Format vs PageCloud
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Format if you're a creative who wants a portfolio with client galleries and a fee-free store; pick PageCloud if you run a small business and want free building, popups, and social selling.
Best for: Photographers who want galleries, proofing, and delivery in one place, Artists, illustrators, and designers with image-heavy portfolios
Read the full Format reviewBest for: Small business owners who want a DIY website without hiring a developer, Marketers who need landing pages, popups, and lead capture without relying on a dev
Read the full PageCloud reviewCommission may apply at no extra cost
Format vs PageCloud: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Format if
- You're a photographer, artist, or filmmaker building a portfolio
- You want client galleries, proofing, and contracts in one dashboard
- You want a commission-free store for prints or digital downloads
Choose PageCloud if
- You need popups, forms, and landing pages without a developer
- You want to sell on Instagram, TikTok, Amazon, and eBay
- You'd rather build free and pay only when publishing
Format vs PageCloud: pros and cons
Format
Format bundles a portfolio site, client proofing tools, and a commission-free store under one roof, with 90+ themes and direct video hosting up to 120 minutes. Annual billing up front, first-year-only intro discounts, and a contact-to-cancel process are the trade-offs. Overall, it's a solid pick for photographers and creatives who want selling built in.
Pros
- Zero-commission store — Format charges no platform fees or sales commission on products, services, or digital downloads, and you can self-fulfill orders worldwide.
- Direct video hosting up to 120 minutes on Pro Plus lets filmmakers play full-length work on their own site instead of embedding third-party players.
- The client workflow is built in—password-protected branded galleries, proofing, file transfers, and contracts all live inside the same dashboard as your portfolio.
Cons
- Plans are billed annually up front, and intro discounts apply to the first year only—Pro reverts from $12/mo to $17/mo and Pro Plus from $15/mo to $26/mo at renewal.
- The Basic plan caps you at 10 pages and 70 high-resolution images, and the online store isn't listed for that tier, so active sellers will outgrow it quickly.
- CSS and HTML editing is reserved for Pro and Pro Plus, leaving Basic users without code-level customization.
PageCloud
PageCloud's drag-and-drop editor gives you real design freedom, plus built-in popups, privacy-first analytics, and multichannel selling. But exact plan prices aren't shown, and moving an existing site means rebuilding. Overall, it's a solid pick for design-focused small businesses and agencies who check rates and limits before they commit.
Pros
- The drag-and-drop editor lets you customize any element—text, images, video, layout—rather than squeezing your brand into a rigid template, with no code required.
- Popups, banners, slide-ins, and exit-intents are built in and can be published on any website, so lead capture doesn't require a separate tool.
- Privacy-first, GDPR-compliant analytics track visits, clicks, form submissions, and even broken links in one dashboard without storing personal visitor data.
Cons
- Exact plan prices aren't shown on the reviewed pages—everything is billed in USD, so you must check the live pricing table before budgeting.
- There's no direct import for full websites or code; migrating means rebuilding in the drag-and-drop editor, following switching guides, or hiring a Pagecloud Pro.
- Building is free, but publishing a live site requires a paid plan—there's no permanently free published tier.
Format and PageCloud in detail
Format
Format is an online portfolio website builder made for creatives—photographers, filmmakers, artists, designers, architects, models, and fashion designers. One subscription covers three jobs: a professionally designed portfolio site, client proofing and management tools, and a commission-free store. Hosting is included with every plan, you can connect a custom domain, and coding is optional. Format says its support staff are creatives themselves.
Standout features
- Start with a theme, then make it yours
- Build custom layouts with Flex Block
- Run client work in one dashboard
- Host full-length video, your way
- Reach a wider audience
Use cases
- Deliver client work in one place
- Host full-length video, your way
- Sell your work, keep every dollar
- Go multilingual in minutes
PageCloud
PageCloud is a no-code website builder for creating websites, landing pages, link-in-bio pages, popups, and banners. You design with drag-and-drop editing, track results with privacy-first analytics, and can sell across channels like Instagram and Amazon. Based on the company's site, it targets small businesses, marketers, and agencies—anyone who wants full design control without hiring a developer. You start building free and choose a plan when you're ready to publish.
Standout features
- Design anything, code nothing
- Turn visitors into leads
- See what's actually working
- Content that keeps earning
- Sell where your customers shop
Use cases
- Build your small business site yourself
- Capture leads without waiting on a dev
- Run client projects with your team
- Sell where your customers already shop
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Format | PageCloud |
|---|---|---|
| From (cheapest paid plan) | $14/mo Basic | $1.67/mo A free custom domain |
| Free plan | No | No |
| Free trial | 14 days | Not stated |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 29% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $10/mo Basic plan, billed annually | $1.67/moCheaper A free custom domain plan, billed annually |
| Cost for 5 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $1.67/mo A free custom domain plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $1.67/mo A free custom domain plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $1.67/mo A free custom domain plan, billed annually · price per account (user limit not stated) |
| Plans | 3 | 5 |
| Prices checked | Vendor page checked Oct 13, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), PageCloud costs $1.67/mo vs Format at $10/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Can I sell online with both?
Yes. Format's store charges zero commission on products and digital downloads. PageCloud offers a storefront plus selling on Instagram, TikTok, Amazon, Facebook, and eBay.