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Unbounce

Unbounce

The leading landing page platform for smarter conversions.

#8 dans Funnel Builder
2 min read · Updated 10/6/2025
Unbounce homepage screenshot

At a glance

Quick overview for Unbounce: rating, pricing summary, key features, and highlights.

Ciroapp review

3.9
Rapid Conversion Optimization for Marketers.

Unbounce offers a powerful, no-code environment optimized for rapid campaign launch and robust A/B testing capabilities. While we recognize the unique advantages of Smart Traffic AI, we also note recurring user concerns regarding restrictive pricing tiers and design flexibility. Overall, Unbounce is an essential tool for high-volume conversion optimization professionals seeking speed and automation.

Pros

  • Pro:Powerful and intuitive platform for rigorous A/B testing.
  • Pro:Exceptional, responsive live customer support is widely praised.
  • Pro:Smart Traffic AI optimization available to boost conversion rates.
  • Pro:No-code drag-and-drop builder simplifies page building.

Cons

  • Con:Pricing structure is considered expensive by many users.
  • Con:Limitations on custom domains and paying for integrations are restrictive.
  • Con:Design output can sometimes look generic or lack styling flexibility.
Free trial
Yes — 14 days
Range: $74–$249/monthFree trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Unbounce review, pricing, features, pros & cons

Are you tired of slow campaign launches and complex A/B testing? Building high-converting landing pages often requires complex coding or extensive time. Unbounce solves this by making optimization effortless using no-code tools and powerful AI.

Now you can launch better campaigns faster and accelerate your results. ✨

What is Unbounce?

Unbounce is the leading landing page platform, built specifically for marketers and agencies. This tool helps you create personalized, high-converting campaigns in record time. It combines a flexible drag-and-drop editor with advanced testing features.

You can build landing pages, popups, and sticky bars without needing designers or developers. The main goal is simple: launch faster and convert more customers from this single, powerful platform. 💡

Unbounce Key Features

✨ Effortless No-Code Page Creation

Quickly create personalized, high-converting campaigns without needing designers or developers. The flexible drag-and-drop editor allows every marketer to build pages quickly and easily. You have the freedom to customize your pages fully to match your vision and brand standards.

To speed up your workflow, start with customizable, conversion-optimized templates. For maximum design control, you can also inject custom code into your projects. This allows you to create the right look and feel for every campaign efficiently.

✨ AI-Powered Conversion Optimization with Smart Traffic

Simplify your conversion rate optimization (CRO) using machine learning. Smart Traffic automatically sends visitors to the landing page variant where they are most likely to convert. This maximizes your results instantly and helps you secure more conversions with little to no manual effort.

Smart Traffic helps identify new channel and audience opportunities. It provides conversion benchmarks, powered by comprehensive machine learning data, to help you see how your page performance stacks up against others in your industry.

✨ Seamless A/B Testing and Experimentation

Own your experiments and maximize conversions using integrated testing tools. You can quickly create unlimited new landing page variants using the no-code builder. Launch A/B tests with one click and get clear results that help you drive more conversions.

AI identifies what works best for different types of visitors, ensuring you test with confidence. You don’t have to wait long for results; the platform continuously optimizes pages so your visitors are always routed to the best possible experience. Deep dive into data by seeing how pages perform based on attributes like device and location.

💡 Dynamic Content and Personalization

Deliver a truly personalized experience to better engage and convert potential customers. Use Dynamic Text Replacement (DTR) to align your landing page keywords automatically with what your customers are searching for. This ensures visitors receive exactly what they are looking for, which significantly boosts engagement.

This feature helps you create highly tailored pages in just a few clicks. Personalization pays off by streamlining the customer journey and helping you convert customers more effectively.

✨ Integrated Campaign Elements and Scheduling

Unbounce allows you to build more than just landing pages. You can also create personalized popups and sticky bars to capture leads as part of your campaign. These elements are fast and easy to build using the same customizable features as the page builder.

For advanced campaign control, you can schedule specific landing pages, popups, and sticky bars. This ensures your offers launch and retire at the precise times you need. You gain total control over your campaign timing.

✨ Streamlined Integration with Your Marketing Stack

Accurate marketing data is always available where and when you need it most. Unbounce integrates seamlessly with your existing marketing stack.

The platform connects directly with core tools including:

✨ Supported Platforms

This connection simplifies CRO by keeping your systems synchronized. Beyond direct connections, Unbounce plugs into virtually anything using Zapier and webhooks. This provides the flexibility required to integrate with custom or specialized software.

