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WPBakery

WPBakery

The #1 WordPress Page Builder with Intuitive Drag-and-Drop Editors.

#7 dans Page builder for WordPress
2 min read · Updated 10/5/2025
WPBakery homepage screenshot

At a glance

Quick overview for WPBakery: rating, pricing summary, key features, and highlights.

Ciroapp review

2.5
A Legacy WordPress Builder, Needs Updates.

We acknowledge WPBakery is a legacy page builder offering a rare lifetime license for its core functions and serving millions of sites. However, external feedback highlights significant concerns regarding chronic technical issues, performance constraints, and opaque licensing models concerning crucial features like premium support. Overall, while the tool is usable for non-technical users building basic sites, we recommend caution due to poor user experiences reported around customer service and technical debt.

Pros

  • Pro:Lifetime license with free core updates included.
  • Pro:Highly compatible with virtually any WordPress theme.
  • Pro:Intuitive drag-and-drop editor designed for non-technical users.
  • Pro:Widely adopted, used on over 5.8 million websites historically.

Cons

  • Con:Significant issues reported with customer support responsiveness and availability.
  • Con:Licensing structure is confusing regarding 'lifetime' access for key features and support.
  • Con:Users report that the builder severely harms page speed and overall site performance.
  • Con:Heavy reliance on shortcodes makes content migration challenging and complex.
Free trial
Yes
Money-back guarantee
Yes — 15 days
Range: $69–$499/lifetimeYearly subscription, One-time payment
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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WPBakery review, pricing, features, pros & cons

Are you tired of struggling with complex coding just to build a beautiful WordPress layout? WPBakery Page Builder solves this common frustration. It offers intuitive drag-and-drop editing on both the front and back end.

You can create exactly the layout you want without writing a single line of code. ✨

What is WPBakery?

WPBakery is the trusted #1 Page Builder Plugin for WordPress, chosen by over 5,800,000 websites globally. It's an award-winning tool that lets you manage and build sophisticated content easily. You can design stunning pages using responsive, mobile-ready layouts that work seamlessly.

The best part? It integrates perfectly with any WordPress theme you choose. 💡 This solution is ideal for anyone looking for powerful design control without needing programming knowledge.

WPBakery Key Features

✨ Intuitive Drag-and-Drop Editing

Stop struggling with complex coding just to create a quality website. WPBakery offers powerful, intuitive drag-and-drop editors. You can choose to work quickly using either the front-end or the back-end interface.

You will easily create exactly the layout you want without writing any code. Advanced users can still utilize low code features for more specific customization. This flexibility allows you to manage and build sophisticated content efficiently.

✨ WPBakery AI: Speed Up Content Creation

Elevate your entire page creation process using the built-in WPBakery AI assistant. The AI tool is designed to be your ultimate web design helper.

Simply input your specifications for the page or section you need. The AI effortlessly handles high-quality content and code creation for you. This means you can craft top-notch pages much faster and with minimal manual effort.

✨ Works with Any Theme, Total Brand Control

You should never feel limited by your design tools. WPBakery integrates perfectly with any WordPress theme you choose, offering total design flexibility.

To perfectly maintain your visual identity, use the built-in Skin Builder. This lets you tweak the styling of WPBakery design options and elements. You ensure a perfect match with your specific brand identity, even rolling your own custom color themes.

💡 Instant Structure from the Template Library

Why build from scratch when you can use professionally made content? You gain immediate access to our premium-class online Template Library. This library is packed with ready-to-use content elements and full layout structures.

We constantly update the library with new, relevant designs, giving you fresh options regularly. You can download and use any template whenever you need it without any restrictions. This helps you save valuable development time.

Key speed benefits include:

  • Ready-to-use content elements
  • Build pages in seconds
  • Over 80 predefined layouts

✨ Advanced Display Tools: The Grid Builder

Showcase your important posts and portfolios using powerful, sophisticated layouts. WPBakery includes a powerful, bundled Advanced Grid Builder tool.

