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Leadfeeder

Leadfeeder review

Identify the companies behind your website traffic and reach them while their interest is fresh.

Leadfeeder costs from €79/mo · 5 plans · Free plan available · prices checked Oct 12, 2026

By Ciroapp Editorial Team · Updated Sep 16, 2026
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At a glance

Quick overview for Leadfeeder: rating, pricing summary, key features, and highlights.
Pricing verified Oct 12, 2026

Ciroapp score

3.9/ 5

Leadfeeder reveals which companies visit your site and which pages they viewed, turning anonymous B2B traffic into warm outreach targets. It's GDPR compliant and offers a free plan, but it identifies companies rather than individuals, and usage-based costs can climb with traffic. Overall, it's a solid, low-risk pick for B2B teams with steady site traffic.

Pros

  • Pros:Identifies visiting companies even when employees browse from home networks, a common blind spot for IP-based tools
  • Pros:Provides page-level visit data so sales can confirm genuine buying intent before reaching out
  • Pros:GDPR-compliant company-level identification reduces legal risk for EU-focused businesses

Cons

  • Cons:Identifies companies, not individual people, so you still need separate research or a contact-finding tool to reach the right person
  • Cons:Accuracy depends on IP matching, so very small businesses or visitors behind VPNs may go unidentified
  • Cons:Costs can climb significantly at higher traffic and usage tiers, with paid plans reaching well into four figures per month at scale
Best for
  • B2B sales teams that want to prioritize outreach toward companies already showing buying signals on their website
  • Marketing teams that need to measure which campaigns and channels attract target companies, beyond form-fill conversions
  • Agencies serving B2B clients who want to surface real leads and demonstrate the tangible value of their campaigns
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Leadfeeder?

Most B2B websites are visited by potential buyers who never fill out a form, and that traffic usually disappears without a trace. Leadfeeder closes this gap by identifying the companies behind anonymous visits through IP-address matching, even when employees browse from home networks. It then shows which pages each company viewed, so sales teams can act on demonstrated buying intent instead of cold outreach.

The platform is GDPR compliant and now operates as the Web Visitors product within Dealfront.

Leadfeeder is a website visitor identification and lead generation tool for B2B sales, marketing, and agency teams. It scans incoming traffic, matches visitor IP addresses against a large company database, and reveals which businesses are on your site in real time. Beyond simple identification, it surfaces the specific pages and content each company viewed, helping you confirm genuine buying interest before you make contact.

All data processing is designed to satisfy GDPR requirements.

Should you choose Leadfeeder?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • B2B sales teams that want to prioritize outreach toward companies already showing buying signals on their website
  • Marketing teams that need to measure which campaigns and channels attract target companies, beyond form-fill conversions
  • Agencies serving B2B clients who want to surface real leads and demonstrate the tangible value of their campaigns

Skip it if

  • B2C businesses selling to individual consumers, since IP-based identification resolves companies rather than people
  • Teams that need named individual contacts with email addresses delivered directly, rather than company-level signals requiring follow-up research
  • Very low-traffic websites, where visitor volume may be too sparse to produce a meaningful stream of identified companies

Next steps before buying

  1. 1Sign up for the free plan or trial on the Dealfront website and install the Leadfeeder tracking script on your website
  2. 2Let the tool accumulate a few days of traffic data, then review your dashboard to see which companies are being identified and how well they match your target market
  3. 3Build custom feeds filtered to your ideal customer profile and set up alerts or CRM sync so warm accounts reach the right people automatically
  4. 4Coach your sales team to open outreach by referencing the specific pages a prospect viewed, turning identified traffic into booked meetings

Leadfeeder Key Features

✨ Company Identification via IP Matching

Leadfeeder's core engine scans every visit to your site and matches the visitor's IP address against a database of company IP ranges. This resolves the business behind the visit even when employees work from home or browse on consumer connections, a situation where many identification tools fail. You get the company name, profile details, and the context of the visit without requiring the visitor to submit any information.

✨ Visitor Behavior and Page-Level Intent Data

Identification alone is not enough to prioritize outreach, so Leadfeeder records exactly which pages each company viewed, how often they return, and what content interests them. A prospect reading your pricing page three times in a week is a very different signal than a one-time bounce from a blog post. This behavioral layer helps sales teams confirm true buying intent before spending time on contact.