Use Cases

🚀 Launching Conversion Campaigns in Record Time

When a marketing team needs to launch a time-sensitive campaign quickly, they often face delays waiting for developers. With Unbounce’s drag-and-drop editor, marketers can bypass this roadblock entirely. You can start with a conversion-optimized template and personalize it easily, making the design flexible enough to match your vision.

This means you can build new landing pages, along with supportive popups and sticky bars, right away. You launch complex, personalized campaigns faster, accelerating your results without needing design or development resources.

🧠 Automating Conversion Rate Optimization (CRO)

Guessing which page variant will convert best wastes time and money. Marketers leveraging the Optimize plan use Smart Traffic to let machine learning handle CRO automatically. The platform analyzes your visitors and automatically sends them to the page where they are most likely to convert.

Smart Traffic learns continuously, providing deeper insights powered by over two billion conversions. This allows you to simplify your CRO strategy, providing visitors with a better experience and boosting conversion rates with little effort.

🧪 A/B Testing and Validation for Confidence

You need clear data to confidently invest your marketing budget. Unbounce provides no-code tools to quickly create multiple landing page variants for A/B testing. You launch these tests with one click and get clear, real-time results instantly.

Marketers can use these tests to check assumptions and confidently identify what performs best for different visitor types. You can even see performance based on attributes like device type and location, ensuring data-backed decisions that drive conversions.

🎯 Maximizing Relevancy with Dynamic Personalization

Driving traffic to a general landing page can often lead to visitor drop-off, especially when keywords don't match. To fix this, marketers utilize Dynamic Text Replacement (DTR).

By aligning the page content with the keywords your customers are searching for, you give them exactly what they want. This high level of personalization better engages customers, improves pay-per-click quality scores, and increases the likelihood of a conversion.

🏢 Scaling Campaign Management for Agencies

Agencies must deliver exceptional ROI across multiple clients while maintaining efficiency. Unbounce enables agencies to create audience-specific landing pages and quickly run tests simultaneously.

The platform supports unlimited collaborations and provides the tools needed to manage campaigns, traffic, and domains at scale. Agencies can use A/B testing to quickly identify winning campaign elements, ensuring they impress clients and maximize overall campaign return on investment (ROI).

🔗 Integrating Data Across Your Marketing Stack

Accurate conversion data must be available wherever and whenever you need it. Unbounce solves integration challenges by connecting seamlessly with popular marketing platforms. You can easily link it with tools like Salesforce, Hubspot, and Google Analytics.

For unique connections, Unbounce also plugs into virtually anything using Zapier and webhooks. This ensures your analytics are accurate, your CRM is updated, and your workflows remain efficient.

Pricing Overview for Unbounce

Pricing range
$74–$249/month
Pricing types
Free trial, Monthly subscription, Yearly subscription

Unbounce offers four core subscription levels ranging from $74 to $249 per month when billed annually, along with a custom Agency plan. Pricing primarily scales based on the monthly traffic volume your pages receive, the number of users, and available root domains.

Plans & Pricing

Build

Monthly$99 USD
Yearly$74 USD
Traffic volume: up to 20k visitors, 1 user, 1 root domain
  • Drag-and-drop builder
  • Unlimited pages
  • Popups and sticky bars
  • Smart Copy (AI copywriting)
  • Customer support
Start building for free

Experiment

Monthly$149 USD
Yearly$112 USD
Traffic volume: up to 30k visitors, 3 users, 2 root domains
  • Unlimited A/B testing
  • Dynamic Text Replacement
  • All Build plan features
Start building for free

Optimize

Monthly$249 USD
Yearly$187 USD
Traffic volume: up to 50k visitors, 5 users, 3 root domains
  • Smart Traffic (AI optimization)
  • Page, popup, and sticky bar scheduling
  • Advanced triggers and targeting
  • All Experiment plan features
Start building for free

Agency

MonthlyLet’s talk! USD
YearlyLet’s talk! USD
Traffic volume: starting at 100k visitors, starting at 5 users, starting at 20 root domains
  • Unlimited collaborations
  • Access to implementation services
  • Listing in agency partner directory
  • All Optimize plan features
Contact Sales

Unbounce costs between $74 and $249 per month (billed annually) with 4 plans: Build at $74/month, Experiment at $112/month, Optimize at $187/month, and Agency (custom pricing).

