Bricks vs WPBakery
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Bricks if you build multiple client or WooCommerce sites and want full-site visual control; pick WPBakery if you want a one-time lifetime purchase with AI help and theme flexibility.
Best for: Freelancers and agencies building client websites on self-hosted WordPress, Store owners who want to design every WooCommerce page visually
Read the full Bricks reviewBest for: Solo site owners and small businesses that want to build and maintain WordPress pages themselves, without coding and without a monthly subscription., Freelancers maintaining multiple client WordPress sites who want one builder that works regardless of each client's theme.
Read the full WPBakery reviewCommission may apply at no extra cost
Bricks vs WPBakery: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Bricks if
- You build client sites and want unlimited activations on one license
- You want to design every WooCommerce page and template visually
- You prefer a full-featured builder with a 60-day money-back guarantee
Choose WPBakery if
- You want to pay once and keep the license forever
- You need it to work with any properly coded WordPress theme
- You want AI help drafting page content and code
Bricks vs WPBakery: pros and cons
Bricks packs full-site editing, query loops, WooCommerce design, and custom breakpoints into one visual builder, and every plan includes the entire feature set. The trade-offs are real but manageable: it's self-hosted WordPress only, there's no free plan for live sites, and beginners face a learning curve. Overall, it's a strong pick for freelancers and agencies who want speed and control.
Pros
- Full site editing in one builder — headers, footers, pages, and templates are all crafted with drag-and-drop, nestable elements, so you don't stitch together separate tools like a theme customizer plus a page plugin.
- Built-in design system controls — your own CSS class system, global colors, global styles, and typography — let you rebrand a whole site by updating globals instead of hunting through every page.
- Unlimited custom breakpoints with both desktop- and mobile-first editing, viewable and editable directly in the builder, so what you design matches what visitors actually see on tablets and phones.
Cons
- Bricks works only on self-hosted WordPress, so it isn't an option for other website platforms, and if you depend on a specific page-builder plugin ecosystem you'll need to verify compatibility first.
- There's no free plan — the free playground is for testing only, and publishing a live site requires a paid license, with taxes added at checkout and subscriptions renewing yearly until canceled.
- Beginners may hit a learning curve with custom breakpoints, query loops, and class-based styling compared to simpler drag-and-drop builders.
WPBakery packs front-end and back-end drag-and-drop editing, 80-plus layouts, grid builders, and AI tools into a lifetime license that works with any properly coded WordPress theme. The catch is that auto-updates, support, and several features move behind a $59/year renewal after year one. Overall, it's a solid buy for WordPress owners who'd rather pay once than subscribe.
Pros
- Lifetime licensing on both plans — pay once and manual updates stay free forever, with no subscription required to keep the plugin working.
- Integrates with any properly coded WordPress theme, so you can adopt it on an existing site without changing your design.
- Two editing modes — a front-end editor for live visual building and a back-end editor inside the WordPress dashboard.
Cons
- After the included first year, auto-updates, ticket support, the template library, AI, and typography all require Support Plus at $59/year — cancel and you keep only manual updates.
- Support is ticket-only, available Monday through Saturday, with no published response times; priority handling is reserved for auto-renew subscribers.
- The base price of the Regular or Theme Integration licenses isn't disclosed in the reviewed materials, so you'll need to check the pricing page before budgeting.
Bricks and WPBakery in detail
Bricks
Bricks is a visual site builder theme for self-hosted WordPress websites. You design entire sites — headers, footers, pages, and shop layouts — by dragging and dropping elements, no code required. It's aimed at freelancers, agencies, and site owners who want unique, fast, scalable websites. You can shape everything visually, from flexbox and CSS grid layouts to WooCommerce pages, and add your own HTML, CSS, JS, or PHP when you want more control.
Standout features
- Design your entire site in one place
- Keep your design system under control
- Query your content without writing queries
- Design for every screen, your way
- Add logic, motion, and code when you need it
Use cases
- Build Client Sites Faster
- Design Your Whole Store
- Show the Right Content Automatically
- Keep Your Brand Consistent
WPBakery
WPBakery is a page builder plugin for WordPress that lets you assemble pages, posts, and post-type layouts through drag and drop instead of code. It ships two editors — a front-end view for live visual building and a back-end editor inside wp-admin — plus low-code options for deeper customization.
The bundled toolkit includes an Advanced Grid Builder that displays any post type in grid or masonry layouts with 40+ predefined styles, a Skin Builder for matching element styling to your brand, and WPBakery AI, which generates text and code from your specifications. It integrates with WPML, qTranslate, Yoast SEO, WooCommerce, and Toolset, and it's multilingual ready with RTL support.
Standout features
- Build pages with drag and drop
- Start from templates and ready-made elements
- Show off content with the Advanced Grid Builder
- Match any theme, then make it yours
- Draft content and code with WPBakery AI
Use cases
- Launch a small-business site without hiring a developer
- Give blogs and portfolios designed grid layouts
- Standardize a builder across client sites and themes
- Run a WooCommerce or multilingual store
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Bricks | WPBakery |
|---|---|---|
| From (cheapest paid plan) | $6.58/mo Starter | $4.92/mo Support Plus |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Money-back guarantee | 60 days | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $6.58/mo Starter plan, billed annually | $4.92/moCheaper Support Plus plan, billed annually |
| Cost for 5 users | $6.58/mo Starter plan, billed annually · price per account (user limit not stated) | $4.92/mo Support Plus plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $6.58/mo Starter plan, billed annually · price per account (user limit not stated) | $4.92/mo Support Plus plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $6.58/mo Starter plan, billed annually · price per account (user limit not stated) | $4.92/mo Support Plus plan, billed annually · price per account (user limit not stated) |
| Plans | 4 | 3 |
| Prices checked | Checked Oct 13, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Sep 8, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), WPBakery costs $4.92/mo vs Bricks at $6.58/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Can I try both builders for free?
Yes. Bricks offers a free online playground with the full builder. WPBakery offers a demo site where you create a personal sandbox. Neither requires payment to test.
Do either work outside WordPress?
No. Bricks requires self-hosted WordPress. WPBakery is a WordPress plugin that works with properly coded themes. Neither supports other website platforms.