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Format

Format review

Showcase your work, manage clients, and sell fee-free from one creative portfolio website.

Format costs from $14/mo · 3 plans

By Ciroapp Editorial Team · Updated Sep 16, 2026
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Format homepage screenshot

At a glance

Quick overview for Format: rating, pricing summary, key features, and highlights.
Vendor page checked Oct 13, 2026

Ciroapp score

4.0/ 5

Format bundles a portfolio site, client proofing tools, and a commission-free store under one roof, with 90+ themes and direct video hosting up to 120 minutes. Annual billing up front, first-year-only intro discounts, and a contact-to-cancel process are the trade-offs. Overall, it's a solid pick for photographers and creatives who want selling built in.

Pros

  • Pros:Zero-commission store — Format charges no platform fees or sales commission on products, services, or digital downloads, and you can self-fulfill orders worldwide.
  • Pros:Direct video hosting up to 120 minutes on Pro Plus lets filmmakers play full-length work on their own site instead of embedding third-party players.
  • Pros:The client workflow is built in—password-protected branded galleries, proofing, file transfers, and contracts all live inside the same dashboard as your portfolio.

Cons

  • Cons:Plans are billed annually up front, and intro discounts apply to the first year only—Pro reverts from $12/mo to $17/mo and Pro Plus from $15/mo to $26/mo at renewal.
  • Cons:The Basic plan caps you at 10 pages and 70 high-resolution images, and the online store isn't listed for that tier, so active sellers will outgrow it quickly.
  • Cons:CSS and HTML editing is reserved for Pro and Pro Plus, leaving Basic users without code-level customization.
Best for
  • Photographers who want galleries, proofing, and delivery in one place
  • Artists, illustrators, and designers with image-heavy portfolios
  • Filmmakers who need to host long-form video on their own site
Free trial
Yes — 14 days
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Format?

Your work deserves better than a clunky, generic website. But who has time to code, or wants to hand sales fees to a platform? Format bundles a designer portfolio, client galleries, and a commission-free store in one place.

You can launch fast with 90+ themes and try it free for 14 days—no credit card.

Format is an online portfolio website builder made for creatives—photographers, filmmakers, artists, designers, architects, models, and fashion designers. One subscription covers three jobs: a professionally designed portfolio site, client proofing and management tools, and a commission-free store. Hosting is included with every plan, you can connect a custom domain, and coding is optional.

Format says its support staff are creatives themselves.

Should you choose Format?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • You want a polished site fast from professionally designed templates, with no coding
  • You like to fine-tune later, using thousands of design variables or Flex Block layouts
  • You already own a custom domain—Format's team can connect it for you
  • You'd rather have hosting, blogging, a store, and client proofing bundled together
  • You value support from people with real photography, art, or design backgrounds

Skip it if

  • The headline 50% discount applies only to the first year of annual Pro or Pro Plus plans, so monthly or long-term budgeting needs a closer look
  • CSS and HTML editing is limited to Pro and Pro Plus plans, not every tier
  • Multilingual sites depend on the third-party WeGlot integration rather than a fully native tool

Next steps before buying

  1. 1Open the pricing page and compare Pro vs. Pro Plus, since CSS and HTML editing only comes with the higher tiers
  2. 2Start the free 14-day trial—no credit card—and load a real project into a theme
  3. 3Test the workflows you'll actually use: client galleries, the store, and video uploads
  4. 4Confirm any must-have integrations, like WeGlot translation or your existing custom domain
  5. 5If you choose an annual plan, read the promo terms—the 50% discount covers the first year only

Ease of use

Format leans hard into ease of use. You can start from a ready-made theme, switch themes without losing content, and skip code entirely unless you want it. Every theme is mobile-ready. If you get stuck, there's a help center, support articles, and one-on-one Format Experts sessions—and staff will connect your custom domain for you.

Format Key Features

✨ Start with a theme, then make it yours

Pick from 90+ professionally designed themes, then fine-tune thousands of design variables until it feels like you. Swap themes anytime without losing content, and every theme is mobile-ready. If you want more control later, you can add code embeds or your own CSS and HTML on higher plans.

✨ Build custom layouts with Flex Block

When a preset layout won't do, Flex Block lets you snap images, text, dividers, and buttons onto a grid. Drag, drop, scale, and overlap elements to add depth. Photographer Brittany Bravo says she's "not confined to a set structure"—that's the point.

