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Brand24 review

AI-powered social listening across 25 million online sources — catch mentions early, measure sentiment, and report with confidence.

Brand24 costs from $249/mo · 5 plans · prices checked Oct 12, 2026

By Ciroapp Editorial Team · Updated Sep 17, 2026

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Pricing verified Oct 12, 2026

Ciroapp score

4.2/ 5

Brand24 watches 25 million-plus sources in real time, sorting mentions by sentiment across 108 languages, and its pricing is unusually transparent with a no-overage promise. The catch is cost: even the entry plan starts at $199 a month billed annually, and lower tiers cap keywords tightly. Overall, it's a strong pick for teams that treat monitoring as mission-critical.

Pros

Pros:Monitors 25 million+ online sources in real time, spanning social media, news, blogs, videos, forums, podcasts, and review sites — including X, Facebook, Instagram, TikTok, YouTube, Reddit, LinkedIn, and Telegram — so one dashboard replaces several point tools
Pros:AI sentiment analysis automatically splits mentions into positive, negative, and neutral, and Context of Discussion word clouds condense large mention volumes into a single readable view across 108 languages
Pros:Unlimited users on every plan from Pro upward, so teams don't pay per-seat fees as headcount grows

Cons

Cons:Costs add up quickly for smaller teams — even the entry Individual plan runs $199/month billed annually, and API access costs an extra $149 on top of any plan
Cons:AI sentiment labels aren't flawless — sarcastic or ironic posts can be misclassified, so sensitive topics still require manual spot-checking
Cons:Keyword and mention limits are tight on lower tiers (Pro caps at 12 keywords and 40K mentions/month), and you can't see exact limits for Individual or Team without checking the pricing pages

Best for

PR and communications teams protecting brand reputation
Marketing teams measuring awareness, reach, and engagement
Agencies benchmarking clients against competitors

Free trial: Yes — 14 days
Money-back guarantee: Yes — 30 days

What is Brand24?

A single angry post can spread before you've even seen it. That's the frustration Brand24 tackles. It watches 25 million online sources in real time, sorts mentions by sentiment with AI, and turns results into shareable reports.

You hear the story early — and get ahead of it.

Brand24 is an AI-powered social listening and monitoring tool. It tracks public mentions of your brand, competitors, or keywords across social media, news, blogs, videos, forums, podcasts, and reviews — more than 25 million sources. It's built for marketers, PR teams, and agencies who need to protect reputation, measure awareness, and understand customers without checking every platform manually.

The company has over 10 years in the market.

Should you choose Brand24?

Quick buyer guidance before you compare plans or click through.

Choose it if

You want one tool covering social, news, blogs, podcasts, forums, and reviews
You need multilingual monitoring — the AI detects 108 languages
You want mentions sorted by sentiment without reading everything yourself
You need automated, shareable reports for stakeholders or clients
You run hashtag campaigns and want reach, volume, and influencer data

Skip it if

AI sentiment isn't flawless — the site itself jokes about sarcasm — so plan to spot-check labels on sensitive topics
It monitors public sources only, so private groups and closed channels are out of scope

Next steps before buying

1List the keywords you'd track first: brand name, product names, competitors, and campaign hashtags
2Verify the sources you care about are covered; the site lists major networks, but confirm specifics for your market
3Use the free signup to test mention quality and sentiment accuracy on real searches
4Compare against alternatives using the reviews on G2 and Capterra before you decide

Ease of use

Onboarding looks low-friction: you sign up free and the tool starts pulling mentions automatically. Word clouds, sentiment labels, and automated reporting cut manual work. That said, with millions of sources feeding in, expect to spend some early time refining keywords and filters to cut the noise.

Brand24 Key Features

📡 Never miss a mention, across 25M+ sources

One dashboard pulls mentions from X, Facebook, Instagram, TikTok, YouTube, Reddit, LinkedIn, Telegram, news, blogs, forums, podcasts, and reviews. Tracking runs in real time, so you see posts as they land. Point it at brand names, competitors, or campaign keywords.

The result: you hear the story first and get ahead of it.

✨ AI that sorts signal from noise

Sentiment analysis splits mentions into positive, negative, or neutral, so you don't read everything yourself. The Context of Discussion feature condenses many mentions into one word cloud. Language detection covers 108 languages, so global conversations stay visible.

It's a fast way to see what people say — and how they feel.

✨ Metrics you can defend

Track reach and engagement to see which mentions actually matter. Awareness metrics help you filter out noise and focus on important sources. You can also benchmark your numbers against competitors, which makes reporting to stakeholders simpler.

