Format vs Wizishop
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Format if you're a creative showcasing a portfolio with client galleries; pick WiziShop if you're launching and scaling an online store.
Best for: Photographers who want galleries, proofing, and delivery in one place, Artists, illustrators, and designers with image-heavy portfolios
Read the full Format reviewBest for: First-time sellers who want a guided, all-in-one store builder, Small brands that want strong SEO without hiring an agency
Read the full Wizishop reviewCommission may apply at no extra cost
Format vs Wizishop: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Format if
- You're a photographer or artist who needs galleries and proofing
- You sell prints or downloads and want zero commission fees
Choose Wizishop if
- You're building an online store, not a portfolio
- You want built-in SEO and AI product pages
- You need multichannel selling, coaching, and 24/7 AI help
Format vs Wizishop: pros and cons
Format
Format bundles a portfolio site, client proofing tools, and a commission-free store under one roof, with 90+ themes and direct video hosting up to 120 minutes. Annual billing up front, first-year-only intro discounts, and a contact-to-cancel process are the trade-offs. Overall, it's a solid pick for photographers and creatives who want selling built in.
Pros
- Zero-commission store — Format charges no platform fees or sales commission on products, services, or digital downloads, and you can self-fulfill orders worldwide.
- Direct video hosting up to 120 minutes on Pro Plus lets filmmakers play full-length work on their own site instead of embedding third-party players.
- The client workflow is built in—password-protected branded galleries, proofing, file transfers, and contracts all live inside the same dashboard as your portfolio.
Cons
- Plans are billed annually up front, and intro discounts apply to the first year only—Pro reverts from $12/mo to $17/mo and Pro Plus from $15/mo to $26/mo at renewal.
- The Basic plan caps you at 10 pages and 70 high-resolution images, and the online store isn't listed for that tier, so active sellers will outgrow it quickly.
- CSS and HTML editing is reserved for Pro and Pro Plus, leaving Basic users without code-level customization.
Wizishop
WiziShop bundles store building, AI content tools, built-in SEO, multichannel selling, and human coaching into one subscription starting at $24.90 a month. The trade-offs are plan ceilings, transaction fees on the cheaper tiers, and no third-party review evidence yet. Overall, it's a solid pick for first-time and small sellers who want an all-in-one platform.
Pros
- Everything ships in one subscription — store building, AI tools, SEO, and 250+ apps are included, so you don't pay for add-ons or third-party plugins to get a functional store
- AI is genuinely workflow-changing — the Pizi mobile app generates product pages in about 45 seconds, and Maia, the AI assistant, answers questions 24/7
- SEO is built into the platform rather than bolted on — you get 50+ native optimizations plus a Topic Cluster Manager, removing the need for separate SEO plugins or an agency retainer
Cons
- Transaction fees apply on lower tiers: 2% per sale on Smart and 1% on Business — avoiding them entirely requires Enterprise, which starts at $1,300/month and targets businesses already earning over $1M
- The entry-level Smart plan has real ceilings — 1,000 products, 2 users, 500 marketing emails per month, and filters capped at 8, so growing catalogs will be pushed to the Business plan quickly
- The 7-day trial is short for a proper evaluation, and no refund or money-back terms are visible on the site
Format and Wizishop in detail
Format
Format is an online portfolio website builder made for creatives—photographers, filmmakers, artists, designers, architects, models, and fashion designers. One subscription covers three jobs: a professionally designed portfolio site, client proofing and management tools, and a commission-free store. Hosting is included with every plan, you can connect a custom domain, and coding is optional. Format says its support staff are creatives themselves.
Standout features
- Start with a theme, then make it yours
- Build custom layouts with Flex Block
- Run client work in one dashboard
- Host full-length video, your way
- Reach a wider audience
Use cases
- Deliver client work in one place
- Host full-length video, your way
- Sell your work, keep every dollar
- Go multilingual in minutes
Wizishop
WiziShop is an all-in-one ecommerce platform for building and running an online store. It targets new and growing sellers — the site says 350K+ e-merchants have used it, with a 4.8/5 rating. You get store creation, AI tools, built-in SEO with 50+ optimizations, multichannel selling, and 200+ free apps. Human support comes from Business Coaches, and the platform works in English and French.
Standout features
- Everything included in one plan
- AI that does the busywork
- SEO built in, not bolted on
- Real humans, ready to help
- Sell everywhere, extend as you grow
Use cases
- Launch your first store, no experience needed
- Create product pages in seconds with AI
- Climb Google without an agency
- Sell everywhere, including abroad
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Format | Wizishop |
|---|---|---|
| From (cheapest paid plan) | $14/mo Basic | $34.90/mo Smart |
| Free plan | No | No |
| Free trial | 14 days | 7 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 29% | Up to 33% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $10/moCheaper Basic plan, billed annually | $24.90/mo Smart plan, billed annually |
| Cost for 5 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $99.90/mo Business plan, billed annually |
| Cost for 10 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $99.90/mo Business plan, billed annually |
| Cost for 25 users | $14/mo Basic plan, billed monthly · price per account (user limit not stated) | $1,300/mo Enterprise plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 3 |
| Prices checked | Vendor page checked Oct 13, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Format costs $10/mo vs Wizishop at $24.90/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Which tool offers a free trial?
Both do. Format gives you 14 days with no credit card required. WiziShop gives 7 days, also without a credit card, and it includes full feature access.