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Sendcloud

Sendcloud

Ship like the big brands without a big team

#2 dans Ecommerce Shipping
2 min read · Updated 10/3/2025
Sendcloud homepage screenshot

At a glance

Quick overview for Sendcloud: rating, pricing summary, key features, and highlights.

Ciroapp review

4.3
Comprehensive shipping automation for e-commerce.

Sendcloud provides a robust, highly-integrated shipping platform crucial for scaling e-commerce operations throughout Europe. We found the combination of extensive carrier access, high reliability, and instrumental specialist support delivers significant operational advantages. Overall, this is a top-tier choice for businesses ready to automate their fulfillment process and enhance the post-purchase experience.

Pros

  • Pro:Smooth, highly intuitive user interface and streamlined workflow.
  • Pro:Access to competitive rates from 160+ carriers on a single platform.
  • Pro:Dedicated and instrumental onboarding support mentioned repeatedly by users.
  • Pro:Saves hours via comprehensive batch label creation and automation.

Cons

  • Con:Some users report difficulty contacting general customer support staff.
  • Con:Recent shift to a subscription model disliked by long-term customers.
  • Con:Defaulting to certain expensive carriers (like DPD) can increase costs unexpectedly on certain accounts.
Free trial
Yes — 14 days
Range: €0–€639/monthFree plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Sendcloud review, pricing, features, pros & cons

Are you tired of shipping being a messy, manual back-office chore? Typing shipping details and dealing with carrier portals eats up valuable time. Sendcloud offers the platform you need to automate shipping, save money, and deliver a seamless, 5-star customer experience.

✅

What is Sendcloud?

Sendcloud is Europe’s #1 shipping software, trusted by over 25,000 growing e-commerce businesses. It is designed specifically to simplify and streamline the entire parcel delivery process for you.

This platform uses an end-to-end strategy called “Connected Shipping.” It helps you manage needs from the product checkout right through to handling returns. You can easily connect your existing sales channels using over 100 integrations, including Shopify and WooCommerce.

It handles the boring, repetitive tasks so you can focus on strategy. You get quick access to 160+ carriers like DHL, UPS, and FedEx. This means you can ship smarter, faster, and more reliably without relying on extra staff or complex logistics. ✨

Sendcloud Key Features

✨ Streamline Fulfillment with Shipping Automation

Are you wasting time typing shipping details? Sendcloud turns shipping into a smooth, automated process. It automatically imports your order details from your sales channels, which eliminates manual input and prevents errors.

You can then instantly create shipping labels with just a single click. This works whether you are processing orders individually or in bulk. By automating all the boring, repetitive tasks, you free up your valuable time to focus on business strategy and growth. ✅

✨ Unrivaled Carrier Access and Rate Flexibility

Sendcloud gives you instant access to a vast network of global logistics providers. You can connect to over 160 different carriers, including major names like FedEx, DHL, and UPS, helping you ship smarter and faster worldwide.

You have two great options for managing your shipping costs. You can use Sendcloud's deeply discounted, pre-negotiated shipping rates without needing your own contract. Alternatively, if you are on a paid plan, you can seamlessly upload and utilize your existing carrier contracts. This flexibility ensures you always get the best fit for every parcel and destination.

✨ Integrate All Your Sales Channels

It's easy to center your entire e-commerce operation within the platform. Sendcloud seamlessly integrates with more than 100 systems, including WMS, ERPs, marketplaces, and popular shop platforms. These integrations include Shopify, WooCommerce, Amazon, and eBay.

If your specific system isn't natively supported, you still have options to guarantee seamless data flow. You can manually create single shipments, upload orders in bulk using CSV files, or integrate your back-end using the robust Sendcloud API.

✨ Deliver a Branded Post-Purchase Journey

Stop fielding constant 'Where’s my package?' customer inquiries. Sendcloud allows you to turn the necessary tracking process into a key part of your customer service. You can send real-time parcel updates and tracking notifications automatically upon dispatch.

All tracking pages and emails can be fully customized with your logo and unique brand voice. This creates a fully professional, branded post-purchase experience that builds trust and loyalty with every customer interaction.

✨ Simplified International Expansion

Ready to scale into new global markets? Sendcloud simplifies the complexity of international logistics. The system handles complicated tasks like creating the required official customs paperwork.

This platform fully supports shipping from eight core European nations and allows you to ship to destinations worldwide. By leveraging local carriers through the platform, you can give your products the attention they deserve while expanding your brand's footprint.