You can use this feature to display any custom post type, media, or standard posts beautifully. The tool handles both standard grid and masonry grid styles easily. It offers tons of options, including more than 40 predefined styles to choose from for dynamic presentation.

✅ Professional Compatibility and SEO Ready

WPBakery ensures your site is ready for the modern web, primed for growth, and highly accessible. The platform works seamlessly with critical third-party tools and plugins. It features Multilingual Ready capabilities, offering strong compatibility with WPML and qTranslate.

The builder supports essential integrations like Yoast SEO and WooCommerce right out of the box. Built with object-oriented code, the platform is also easy to extend using the WPBakery API. Furthermore, dedicated professional support is available Monday through Saturday to handle your requests efficiently.

Use Cases

🎨 Building a Responsive Landing Page Without Coding

Imagine your marketing team needs to launch a new promotional page quickly. You are tired of struggling with complex coding just to achieve a beautiful layout. The intuitive drag-and-drop editors solve this common frustration immediately.

Simply build the page visually using the front-end editor. You can create exactly the responsive layout you want without writing a single line of code. This powerful approach means you stop wasting time on manual coding and start focusing on incredible design.

⚡ Streamlining Development with AI Assistance

When you need to draft complex pages or high-quality content fast, speed is essential. You can now elevate your page creation using WPBakery AI, your ultimate web design assistant.

Just input your specific requirements or content specifications into the tool. The AI handles top-notch content and necessary code creation effortlessly. This process allows you to manage sophisticated content easily and efficiently within minutes.

🛡️ Maintaining Strict Brand Identity Across a Project

Problem: Generic page builder elements often do not match your precise brand guidelines or unique color scheme.

Approach: Use the built-in Skin Builder immediately after installing the builder. This tool helps you tweak all design options and element styling instantly.

Outcome: You achieve total brand control. The builder components ensure a perfect match with your specific brand identity.

🚀 Rapidly Deploying New Site Sections Using Templates

You are under pressure to deploy a new ‘About Us’ page structure by the end of the day. Instead of starting from scratch, access the expansive Template Library.

This library offers premium-class templates, letting you build pages in seconds. You can download and use any template you like without restriction, resulting in rapid development. The library is constantly updated with new, ready-to-use content elements for convenience.

🖼️ Creating Dynamic Portfolio and Post Grids

Displaying your large portfolio or recent blog posts elegantly can be challenging. WPBakery comes with an advanced grid builder bundled as a solution.

You can showcase posts, portfolios, or any custom post type beautifully. The builder includes over 40 predefined styles, allowing you to instantly create masonry or standard grid displays. This ensures your content is presented visually and effectively.

💡 Ensuring Full Theme and Plugin Compatibility

Many builders restrict the themes you can use, limiting your creative freedom. WPBakery removes this restriction entirely. It integrates perfectly with any WordPress theme you choose, including those supporting robust services.

This high compatibility extends to critical plugins like Yoast SEO and WooCommerce. You can build multilingual structures using WPML or qTranslate support while knowing your site remains robust and ready for growth.

Pricing Overview for WPBakery

Pricing range
$69–$499/lifetime
Pricing types
Yearly subscription, One-time payment
Money-back guarantee
Yes — 15 days

WPBakery offers a lifetime license model, meaning you pay a one-time fee to own the software forever. Pricing starts at $69 for a single website and scales up based on the number of sites you need to cover.

