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Leadfeeder

Leadfeeder

Turn website visits into actionable sales pipeline.

#5 dans Lead Generation
2 min read · Updated 10/6/2025
Leadfeeder homepage screenshot

At a glance

Quick overview for Leadfeeder: rating, pricing summary, key features, and highlights.

Ciroapp review

3.0
Advanced B2B Lead Identification, High Risk.

We found Leadfeeder offers powerful B2B visitor identification features, including robust filtering and unique remote employee recognition capabilities. However, we note consistent customer reports detailing unresolved CRM integration failures and problematic auto-renewal billing policies that undermine its fundamental value proposition. Overall, the powerful features are currently overshadowed by serious concerns regarding support responsiveness.

Pros

  • Pro:Highest company recognition rate available, identifying remote workers.
  • Pro:Quick setup requiring a simple Google Analytics connection.
  • Pro:Robust filtering system using over 50 firmographic and behavioral signals.
  • Pro:Allows identification of companies engaging with ad campaigns.

Cons

  • Con:Reportedly flawed and unresolved two-way Dynamics CRM integration features.
  • Con:Aggressive annual auto-renewal policy lacking timely notification reminders.
  • Con:Customer support is frequently criticized as non-existent or unhelpful.
  • Con:High subscription cost scaling based significantly on volume of identified companies.
Free trial
Yes — 14 days
Range: $0–€1,199/monthFree plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Leadfeeder review, pricing, features, pros & cons

Are you frustrated by the huge percentage of website traffic that remains completely anonymous? Most businesses lose valuable pipeline because they can't identify who is truly interested. Leadfeeder changes this entirely.

It helps you see the actual companies visiting your site and moves that essential intel straight to your sales team. This lets you turn simple page views into qualified leads instantly. ✨

What is Leadfeeder?

Leadfeeder is a powerful tool designed to help salespeople, marketers, and agencies find hidden opportunities in their web traffic. Its unique technology scans incoming traffic and identifies the companies visiting your website based on their IP address. This works even if employees are working from home.

Once identified, the tool helps you uncover exactly what those companies are interested in, confirming their true buying intent. This crucial data processing meets all necessary GDPR legislation requirements. ✅

Leadfeeder Key Features

✨ Instant Company Identification

Are you tired of anonymous traffic? Leadfeeder's unique technology turns simple page views into identified pipeline. We scan incoming traffic and pinpoint visiting companies based on their IP address. This high recognition rate works even if their employees are working from their homes. We use the highest company recognition rate on the market.

We provide powerful B2B insights right away. This cutting-edge data processing always adheres to all necessary GDPR legislation requirements. You can immediately see the actual companies visiting your site and confirm their genuine interest in your products or services.

✨ Deep Intent Discovery and Filtering

You can confirm true buying intent by understanding exactly what visiting companies are interested in. Use our comprehensive set of filters to qualify companies with high potential. We offer over 50 firmographic and behavioral filters to score and prioritize prospects.

This robust filtering system lets you create powerful custom feeds. You can monitor companies that visit high-intent areas, like your pricing page or specific AdWords campaign landing pages. Once qualified, you can instantly share these hot leads directly with your sales team.

✨ Connecting with Decision Makers

Leadfeeder helps you determine the best persons to contact within any visiting company. Instead of chasing dead ends, you can instantly search for decision-makers in our robust global database. You can filter contacts based on criteria like job role, seniority, or location.

This crucial step reduces effort and accelerates your outreach strategy. You can then quickly reveal and export all the information needed to start a conversation and close the deal:

  • Email addresses
  • Phone numbers
  • LinkedIn profiles

✨ Seamless Two-Way Integrations

Empower your sales team with the intel they need inside the tools they use most. Our integrations are native and fully two-way. This crucial capability automatically syncs all identified visit data with major CRM and marketing automation tools.

We ensure a seamless data flow from page view to pipeline conversion. This integration removes manual export friction and embeds lead intelligence directly into your existing tool stack. You can focus on nurturing relationships instead of managing data transfers.

