Format Review, Pricing, Features with Pros and Cons

In this Format review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.1/10 (Expert Score)
Product is rated as #11 in category Website Builder
9.1Expert Score
Showcase your best work with Online Portfolio Website

Format stands as a pioneering portfolio website platform, tailor-made to cater to the needs of creative experts, placing a primary emphasis on photographers. Unleashing a wide array of comprehensive tools and features, Format empowers users to craft their very own professional photography websites, where they can exhibit their work in an aesthetically captivating and extensively customizable fashion.

Customer support
Value for money
Ease of use
  • Stunning Templates
  • User-Friendly Interface
  • Mobile Optimization
  • E-commerce Integration
  • Collaboration Tools
  • Limited Design Customization

In the digital age, having a solid online presence is essential for creative professionals to showcase their talent and reach a wider audience. For photographers, having a captivating and professional portfolio website is a must.

That’s where Format steps in. With Format, you can create your own stunning photography website that truly reflects your unique style and vision.

But don’t just take our word for it—Format has been widely recognized as the best portfolio website solution by the international photography community through rigorous third-party peer reviews.

With this cutting-edge website platform, it allows creative professionals to focus on their work while leaving the technical aspects to the experts. In case you want to learn more about it, then this is a complete Format Review.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Format?

Format is a leading portfolio website platform specifically designed for creative professionals, with a primary focus on photographers.

It offers a comprehensive set of tools and features that enable users to build their own professional photography websites, showcasing their work in an aesthetically pleasing and highly customizable manner.

With its user-friendly interface and robust functionality, Format has gained significant recognition and popularity within the international photography community.

One of the standout features of Format is its intuitive website builder, which requires no coding or technical skills. This allows photographers to effortlessly create and customize their websites according to their unique style and branding.

With a wide range of templates and design options available, users can easily tailor their websites to suit their specific needs, ensuring a visually stunning and cohesive online portfolio.

Another key advantage of Format is its emphasis on providing a seamless viewing experience across various devices and screen sizes.

The platform automatically optimizes websites for mobile devices, ensuring visitors can enjoy a consistent and immersive browsing experience, regardless of their device.

In addition to its powerful website builder, Format offers a host of other features that enhance the functionality and professionalism of photographers’ websites.

These include built-in e-commerce capabilities for selling prints and merchandise, client-proofing tools for seamless collaboration and feedback, and integration with popular social media platforms to maximize online exposure and engagement.

Format specifications

Features24/7 Customer Support / Client Galleries / Community and Networking / Custom domain / Large File Transfer / Mobile Optimization / Online Portfolio / SEO-Friendly Tools / Sell online commission-free with the Format Store / Social Media Integration / Video hosting / Workflow
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressToronto, Ontario
Year founded2010


Format pricing: How much does Format cost?

Format offers a 14-day free trial along with other plans.

The Basic plan, priced at $10 per month, provides essential features and functionality to build a professional portfolio website. It includes unlimited image uploads, the ability to sell prints and digital downloads, and access to basic customization options.

For those seeking more advanced features and capabilities, the Pro plan is available at $16 per month. This plan enhances the Basic package with additional features such as integrated proofing galleries, client access control, and advanced customization options.

With the Pro plan, photographers can further elevate their online presence and streamline their workflow. For professionals who require the utmost flexibility and comprehensive tools, the Pro PLUS plan is available at $26 per month.

This premium offering includes all the features of the Pro plan, along with premium integrations, priority support, and advanced e-commerce features, such as abandoned cart recovery and discount codes.

Pricing rangeFrom $5 to $13 per month
Pricing typesMonthly subscription
Free planYes
Free trialYes, 14 days
Money back guaranteeNo
Pricing page linkSee plans

Format pricing plans


Basic ($10 per month)

  • Unlimited image uploads
  • Sell prints and digital downloads
  • Basic customization options

Pro ($16 per month)

  • Integrated proofing galleries
  • Client access control
  • Advanced customization options

Pro PLUS ($26 per month)

  • Premium integrations
  • Priority support
  • Advanced e-commerce features


Format features: What can you do with it?

Online Portfolio

Format provides users with the ability to create a stunning online portfolio to showcase their work.

With a wide selection of templates and customization options, photographers can easily create a visually appealing and personalized portfolio that reflects their unique style and brand.

The online portfolio allows for easy navigation and browsing, ensuring that visitors can explore and appreciate the photographer’s work effortlessly.


Format streamlines the workflow for photographers, making it easier to manage and organize their projects.

