Sendcloud vs ShipperHQ

Sendcloud and ShipperHQ both handle e-commerce shipping, but they focus on opposite ends of the journey. Sendcloud is an automation powerhouse, streamlining label printing and post-purchase handling. ShipperHQ dominates the shopping cart, providing ultra-accurate rates and complex logic control. Choosing is easy: optimize fulfillment or optimize checkout conversion?

Sendcloud
Sendcloud

Comprehensive shipping automation for e-commerce.

Ciroapp review
4.3
#2 in Ecommerce Shipping

Sendcloud provides a robust, highly-integrated shipping platform crucial for scaling e-commerce operations throughout Europe. We found the combination of extensive carrier access, high reliability, and instrumental specialist support delivers significant operational advantages. Overall, this is a top-tier choice for businesses ready to automate their fulfillment process and enhance the post-purchase experience.

Pros

  • Smooth, highly intuitive user interface and streamlined workflow.
  • Access to competitive rates from 160+ carriers on a single platform.
  • Dedicated and instrumental onboarding support mentioned repeatedly by users.
  • Saves hours via comprehensive batch label creation and automation.

Cons

  • Some users report difficulty contacting general customer support staff.
  • Recent shift to a subscription model disliked by long-term customers.
  • Defaulting to certain expensive carriers (like DPD) can increase costs unexpectedly on certain accounts.
Pricing
€0–€639/month
Free trial14 days
Money-back
Best for
E-commerce focusing on centralized fulfillment and daily operations., Growing businesses needing an automated, professional returns portal., Stores primarily shipping within or expanding across European markets.
ShipperHQ
ShipperHQ

Essential control for complex logistics problems.

Ciroapp review
4.1
#3 in Ecommerce Shipping

We recognize ShipperHQ as a powerful solution for e-commerce platforms facing intricate shipping challenges and high cart abandonment rates. Overall, it provides the necessary automation and transparency needed to manage sophisticated rate calculation logic directly at the customer checkout.

Pros

  • Effectively reduces cart abandonment by offering transparent delivery options.
  • Allows full control over complex shipping rules (e.g., product restrictions, dimensional packing).
  • Features seamless integration with over 50 worldwide carriers.
  • Provides specific delivery dates and expedited shipping options at checkout.

Cons

  • Specific tiered pricing is not publicly disclosed.
  • Configuration of detailed shipping rules can be complex and time-consuming.
  • Plan costs scale based on monthly rate lookup requests, limiting high-volume use on lower tiers.
  • The product does not offer a standard money-back guarantee policy.
Pricing
Not explicitly stated
Free trial15 days
Money-back
Best for
High-volume stores experiencing high cart abandonment due to shipping issues., Merchants selling complex items requiring dimensional packing or LTL freight quotes., Businesses needing precise, custom logic applied to rates shown at checkout.
Quick verdict
Choose Sendcloud if you need seamless label printing automation and a professional, self-service return portal.
Choose ShipperHQ if your cart abandonment rate is high due to inaccurate shipping quotes, or you sell complex, regulated products.

AboutSendcloud

Sendcloud is Europe’s #1 shipping software, trusted by over 25,000 growing e-commerce businesses. It is designed specifically to simplify and streamline the entire parcel delivery process for you.

This platform uses an end-to-end strategy called “Connected Shipping.” It helps you manage needs from the product checkout right through to handling returns. You can easily connect your existing sales channels using over 100 integrations, including Shopify and WooCommerce.

It handles the boring, repetitive tasks so you can focus on strategy. You get quick access to 160+ carriers like DHL, UPS, and FedEx. This means you can ship smarter, faster, and more reliably without relying on extra staff or complex logistics. ✨

AboutShipperHQ

ShipperHQ is a powerful solution that lives right in your online store's cart and checkout. It connects your e-commerce platform seamlessly to the carriers and logistics services you already rely on. Using your specific business logic, it calculates and displays the most compelling shipping options available to your customer. It’s the top-of-funnel tool that creates unified logistics from the moment the order is placed to when it is fulfilled. This service is available across major platforms like Shopify, BigCommerce, Adobe, and more, and integrates instantly with over 50 worldwide carriers. ✅

Highlights

Quick winners by category at a glance.
Ease of Use
Sendcloud generally has a highly intuitive interface and excellent onboarding assistance. ShipperHQ's complex rules can lead to a steeper learning curve during configuration.
Fulfillment Efficiency
Sendcloud is the dedicated platform for streamlined fulfillment, bulk label printing, and managing 160+ carriers easily. ShipperHQ does not print labels.
Checkout Conversion Optimization
ShipperHQ's core goal is to reduce cart abandonment using accurate delivery dates and complex front-end logic. Sendcloud focuses on post-checkout processes.
Handling Complex Logistics
ShipperHQ excels at applying detailed pre-purchase rules for LTL freight, dimensional packing, and restricted product handling. Sendcloud lacks these specific features.
Integration Options
Sendcloud integrates with 100+ systems and 160+ carriers for maximum versatility. ShipperHQ integrates with core platforms and 50+ carriers.
Value for Money (Starter)
Sendcloud offers a generous permanent Free plan and clearly published pricing tiers. ShipperHQ requires an immediate paid subscription after its 15-day trial.