✨ Automated Lead Prioritization and Alerts

Focus only on the hottest prospects actively engaging with your content. Leadfeeder utilizes automatic lead scoring to consistently place your highest-value leads at the top of the list. This workflow ensures your team knows exactly where to focus for maximum return.

Never miss an opportunity with our real-time notification system. You can receive immediate alerts via email or Slack when specific target accounts visit your website. This enables perfect timing for follow-up and faster pipeline conversion.

✨ Maximizing Ad Campaign Impact

Measure the full impact of your campaigns and stop guessing where your budget goes. Leadfeeder discovers every company engaging with your advertising efforts. You can identify the exact keywords that attract your target accounts and drive engagement.

We help you track the non-direct results of your ads for a complete picture of performance. Use all this information to optimize your campaigns. This structured approach helps ensure you are maximizing your ROI and targeting the highest potential visitors.

✨ Data Enrichment and B2B Targeting Add-ons

Leadfeeder offers powerful solutions to enhance your outreach and enrich your internal systems. Use Connectors to power your sales and marketing tools with unique data. These tools enrich your B2B systems in real-time with specific firmographic information about your web traffic.

You can also run targeted retargeting campaigns using the Promote feature. This allows you to target specific companies' IP addresses with programmatic display ads. Your ideal customers will see your B2B display ads even if they are working remotely.

Use Cases

✨ Converting Anonymous Traffic into Sales Pipeline

Most website traffic hides valuable opportunities because companies remain anonymous. Leadfeeder solves this problem using unique technology to identify the specific companies visiting your site based on their IP address. This works effectively, even when their employees are working from home.

Sales teams no longer chase blind leads. You instantly turn simple page views into qualified pipeline because you have powerful B2B insights right away. This allows you to achieve maximum return by knowing exactly where your team should focus their energy.

🔥 Qualifying Intent and Prioritizing Hot Prospects

Don't waste time on accounts showing low interest. You can confirm a prospect's true buying intent using over 50 firmographic and behavioral filters available in the tool. This qualification process ensures the company has high potential before any outreach begins.

The system applies automatic lead scoring, immediately placing your hottest prospects at the very top of your lead list. This way, sales teams always know which companies require immediate attention for the best chance of conversion.

📞 Connecting with the Right Decision-Maker

Identifying the interested company is just the first step. Leadfeeder helps you determine the best person to contact within that organization to close the deal quickly. You can search across a robust global database to find decision-makers.

Filter contacts based on specific job roles, seniority level, or location within a company. You can then reveal and export essential details like their email address, phone number, or LinkedIn profile. This capability jump-starts your outreach efforts with less friction and eliminates cold, ineffective communication.

🎯 Measuring True Advertising Impact and ROI

It’s often hard to track the full value of paid campaigns and non-direct results. Marketers use Leadfeeder to discover every company that engaged with their ads, providing accurate engagement tracking.

This insight helps you identify the exact keywords that are attracting your target accounts. You can then use this crucial information to fine-tune your campaigns and optimize keywords. Expected outcome: Maximize your budget and ensure a better return on investment (ROI).

🔄 Seamless Automation with Two-Way CRM Sync

Leadfeeder integrates natively and automatically with all major CRM and marketing automation tools you already rely on. This provides seamless data flow and empowers sales teams with the necessary intelligence right inside their preferred systems.

This two-way synchronization automatically updates your tools with all identified visit data. You can also create powerful custom feeds, such as companies visiting your pricing page, and automatically add these high-intent lists directly into your CRM for immediate action.

🔔 Immediate Follow-Up with Real-Time Alerts

Timing is everything in sales. Eliminate delays by setting up instant notifications tailored to specific customer behavior. You can set up email or Slack alerts that trigger when certain target accounts or high-value companies revisit your website.

This immediate knowledge ensures you follow up when the prospect’s interest is highest. Use Leadfeeder’s versatile filtering to create feeds for companies visiting specific high-intent pages or those involved in an Adwords campaign.

🚀 Enhancing B2B Display and Retargeting Campaigns

You can reach ideal customers through targeted programmatic B2B display ads using Leadfeeder’s add-on capabilities. The tool allows you to target specific company IP addresses for your ad delivery.

