Duda and Format target completely different types of professional builders. Duda is focused on agencies scaling client sites quickly and reliably. Format focuses entirely on stunning portfolios integrated with creative client workflows.
The indispensable platform for scaling web agencies.
We assess Duda as a top-tier website platform built purely for professional scaling. It provides agencies with crucial tools like white-label controls, robust AWS infrastructure, and advanced AI features designed to slash time-to-publish. Overall, Duda delivers exceptional speed, reliability, and support, making it an excellent investment for modern client services.
Flexible creative tools, serious billing risks.
We recognize Format offers strong customization and an easy-to-use platform ideal for creative portfolios, especially with its integrated client tools. However, the recurring and severe complaints regarding unauthorized billing, price increases without notice, and unclear checkout practices are highly concerning. Overall, we recommend caution until core business integrity issues are proven solved.
Duda is the AI-Ready Website Platform built exclusively for professionals. This includes digital marketing agencies, SaaS companies, and freelance builders. Its workflow is designed to help you build and offer better sites much faster.
You'll work within an intuitive no-code editor that uses drag-and-drop simplicity. It leverages built-in AI tools for superior productivity. The infrastructure is rock-solid, too. Sites run on ultra-reliable AWS hosting with enterprise-grade security and automatic backups. You never worry about ongoing technical maintenance again. 💡
Format is the specialized portfolio builder designed for visual professionals. This includes photographers, filmmakers, illustrators, artists, architects, and designers. It offers all the tools you need to support your creative endeavors in one powerful platform. You will find a professional online portfolio, integrated client management, and robust e-commerce capabilities. Best of all, Format includes hosting and requires absolutely no coding to build your unique vision. ✅
We highlight the main differences and pick a winner for each feature.
Duda is built for high-volume agency scaling and full platform white-labeling.
Duda is purpose-built for agencies and SaaS platforms scaling client sites. It offers full white-label capabilities on high-tier plans. Duda allows teams to manage 4 sites on the Agency plan. Format is designed for solo professionals or small teams creating a single portfolio. It lacks any white-label or multi-site management features. Format users focus on intense customization for one central brand hub. The trade-off is volume versus individuality. Duda helps you build hundreds of sites under your brand. Format helps you make one site highly personalized. If you manage client work under your agency brand, Duda is the clear, dedicated solution.
Format enables artistic freedom; Duda prioritizes speed and structural consistency.
Format excels at visual freedom using the Flex Block drag-and-drop tool. Users can scale, overlap, and place elements precisely on the page. Format offers over 90 ready-made creative themes. Duda uses an intuitive, standard drag-and-drop editor optimized for speed and consistency. Duda prioritizes fast implementation over minute, overlapping design control. Format allows unique, artistic layouts that break standard design grids. Duda's structured editor ensures faster build times and high reliability. Format is best for creatives needing maximum aesthetic control to showcase unique art styles.
Format integrates contracts and proofing; Duda focuses on editing permissions.
Format integrates the entire creative client journey into the platform. This includes secure contract signature management and branded file transfers. Format streamlines client proofing using dedicated galleries. Duda's client focus is on white-label access, permissions, and built-in content gathering forms. While Duda enables collaboration with in-line comments, it lacks integrated client contracts. Format is the end-to-end tool for managing client projects, invoicing, and delivery. Duda is the tool for managing client access to site editing and content uploads. Format provides essential, integrated project management features creatives rely on daily.
Duda guarantees 99.99% uptime; Format has reported slowness and no SLA.
Duda runs on rock-solid AWS hosting, guaranteeing a 99.99% uptime SLA. It requires zero maintenance or plugin management, eliminating technical headaches. Duda sites perform 51% faster than average builders. Format's reliability is undermined by severe, reported technical template issues and slow performance. There is no publicly stated Service Level Agreement (SLA). Duda provides professional, commercial-grade hosting resilience built for client promises. Format’s infrastructure seems secondary to its design focus. For guaranteeing service to clients, Duda's guaranteed 99.99% uptime offers superior professionalism.
Duda uses AI to speed up builds dramatically; Format has no native AI tools.
Duda integrates extensive, next-generation AI tools into the workflow. This includes the AI Building Assistant and an AI-powered content collection form. AI helps Duda generate critical SEO metadata quickly. Format offers no native AI tools for design, copywriting, or productivity assistance. All content generation and SEO tasks are manual. Duda uses AI to slash time-to-publish by automating initial development tasks. Format requires skilled users to generate all content and optimization manually. Duda is investing significantly in AI features that directly reduce agency labor costs.
Format offers zero platform sales fees; Duda provides standard integrated commerce.
Format focuses heavily on commission-free selling for self-fulfilled orders. Users keep 100% of the sale price directly. The Pro Plus plan supports up to 1000 physical or digital products. Duda offers integrated e-commerce solutions, but standard platform processing fees likely apply. Duda's focus is on integrating commerce as an add-on service. Format is designed for creatives whose entire business revolves around selling high volumes of products. Duda offers commerce as one of many monetization routes. Creatives maximizing profit on every sale will prefer Format's zero platform fee model.
Duda provides a powerful REST API; Format is limited to the visual editor.