✨ Frictionless, Professional Returns Management

Processing returns shouldn't be a source of constant manual backlog. Sendcloud provides an automated, professional returns portal that customers can access themselves. This self-service function significantly reduces manual work for your customer service team.

Customers benefit from a preferred, friction-free way to issue a return, enhancing their overall experience. For scaling businesses on higher tiers, you can manage returns even further by setting up specific return rules based on conditions.

Use Cases

⏱️ Automating Daily Label Printing

If you’re spending hours manually typing shipping details, Sendcloud helps you reclaim that time. The platform seamlessly integrates with your existing shop, like Shopify or WooCommerce, importing orders as they arrive. This stops the messy, manual back-office chore of copying and pasting.

Once orders are imported, you select a delivery option. You can create shipping labels instantly, either one by one or in bulk, with a single click. This crucial automation allows you to ship smarter and faster, ensuring orders are out the door in no time without the stress of errors.

Expected outcome: Label creation time is significantly reduced, resulting in less stress and fewer mistakes.

💰 Optimizing Carrier Selection and Costs

Problem: You waste time finding the best carrier for every parcel, leading to excess cost or slow delivery times.

Approach: Use Sendcloud’s network of 160+ carriers. When preparing a shipment, you can easily sort and filter available options. Compare carriers based on price, predicted transit time, customer rating, and popularity.

Outcome: You always choose the optimal shipping method for your budget and customer expectation. Plus, you can use Sendcloud’s pre-negotiated discounted rates or seamlessly upload your existing carrier contracts (on paid plans) for maximum flexibility.

⭐️ Delivering a Fully Branded Customer Journey

Your customer experience matters long after checkout. Stop fielding endless “Where’s my package?” calls that interrupt your team’s focus. Sendcloud allows you to turn tracking into a brand-building asset.

Set up tracking pages that look and speak just like your company. The system automatically sends real-time updates to customers, creating assurance and loyalty with every parcel. This turns shipping from a cost center into a core part of your excellent customer service, just like the big brands do.

🔄 Simplifying Returns Management

Processing returns manually is complex and time-consuming. You need a friction-free experience for your customers without creating extra work for your staff.

Approach: Implement the automated, professional return portal. Customers access the portal directly to process their return request, reducing the need for manual communication. The system manages the process seamlessly.

Outcome: This provides a preferred experience for the customer while significantly reducing the manual work required by your team. It handles complex reverse logistics smoothly.

🌎 Seamlessly Entering New International Markets

Step 1: Identify your target international market where you want to grow (e.g., shipping to France or Germany). Step 2: Access local carriers through the 160+ carrier network, giving your products a strong opportunity for local delivery performance. Step 3: Let the system handle complicated tasks like creating official customs paperwork automatically. Step 4: Ship worldwide from supported European nations while focusing on your product strategy.

Tip: Sendcloud helps you expand beyond your current footprint without getting stuck in shipping bureaucracy.

Pricing Overview for Sendcloud

Pricing range
€0–€639/month
Pricing types
Free plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Sendcloud uses a hybrid pricing model that combines a base subscription fee with a small fee per shipping label created. Plans range from a permanent free option up to high-volume tiers, starting at €0 per month.

Opting for annual billing allows you to save 20% on the subscription cost.

Pricing

Sendcloud costs between €0 and €639 per month with 5 plans: Free at €0/mo, Lite at €26/mo, Growth at €79/mo, Premium at €155/mo, and Pro at €639/mo.

Sendcloud offers flexible plans designed to grow with your e-commerce business, starting completely free. Let's explore the individual tiers to see which features fit your shipping processes best.

Free

Price: €0/mo Websites Supported: Max. 2 integrations Best For: First steps in the e-commerce world. Refund Policy: Not explicitly stated Other Features:

  • No subscription fee.
  • Includes 1 user.
  • Must use Sendcloud’s discounted shipping rates.
  • Provides discounted rates from major carriers.

This plan is highly beneficial for users just beginning their e-commerce venture. You can ship merchandise without the commitment of a carrier contract or a recurring subscription fee. Remember that if you use the "Unstamped letter" shipping method, there is a 50-label cap before you incur charges.