Feature Comparison

Compare key features side by side
Primary Focus
Sendcloud:Label Generation & Fulfillment
ShipperHQ:Checkout Rate Calculation Logic
Tie
Shipping Label Generation
Sendcloud:
ShipperHQ:
Sendcloud
Branded Post-Purchase Tracking
Sendcloud:
ShipperHQ:
Sendcloud
Automated Returns Portal
Sendcloud:
ShipperHQ:
Sendcloud
Checkout Rate Control
Sendcloud:Basic Carrier Comparison
ShipperHQ:Advanced Logic & Precision
Tie
Specific Delivery Date Display
Sendcloud:Basic/Transit Times
ShipperHQ:Yes (Highly Accurate)
Tie
Dimensional Packing Support
Sendcloud:Not Explicitly Mentioned
ShipperHQ:Yes (Uses 'Boxes')
ShipperHQ
LTL/Freight Calculation
Sendcloud:No
ShipperHQ:Yes (Live Quotes at Checkout)
ShipperHQ
Carrier Network Access
Sendcloud:160+ (Global/European Focus)
ShipperHQ:50+ (Worldwide Rate Lookups)
Sendcloud
Support for Existing Carrier Contracts
Sendcloud:
ShipperHQ:
Tie
Duties & Taxes Calculation
Sendcloud:Not Explicitly Mentioned
ShipperHQ:Available (Add-on feature)
ShipperHQ
Backup Carrier Rates (Failover)
Sendcloud:
ShipperHQ:
ShipperHQ
Permanent Free Plan
Sendcloud:
ShipperHQ:
Sendcloud
Pricing Model
Sendcloud:Subscription + Per-Label Fee
ShipperHQ:Subscription + Per-Request Fee
Tie
Monthly Usage Limit Type
Sendcloud:Shipping Labels (400 to 30k)
ShipperHQ:Rate Lookup Requests (2k to 20k)
Sendcloud
User Seats Limit
Sendcloud:Yes (3 users up to Unlimited)
ShipperHQ:No (Usage-based scaling)
Sendcloud
Feature Comparison Summary
7
Sendcloud
5
Ties
4
ShipperHQ

Features Overview

We highlight the main differences and pick a winner for each feature.

Core Functionality

Sendcloud manages post-checkout fulfillment, while ShipperHQ optimizes pre-checkout conversion.

Tie

Sendcloud is built to automate the messy parts of operations after a customer clicks 'buy'. It excels at importing orders seamlessly and printing labels in bulk quickly. Sendcloud is an end-to-end shipping management platform for efficiency. ShipperHQ is a powerful checkout engine that ensures rate accuracy to reduce cart abandonment. It calculates complex shipping options based on product traits and customer location live. The core difference is the timing: Sendcloud speeds up fulfillment; ShipperHQ secures the sale. If your primary pain is accurate pricing at checkout, focus on ShipperHQ first.

Shipping Label Generation

Sendcloud is a label engine; ShipperHQ only calculates rates.

Sendcloud

Sendcloud's main purpose is bulk label printing and management for 160+ carriers. It integrates directly with your platforms to create labels instantly. ShipperHQ does not print labels; it only provides the rates and logic to the e-commerce store. You must use a separate fulfillment tool alongside ShipperHQ to generate the actual labels. If printing labels is your goal, Sendcloud is the clear dedicated solution. ShipperHQ users require an existing or separate app workflow for their final label creation process.

Checkout Rate Precision

ShipperHQ offers superior accuracy using advanced dimensional packing and logistics logic.

ShipperHQ

Sendcloud provides basic rate comparisons to help you choose the cheapest or quickest carrier to fulfill. ShipperHQ uses detailed business rules and dimensional packing logic to guarantee highly accurate rates at the cart. This transparency significantly boosts conversion rates by up to 50%. ShipperHQ is essential if you need to calculate complex rates for LTL, freight, or oddly sized inventory. This precision helps merchants avoid showing inaccurate prices and surprise costs at checkout, preventing abandonment.

Returns Management

Sendcloud provides an automated returns portal; ShipperHQ offers no returns features.

Sendcloud

Sendcloud includes a professional, self-service return portal customers can use easily. This significantly reduces manual work for your customer service team. ShipperHQ focuses solely on the front end and provides no features for handling or managing reverse logistics. Its scope is restricted to the buying process. For scaling businesses, dedicated automated returns from Sendcloud are a massive efficiency boost. ShipperHQ requires integrating a third-party return solution, increasing system complexity.