It's how marketing and PR teams measure whether their efforts are working.

✨ Hashtag tracking with influencer insight

Run a hashtag campaign? Brand24 measures its reach and mention volume, then shows who's driving the conversation. That helps you judge campaign impact and spot influencers worth partnering with.

It's a straightforward way to prove your hashtags performed.

📊 Automated reports and customer insights

Automated reporting shares stats and PR coverage without the manual grind. The same mention data doubles as customer research. With it, you can:

Use Cases

🚨 Catch a PR crisis early

You're a PR manager. An angry post about your brand is spreading. Brand24 flags the mention in real time, so you respond while it still matters.

Expected outcome: you hear the story first — not from a screenshot.

Tip: Spot-check sentiment labels on sarcastic posts.

📈 Prove your marketing works

You're a marketer who needs numbers you can stand behind. Track reach and engagement, measure awareness, and benchmark results against competitors — all in one dashboard.

Expected outcome: metrics you can defend in your next meeting.

Tip: Word clouds show discussion context at a glance.

#️⃣ Run hashtag campaigns and spot influencers

You're launching a hashtag campaign. Brand24 tracks its reach and mention volume, and shows who's driving the conversation.

Expected outcome: you know which hashtags and people actually moved the needle.

Tip: Watch influencer mentions over time to spot rising voices.

💬 Turn customer feedback into decisions

You're on a product or CX team. Reviews, forums, and social posts hold honest opinions about your company. Brand24 sorts them by sentiment, so you learn what people like or dislike.

Expected outcome: data-backed decisions that resonate with your audience.

Tip: Refine keywords early to cut the noise.

Brand24 pricing

From$249/mo

5 plans
Save up to 20% with annual billing

Prices checked on Oct 12, 2026 from Brand24's pricing page

View pricing page screenshot

Plan	Billed monthly	Billed annually	Includes
Individual	$249/mo	$199/mo $2,388 per year Save up to 20% with annual billing	Core monitoring across 25M+ online sources Social media, news, blogs, videos, forums, podcasts, and reviews
Team	$349/mo	$299/mo $3,588 per year Save up to 14% with annual billing	Mid-tier plan between Individual and Pro
Pro	$499/mo	$399/mo $4,788 per year Save up to 20% with annual billing	12 keywords and 40K mentions per month 12 keywords 40K mentions per month Unlimited users Real-time updates Priority support +7
Business	$699/mo	$599/mo $7,188 per year Save up to 14% with annual billing	25 keywords and 100K mentions per month 25 keywords 100K mentions per month Unlimited users Real-time updates Priority support +9
Enterprise	—	$1,499/mo $17,988 per year	Custom keyword count and custom mentions limit Custom keyword count Custom mentions limit Unlimited users Real-time updates Priority support +11

Price history

Tracking prices since Sep 9, 2026. No price change detected yet.

Pricing types: Free trial, Monthly subscription, Yearly subscription

Pricing notes

Brand24 offers five plans ranging from $199/month (Individual, billed annually) up to $1,499+/month (Enterprise), with monthly billing also available on the four standard plans. Every plan starts with a 14-day free trial — no credit card required.

Brand24 costs between $199 and $1,499+ per month (billed annually) with five plans: Individual at $199/month, Team at $299/month, Pro at $399/month, Business at $599/month, and Enterprise from $1,499/month — or $249–$699/month if you pay monthly on the four standard plans. Here's a closer look at what each plan includes.

Individual

Price: $249/month, or $199/month billed annually Refund Policy: 30-day money-back guarantee Other Features: Core monitoring across 25M+ online sources — social media, news, blogs, videos, forums, podcasts, and reviews

Individual is the easiest way to start with Brand24. You get the core monitoring platform at the lowest price point. Keyword and mention limits aren't listed in the pricing highlights, so double-check your tracking needs before you buy.

Team

Price: $349/month, or $299/month billed annually Refund Policy: 30-day money-back guarantee Other Features: Mid-tier plan that sits between Individual and Pro in Brand24's lineup

Team is the step up from the entry plan. Choose it when your monitoring needs outgrow Individual but Pro feels like more than you need.