Lite

Price: €26/mo (annually) or €33/mo (monthly) + €0.10/label Websites Supported: Max. 3 integrations Best For: E-commerce owners looking to connect all shipping aspects in one place. Refund Policy: Not explicitly stated Other Features:

  • Up to 3 users.
  • Includes 400 labels/month.
  • Option to upload your own carrier contracts.
  • Set up a maximum of 5 automation rules.

The Lite plan perfectly suits growing e-commerce owners who need a centralized solution for managing shipments. This tier allows you to integrate more stores and utilize your own carrier agreements. It's a great option if you need to start automating common tasks for moderate shipping volume.

Growth

Price: €79/mo (annually) or €99/mo (monthly) + €0.09/label Websites Supported: Max. 5 integrations Best For: Automating shipping operations and improving the post-purchase experience. Refund Policy: Not explicitly stated Other Features:

  • Up to 5 users and 1,000 labels/month.
  • Includes phone support for immediate help.
  • Integrate up to 10 product SKUs.
  • Streamline warehouse picking processes.

Growth is ideal for owners and specialists prioritizing efficiency and customer relationship management. You gain access to key automation tools and elevated support levels, speeding up issue resolution. This plan helps you reduce errors and significant manual tasks in your fulfillment process.

Premium

Price: €155/mo (annually) or €195/mo (monthly) + €0.08/label Websites Supported: Unlimited integrations Best For: Businesses scaling into new markets and improving reverse logistics. Refund Policy: Not explicitly stated Other Features:

  • Top pick for scaling businesses.
  • Includes 10 users and 10,000 labels/month.
  • Manage returns with a self-service portal and return rules.
  • Remove the Sendcloud logo for full branding across tracking and returns.

This Premium plan targets established businesses moving into international logistics or handling significant returns volume. If you are expanding cross-border or require advanced, branded control over the post-purchase journey, this is your best option. It delivers a comprehensive and professional customer experience.

Pro

Price: €639/mo (annually) or €799/mo (monthly) + €0.07/label Websites Supported: Unlimited integrations Best For: Businesses active in multiple markets delivering a complete customer experience. Refund Policy: Not explicitly stated Other Features:

  • Unlimited user seating and 30,000 labels/month.
  • Dedicated Customer Success Manager (CSM).
  • Full shipping intelligence monitoring and reporting.
  • Customized notifications via Business WhatsApp.

Pro is tailored for large, enterprise-level operations that demand maximum throughput and dedicated strategic partnership. You benefit from the lowest label processing fee and expert guidance from your CSM. This powerful tier ensures performance optimization across complex, multi-market setups.

Custom / Enterprise

Price: Tailored proposal Websites Supported: Not explicitly stated Best For: Companies with unique business setups or highly customized tech stacks. Refund Policy: Not explicitly stated Other Features:

  • On-demand carrier integration and API management.
  • Preliminary performance reports for carrier selection.
  • Extended hours and service levels for support.

If your setup requires highly specific integrations or non-standard workflows, the Custom option provides specialized solutions. You get expert implementation support and feature development tailored to your exact operational requirements. You should contact the sales team directly for a personalized quote.

Sendcloud offers a robust Free plan that you can utilize indefinitely without paying a subscription cost. For any of the paid tiers, you can easily test the full platform capabilities with a 14-day free trial. You can cancel your subscription at any time by deactivating the plan before the next billing cycle begins.

User Reviews

Sendcloud maintains a strong reputation, reflected in its 4.1-star rating across thousands of reviews. Users consistently praise the platform's ability to simplify shipping operations, highlighting a clean, intuitive, and highly reliable interface that saves significant time, often automating tasks that previously took hours.

The greatest strengths noted are the excellent and fast integrations with over 160 carriers, effectively turning shipping management into "one-stop shopping." Onboarding receives phenomenal feedback, with numerous users specifically naming agents who provided excellent, specialized support. While many find the pricing competitive, especially the free plan, a few growing businesses expressed frustration about the recent introduction of paid monthly fees or finding carrier defaults (like DPD) too costly.

Reliability is high, with the platform running smoothly for years. Furthermore, features like branded tracking and the professional, self-service return portal significantly enhance the customer experience.

Overall, it’s viewed as an effective solution, particularly for businesses seeking affordable automation and a scalable foundation. 🚀

What users say elsewhere

Keith B.
· Trustpilot
5.0 / 5

Onboarding was brilliant; I couldn't fault a single thing. Our specialist was excellent and knew everything about the platform. Without that guidance, we certainly would have struggled and gone elsewhere.