This unique approach means target companies will see your ads even if their employees are working remotely. This keeps your brand front of mind for key accounts and dramatically enhances your retargeting efforts. It drives engagement exactly where you need it most.

Pricing Overview for Leadfeeder

Pricing range
$0–€1,199/month
Pricing types
Free plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Leadfeeder offers both a perpetual Free plan and flexible Paid subscriptions tailored to your website traffic volume. Paid plans start at $99 per month when billed annually, and costs scale based on the number of unique companies identified monthly.

Plans & Pricing

Free

Monthly$0
Yearly$0
Max 100 identified companies monthly
  • Free forever
  • Unlimited users
  • Verified company details (limited)
  • Visitor data storage for the last 7 days
Get started

Paid

MonthlyStarts at €99 (tiered)
YearlyStarts at $99/mo (billed annually)
Pricing is based on monthly volume of identified companies (up to 40,000 for €1,199/month)
  • Unlimited users
  • Unlimited visits data storage
  • All identified companies access
  • Verified company details (firmographics & contact details)
  • 25 contact export credits
  • Two-way CRM and Marketing integrations
  • Custom feeds and filters
  • Automatic notifications (email/Slack)
  • + 1 more features
Start your free trial

Leadfeeder costs between $0 and $99 per month (billed annually) with two plans: Free at $0 per month and Paid starting at $99 per month.

Here is a breakdown of what you get with each of the available identification solutions.

Free

Price: $0 per month Websites Supported: One per subscription (as subscriptions are priced per website) Best For: Small websites, evaluation, or testing the core feature set Refund Policy: Not applicable (It's free forever) Other Features: Unlimited users, data from the last 7 days, cancel anytime

This plan is great for getting started with website visitor identification at absolutely zero cost. You can easily start seeing how Leadfeeder works and identify up to 100 companies monthly. It offers unlimited users, making it easy to share lead data across your small team.

Paid

Price: Starts at $99 per month (billed annually) Websites Supported: One per subscription (as subscriptions are priced per website) Best For: Businesses focused on scalable lead generation, sales teams, and marketing optimization Refund Policy: 14-day free trial Other Features: Unlimited users, unlimited visits data storage, 25 credits for contact exports 📧, two-way CRM integrations, monitor target accounts, comprehensive tracking for forms and downloads

The Paid plan is designed for scalable growth and robust management of your leads. Pricing scales dynamically based on the volume of unique companies identified visiting your website each month. You receive unlimited data storage and advanced features like custom feeds and notifications.

We want you to start generating leads right away, which is why we offer a 14-day free trial for the Paid plans. If you are just testing the waters, you can sign up for the Free plan anytime. Your account will automatically downgrade to the Free version after the trial if you don't choose a paid subscription.

User Reviews

The customer feedback available paints a highly polarized picture of Leadfeeder. While users appreciate the core functionality—its ability to identify visiting companies and connect quickly with Google Analytics—recent experiences highlight significant operational and support issues.

Many users found the tool useful for generating leads when paired with high website traffic. However, recurring negative comments focus heavily on the financial practices.

Users describe an aggressive auto-renewal policy starting at high annual rates that lacks reminders or cooling-off periods, leading to unexpected charges and stressful cancellation processes. Support responsiveness is frequently criticized, particularly regarding technical glitches, such as persistent, unresolved errors in the Dynamics CRM integration that have made the feature unusable for some.

Furthermore, some users experienced issues during installation (HTML tracking code not working) and felt the identified company IP data was less valuable than anticipated, preferring services that identify specific individuals. The consensus is that while the idea is promising, reliability and customer service need vast improvements.

🤔

What users say elsewhere

T. Lee
· Trustpilot
5.0 / 5

Leadfeeder is a very useful tool and an honest company. It helps us correctly identify website visitors, which allows us to add high-quality prospects to our sales database. The support team has been genuinely helpful throughout our time using the product.

