Shore offers five plans split between booking and point-of-sale: Booking, Booking + Marketing, POS, POS+, and All-in-One. Intro rates start at €29.90 per month for the first 12 months, then renew at €49.90–€119.90 per month, with monthly or yearly billing.
Shore costs between €29.90 and €89.90 per month for the first 12 months with five plans: Booking at €29.90, POS at €29.90, Booking + Marketing at €49.90, POS+ at €49.90, and All-in-One at €89.90. After year one, plans renew at €49.90 to €119.90 per month.
Here's what each plan includes.
Booking
Price: €29.90 per month for the first 12 months, then €49.90 per month
Best For: Service businesses that need online appointments and simple customer management
Other Features: Online calendar; booking via your website, Google, and Instagram; card prepayment; automatic reminders; feedback collection; business statistics; Google Calendar sync; iOS and browser access
Booking is the sensible starting point if appointments are your core workflow. Customers book online where they already search, and automatic reminders help cut no-shows. It keeps things lean if you don't need marketing or checkout tools yet.
Booking + Marketing
Price: €49.90 per month for the first 12 months, then €69.90 per month
Other Features: Everything in Booking, plus email marketing, Google reviews, employee management, birthday reminders, and PayPal integration
Pick this tier when you want to grow, not just manage. Email campaigns and Google review tools help bring clients back and attract new ones. Employee management also makes it a natural fit for small teams.
POS
Price: €29.90 per month for the first 12 months, then €49.90 per month
Other Features: iPad POS software; all common payment options; DATEV interface; intelligent inventory control; customer management; Cloud TSE available for €9 per month
POS is made for shops and hospitality businesses that bill at the counter. The DATEV interface keeps your accountant happy, and inventory control tracks what you sell. You can pair it with Shore hardware, from a €69 card reader to a €1,499 complete register set.
POS+
Price: €49.90 per month for the first 12 months, then €69.90 per month
Other Features: Everything in POS, plus a customer display app, tipping, inventory management, buying via invoice, and pre-accounting
Step up here if checkout experience and bookkeeping matter daily. The customer display and tip handling suit cafés, salons, and restaurants. Pre-accounting and invoice purchasing save admin time behind the scenes.
All-in-One
Price: €89.90 per month for the first 12 months, then €119.90 per month
Other Features: All features from Booking + Marketing and POS+ combined
This is the full stack: booking, marketing, and POS in one subscription. It suits businesses that handle appointments and walk-in sales side by side. If you only need one side of that equation, a single-family plan is the cheaper route.
Add-ons and hardware
Beyond the plans, Shore sells a managed website for €65 per month, a custom app for €40 per month, and certified Cloud TSE for €9 per month. POS hardware ranges from a €49 card reader stand to a €1,499 bundle with iPad, card reader, and receipt printer. Companies with more than 10 locations can request a custom quote from the Key Account team.
A few things to know: prices are exclusively for business customers and subject to VAT. Monthly contracts can be canceled with 14 days' notice in text form, while annual billing runs a 12-month initial term. There's no free plan, but you can book a free 20–30 minute online demo first. Since intro pricing covers the first 12 months only, budget for the standard rate at renewal.