Pricing Structure

Sendcloud costs are based on label volume; ShipperHQ costs are based on rate requests.

Tie

Sendcloud uses a transparent hybrid model: a subscription fee plus a small per-label fee. The subscription includes a generous label allocation limit. ShipperHQ charges based on 'Monthly Shipping Requests' calculated when a rate lookup occurs at checkout. Rate request volume limits high-traffic sites. Sendcloud's clear per-label cost often appeals to users who know their fulfillment volume. ShipperHQ's request-based model can make costs unpredictable during high-traffic sales periods, like Black Friday.

Ease of Entry & Cost

Sendcloud offers a permanent €0 plan; ShipperHQ is subscription-only after a trial.

Sendcloud

Sendcloud provides a valuable, feature-rich permanent Free plan for businesses just starting out. This removes any initial subscription cost risk. ShipperHQ only offers a 15-day free trial; after that, you must subscribe to a paid plan. The pricing details are not even published publicly. Small startups can rely on Sendcloud to grow into the paid tiers. ShipperHQ is an investment for established businesses with complex shipping needs, not bootstrapped startups.

Target Logistics

Sendcloud simplifies European shipping logistics; ShipperHQ excels at complex domestic logistics.

Tie

Sendcloud fully supports shipping from eight core European nations and handles customs paperwork automatically. This is ideal for cross-border EU trade. ShipperHQ uniquely supports complex fulfillment scenarios like LTL freight quotes and 'Ship to Store' options. This is a game-changer for specialized retailers. If international expansion within the EU is your goal, Sendcloud provides the necessary automated documents. ShipperHQ provides front-end control for difficult product categories like regulated or perishable goods.

Post-Purchase Branding

Sendcloud allows full customization; ShipperHQ offers no post-purchase branding.

Sendcloud

Sendcloud lets users customize tracking pages and notification emails with their brand logo and voice. This enhances the customer experience significantly. ShipperHQ's function ends upon purchase, offering no tools for customer contact, tracking, or support post-checkout. Branded tracking from Sendcloud reduces 'Where's my parcel?' inquiries and builds customer loyalty. ShipperHQ requires integration with other tools to maintain consistent brand communication after the sale is complete.

Our Verdict

Objective guidance based on features, pricing, and user fit.

Choosing between Sendcloud and ShipperHQ is about choosing where you need automation the most. These tools are complementary, not direct replacements. Sendcloud is your fulfillment automation powerhouse, making life easier immediately after the sale. It streamlines processes, from seamless label creation to professional, branded tracking and returns management. Sendcloud simplifies shipping across its large network of 160+ carriers, especially if you ship internationally from Europe. ShipperHQ is the specialist checkout conversion engine designed to secure the sale upfront. It uses precise business logic and dimensional data to guarantee rate accuracy. ShipperHQ ensures customers see transparent, reliable quotes for complex items like LTL freight or restricted goods, cutting cart abandonment in half. The ultimate deciding factor is where your bottleneck is. If manual processes and post-purchase customer inquiries are draining your team, choose Sendcloud. If inaccurate rates or logistical complexity are costing you sales at checkout, invest in ShipperHQ. For a growing business prioritizing daily efficiency and customer experience, Sendcloud is the best starting point. Use ShipperHQ only if your product mix demands highly complex, front-end rate calculation accuracy.

Frequently Asked Questions

Which tool generates shipping labels, Sendcloud or ShipperHQ?

Sendcloud is built to generate shipping labels in bulk or individually with one click. ShipperHQ does not print labels; its purpose is only calculating accurate rates at checkout. You need a separate fulfillment tool if you choose ShipperHQ.

Is ShipperHQ better for complex shipping rules than Sendcloud?

Yes, ShipperHQ offers superior capabilities for complex rules applied at the checkout stage. It handles dimensional packing, LTL freight, and restrictions based on geography or product type. Sendcloud excels at post-purchase automation rules.

Does Sendcloud have a permanent free plan available?

Yes, Sendcloud offers a permanent €0 Free plan for small shops with simple shipping needs. ShipperHQ does not offer a permanent free tier; plans start immediately after a 15-day free trial ends.

Which platform is better for managing post-purchase experience and returns: Sendcloud or ShipperHQ?

Sendcloud is significantly better for the post-purchase experience. It offers fully branded tracking pages and an automated, professional returns management portal. ShipperHQ focuses exclusively on the checkout experience.

How do the pricing models of Sendcloud and ShipperHQ differ?

Sendcloud uses a subscription plus a per-label fee, based on fulfillment output volume. ShipperHQ uses a subscription based on monthly rate lookup requests, based on website traffic volume. ShipperHQ pricing is not publicly disclosed.

Which software focuses more on the European market for shipping?

Sendcloud has a strong focus on the European market, supporting shipping from eight core nations. It helps manage required customs documents for international expansion. ShipperHQ is a globally targeted solution for rate management.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.