Use it when your work needs a layout as unique as your portfolio.

✨ Run client work in one dashboard

Client projects live inside your site, so you're not stitching separate tools together. The built-in workflow covers:

  • Branded galleries with password protection for safe proofing
  • Easy file transfers to deliver final files
  • Contracts and client management to stay organized

That's the whole job, from first proof to final delivery, in one place.

🎬 Host full-length video, your way

Instead of relying on third-party hosting, upload video directly to your portfolio and play up to 120 minutes. Filmmakers and videographers keep everything—footage, images, text—in one place. Pair that with the curated font library, or upload your own from Adobe and Google, and your site looks exactly how you intend.

🌍 Reach a wider audience

The WeGlot integration turns your site multilingual in minutes—no subdomains or complex setup. Combined with built-in SEO tools, you can edit page titles, meta descriptions, and image alt text to help search engines find your work. Use both when you're courting international clients or growing organic traffic.

Use Cases

📸 Deliver client work in one place

A photographer finishes a shoot, then uploads images to a branded, password-protected gallery. Clients proof, comment, and download from there. Contracts and file transfers live in the same dashboard.

Expected outcome: Faster approvals without juggling separate tools.

🎬 Host full-length video, your way

A filmmaker uploads a ten-minute reel straight to the portfolio. No third-party player, no distractions. Pro Plus hosts up to 120 minutes of video.

Expected outcome: The work plays exactly as intended, on their own site.

🛒 Sell your work, keep every dollar

An illustrator lists prints and digital downloads in the built-in store. Format charges zero commission, and orders self-fulfill worldwide. Expected outcome: Each sale stays 100% theirs.

🌍 Go multilingual in minutes

A freelance designer serves clients abroad. They switch on WeGlot and the site becomes multilingual—no subdomains or code.

Tip: Load a real project into the 14-day free trial and test galleries, the store, and video before choosing a plan.

Format pricing

From$14/mo

  • 3 plans
  • Save up to 29% with annual billing

Vendor page checked on Oct 13, 2026; confirm current prices on Format's pricing page

Format pricing page screenshotView pricing page screenshot
PlanBilled monthlyBilled annuallyIncludes
Basic
$14/mo
$10/mo
$120 per year
Save up to 29% with annual billing
10 website pages, 70 high-resolution images, 2 GB file transfers; online store and hosted video minutes are not listed for this tier
  • 10 website pages
  • 70 high-resolution images
  • Free custom domain (first year)
  • Mobile-optimized website and free mobile app
  • SEO tools, SSL security, and custom code editor
  • +3
Pro
$24/mo
—
1,500 high-resolution images, 100GB storage, 15 hosted video minutes, 15 store products, 5 GB file transfers
  • Unlimited website pages
  • 1,500 high-resolution images
  • 100GB image storage
  • 15 hosted video minutes
  • Commission-free online store (15 products)
  • +3
Pro Plus
$36/mo
—
1TB storage cap, 120 hosted video minutes, 1,000 store products, 10 GB file transfers
  • Unlimited website pages
  • Unlimited high-resolution images
  • 1TB image storage
  • 120 hosted video minutes
  • Commission-free online store (1,000 products)
  • +4

Price history

Tracking prices since Oct 1, 2026. No price change detected yet.

Pricing types: Free trial, Monthly subscription, Yearly subscription

Pricing notes

Format has three plans billed annually: Basic at $10/mo, Pro at $17/mo, and Pro Plus at $26/mo — all discounted from their normal monthly rates. A 14-day free trial is available with no credit card required.

Format costs between $10 and $26 per month, billed annually, with three plans: Basic at $10/mo, Pro at $17/mo, and Pro Plus at $26/mo.

Those prices are lower than the normal monthly rates because you're paying for a year up front. Here's what each plan includes.

Basic

Price: $10/mo billed annually (normally $14/month) Best For: Starting your creative career Other Features:

  • 10 website pages and 70 high-resolution images
  • Free custom domain for your first year
  • Client contracts, CRM Light, and gallery password protection
  • 2 GB file transfers and a 1-chapter business masterclass

Basic is the friendly entry point. It covers a clean portfolio with SEO tools, a mobile app, and SSL security, so you can look professional on day one. Pick it if you're a student or hobbyist who mainly needs to show work rather than sell it. Just note that the 70-image cap fills up fast if you shoot a lot.