Plans & Pricing

Regular

Contact for pricing
1 site
  • For use on a single site
  • Free updates (lifetime)
  • 1 Year Access to WPBakery AI
  • 1 Year Premium support
  • 1 Year Access to Template Library
Instant Purchase

5 Sites

Contact for pricing
Up to 5 sites
  • For use on up to 5 sites
  • Free updates (lifetime)
  • 1 Year Access to WPBakery AI
  • 1 Year Premium support
  • 1 Year Access to Template Library
Instant Purchase

10 Sites

Contact for pricing
Up to 10 sites
  • For use on up to 10 sites
  • Free updates (lifetime)
  • 1 Year Access to WPBakery AI
  • 1 Year Premium support
  • 1 Year Access to Template Library
Instant Purchase

Theme Integration

Contact for pricing
Single SaaS application
  • For use in a single SaaS application
  • Free updates
  • 1 Year Premium support
  • 1 Year Theme integration
Instant Purchase

WPBakery costs between $69 and $499 for a lifetime license with three main plans: Regular at $69, 5 Sites at $256, and 10 Sites at $499.

These tiers represent the core lifetime purchase options available for building WordPress websites.

Regular

Price: $69/lifetime Websites Supported: 1 Best For: Single site or personal use Refund Policy: 15-day money-back guarantee Other Features: Free updates (lifetime), 1 Year Access to WPBakery AI, 1 Year Premium support, 1 Year Access to Template Library

This license is perfect if you only need the page builder for one website, maybe a personal blog or a business site you own. You pay once and receive free updates forever, though premium support and AI access expire after the first year.

5 Sites

Price: $256/lifetime Websites Supported: Up to 5 Best For: Freelancers or small agencies managing a few client sites Refund Policy: 15-day money-back guarantee Other Features: Free updates (lifetime), 1 Year Access to WPBakery AI, 1 Year Premium support, 1 Year Access to Template Library

For a modest fee, this tier gives you the flexibility to use WPBakery on several projects simultaneously. It’s a great choice if you manage a small portfolio of client sites and need a reliable, permanent builder for all of them.

10 Sites

Price: $499/lifetime Websites Supported: Up to 10 Best For: Established development teams or growing agencies Refund Policy: 15-day money-back guarantee Other Features: Free updates (lifetime), 1 Year Access to WPBakery AI, 1 Year Premium support, 1 Year Access to Template Library

This option provides the greatest utility for teams that regularly launch new WordPress builds. Buying licenses in bulk saves you money compared to purchasing multiple single site licenses. This is the top tier available for individual purchase.

Theme Integration

Price: Not explicitly stated (License is a lifetime deal) Websites Supported: Single SaaS application Best For: Theme developers who want to include WPBakery in their themes Refund Policy: 15-day money-back guarantee Other Features: Free updates (lifetime), 1 Year Premium support, 1 Year Theme integration

This is a specialized license for developers who integrate the page builder into a WordPress theme they plan to sell. Contact the team for specific details on this plan.

WPBakery also offers an Agency Program for businesses needing 20+ licenses and priority support; interested parties must contact them directly. If you want to try the builder before purchasing, you can access an online demo site and create a practice sandbox for free. Since all main licenses are one-time payments, your purchase is protected by a generous 15-day money-back guarantee. Remember that while lifetime updates are included, continued access to Premium Support, WPBakery AI, and the Template Library requires a renewal of Support Plus ($59/year) after the initial free year.

User Reviews

WPBakery receives critically low marks from external reviewers, reflected in a 1.6/5 TrustScore. The most recurring complaints center around misleading licensing practices 😠.

While the core builder provides lifetime access, users discovered that key functionality like automatic updates, WPBakery AI, and premium support expire after the first year, requiring an annual fee (Support Plus) to renew access. Reviewers frequently report serious difficulties reaching support, sometimes labeling it "terrible" or "non-existent," even when holding a paid license.

On the technical side, concerns include stability issues, like broken previews or malfunctioning drag-and-drop, and major performance issues—critics claim the builder kills page speed. Additionally, the extensive use of shortcodes ensures that migrating content away from WPBakery becomes a demanding and time-consuming process.

The system seems functional only for achieving the most basic design tasks, frustrating users aiming for modern, beautiful layouts.