M. Johnson
· Trustpilot
1.0 / 5

Be aware of the auto-renewal trap. This company auto-renews without any type of advanced reminder or cooling-off period. You could end up with a huge unexpected bill, even when you try to cancel before the deadline.

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Why use Leadfeeder?

Stop chasing dead-end leads. Leadfeeder quickly filters and scores your visitors so your team knows exactly where to focus their energy for maximum return. Over 60,000 users trust Leadfeeder to get better results, and you should too. Here is why this tool makes lead generation easy:

  • Achieve powerful B2B insights right away. Leadfeeder boasts the highest company recognition rate available, identifying visitors even if their employees are working remotely.
  • Confirm true buying intent using over 50 firmographic and behavioral filters. You can qualify companies with high potential and share them instantly with your sales team.
  • Connect directly with the right people. Use the robust global database to find decision-makers by role or location, ready to export their email, phone number, or LinkedIn profile.
  • Measure the full impact of your campaigns. The tool helps you discover every company engaging with your ads, including tracking non-direct results, to optimize keywords for a better ROI.
  • Empower sales with seamless data flow. Native, two-way integrations automatically sync all identified visit data with major CRM and marketing automation tools you already use. 💡
  • Focus only on the hottest prospects through automatic lead scoring, which always places your best leads right at the top of your list.

Ready to transform your workflow with Leadfeeder?

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Frequently Asked Questions

How is the pricing structured? Is it based on users or usage?

Pricing is based entirely on usage, specifically the volume of companies identified visiting your website monthly. All plans include unlimited users, so your cost doesn't increase based on the size of your team.

What is the range of volume quotas offered in the Paid plan tiers?

Pricing starts at identifying up to 50 companies monthly, and tiers scale based on identified visitor volume. The maximum listed tier identifies up to 40,000 unique companies per month.

How does Leadfeeder integrate with my existing CRM or marketing tools?

Leadfeeder offers native, two-way integrations with all major CRM and marketing automation platforms. This feature ensures visit data syncs automatically with your current tool stack, supplying sales with instant intelligence.

What happens when the 14-day free trial ends?

If you do not purchase a plan during your trial, your account automatically downgrades to the complimentary Free version. You won't be charged unless you actively choose a paid subscription beforehand.

Does the use of Leadfeeder comply with international data privacy laws like GDPR?

Yes, Leadfeeder explicitly states that its data processing meets all necessary GDPR and CCA legislation requirements. They recommend disclosing its use alongside tools like Google Analytics.

Can I monitor multiple business websites using my single Leadfeeder account?

Yes, you can monitor as many different websites as you like with just one login ID. You should remember that paid subscriptions are priced individually for every website you track.

What are the specific limits on data storage or contact exports in the Paid plan?

The Paid plan includes unlimited users and unlimited storage for visits data. However, your access to verified decision-maker contacts is limited to 25 export credits each month.

How can Leadfeeder identify employees who are working remotely?

Leadfeeder uses advanced technology and a constantly updated IP database for identification. This ensures the system can identify the originating company, even if employees use dynamic remote IP addresses.

Does Leadfeeder offer discounts if we choose annual billing instead of monthly?

Yes. You can save approximately 30% by choosing to be billed annually. The Paid plan starts at $99 per month when you select the annual payment option.

Is there any money-back guarantee provided after purchasing a subscription?

Not explicitly stated on the official site. Leadfeeder strongly encourages users to utilize the 14-day free trial to fully test the Paid features before payment commitment.

Where can I find information regarding guaranteed support response times (SLA)?

Not explicitly stated on the official site. For details on support responsiveness or Service Level Agreements, we suggest checking the Help Center or contacting the sales department.

What types of businesses benefit most from using Leadfeeder?

The tool is best suited for businesses focused on scalable B2B lead generation, including sales teams, marketers, and agencies. It helps convert anonymous web traffic into qualified sales pipeline.

How easy is it to cancel or downgrade my subscription once I start paying?

The complimentary Free plan can be canceled at any time. For paid plans, general cancellation details are not fully detailed on the pricing page, so review your contract terms carefully before renewal.

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