Duda provides a powerful REST API for programmatic scaling and automation. Agencies can build hundreds of sites automatically and manage content via external data sources. Duda uses Dynamic Pages for bulk content creation. Format does not provide a public API for external automation or mass site management. Customization is limited to basic CSS/HTML integration. Duda allows large enterprises to fully control the platform outside the visual editor. Format is purely visual and managed through the dashboard. If you require high-volume automation, Duda's robust API is the only viable choice.
Format hosts videos directly; Duda relies on external services for video.
Format is ideal for filmmakers and professionals needing high-quality video hosting. The Pro Plus plan supports up to 120 minutes of hosted video content directly. This keeps your private screening needs internal. Duda does not offer dedicated hosted video capacity within its standard plans. Users must rely on embedding third-party services like YouTube or Vimeo. Format ensures a seamless, branded experience for showcasing reels and private client work. Duda is focused on general website delivery speed, not media capacity. For showcasing high-end cinematic portfolios, Format offers essential dedicated capacity.
Duda costs between $19 and $149 per month with four published plans: Basic at $19/mo, Team at $29/mo, Agency at $52/mo, and White Label at $149/mo (all billed annually).
Review the plans below to find the best fit for your team's size and required features.
Price: $19/month when billed annually ($25/month when billed monthly) Websites Supported: 1 site & AWS hosting included Best For: Buy per Site Refund Policy: 30-day money-back guarantee Other Features:

Format costs between $8 and $13 per month when billed annually with three plans: Basic at $8/month, Pro at $11/month, and Pro Plus at $13/month.
Taking a closer look at the options will help you decide which one best suits your current needs.
Price: $8/month billed annually or $12 monthly Websites Supported: Not explicitly stated Best For: Start your creative career Refund Policy: 30-day money-back guarantee for yearly plans Other Features:

Users overwhelmingly rate Duda as excellent, specifically highlighting its value for professionals and agencies. Reviewers frequently mention the platform’s intuitive drag-and-drop editor and how it dramatically accelerates production, often reporting a 70% reduction in build times.
Consistency in performance is a major theme; sites built on Duda deliver superior SEO results, quick page-load speeds, and reliable Core Web Vitals, avoiding the constant “plugin headaches” associated with other popular builders. Agents running white-label solutions call the platform outstanding, noting its stability, security, and exceptional scalability for managing hundreds of client sites.
We converted hundreds of sites from WordPress to Duda and couldn't be happier! There's zero downtime and no ridiculous plugin worries. We can now build sites much faster, which has been a game-changer for our agency operations.
Format receives highly polarized feedback, reflected by its extremely low score on Trustpilot. On the positive side, some users compliment the easy onboarding, the customizable website interface, and the helpful, responsive live chat feature.
Users find the platform generally beginner-friendly. However, significant concerns center around billing practices and financial transparency.
Amazing customer support and an easy product. Their live chat works very well, and the support team is kind and helpful. The websites are fully customizable and very beginner-friendly, though the prices feel a bit steep for the services provided.
The decision between Duda and Format is surprisingly simple: they serve two different masters. You must decide if you are an agency builder or a visual artist. Duda is built for professional scaling; Format is for aesthetic portfolio display. Duda’s superpower is efficiency and professional scaling for your business. It is explicitly designed for high-volume, profitable client work. The robust infrastructure, 99.99% uptime, and integrated AI tools make building incredibly fast. Agencies use Duda to deliver reliable, high-performance client sites in days, not weeks. Format’s superpower is intense artistic freedom and integrated creative workflow. The unique Flex Block tool lets you break design constraints for a truly unique portfolio. Format also helps creatives sell their work directly with zero platform sales fees, maximizing profit retention. The critical deciding factor comes down to trust and business stability. While Duda might cost more, its sterling reputation protects your agency and clients. Format, despite its creative strengths, suffers from severe, repeated user complaints about unauthorized billing and poor support. Duda offers a professional-grade experience. Choose Duda if you value reliability, superior support, and need to scale client sites under a white-label brand. Choose Format only if uncompromising aesthetic control outweighs the high risk of reported financial issues and unstable support.
Duda is built specifically for agencies and multi-site management. Duda plans include up to four site licenses and advanced client permission tools. Format is focused on single, highly customized portfolios.
No, Format does not offer a public REST API for programmatic control. Duda provides a powerful API and Dynamic Pages for automated bulk site creation. Duda is the clear choice for extensive automation needs.
Duda receives near-perfect ratings endorsing its reliability, speed, and trusted billing practices. Format has significant praise for design but is severely impacted by reports of unauthorized billing.
Yes, both platforms allow custom code access on their higher-tier plans. Duda offers a Custom Widget Builder for reusable components. Format offers a basic Custom Code Editor for advanced users.
Format is optimized for zero platform fees on self-fulfilled sales, meaning you keep 100% of the profit. Duda offers robust e-commerce, but Format maximizes your revenue retention.
Format is better suited as it offers up to 120 minutes of high-quality hosted video content directly. Duda requires relying on third-party video hosting services like Vimeo or YouTube.
Both tools have their strengths. Choose based on your specific needs.