massive data volume and multi-channel outreach capabilities, Apollo.io provides more utility. Choose LiProspect if secure, safe LinkedIn outreach is non-negotiable for your team. Pick Apollo.io if you desperately need that huge B2B database and want a single, unified sales command center.

Frequently Asked Questions

Which is better for securing my LinkedIn account: Apollo.io or LiProspect?

LiProspect is explicitly designed with a secure algorithm for compliant outreach safety. It helps minimize the risk of LinkedIn account penalties. Apollo.io operates with extensions and has faced external criticism regarding user data scraping.

Does Apollo.io offer a free plan like LiProspect?

Apollo.io offers a very generous free-forever plan with 1,200 annual credits included. LiProspect only provides a temporary 15-day free trial before requiring a $79 monthly subscription.

If I need deep CRM integration what should I choose?

Apollo.io is the better choice, providing seamless native integration with major CRMs. Apollo.io also offers robust data enrichment essential for ongoing data cleanliness. LiProspect restricts CRM integration to its top-tier Business plan.

Can I manage multiple LinkedIn accounts using Apollo.io?

LiProspect is designed specifically to manage multiple LinkedIn accounts seamlessly, ideal for sales agencies. Apollo.io is primarily focused on individual user features and centralized sales execution.

Which tool has better customer support when issues arise?

Apollo.io users widely report unresponsive and frustrating customer support experiences based on user reviews. While LiProspect lacks detailed public negative review data, it scores much higher overall than Apollo.io.

Does LiProspect offer sales calling and AI assistance like Apollo.io?

Apollo.io includes a Call Assistant feature with AI insights, transcription, and follow-up automation. LiProspect is focused on messaging/InMail and does not list integrated calling features.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.