Best Funnel Builder software

Combines a store builder, funnel builder, page builder, checkout, and upsells in one platform, so you don't stack multiple apps for a single e-commerce workflow

Every plan includes unlimited products, funnels, visitors, and customers, so even the $9.99/month Newbie tier has no caps on catalog size or traffic

Transaction fees apply on every sale (1.5% on Newbie, 0.50% on Standard and COD), plus a 0.20% COD fee on lower plans — costs that scale with revenue rather than staying flat

Payment gateway coverage is limited to a growing list that currently centers on Stripe, PayPal, and cash on delivery, so sellers relying on other providers should confirm support in their region first

Build responsive landing pages in minutes with the drag-and-drop editor, while optional HTML, CSS, and JavaScript hooks let developers add custom functionality when needed

AI generates headlines, page copy, CTAs, and full test variations directly inside the builder, so you never stall on a blank page mid-campaign

The entry-level Create plan caps you at 15,000 unique monthly visitors, so growing campaigns will force an upgrade to higher-priced tiers fairly quickly

Convert pricing is quote-only and Optimize's exact price isn't transparently listed on the plans page, making upfront budgeting harder than with flat-rate competitors

The Free Forever plan includes 15,000 emails per month to 2,500 subscribers with no daily sending limits — and it never expires or requires a credit card

Premium features aren't gated behind upgrades: automation, unlimited segmentation, 100+ templates, transactional emails, and landing pages are all available on the free tier

The free plan caps at 2,500 subscribers and 15,000 emails per month and displays Sender branding until you upgrade

Quoted prices exclude VAT, which varies by country — 19% in Germany and 20% in France, for example

AI page generation turns a plain-language campaign description into a live, branded page in about 60 seconds, automatically pulling your colors, fonts, and logo from your URL — no design queue or template hunting

Every plan includes unlimited traffic and unlimited pages with no per-visitor overage fees, so a viral campaign won't trigger surprise charges

Plans start at $99/month, which is steep for casual users who only need an occasional page — the low-cost HTML Pub option (from $10/mo) omits A/B testing, Smart Traffic, and heatmaps entirely

The most compelling optimization features — Smart Traffic, heatmaps, and auto-personalization — only begin at the $199/month Optimize tier, so the entry plan leaves you running tests manually without visual insight

0% transaction fees on sales across Standard and Pro+ plans, so platform costs stay fixed at $47 or $87 per month regardless of revenue growth — you only pay your payment processor's standard rates.

Built-in funnel tools are tied to measurable results: ThriveCart reports a 118% average order value increase when sellers combine an order bump, upsell, and downsell, and Pro+ adds multiple bumps for a reported 30% AOV lift.

There is no free plan — you get a 30-day free trial, but after that the entry cost is $47/month, which is higher than some basic checkout-only competitors.

Annual and lifetime pricing rates are not published on the pricing page; only monthly rates ($47 and $87) are shown, so buyers who prefer yearly billing must confirm costs before committing.

The entire funnel stack — pages, email, checkout, membership — lives in one subscription, eliminating integration work between a page builder, email tool, and payment processor

One-click upsells and order bumps are natively supported at checkout, a feature that materially raises average order value and is difficult to replicate with generic shopping carts

The subscription cost is high relative to assembling a leaner stack yourself, and the price is hard to justify if you only need a landing page or two rather than ongoing funnel operations

It is opinionated about structure: your site is organized around funnels rather than pages, which makes ClickFunnels a poor choice for content-driven sites, blogs, or businesses needing a conventional web presence

All-in-one consolidation: funnels, email marketing, courses, product selling, and blogging run behind a single dashboard, and users report cancelling several other app subscriptions after switching.

Genuinely free entry point: the Free plan never expires, requires no credit card, and still includes 2,000 contacts, 3 sales funnels, 1 course, unlimited emails, and 0% transaction fees — enough to run a real launch.

Public pricing transparency is weak — the homepage only advertises the free tier, so you have to dig into the pricing page to confirm current paid plan costs before upgrading.

Usage caps bite early on lower tiers: the Free plan limits you to 3 sales funnels, 1 course, and 2,000 contacts, and webinar funnels only unlock at the $47/month Webinar plan.

Order bumps let buyers add an extra offer with a single checkbox at checkout, and SamCart reports a +31% revenue lift from them — Global Order Bumps let you set an offer up once and attach it across your entire catalog.

One-click upsells appear immediately after checkout with no card re-entry, and SamCart reports a +68% higher average order value when they're used.

It's expensive for beginners: Core starts at $79/month and Pro at $199/month (or $1,790/year), plus 2.9% + 30¢ processing on every sale — well above entry-level checkout tools, and low-volume sellers may struggle to justify it.

The revenue-driving features are locked behind Pro: one-click upsells, order bumps, A/B testing, Subscription Saver, the Affiliate Center, and advanced analytics are all absent from the $79/month Core plan.

Single shared database across pages, email, cart, CRM, and memberships means behavior-based triggers and real-time funnel tracking work natively, without stitching together third-party integrations

Four configurable checkout structures per product — one-time, recurring subscriptions, installments, and recurring installments — with billing cycles from weekly up to every two years

Public plan pricing for Kartra, WebinarJam, and EverWebinar is not displayed on the reviewed pages — only configuration examples like $29.99/month appear — so you must confirm actual costs during signup

PayPal cannot be used as the payment gateway for recurring installment products, forcing sellers of annual installment plans onto a different gateway

First popup can go live in 5–15 minutes with no coding—one script install or native integrations for WordPress, Shopify, Salesforce, and Zapier

Five trigger types in one tool: exit intent, scroll depth, time on site, visit count, and clicks on specific buttons or words

View-based pricing means campaigns pause automatically mid-month once your cap is hit, silently stopping lead capture on busy sites until the next billing cycle

Advertised prices ($29–$99/month) are annual-billing rates; month-to-month costs more, and paid view limits apply per website rather than account-wide

Purpose-built for conversion: popups, sticky bars, A/B testing, and AI traffic routing are native features rather than bolt-on plugins.

Fast time-to-launch — the drag-and-drop editor and template library let a marketer ship a campaign page in hours without designers or developers.

Entry pricing sits above general-purpose page builders, and plan limits on traffic and conversions push costs up as campaigns scale.

It complements a main website rather than replacing one — you still need a CMS or site builder elsewhere.

Lunar AI generates complete, editable landing pages from a chat prompt, cutting initial build time significantly

Programmatic Landing Pages let you mass-produce targeted variants from one template using CSV or API data, which is rare at this price tier

The builder offers 11 widgets, which is a smaller native widget set than some competitors — custom needs may depend on the HTML embed widget

Usage-based pricing components mean costs can scale with traffic or page volume, making budgeting harder for high-traffic campaigns