✨ Lead Filtering and Custom Feeds

Raw visitor lists quickly become noise, so Leadfeeder lets you build custom feeds filtered by criteria such as company size, location, visited pages, or visit frequency. Feeds act as saved segments that continuously surface only the accounts matching your ideal customer profile. Teams can set up alerts so warm accounts are pushed to the right people instead of sitting unnoticed in a dashboard.

✨ GDPR-Compliant Data Processing

European privacy law is a serious constraint for visitor tracking tools, and Leadfeeder is built around it. The tool identifies companies rather than tracking identifiable individuals, and its data processing is designed to meet GDPR legislation requirements. For businesses selling in the EU, this reduces legal risk compared to tools with murkier compliance postures.

Use Cases

💡 Warm Outbound Prospecting for Sales Teams

Instead of cold-calling random lists, sales teams use Leadfeeder to see which companies are already researching their product. A rep can check the dashboard each morning, spot an account that viewed the pricing page twice this week, and reach out with a message that references the exact content the prospect explored. This behavioral context dramatically improves response rates compared to generic cold outreach.

💡 Marketing Campaign Measurement

Form submissions are a weak proxy for campaign performance because most interested buyers never convert on-site. Marketers use Leadfeeder to see which campaigns, channels, and content pieces actually pull target companies to the website. This reveals whether spend is attracting the right accounts even when conversion numbers look modest, enabling smarter budget allocation.

💡 Lead Generation for Agencies

Agencies serving B2B clients can run Leadfeeder on client sites to surface the companies their campaigns are attracting. This provides tangible proof of campaign impact beyond traffic graphs and gives the agency concrete leads to hand to the client. Agencies can also use visitor identification on their own site to find businesses that may need marketing services.

💡 Account-Based Marketing Support

ABM teams can configure feeds to watch specifically for their named target accounts. When a target company shows up on the site and browses key pages, sales and marketing get an immediate trigger to coordinate follow-up. This turns the website into a listening post for account engagement between deliberate touches.

Leadfeeder pricing

From€79/mo

  • From the vendor's pricing page, checked Oct 12, 2026
  • 5 plans
  • Free plan available

Prices checked on Oct 12, 2026 from Leadfeeder's pricing page

Leadfeeder pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Lite
Free
—
Discover
€79/mo
—
Activate
€369/mo
—
Scale
€599/mo
—
Start for free, scale when you're ready
€79/mo
—

Price history

Tracking prices since Oct 1, 2026. No price change detected yet.

Pricing types: Free plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Pricing notes

Leadfeeder pricing: Plans from €0/month Billing options: Free plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Cost calculator

Estimate what Leadfeeder costs for your team.

Billing
Per month
€79
Per year
€948

Discover states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Leadfeeder

  • Start on the free plan and upgrade only when you hit its limits.
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Why use Leadfeeder?

Only a small fraction of website visitors ever submit a contact form, which means the majority of buying signals are lost. Leadfeeder recovers those signals by naming the companies already showing interest, letting sales teams prioritize outreach based on actual behavior rather than purchased lists.

Marketers gain a way to measure which campaigns and content attract high-value companies, and agencies can use the same data to prove traffic value to clients.

Try it nowView pricing

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Leadfeeder FAQ

How much does Leadfeeder cost?

Leadfeeder's cheapest paid plan, Discover, costs €79 per month. Paid plans range from €79 to €599 per month. Prices checked on Oct 12, 2026 from the vendor's pricing page.

Does Leadfeeder have a free plan?

Yes. Leadfeeder has a free plan (Lite); paid plans start at €79 per month.

Has Leadfeeder's price changed recently?

No. We have not detected a price change since we started tracking on Oct 1, 2026.

How does Leadfeeder identify which companies visit my website?

Leadfeeder scans incoming traffic and matches each visitor's IP address against a database of company IP ranges. When a match is found, the company appears in your dashboard along with the pages it viewed. The technology works even when employees browse from home networks, and because it identifies companies rather than individuals, the data processing meets GDPR requirements.

Does Leadfeeder give me the names and email addresses of individual visitors?

No. Leadfeeder identifies the companies behind visits, not the specific individuals browsing. This design is what keeps the tool GDPR compliant. Once you know a target company is active on your site, you typically combine that signal with LinkedIn research or a contact-data tool to find the right person to contact.

Is Leadfeeder suitable for B2C businesses?

Generally not. Leadfeeder's technology resolves visitor IP addresses to companies, which delivers its main value when your buyers are businesses. A B2C store selling to individual consumers will get far less actionable data, since identifying which consumer's household visited offers little prospecting value and the tool is not designed for that use case.

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