Let's look closer at what's included in each plan to help you decide which one is the right fit for your needs.

Build

Price: $74 USD/month (billed annually) or $99 USD/month Websites Supported: 1 root domain Best For: Creating unlimited landing pages quickly and easily Refund Policy: Not explicitly stated Other Features:

  • Drag-and-drop builder
  • Traffic volume up to 20k visitors
  • Users: 1
  • Popups and sticky bars
  • Smart Copy (AI copywriting)

The Build plan is perfect if you are a solo marketer or small business just starting with dedicated landing pages. It gives you all the tools you need to design high-converting campaigns and includes unlimited pages and conversions. It’s a great starting point to maximize your lead generation efforts.

Experiment

Price: $112 USD/month (billed annually) or $149 USD/month Websites Supported: 2 root domains Best For: Performing A/B testing and conversion optimization Refund Policy: Not explicitly stated Other Features:

  • All Build plan features included
  • Unlimited A/B testing
  • Traffic volume up to 30k visitors
  • Users: 3
  • Dynamic Text Replacement

Choose the Experiment plan if you need serious testing capabilities and collaboration. This tier allows up to three users and doubles your root domains. It’s ideal for marketers who need to run rigorous A/B tests to identify winning campaign elements and continuously improve performance. 🧪

Optimize

Price: $187 USD/month (billed annually) or $249 USD/month Websites Supported: 3 root domains Best For: Boosting ROI with AI optimization and insights Refund Policy: Not explicitly stated Other Features:

  • All Experiment plan features included
  • Smart Traffic (AI optimization)
  • Traffic volume up to 50k visitors
  • Users: 5
  • Page, popup, and sticky bar scheduling

The Optimize plan is designed for those who want to leverage the power of AI to maximize their results instantly. Smart Traffic automatically routes visitors to the most relevant landing page for them, which boosts your conversion rates without manual intervention. This plan supports larger teams and higher traffic volumes.

Agency

Price: Starting at Let’s talk! USD/month (Custom Pricing) Websites Supported: Starting at 20 root domains Best For: Running campaigns across multiple teams and clients Refund Policy: Not explicitly stated Other Features:

  • Traffic volume starting at 100k visitors
  • Users: Starting at 5
  • Unlimited collaborations
  • Access to implementation services
  • Listing in Unbounce’s agency partner directory

The Agency plan is for high-volume users, marketing agencies, and large organizations managing many client accounts or brands. This plan provides the scale and collaboration tools required for complex operations. You should contact Unbounce Sales directly to discuss custom pricing based on your specific requirements.

If you are ready to start building pages, Unbounce offers a free 14-day trial. You get full access to the Build, Experiment, or Optimize plan of your choice during this trial period. You can cancel your trial anytime before the 14 days are up without being charged.

User Reviews

User feedback is highly polarized, but consistently points to Unbounce being a powerful platform for its core purpose. Users frequently describe the platform as an intuitive tool that truly excels at creating multiple variants and running rigorous A/B testing.

Many stated the system is high-quality, helps maximize ROI on PPC campaigns, and backed this up by highlighting the customer support team as unsurpassed, responsive, and cordial. However, recurring themes of dissatisfaction center heavily on affordability and perceived limits.

Users note that using Unbounce is expensive, particularly citing mandatory extra payment for professional integrations, rigid limits on custom domains, and the lack of a lightbox opt-in form in certain plans. Furthermore, one user reported a "horrible onboarding experience," while others felt the resulting landing pages looked 'bland and generic,' suggesting styling flexibility can be limited.

Overall, it's considered an excellent tool by its loyal base, provided you can handle the cost structure. 🚀

What users say elsewhere

Sarah M.
· Trustpilot
5.0 / 5

This is the best A/B test software, period. I’ve used Unbounce for three years and it is incredibly intuitive and high quality. The platform helps maximize our ROI on all PPC campaigns, and their customer service is unsurpassed.

David B.
· Trustpilot
5.0 / 5

I find Unbounce very easy and intuitive to use. It is great for building landing pages from scratch and rapidly creating many variants for A/B testing. The interface is user-friendly yet powerful enough for custom code flexibility.

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Why use Unbounce?

Why Choose Unbounce for Maximum Conversions?

