Leadfeeder vs Lusha

Leadfeeder turns anonymous website traffic into identified company leads using IP tracking. It focuses on revealing buyer intent based on specific pages visited. Lusha accesses a database of over 280 million contacts, providing verified emails and phone numbers. Lusha is designed for immediate direct outreach and list building. This is the biggest functional split: Leadfeeder focuses on who is visiting; Lusha focuses on who to call. The platform you need depends entirely on whether your strategy leans inbound or outbound.

Leadfeeder aims for the highest company recognition rate, successfully identifying remote workers frequently. Its strength is company entity recognition and firmographic details. Lusha boasts high-confidence contacts, claiming 98% email deliverability and 85% phone accuracy. Lusha’s sheer volume of 280M+ contacts is impressive. Lusha wins on the quality and breadth of actual person-level contact data. Leadfeeder wins on identifying the company itself and its intent. Without Lusha's specific contact accuracy claims, outbound SDRs can waste valuable time on bad data.

Leadfeeder's pricing scales based only on the volume of unique companies identified monthly. The annual Paid plan starts near $99 per month for entry volumes. Crucially, all Leadfeeder plans include unlimited users, avoiding per-seat costs for growing teams. Lusha requires per-seat licensing plus charges based on credit usage. Lusha costs can quickly escalate as your team and usage grow. Leadfeeder offers better overall value for teams focused on monitoring web traffic behavior. Lusha’s variable costs make budgeting harder for high-volume prospectors.

Leadfeeder supports native, two-way CRM integration, syncing identified visit data automatically. This capability embeds behavioral intelligence directly into your workflow. Lusha integrates primarily via API and MCP for contact enrichment and data syncing. Lusha helps RevOps keep contact lists clean and up-to-date. While Leadfeeder’s two-way sync is technically stronger, users report issues with its reliability in certain integrations (Dynamics CRM). Lusha’s enrichment sync is highly reliable for cleaning contact records and list exports.

Leadfeeder applies automatic lead scoring based on 50+ firmographic and behavioral signals. It places the warmest, most active leads right at the top of your list. Lusha utilizes real-time buying signals to deliver daily streams of qualified, ready-to-connect prospects. This aims to prioritize timely, proactive outreach. Leadfeeder excels at prioritizing inbound prospects based on their observed activity on your site. Lusha focuses on identifying prospects showing external intent signals. Marketing and sales alignment improves when Leadfeeder routes high-score website visitors instantly.

Leadfeeder explicitly states that its data processing meets GDPR and CCA legislation requirements comfortably. Identifying company IP addresses is generally low-risk. Lusha reviews are frequently dominated by concerns over data sourcing methods and user privacy. Users report unsolicited contact and difficulties with the opt-out process. Trustworthiness is a major obstacle for Lusha, leading to many negative user sentiments and compliance worries. Sales teams should consider the ethical and legal risks associated with Lusha’s questionable data acquisition methods.

Lusha is tailor-made for outbound sales, providing instant, highly accurate emails and phone numbers. Its Chrome extension simplifies finding decision-makers on LinkedIn. Leadfeeder’s primary job is intent tracking, offering only 25 contact export credits per month on paid plans. You must then find contact details elsewhere. If your sales workflow starts with securing contact data, Lusha is the dedicated, specialized solution. Leadfeeder supports outbound only after the company has visited your website first. SDR teams focused on volume cold outreach will choose Lusha every time for pure data power.

Leadfeeder requires a simple Google Analytics connection and potentially HTML code for tracking website visitors. This setup is passive and needs technical buy-in. Lusha's core utility is often the browser extension, providing instant details as reps browse LinkedIn or company sites. This workflow is highly active and immediate. Lusha's setup is marginally easier for the end-user, requiring low commitment to start prospecting. Leadfeeder is easy conceptually but relies on site integrity for data flow.