Instapage offers subscription plans with Create at $99/month, or $79/month on annual billing (saving up to 20%), Optimize priced by usage tier, and Convert at custom enterprise pricing. Every plan includes unlimited pages, conversions, and contacts, and you can test the platform with a 14-day free trial.
Instapage's Create plan costs $99 per month, or $79 per month with annual billing, while Optimize scales by usage tier and Convert uses custom enterprise pricing.
Here's a closer look at what each plan includes.
Create
Price: $99/month billed monthly, or $79/month billed annually (save up to 20%)
Best For: Marketers who want to kickstart digital marketing with all the essential tools
Other Features:
- Unlimited pages, conversions, and contacts
- 15,000 unique monthly visitors
- Drag-and-drop builder with AI content generation
- Triggered popups, sticky bars, and reusable page blocks and forms
- Built-in contact management and branded email sending
Create is the starting point. You get the full landing page builder, plus programmatic pages (up to 15 pages per Collection) and real-time visual collaboration. With 10 team members, 1 workspace, and 2 subdomains included, it's a strong fit for solo marketers and small teams launching their first serious campaigns.
Optimize
Best For: Teams that need more traffic than Create's 15,000 monthly visitor cap
Other Features:
- Two usage options: 30,000 unique monthly visitors (standard) or 50,000 (expanded)
- 10 team members included
- Custom usage beyond the expanded level is available with annual contracts only
- 14-day free trial available
Optimize sits between Create and Convert, and Convert explicitly includes "all Optimize features" plus its enterprise extras. That makes it the natural next step when your campaigns outgrow Create's visitor cap.
Convert
Price: Custom (quote-based)
Best For: Teams that want to maximize growth and ROI on an enterprise-ready platform
Other Features:
- Everything in Optimize, plus:
- Enterprise-grade compliance, security, reliability, and performance
- Ad-to-page personalization for every ad and audience
- Global elements and root domain publishing
- Heatmaps, direct lead bypass, and a dedicated customer success manager with professional services
Convert targets large organizations running personalized campaigns at scale. The comparison table highlights enterprise extras like a 99.9% uptime SLA, enterprise SSO, and audit logs. If you're a smaller team with modest traffic, Create or Optimize should cover you without the enterprise price tag.
Try before you buy: Instapage offers a 14-day free trial on the Create and Optimize plans, with full access to plan features. You'll need a credit card to sign up, and trials are capped at 2,500 unique monthly visitors. Cancel anytime from Account Management before the trial ends to avoid being charged.