Staying competitive means getting the most out of every marketing dollar. Unbounce helps you simplify CRO and maximize your ROI by leveraging data and automation:

  • Accelerate Results with AI Optimization: You don't have to guess what works best. Smart Traffic uses machine learning to automatically send visitors to the page where they are most likely to convert. This simplifies Conversion Rate Optimization (CRO) significantly.
  • Launch Pages Without Coding: The drag-and-drop builder and customizable, conversion-optimized templates mean you can build and personalize landing pages quickly. You can create new page variants with ease, all without needing a developer.
  • Data-Backed Confidence: The platform uses AI insights, powered by over two billion conversions, to identify what performs best for different visitor types. This means you get clear results that help you drive conversions with confidence.
  • Personalization that Pays: Use dynamic text replacement to better engage customers. Your landing page keywords will automatically align with what your customers are searching for. This gives visitors exactly what they are looking for.
  • Seamless Marketing Stack Integration: Accurate data is always available where and when you need it. Unbounce connects seamlessly with popular marketing platforms like Salesforce and Hubspot, and plugs into virtually anything using Zapier and webhooks. ✅

Unbounce is ideal for marketers across all industries, including solo marketers and teams of any size. It helps SaaS businesses, Ecommerce stores, and agencies quickly discover best-performing campaigns and maximize client ROI.

Ready to transform your workflow with Unbounce?

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Frequently Asked Questions

Does Unbounce offer a money-back guarantee or a refund policy for paid subscriptions?

Unbounce offers a free 14-day trial for evaluation before purchasing a plan. The official site does not explicitly state a money-back guarantee or a defined refund policy for active, paid subscriptions.

What happens if I go over the monthly visitor traffic limit set by my plan?

If you are at risk of exceeding your traffic limit, Unbounce will notify you through email and in-app messages. If you actually exceed the limit, Unbounce automatically upgrades you to the next necessary plan at the beginning of your following billing cycle.

Is Unbounce pricing based primarily on the number of users or the usage volume?

Pricing is based on a mix of factors which include seats and usage. Your primary scaling component is the monthly traffic volume your pages receive, but each plan tier also limits the number of available users.

What happens to my service if I need to cancel my paid plan or downgrade my subscription tier?

You can upgrade to a higher plan immediately. If you choose to downgrade to a lower-cost plan, that change will only take effect at the conclusion of your current billing period, whether monthly or annually.

Which major marketing platforms integrate seamlessly with Unbounce?

Unbounce connects easily with over 1000 tools, and this integration capacity is included in all plans. Key seamless integrations include Salesforce, Hubspot, Google Analytics, Mailchimp, and general connectivity via Zapier and webhooks.

Do I need to connect my custom domain to start building pages during the free trial?

You can fully use the drag-and-drop builder to create and test pages during the 14-day trial. However, connecting your custom domain for public use requires you to activate a paid subscription.

What counts as a conversion, and does the number of conversions affect my limits?

A conversion is logged when a visitor completes your desired goal, such as submitting a form on your landing page. All core subscription plans include unlimited conversions; only user seats and traffic volume are limited.

Does Unbounce offer any dedicated support for platform setup or migration from other tools?

Yes, Unbounce offers Professional Services that you can purchase separately with any plan. These services include personalized onboarding, page migration assistance, training, and redesign services.

What level of customer support can I expect with a standard plan?

All plans include customer support. For example, the Build plan features phone, email, and live chat assistance. Explicit details on response times or service level agreements (SLAs) are not currently published.

Why does Unbounce require my credit card information to start the 14-day free trial?

Unbounce collects your payment details to ensure there is no interruption to your service if you continue with a paid plan after the 14-day trial period automatically concludes.

How does Unbounce help businesses comply with GDPR data protection requirements?

Businesses are ultimately responsible for their own compliance with GDPR. Unbounce supports compliance by allowing you to easily add checkbox fields to forms that capture visitor consent for privacy and data storage practices.

Who is the ideal user for Unbounce—small businesses or large enterprises?

Unbounce is suitable for solo marketers, teams of any size, and agencies. It is especially beneficial for SaaS businesses, e-commerce stores, and marketing agencies aiming to maximize client ROI through A/B testing and AI optimization.

If I choose to pay for my plan annually, how much savings will I receive?

Customers who select annual billing for the Build, Experiment, or Optimize plans will receive a 25% discount compared to the standard monthly payment rate.

If the free hosting is included, can I still publish pages to my own website?

Yes, all plans include free hosting through Unbounce. You also keep the flexibility to publish your landing pages directly to your own custom domain or an existing WordPress website if you prefer.

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