What users say elsewhere

F. User
· Trustpilot
1.0 / 5

I recently renewed my license believing I had lifetime access to core features. Instead, I discovered critical functionality like cloning requires an undisclosed additional paid plugin. This licensing strategy is confusing and feels deliberate to mislead users like me.

D. R.
· Trustpilot
1.0 / 5

I manage multiple sites built by another developer using this tool, and migrating away is a nightmare. This hassle is entirely due to the huge number of shortcodes WPBakery generates. I would not recommend installing this plugin.

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Why use WPBakery?

Choosing WPBakery means selecting efficiency and creative freedom right from the start. You gain immediate access to powerful tools designed to simplify your workflow and enhance visual appeal. Stop wasting time manually coding and start focusing on incredible design. ✅ Here’s why WPBakery is the top choice globally:

  • Value for Life: All WPBakery licenses are lifetime. You pay once and enjoy using the page builder forever, including free, lifetime updates.
  • Total Brand Control: Use the built-in Skin Builder to tweak design options and elements, ensuring a perfect match with your specific brand identity.
  • AI-Powered Drafting: Elevate your page creation using WPBakery AI. Simply input your specifications, and the AI handles top-notch content and code creation effortlessly.
  • Rapid Development: Build pages in seconds using the expansive, constantly updated Template Library and ready-to-use content elements.
  • Advanced Display Options: Showcase your posts and portfolios beautifully with the bundled advanced grid builder, which features over 40 predefined styles.
  • High Compatibility: The builder is Multilingual Ready, compatible with Yoast SEO, and supports WooCommerce, ensuring your site is robust and ready for growth.

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Frequently Asked Questions

What happens to key features like support and AI access after the first year?

After one year, access to Premium support, WPBakery AI, and the Template Library expires. You must renew Support Plus for $59 annually to maintain these premium services and auto-updates.

Is there a way to test the WPBakery features before I purchase a license?

Yes, you can try WPBakery Page Builder for free using the online demo site. This allows you to create a personal demo sandbox to experience the editor’s functionality.

How are payments processed and is my personal data secure during purchase?

Payments are securely processed through the Stripe gateway. The site ensures this processor is trusted for securing all of your personal data and account details.

How does the lifetime license compare to the annual renewal cost?

You pay once for the lifetime license, which grants you free core updates forever. The separate annual renewal cost ($59) only covers the Support Plus features, like AI, premium support, and auto-updates, after the first free year.

If I do not renew Support Plus, will I still receive plugin updates?

All license owners receive lifetime core updates completely free of charge. Automatic updates require an active Support Plus subscription, but manual updates are available to all license owners.

What service level agreement (SLA) or availability does the support team offer?

The dedicated support team is available to handle requests and help keep your productivity on track from Monday until Saturday. You must open a support ticket through their online system.

What options are available for agencies that need widespread access licenses?

Agencies needing 20 or more licenses can join the WPBakery Agency Program. This grants access to bulk purchases and provides priority agency support, which requires direct contact to arrange.

Is WPBakery compatible with major translation plugins and right-to-left (RTL) languages?

Yes, the builder is fully Multilingual Ready and compatible with both WPML and qTranslate plugins. It also includes built-in support for RTL for Arabic and Hebrew layouts.

Are there any discounts available, such as for students, or a loyalty program for renewals?

Yes, they offer a Loyalty Program providing up to a 50% discount on Support Plus renewals over time. Students can also request a discount specifically for the Regular license purchase.

Can I integrate WPBakery into a WordPress theme I develop and sell?

Yes, a specialized Theme Integration license is available for this purpose. This license is intended for use in a single SaaS application or theme product.

Does WPBakery integrate with developer tools like Toolset or include an API for custom elements?

The builder supports Toolset for Custom Post Types and is developer-friendly. You can use the WPBakery Page Builder API to easily add your own content elements.

How do I specifically request the 15-day money-back guarantee?

Not explicitly stated on the official site. The company confirms a 15-day refund policy, but you'll need to check the official terms or contact sales for procedural details on requesting the guarantee.

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