The platform offers intuitive project management tools, allowing users to categorize and arrange their work into different projects or collections.

This helps photographers stay organized, efficiently present their work to clients, and manage multiple assignments or series.

Sell online commission-free with the Format Store

One of the standout features of Format is its integrated e-commerce functionality through the Format Store.

Photographers can easily set up an online store to sell their prints, merchandise, or digital downloads directly from their portfolio website.

The commission-free approach means that photographers keep the full profits from their sales, allowing them to monetize their work effectively and maximize their earnings.

Video Hosting

Format supports video hosting, enabling photographers to showcase their videography projects alongside their photography portfolio.

Users can upload and display their high-quality videos, providing a seamless and immersive viewing experience for visitors.

This feature is particularly beneficial for photographers who work across different visual mediums or want to expand their creative offerings.

Client Galleries

With Format, photographers can create private client galleries, providing a secure and convenient way to share images with clients.

Users can easily create password-protected galleries, allowing clients to view and provide feedback on specific projects or assignments.

This feature facilitates collaboration, enhances communication, and streamlines the client approval process.

Large File Transfer

Format offers a solution for transferring large files, ensuring photographers can easily share high-resolution images or other large media files with clients, collaborators, or publications.

This feature eliminates the hassle of email limitations or the need for external file transfer services.

Photographers can confidently send large files directly from their Format portfolio, saving time and ensuring the integrity of their work.

Mobile Optimization

Format ensures that websites created on its platform are fully optimized for mobile devices.

This means that photographers’ portfolios will look and function seamlessly on smartphones and tablets, providing a consistent and engaging user experience across different screen sizes.

Custom Domain

With Format, photographers have the option to use a custom domain for their portfolio website.

This means that users can have a personalized web address that aligns with their brand and enhances their professional image.

24/7 Customer Support

Format offers reliable and accessible customer support to assist photographers with any questions or technical issues they may encounter.

Users can reach out to the Format support team via email or live chat, ensuring prompt assistance when needed.

Community and Networking

Format provides a vibrant community and networking platform where photographers can connect, collaborate, and seek inspiration from fellow creatives.

Users can join forums, participate in discussions, and access exclusive resources and educational content.

SEO-Friendly Tools

Format includes built-in search engine optimization (SEO) features that help photographers improve their website’s visibility in search engine results.

Users can easily optimize their pages, titles, descriptions, and image metadata to increase their chances of being discovered by potential clients or collaborators.

Social Media Integration

Format seamlessly integrates with popular social media platforms, allowing photographers to connect and share their work across various channels.

Users can easily showcase their portfolio on platforms like Instagram, Facebook, or Twitter, maximizing their online exposure and attracting a wider audience.


Format review: Why you should use it?

In conclusion, Format is a premier portfolio website solution for creative professionals, particularly photographers.

With its extensive range of features and user-friendly interface, Format empowers photographers to create stunning online portfolios that captivate audiences and showcase their unique style and vision.

The platform’s customization options, mobile optimization, and SEO tools ensure photographers can create a personalized and apparent online presence.

The integrated e-commerce functionality of the Format Store enables photographers to sell their prints and digital downloads commission-free, maximizing their revenue potential. 

Features like video hosting, client galleries, and massive file transmission also make workflow management simpler and improve client cooperation.

Format offers a welcoming atmosphere for photographers to flourish and advance their careers with 24-hour customer service and a dynamic community.

Regardless of your experience level, Format provides the tools and information you need to improve your online presence and leave a lasting impression on the photographic community.


Frequently Asked Questions

Can I change how my Format portfolio website looks?

Yes, Format provides a variety of themes and customization choices that let you alter the appearance of your portfolio website to reflect your individual taste and brand better.

Can I sell digital downloads and prints on my Format website?

Absolutely! Through the Format Store, Format offers integrated e-commerce capabilities that enable you to directly sell prints, products, and digital downloads from your portfolio website without paying any commission.

Can I make Format private client galleries?

You may safely share your work with clients via Format’s client galleries, which it offers. You may make password-protected galleries to ensure privacy and promote client cooperation.

Is Format optimized for mobile devices?

Yes, Format ensures that your portfolio website is fully optimized for mobile devices, providing a seamless and visually appealing experience for visitors accessing your site from smartphones or tablets.

What kind of support does Format offer?

Format 2023 provides 24/7 customer support via email and live chat. Their dedicated support team is available to assist you with any questions or technical issues you may encounter along the way.

Format Review, Pricing, Features with Pros and Cons
Format Review, Pricing, Features with Pros and Cons

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9.1 / 10