Alex R.
· Trustpilot
5.0 / 5

I’m using the free version for my small home business in Germany, and it works perfectly. Automation has been affordable for me, and the platform integration was simple and fast. This service has been invaluable to me.

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Why use Sendcloud?

If you are ready to move past the early hustle and bring real structure to your shipping, Sendcloud helps you compete with leading brands. It turns shipping from a time sink into a core part of your excellent customer service.

Choosing Sendcloud means achieving serious operational advantages:

  • Achieve Efficiencies Through Automation: Stop wasting time manually typing in addresses or copy-pasting details. The platform automatically imports your order details. This allows you to create shipping labels instantly, either in bulk or with a single click, freeing up your valuable time.
  • Access Better Rates and Carriers: Connect to 160+ carriers globally and utilize their capacity. You can choose to use Sendcloud’s pre-negotiated, discounted rates, or seamlessly upload your existing carrier contracts if you are using a paid plan.
  • Deliver a 5-Star Branded Experience: Stop fielding endless “Where’s my package?” calls. You can show off your brand with real-time updates and tracking pages that look and speak just like your company. This builds loyalty with every parcel.
  • Simplify Expansion and International Shipping: Easily grow and expand to new international markets with local carriers. The system helps manage complicated tasks like creating official customs paperwork, helping your brand seamlessly expand beyond its current footprint.
  • Easily Manage Returns: Provide customers with a professional, automated return portal they can access directly. This reduces manual work for your team and provides a preferred, friction-free experience for the customer. 💡

Ready to transform your workflow with Sendcloud?

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Frequently Asked Questions

How many shop systems and marketplaces can I connect?

Sendcloud connects natively with over 100 systems, including major platforms like Shopify and WooCommerce. Paid plans (Lite, Growth) limit connections, but Premium and Pro allow unlimited integrations. If your storefront isn't listed, you can use CSV uploads or integrate via their API.

How are the monthly label limits structured, and what happens if I exceed them?

Each paid plan includes a specific number of labels, starting at 400 for Lite up to 30,000 for Pro. If you exceed this quota, you will pay an additional €0.15 on top of your plan's standard processing fee. For example, a Lite plan user pays €0.25 total per extra label created.

How does the free trial work, and do I need a credit card to start?

You can try any paid plan free for 14 days without providing a credit card. Your plan will automatically renew if you do not actively deactivate it before the trial period ends. Sendcloud will send timely reminders as your trial approaches its conclusion.

Is the user count based on seats and does it increase with the plan?

Yes, user count is limited on lower tiers for teams to manage roles and access. Lite allows 3 users, Growth includes 5, and Premium provides 10. The Pro plan is designed for large operations and includes unlimited user accounts.

Does Sendcloud charge a setup or implementation fee?

There is no setup fee for the Free, Lite, Growth, Premium, or Pro plans. Additional fees may apply only if you require complex integrations, specialized custom requests, or managed onboarding services.

What type of customer support is included with each subscription?

All plans include email and live chat support for quick assistance with day-to-day issues. Starting with the Growth plan, you also get access to phone support. Pro customers are assigned a dedicated Customer Success Manager for strategic guidance.

Which countries can I ship from, and what languages are supported?

Sendcloud fully supports shipping from eight core European nations, including Germany, the UK, and France. Tracking notifications are available in eight languages, automatically adapting based on the destination country.

Can I use my existing negotiated carrier contracts?

You can upload and use your existing carrier contracts if you are subscribed to any of the paid plans. Customers on the permanent Free plan must exclusively use Sendcloud's pre-negotiated, discounted shipping rates.

Is there a refund policy or money-back guarantee?

Not explicitly stated on the official site. You can cancel your subscription before the next billing cycle begins by deactivating your plan. Your paid subscription will remain active until the renewal date.

Who is the permanent Free plan specifically designed for?

The Free plan is designed for shops taking their first steps in the e-commerce world. It includes one user, can connect two integrations, and allows shipping without a recurring subscription cost or personal carrier contract.

How does Sendcloud handle data security and privacy?

Not explicitly stated on the official site. You should check the Sendcloud Help Center or their official Terms of Service for detailed information on their data handling and security protocols.

Can I integrate my custom systems using an API?

Yes, Sendcloud offers an API that allows you to integrate custom systems or platforms that are not natively supported. Enterprise customers can get specialized API implementation and management.

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