Pro (Most Popular)

Best For: Building your business Other Features:

  • Unlimited website pages and 1,500 high-resolution images
  • 100GB storage, 15 hosted video minutes, and a 15-product commission-free store
  • 50 client galleries with 5 GB file transfers
  • Free custom domain for your first year

Pro is the sweet spot for working creatives. You get the full site builder, a small online store, and enough client galleries to handle real jobs. It makes sense once you're booking paid work and delivering files to clients regularly.

Pro Plus

Best For: Growing your business Other Features:

  • Unlimited pages and unlimited high-resolution images
  • 1TB storage, 120 hosted video minutes, and a 1,000-product store
  • Priority support and the full Photography Business Masterclass
  • Free website build service with full-price annual plans

Pro Plus suits busy studios and full-time professionals. The generous storage and video allowance handle large archives, and priority support jumps the queue. If you only take the occasional commission, you probably don't need this tier yet.

A few billing details worth knowing. Every plan includes hosting, a mobile-optimized site, and a custom code editor. A professional branded email is an optional $100/year add-on across all plans. You can try Format free for 14 days with no credit card, and you can cancel at any time. Intro discounts apply to the first year only and must be redeemed by September 30, 2026, so expect standard rates at renewal. If you're unsure which limits fit your work, start with the trial before you commit. 📸

Cost calculator

Estimate what Format costs for your team.

Billing
Per month
$14
Per year
$168

Basic states no user limit: shown as one price for the whole account. Check the price for 5 users with the vendor. Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Format

  • Pay annually: saves up to 29% compared with monthly billing.
  • Use the 14-day free trial before you pay.
  • Cheaper tools in this category start at $1.17/mo.
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Why use Format?

Most website builders ask creatives to compromise—on design control, on sales fees, or on stitching together separate tools. Format stacks all three jobs into one platform built around how creative work actually gets sold. Here's what that means for you:

  • Keep every sale. The store charges zero platform fees and no commission on products, services, or digital downloads, and you can self-fulfill orders worldwide.
  • Design it your way, code optional. Start from 90+ themes, adjust thousands of design variables, or build custom layouts with Flex Block's snap-grid editor. Pros can add CSS and HTML on higher plans.
  • Run client work in one dashboard. Branded galleries, proofing, file transfers, and contracts live inside your site, so you're not juggling separate tools.
  • Show full-length video on your terms. Upload up to 120 minutes of video directly to your portfolio instead of relying on third-party hosting.
  • Reach clients in any language. The WeGlot integration turns your site multilingual in minutes, with no subdomains or complex setup.
  • Try it before you pay. A 14-day free trial needs no credit card, hosting is included, and you can cancel anytime.
Try it nowView pricing

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Format FAQ

How much does Format cost?

Format's cheapest paid plan, Basic, costs $14 per month. Paid plans range from $14 to $36 per month.

Does Format have a free plan?

No. Format lists no free plan; the cheapest paid plan starts at $14 per month.

Does Format offer a free trial or a money-back guarantee?

Format offers a 14-day free trial.

How much do you save with annual billing on Format?

Paying annually saves up to 29% compared with monthly billing, based on Format's list prices.

Has Format's price changed recently?

No. We have not detected a price change since we started tracking on Oct 1, 2026.

What integrations does Format offer?

Every plan includes Lightroom integration, social integration, and a custom code editor. You can also upload fonts from Adobe and Google. Want a multilingual site? That runs through WeGlot, a third-party integration, with no subdomains needed.

Is my work secure on Format?

All plans include SSL security, copyright protection, and password-protected client galleries. Hosting is bundled, so there's no third-party host to manage. For details on data handling, review the privacy policy and terms before you buy.

What kind of support can I expect?

Every plan includes a Customer Experience team with photography, art, and design backgrounds. Pro Plus members are fast-tracked to the front of the queue. Format Experts also offer one-on-one sessions to build or fine-tune your site.

How does billing and cancellation work?

Plans are billed annually up front. Intro discounts cover the first year only, so renewals return to standard rates. Format says you can cancel anytime by contacting Customer Success. Check the refund terms before purchasing.

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