Pro

Price: $499/month, or $399/month billed annually Best For: Growing businesses and small agencies Refund Policy: 30-day money-back guarantee Other Features:

12 keywords, 40K mentions per month
Unlimited users, real-time updates, priority support
AI sentiment analysis, event detection, and brand assistant
AI Insights and AI Topics for up to 2 projects
Smart Context Search available as an add-on

Pro is built for growing businesses and small agencies. With 12 keywords and 40K monthly mentions, it handles serious day-to-day monitoring. Unlimited users means your whole team can log in. 💡

Business

Price: $699/month, or $599/month billed annually Best For: Scaling businesses and established agencies Refund Policy: 30-day money-back guarantee Other Features:

25 keywords, 100K mentions per month
Unlimited AI Topics; AI Insights for up to 5 projects
Client Success Lead
Advanced Reports

Business doubles your keywords to 25 and lifts mentions to 100K per month. You also unlock a Client Success Lead and advanced reports, which help when monitoring gets complex. Established agencies managing multiple brands will feel at home here.

Enterprise

Price: From $1,499/month, billed annually Best For: Industry leaders and large-scale enterprises Refund Policy: 30-day money-back guarantee excludes custom plans and sales-negotiated deals Other Features:

Custom keyword count and custom mentions limit
Unlimited AI Insights and AI Topics
Dedicated consulting and the AI Visibility module
Client Success Lead and Advanced Reports

Enterprise is for large organizations that need custom limits and hands-on support. If Business isn't quite enough, Brand24 can extend this plan to fit your needs — just reach out to their team.

Brand24 gives every plan a 14-day free trial, and no credit card is required to start. You can cancel anytime, since there's no commitment. Standard plans also carry a 30-day money-back guarantee (custom plans and negotiated deals are excluded). And if you exceed your mention limit, there are no surprise charges — Brand24 will contact you about upgrading instead. Payments work with MasterCard, Visa, or American Express, and annual subscribers can also pay by bank transfer.

Cost calculator

Estimate what Brand24 costs for your team.

PlanSeats (users)

Billing

MonthlyAnnual

Per month: $249
Per year: $2,988

Individual states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Brand24

Pay annually: saves up to 20% compared with monthly billing.
Use the 14-day free trial before you pay.
30-day money-back guarantee if it does not fit.
Cheaper tools in this category start at $199/mo.

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Why use Brand24?

Most teams learn about a PR problem from someone else's screenshot. Brand24 is built to flip that around — you see the mention first, with context, and act while it still matters.

Wide coverage, one dashboard. It monitors 25 million active domains in real time, including X, Facebook, Instagram, TikTok, YouTube, Reddit, LinkedIn, Telegram, news, blogs, forums, podcasts, and review sites.
AI that saves real time. Sentiment analysis splits positive, negative, and neutral mentions, while word clouds show the context of discussion at a glance. Language detection covers 108 languages.
Metrics you can defend. Track reach and engagement, measure brand awareness, and benchmark your results against competitors.
Reporting without the grind. Automated reports let you share stats and PR coverage with your team or clients.
Hashtag and influencer insight. Measure a campaign's reach and mention volume, and spot the people driving the conversation.
A track record you can check. Over 10 years in business, 25 billion+ mentions delivered, customers in 154 countries, and listings as a leader on G2, plus profiles on Capterra and GetApp.

Try it now View pricing

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Brand24 FAQ

How much does Brand24 cost?

Brand24's cheapest paid plan, Individual, costs $249 per month. Paid plans range from $249 to $1,499 per month. Prices checked on Oct 12, 2026 from the vendor's pricing page.

Does Brand24 have a free plan?

No. Brand24 lists no free plan; the cheapest paid plan starts at $249 per month.

Does Brand24 offer a free trial or a money-back guarantee?

Brand24 offers a 14-day free trial. It has a 30-day money-back guarantee.

How much do you save with annual billing on Brand24?

Paying annually saves up to 20% compared with monthly billing, based on Brand24's list prices.

Has Brand24's price changed recently?

No. We have not detected a price change since we started tracking on Sep 9, 2026.

Does Brand24 integrate with tools like Slack or Teams?

Yes. Brand24 offers Slack and Microsoft Teams integrations. You can also connect it to external tools through the API, which costs an extra $149, or use MCP to give AI assistants secure access to your data.

What happens if I go over my mention limit?

You won't get charged extra. Brand24 never bills beyond your plan's price. If your account collects more mentions than your plan allows, they'll contact you to talk about an upgrade.

Which payment methods can I use, and can I cancel anytime?

Brand24 accepts MasterCard, Visa, and American Express. Annual subscribers can also pay by bank transfer. There's no commitment, so you can cancel your subscription whenever you want.

What kind of support do the different plans include?

Chat and email support come with the plans. Pro and higher add priority support, while Business and Enterprise include a Client Success Lead. Enterprise also gets dedicated consulting for hands-on help.